Do you want to start a social media business but you want to go niche? If YES, here are 30 best social media related business ideas & opportunities for 2020.
The social media has transformed a lot from what is used to be in the past, which is just a platform for family and friends to reach out to each other. But today, businesses are starting to use the social media to advance their various causes.
In 2017, it was calculated that 90 percent of U.S. businesses had used social media for marketing purposes. Again, 70% of businesses had chosen Facebook ads for promoting their products and services. Furthermore, almost 90 percent of marketers say that their social marketing efforts have increased exposure for their business, and 75 percent say they have increased traffic.
This just goes to show that the knowledge of social media is an absolutely integral part of running a business. Because of its great marketing potentials, a lot of businesses can be built around the social media.
If you really understand social media and its ever changing algorithms, then you should start thinking of starting a business around it. In this article, we are bringing you the different businesses that are related to the social media that you can comfortably start.
50 Best Social Media Business ideas & Opportunities for 2020
- Become a Post-Click marketer
Post-click marketing is the practice of engaging website visitors after they click on an online advertisement. The aim of post-click marketing is to create an experience that will encourage visitors to take an action, such as requesting information, registering their details or making an online purchase. If you want to start making money from your social media efforts right away, you can start as a post-click marketer.
- Become a Pay-per-click marketer
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Google Ads, formerly known as Google AdWords, which is by far the most popular PPC platform, operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. You can start your business as a pay-per-click marketer.
- Become a Social media expert
Social media is one of the single most powerful tools in the modern marketing world. Over the past decade, social media has been growing faster than the Internet. And it isn’t slowing down any time soon. Nearly one-third of the population is currently using some type of social media platform. It shouldn’t surprise you that companies are looking to capitalize on this unique marketing opportunity.
However, most companies, even many tech companies, simply have no understanding of how to leverage the different social platforms to achieve their goals. This makes social media marketing an invaluable skill set to learn and cultivate. If you have this skill, now is the time for you to start selling yourself to organisations.
- Social analytics/marketing specialist
Social media marketing has become an industry that has huge demand with the rise of Facebook, Twitter, and other social platforms. All the major business brands want to grow their presence on social media. One of the single most important part of digital marketing is analytics. You can learn all the previously mentioned skills, but without the power of analytics, you’ll always be fighting with one hand tied behind your back.
In any marketing campaign, it is essential to run tests, track data, and then analyze that data to determine how you can improve and overcome marketing plateaus. To become the best digital marketer you can be, you need to be able to analyze your other marketing efforts and make improvements based on what you learn. This is the only way to truly put your marketing skills in the fast lane and achieve real success.
- Crowdfunding Consultant
Social media can be an essential tool for businesses that want to use crowdfunding to raise money. So you can build a business as a crowdfunding consultant to help those businesses promote their offerings on social media and beyond. Knowing that crowdfunding is one way businesses earn money to run their affairs, then it means that your skill will be ever needed.
- Become a Sponsored posts creator
A sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion. Sponsored posts are done when a company wants you to post something on their behalf on your social media profile in exchange for a select payment. You can offer your services as a sponsored post creator.
- Social Media manager
Social media managers are referred to as the voice of digital and advertising campaigns. A good social media manager can boost the visibility of an organization by creating effective online branding as well as advertising strategies. A social manager generates promotional content as well as manages a company’s social media presence by using various analytical tools.
You must be able to keep up with the latest trends – as you might be handling more than one social media platform – and know what new trend might affect your client positively or negatively. This is a job that pays handsomely and if you know your onions, you are likely to be a millionaire in a few years.
- Video Marketer
A video marketer is one who creates a video that can be effectively incorporated by a company or brand in their marketing programs. The video also helps in boosting the Search Engine Optimization (SEO) of the company, enable them connect with influencers whilst driving a demand for the company’s products or services.
To be a proficient video marketer, you would have to be a marketing professional as this would help you anticipate the client’s need as well as what the users want to see.
- Start a Webinar Business
If you know how to design, develop and deliver live internet-based seminars that people can attend while at home or in the office, then this is the business for you. Webinars usually give participants the opportunity to ask questions, chat with other participants as well as download handout materials.
Even though webinars seem like a bulky process, however, you can represent one or two companies of your choice and get paid for producing webinars for them.
Graphic designers are those who usually have computer design skills that can be used in creating advertisements which are either used on offline and online media platforms. The aim of graphic designers is to plan, design as well as manage the production of visual communication that is intended to convey specific messages.
Graphics are important on many social media platforms, including Instagram, Pinterest and Facebook. So you can build a business by providing specialized graphics for businesses to use as part of their social media campaigns.
- Parked Domain Business
This is a simple way of making money in digital marketing. If you are interested in this lucrative business, and if you are focused, you will make money in no time. This business ensures that you buy several domain names and instead of just letting the domains lie like that, you monetize them. Just ensure that the domain names are attractive enough for companies to want to advertise on the space, and that they also relate to the content of your website.
