Do you run a corporate wellness business? If YES, here are 10 guaranteed ways you can get clients and sell your corporate wellness programs. Corporate wellness programs are specifically designed to encourage a holistic approach to employee well being by creating ways to educate employees on health and wellness goals.
Corporate wellness programs have continued to gain traction as more employers realize the long – term benefits of maintaining a healthy workforce. According to recent reports, corporate wellness programs remain one of the biggest signs that businesses are beginning to take the health and wellness of their employees more seriously. In doing so, employers are able to combat rising healthcare costs while also supporting a motivated and energetic workforce.
Successful programs are integrated into the culture and structure of a business. It simply means that the work environment should support rather than detract from employee wellbeing. This also means there should be a dedicated budget and resources to manage the program.
To reap the benefits of a robust wellness program—from decreasing absences to increasing productivity—it is critical to promote your wellness program to create awareness and keep employees actively involved.
With so many demands on our time and attention, it is not new that employees don’t always participate in employer – sponsored wellness activities. However, here are 10 ways health educators or program directors can sell and promote wellness programs to ensure they stay top of mind.
10 Ways to Sell Corporate Wellness Programs and Get Clients
1. Do your background research to determine the best wellness services to offer
In your initial consult, it is imperative you know what and who you are working with. Before hosting any program, you should align with your audience and know the challenges and needs for that corporate team. Any educator going through this process should strive to know the main message you are trying to portray to your audience.
Remember that your goal is to educate these individuals about the values of health and, at the same time, promote your services. Also remember that practice is critical when it comes down to delivering the most time effective program. Your focus can be on meal and nutrition plans, weight loss programs, healthy eating habits, or exercise plans. Make sure that these plans are tailored to everyone in your audience.
You will also have to make sure your wellness program is a constant feature in the company’s environment by displaying upcoming events, wellness program information, and employee successes in common areas. Wellness program directors can also post educational signs about the big impact that little changes can have.
Near the elevators, let employees know they can burn around 10 calories for each flight of stairs they take, compared with one or two for taking the elevator. By the cafeteria, show 100 calories of chips next to the same caloric amount of vegetables.
- Leverage your friends and family members who work in companies — you can use them as a benefit and get a contact in their HR department.
- Leverage existing clients that are loyal to your services — ask them if they have a contact that is worth sharing to extend your services. You want these customers to sell your brand to their friends and family.
- Look locally — you have customers near and far from you, however, you always want to remain active in your community. Consumers may be finding you through word – of – mouth, through print ads in your neighbourhood and around town, or through the Internet. The Internet is a widely used medium to advertise businesses.
- Strategically advertise in your building — if you have multiple floors in your building, you can take advantage of it by handing out flyers or business cards to the businesses located on each floor. You can even put someone in charge of giving out flyers in the lobby.
- Reach out to companies who do corporate wellness events. Pitch your nutrition services to the contractors. You ultimately want to leverage a subtle list of networkers to help you grow your practice.
3. Tailor your agenda and create an engaging experience for attendees
After figuring out who your audience, you will have to create an agenda tailored to the audience members you will be speaking with. It is imperative you set clear goals that will actually benefit the company’s employees in the long run. Nonetheless, to facilitate your corporate wellness program, the seminar needs to keep your audience attentive and engaged for however long your program is for.
Also, to boost engagement, make sure that every employee in the room has a full view of you. You can make a presentation via video that correlates with your message. Have it in mind that most people find that visual along with a presenter explaining the topics makes the whole process easy. It is helpful to see the information rather than just hearing it.
4. Keep messages simple
Note there is no need to be long – winded about the benefits of participating in your wellness program promotion. Short, positive messages—like a quick email, text, or calendar reminder to remind employees of an event or activity—are more effective at capturing employees’ attention.
5. Determine your corporate wellness service rates in advance
Talking about your price rates with your potential customers is always inevitable. But before committing to presenting a corporate wellness program, you have to choose if you want to charge for your services. Note that many people underestimate the value of knowledge that wellness experts have.
And not everyone knows the amount of hard schooling and work you went through to get to the point where you are now. So it is necessary to know your worth before settling on a price that might not suit your services.
Additionally, employers may be willing to pay a lot of money to have a Registered Dietician administer an educational program because employers know, from experience, that having a healthy staff will create more productivity. More productivity equals more money.
6. Use the Power of Storytelling
Compelling corporate wellness presentations are hard to come by. Providing realistic and actionable nutrition advice in your presentation will help you resonate with participants. To create an even more dynamic flow between you and the team, you can tell a personal story about an adversity you went through and overcame that is related to the topic you are sharing.
Have it in mind that storytelling creates a deeper and more organic relationship. Give them motivation to change their current lifestyle if needed. As a program director, it is crucial to connect with your customers to understand their wants and needs.
It is your job to manifest the same idea when speaking in front of a large group. Explain, in the most promising and captivating way, how your life – changing services can benefit them. Storytelling is just another creative approach to selling your services. This gives your customers a completely different way to view your brand.
7. Target hard-to-reach employees
Programs that only feature mid – day learning sessions lose the attention and participation of third – shift workers. And remote workers won’t be able to take advantage of the monthly healthy cooking demonstrations you are holding in the cafeteria. Ways to involve these harder-to-reach employees include; hosting offsite yoga sessions or weekend cooking classes, and then communicate with them during times that correspond with their work schedules.
8. Capture potential leads from your corporate wellness program
For companies that prefer a one-time or short-term wellness program, you still have the chance to gain leads for your other wellness services. This can be anything from a private individual nutrition counselling to phone consults and more. Therefore, it is imperative to check with the program coordinator, but most likely they will give you the go-ahead to sell your other services. Some ways you can market your business post – program include:
- Collecting emails
- Making a pitch for your business
- Provide a goodie bag with your contact details – this includes business cards, pamphlets, flyers
- Offer discounts and promo codes for your initial private consult. Use our link below to help you understand how to use promo codes better.
- Prioritizing the health of employees has long show to directly improve productivity of their company. Making a difference in not only other peoples’ personal lives, but their work lives, can feel so rewarding.
9. Customize a few wellness service offerings that could benefit the team
You can send out a survey on different topics or services to learn what will be of interest to the team. It is pertinent to reach everyone you are speaking to so they feel that they are important in the presentation. Every individual in a business has his or her own health differences. Customization is your answer to reach your audience and eventually help to sustain them in the future.
10. Offer usable giveaways
Sometimes, all it takes is a little incentive to keep wellness on employees’ minds. If you are encouraging your clients to drink more water and less soda, give away reusable water bottles with your wellness program logo. Using it every day may help encourage healthy behaviour and inspire them to make other changes.
Some of the most important elements of a new corporate wellness program lie in the ability to market and advocate for employee participation. This is done by being strategic, flexible, and paying close attention to your brand.