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How to Sell More Chocolate Covered Strawberry Than My Competitors

If you are into the production of chocolate-covered strawberries, then your major concern should be how to get your chocolate-covered strawberries across to retailers or consumers.

In case you are thinking of how to sell more chocolate-covered strawberries than your competitors, then you may want to continue reading this article.

10 Tips and Strategies to Sell More Chocolate-Covered Strawberries Than Your Competitors

  1. Understudy a Successful Chocolate Covered Strawberry of Your Choice

The first step you should take if you want to sell more chocolate-covered strawberries than your competitors is to understudy a successful chocolate-covered strawberry business.

The fact that you have internet access on your internet-enabled device means that you have unlimited access to understudy any chocolate-covered strawberry business of your choice.

Understudying a chocolate-covered strawberry business that sells more will help you avoid some mistakes that you may likely make when starting your business. You will be able to know workable and proven sales strategies that can help you outsell your competitors.

  1. Send Free Samples of Your Chocolate Covered Strawberries to Influencers

If indeed you want to sell more chocolate-covered strawberries than your competitors, then you need to work with influencers in your target market location.

Social media platforms are packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches. You just need to locate the right ones that will suit your business.

Sending a free sample of your chocolate-covered strawberries to influencers allows you to let them know you appreciate their work with a small gift. Hopefully, you will get a mention on one of their sites or platforms.

Trust me, if you work with the right influencer, you will experience a spike in traffic and social media followers and this no doubt will result in to increase in acceptance of your chocolate-covered strawberries.

  1. Leverage on Affiliate Marketing

When it comes to selling products these days, trust me, it can be pretty difficult trying to distribute your products on a wholesale level alone which is why you must look for ways to get your products to more retailers and customers. Hence the need for affiliate marketing.

Affiliate marketing is when you let other people market your products and send you website traffic. In return, you pay them a percentage of any sales that originate from their efforts.

Track their marketing efforts by providing a unique hyperlink or coupon code. For example, a website owner may post your affiliate link for your chocolate-covered strawberries on their website.

If one of his website visitors clicks the link and then buys the chocolate-covered strawberry, you will have made a sale, and as an affiliate, the website owner will be entitled to a percentage of that sale. The great thing about this selling strategy is that you only pay if you make a sale.

  1. Join the Right Distribution Network

With the right distribution network, when you start a chocolate-covered strawberry business, you will surely get guidance and support.

When you launch a chocolate-covered strawberry business, people in your distribution network will most likely give you the platform to distribute your products to their already existing market, most especially if they are retailers.

The truth is that some independent wholesale distributors can distribute your product for you especially if they know that they will get a good commission.

  1. Provide as Many Payment Options as Possible

Another very important tip and strategy that you must leverage if you want to start selling more chocolate-covered strawberries than your competitors is to make sure you provide as many payment options as possible.

With that, it will be easier for you to accommodate different customers with different payment preferences. Of course, some customers prefer paying with credit cards, cash, checks, and other payment platforms.

By offering more payment options, including newer services that are becoming increasingly popular on mobile, you are making it easier for prospects to pay when they order chocolate-covered strawberries from you.

Sure, it can be a hassle to optimize your site and checkout process to include all these options, but doing so is a great way to increase online sales.

  1. Invest in Quality Product Images

The truth is that there is strong evidence that well-presented products in terms of pictures always attract more buyers. Given how important appearance is regarding how we perceive things (including other people), it goes a long way to show that investing in quality product photography will have a similar effect on visitors to your website.

Note that irrespective of what you sell, try and include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stockroom.

Also, be sure to include a wide range of images. It might seem an overkill to include shots of your products from every conceivable angle, but try it out.

  1. Automate Your Orders

A recent survey conducted as regards wholesale business shows that order writing inefficiencies were cited as the number one order writing challenge among wholesale distributors.

Too many wholesale distributors are still taking orders down on antiquated clipboards and paper order forms. Some have taken a half-step towards using technology with PDF order forms and Excel spreadsheets, but these methods are equally (if not more) cumbersome than paper.

With the advent of mobile technology today, many successful wholesale distribution businesses are taking advantage of mobile order writing technology, giving sales reps access to customer information, product catalogs, and an order writing interface right on their smartphone or tablet.

  1. Offer Top-Notch Customer Services

Offering top-notch customer service will help you minimise customer friction which is the number one factor in determining whether you are successful in selling or distributing your product.

Make sure you do everything you can to ensure your customers get the best experience possible beginning with the information customers need to order your chocolate-covered strawberry, like a robust product description with the right positioning, pictures, and video to customer testimonials and reviews, to details on taxes, shipping, and delivery.

If you clearly explain how your product benefits your customers and make it easy for them to make a purchase, you are on you way to success.

  1. Empower and Equip Your Distributors

You should not just hire distributors and send them to the field to start selling, you must make sure you train them to imbibe the culture of your organization. Your sales reps should be empowered with all the information they need going into sales appointments.

Forward-thinking wholesalers, manufacturers, and distributors know that to make sales in this day and age, sales reps need to add value to their sales conversations, not just go through the motions of writing down a reorder.

  1. Offer Special Discounts to Students

The truth is that most students would go to places where they know they are going to get a discount and a chocolate-covered strawberry shop is not an exemption.

This promo idea is highly suitable for a chocolate-covered strawberry business that is located in and around a university or college community.

Note that whenever you are offering special discounts to students, you should ensure that you encourage the students to inform their colleagues about your business and what they will benefit from when they visit your shop or any outlet where your chocolate covered strawberries are retailed.