12. Web Hosting
The web hosting business might be seasonal but it is still a lucrative business for you if you want to indulge in it. However, it is a market in which you must have good knowledge about since it is essential. You would need to know which clients will need a shared hosting and which will need their own hosting separately.
As one that will work in the digital advertising industry, you must ensure that whatever package you give your clients will be one that will serve the purpose for that which they seek.
- Search Engine Marketer (SEM)
In Search Engine Marketing (SEM), advertisers pay every time users click on their listings. Those who click are usually directed to the advertiser’s website rather than the advert. This helps businesses to know what users search for.
A search engine marketer promotes websites by increasing their visibility in Search Engine Result Pages (SERPs). As a search engine marketer, you can use the various tools available such as contextual advertisement, paid placement, or even free search engine optimization techniques so as to drive ad placements.
Social media consulting is the process of reaching out to and engaging with the customers using social networking channels, on behalf of a brand. You can use your knowledge of social media to help other businesses. As a consultant, you would help other businesses evaluate their social media plans and determine a strategy to use going forward. Social media consultants can work full-time within companies or they can provide freelance marketing services.
Social media marketing is the use of social media platforms and websites to promote a product or service. This is one of the niche businesses you can start on social media. You might also have other accounts on social media that you can use to market products and services for other brands, either on an ongoing or per-post basis. Social media marketing is a tasking but lucrative business.
- Become a Social Media Merchant
You can also use social media to actually sell products. You can have an ecommerce store and connect it to sites like Facebook and Pinterest, or you can actually start a dedicated account and list products for sale directly on platforms like Instagram.
- Become a Social Media Influencer
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach to buy a certain product. If you’ve spent time building up a personal following on social media, you can potentially use your own personal accounts to work with brands to promote their products or initiatives for a fee.
- Blog on social media matters
There are many different potential topics you can blog about. And regardless of your topic area, social media is likely going to be a major part of the strategy you use to grow your audience.
- Become a Flat Lay Photographer
On Instagram especially, but also on other platforms, flat lay photographs are very popular for showing off products and styled images. You can style and photograph some flat lay images and sell them to brands to use in their posts, or even work with brands directly to create custom flat lay images.
- Stop Motion Videographer
Stop motion is an animated-film making technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion when the series of frames is played back as a fast sequence.
Stop motion videos are also popular on platforms like Instagram since they can tell a story in a fairly condensed time frame. So you can specialize in this area of videography to help businesses with their video content on social media.
- eBook Author
If you’re especially knowledgeable about social media, you can write an ebook about it. And then you can use social media to promote the book as well.
- Sell Infoproducts
There are a number of information products that you can sell that are related to social media, from workbooks to helpful documents. You could create how-to guides, strategies, tips, and tricks that would help make work easier for the users of social media.
- Niche Website Operator
If you run a website for a niche interest group, you’ll almost certainly need to include social media as part of your strategy for promoting the site. You might even integrate some social features directly into the site. There are a lot of methods you can employ to sell your products successfully.
- Open a podcast
A podcast or generically netcast, is an episodic series of digital audio or video files which a user can download in order to listen to. Podcasting is another area where you are likely to need social media to connect with your potential audience.
- Online Newsletter Writer
If you prefer communicating with your audience via email, you can start an email newsletter and use social media as a way to promote it and further connect with members of your audience.
- Live Streamer
An online streamer, also known as a live streamer, internet streamer, or streamer, is a person who broadcasts themself online through a live stream or pre-recorded video. The scope of online streamers has grown to include different genres ranging from playing video games, tutorials, or even solo chats.
Platforms like Periscope and Facebook Live offer you a way to stream live video content to your audience. So if you’re building a business as a speaker or expert in your field, you can use those platforms as a way to share your expertise online.
- Become a Social Media Advertising Specialist
Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Many social media platforms also offer advertising options, so you can build a business by helping other businesses create ads and advertising strategies for their social media ad campaigns.
- Social media Event Promoter
The event promoter’s job is to generate buzz for everything from concerts to monster truck rallies, and get people in the door. Well, you can do same for social media. Events generally go in the social media quite frequently, you can help people promote these events to make them a success. Again, even if you promote regular events, you still need the social media to reach out to potential attendees.
- Meme Marketer
Internet meme refers to a humorous image or video having a definite style and concept which usually go viral on the internet. It might sound a little strange, but memes can actually hold a lot of potential for marketers. So it could make for a unique specialty for a social media marketing professional. You can specialize as a meme creator.
- Pet Social media Celebrity Manager
Likewise, it might sound strange to build a business around posting photos of a pet on social media. But animal celebrities like Grumpy Cat have proven that you can build a business in this area, if you’re social media savvy.
- Recruit via social media
A recruiter helps organizations get talents for their work places. It is not a secret that many recruiters are turning to social media as a trusted way to get employees for organizations. So you can even build a business by specializing in recruiting candidates on social media. This would even make the whole process easier for you.
- Social Media Tutor
It is a fact that a lot of people are still struggling to use the social media even in this day and age. You can start up personalized social media tutoring and social media training to help people (especially those 45 and older) to be more productive and confident in their use of Facebook, LinkedIn, Twitter, and Instagram. As a social media tutor, you can work one-on-one with others who want to learn how to use various platforms
- Workshop Teacher
Or you could opt for a setting where you can teach more people about social media at one time. You can offer workshops to teach different aspects of social media to members of your local community.
A social media platform is a great way to bring people from the whole world together on a common forum to share ideas. Platforms are a great profit spinner if only you are able to set them up and manage them effectively. You can consider building your own social media platform.
- Become a Social Media Sales person
Social media holds a lot of potential for sales professionals. So you can offer your services to companies that want to leverage those platforms to reach out to potential prospects and even close deals. You would be successful if you know your way around the web.
- Youth Outreach Specialist
Social media is especially popular among young consumers. So if you want to build a business that specializes in reaching out to young consumers on behalf of brands, you could use social media as a big part of your strategy. As a youth outreach specialist, you can provide early intervention services for individuals ages 12-25 as well as increase access to mental health support and provide youth and adolescents a comfortable space with wraparound services including school support and web-based connectivity.
- Social Media Customer Support Representative
A Social Media Support Representative is an individual who has the expertise to manage different social media channels, touch on customer relations, and provide technical support. Most of these representatives are hired by clients to handle numerous client inquiries and direct messages in Facebook, Twitter, Instagram, etc. So you can offer your services as a customer support rep who provides assistance to those who reach out on social media.
A virtual assistant is generally self-employed and provides professional administrative, technical, or creative assistance to clients remotely from a home office. Virtual assistants can handle a variety of different tasks for businesses, but social media is often at least part of the job description.
- Social Media Copywriter
There are also plenty of different opportunities for writers to contribute to the success of social media campaigns. You can offer your services to people who want help crafting their social media posts or ads.
- Video Ad Creator
Social media is a very huge advertising platform, and most companies these days prefer to use videos to showcase their ads. You can specialize in creating video advertisements for brands that want to advertise their products or services on YouTube or on other social platforms.
- Affiliate Marketer
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. If you have a sizeable following on social media and other online platforms, you can earn money from becoming an affiliate for various brands and then getting a portion of the sales you drive to those businesses.
- Social Game Developer
Social media can be a great way to promote games. And some platforms, including Facebook, even offer a platform for actually hosting those games. So, you can develop games that came be played exclusively on social media and among friends the world over, and promote it on the same social media.
- Traveling Photographer
If you want to build a business as a photographer, you can use social media as your main way of promoting your services and interacting with potential clients as you travel around the country for different jobs.
- YouTube Coach
YouTube is a very huge channel through which one can reach out to millions of people in a day. It is a veritable social media advertising platform that draws in loads of people every day. If you are a guru in YouTube, you can start teaching people how to use and make money from the platform. You can even get really specific with your coaching business and offer services designed to help people who want to build their businesses on YouTube.
- YouTube Personality
If video is more of your format of choice, you can also build a business by posting videos to YouTube and making money off the ad revenue. It is very possible to become so popular on YouTube that people come to you to help them advertise their products. There are currently a lot of YouTube personalities that are now gurus in various areas in YouTube.
- Become a social media Videographer
Videos that are posted on YouTube and other social media platforms are usually created with precision. If you are a good videographer, you can start helping people create videos they post on social media for a fee. You can potentially build a business by helping others film and create videos to post on YouTube and other social platforms.
- Become a Vine Personality
One of the newest and most unique social media sensations to hit the Internet is Vine. Vine is more of a niche platform, but if you’re skilled with video creation and want to specialize in shorter form videos, you can become a popular personality on Vine, Instagram or other short video platforms and then build a business around that notoriety.
- Become a Community Manager
You can offer your services on a freelance basis to companies that have strong online communities and need someone to help manage the community features on their websites and social media. Managing communities online can be quite a tasking and laborious job, so your services would be highly needed and appreciated.
- Content Strategist
Content strategy refers to the planning, development, and management of content—written or in other media. They take into account what the content is, what it can be, and how to curate content so it communicates the key values of the organization. You can also serve a more limited role in the content marketing efforts of your clients by simply providing input on strategy decisions regarding social media and other content.
- Online Magazine Operator
Online magazines, just like online newspapers, are often use social media as a way to really drive engagement with readers and members of the community. You can equally start an online magazine in a particular niche you want to make an impact and market it via the social media.