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How to Start a Family Entertainment Center Business

Family Entertainment Center

A family entertainment center business is an establishment that offers a wide range of recreational activities and entertainment options for families and individuals of all ages.

Family entertainment centers are designed to provide a one-stop destination for entertainment, typically featuring a combination of activities such as arcade games, mini-golf, go-karting, laser tag, bumper cars, trampoline parks, bowling alleys, and more.

These centers often have a diverse range of entertainment options to cater to different interests and age groups, ensuring that there is something for everyone.

Some family entertainment centers may also include amenities like food courts, restaurants, party rooms, or event spaces for hosting birthday parties, corporate events, or other special occasions. Running a family entertainment center requires careful management of operations, maintenance of equipment, and ensuring a safe environment for visitors.

Successful family entertainment centers often prioritize customer service, cleanliness, and the provision of a memorable experience to attract repeat customers and build a positive reputation within the community.

Steps on How to Start a Family entertainment center Business

  1. Conduct Market Research

Conducting market research is crucial for understanding the target market, identifying competition, and making informed decisions when starting or operating a family entertainment center business. You would need to determine the demographic profile of your ideal customers, such as age groups, income levels, family size, and geographic location.

This will help you tailor your offerings to meet their preferences and needs. Identify existing family entertainment centers or similar entertainment businesses in your area. Research their offerings, pricing, target audience, strengths, weaknesses, and customer reviews.

Understanding the competition will allow you to differentiate your family entertainment center and identify potential gaps in the market.

Develop surveys or questionnaires to gather insights from your target market. You can distribute these surveys online, at local events, or within your community. Ask questions about their preferences, expectations, pricing sensitivity, and what activities they would like to see in a family entertainment center.

Finally, once you have gathered and analyzed the market research data, refine your business strategy accordingly. This may involve adjusting your target market, developing unique selling propositions, tailoring your training programs, or devising effective marketing and advertising strategies.

a. Who is the Target Market for Family Entertainment Center Business?
  • Families with children
  • Teenagers and young adults
  • Groups and parties
  • Local community
  • Tourists and visitors.
b. Is a Family Entertainment Center Business a Profitable Business?

Yes, the family entertainment center business is a profitable business because the family entertainment center industry is experiencing significant growth, fueled by the increasing popularity of families looking for places to bond.

c. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the family entertainment center business.

d. Who are the Major Competitors?
  • Dave & Buster’s
  • Chuck E. Cheese’s
  • Main Event Entertainment
  • Round1 Bowling & Amusement
  • Kalahari Resorts & Conventions
  • Great Wolf Lodge
  • Scene75 Entertainment Center
  • Funplex
  • Big Thrill Factory
  • Urban Air Adventure Park
  • LEGOLAND Discovery Center
  • iPlay America
  • Sky Zone Trampoline Park
  • Crayola Experience
  • Nickelodeon Universe
  • Santa’s Village Amusement Park
  • Adventure Landing
  • Boomers Parks
  • The Track Family Fun Parks
  • Mountasia Family Fun Center.
e. Are There County or State Regulations or Zoning Laws for Family Entertainment Centers?

Yes, there are county and state regulations and zoning laws that apply to family entertainment center businesses in the United States.

But it is important to note that these regulations and zoning laws can vary significantly depending on the specific county, state, and even local jurisdiction. The regulations may encompass various aspects such as licensing, permits, land use, safety codes, and business operations.

Depending on your business setup, you may need to comply with safety and building codes to ensure that your facility and equipment meet specific standards. This may include considerations such as fire safety, accessibility, emergency exits, ventilation, and more. Check with your local building or fire department for the applicable codes and regulations.

f. Is There a Franchise for Family Entertainment Center Business?

Yes, there are franchise opportunities for family entertainment center businesses and some of them are:

  • Dave & Buster’s
  • Chuck E. Cheese’s
  • Main Event Entertainment
  • Urban Air Adventure Park
  • Sky Zone Trampoline Park
  • Big Air Trampoline Park
  • Launch Trampoline Park
  • Monster Mini Golf
  • BounceU
  • Play Street Museum.
g. What Do You Need to Start a Family Entertainment Center Business?
  • Business plan
  • Legal structure
  • Licenses and permits
  • A standard and well-equipped facility in a suitable location
  • Supplies
  • Employees
  • Marketing and advertising
  • Funding
  1. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a family entertainment center business are;

Creative Family Entertainment Center Business Name ideas
  • Fun Fusion® Inc.
  • PlayLand Adventures® Inc.
  • HappyHub® Family Fun, LLC
  • JumpStart Junction® Inc.
  • WonderWorld Entertainment® Inc.
  • Fantastic Funville™ Inc.
  • Adventure Central© Inc.
  • Joyful Junction™ LLC
  • Thrill Quest® Inc.
  • Amazeopolis™ Inc.
  • Fun Tropolis® Inc.
  • PlayZone Paradise® LLC
  • Excite Land® Inc.
  • Smiles & Squeals® Inc.
  • Wonder Works® Inc.
  • Enchantia Entertainment® Inc.
  • FunZilla© Inc.
  • Giggle Galaxy™ LLC
  • MagicMaze™ Inc.
  • DreamLandia® Inc.
  1. Register Your Business

a. What Type of Business Structure is Best for Family Entertainment Center Business?

The best type of business structure for a family entertainment center business depends on several factors, including the size of the business, the number of owners, and the level of personal liability exposure the owners are willing to accept.

However, we usually recommend a limited liability company (LLC) for a family entertainment center business. An LLC is a popular choice for startup businesses because it offers personal liability protection for the owners while allowing them to be taxed as a pass-through entity.

This means that the profits and losses of the business are passed through to the owners’ personal tax returns, avoiding double taxation. Ultimately, the best business structure for a family entertainment center business will depend on factors such as the ownership structure, the club’s goals and objectives, and the type of services and activities offered.

b. Steps to Form an LLC
  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.
c. What Type of License is Needed to Open a Family Entertainment Center Business?
  • Business License
  • Building permit
  • Fire safety license and permit
  • Healthcare-related permits
  • Professional license
  • Alcohol and Food Service Permits
  • Environmental permit
  • Zonal permit.
d. What Type of Certification is Needed to Open a Family Entertainment Center Business?

Here are some certifications that you or your trainers may consider:

  • Amusement and Ride Safety Certifications
  • First Aid and CPR Certifications.
e. What Documents are Needed to Open a Family Entertainment Center Business?
  • Business plan
  • Business License
  • Employer Identification Number (EIN)
  • State-specific licenses and permits
  • Building permit
  • Fire safety license and permit
  • Healthcare-related permits
  • Professional license
  • Alcohol and Food Service Permits
  • Music license
  • Environmental permit
  • Zonal permit
  • Insurance policies
f. Do You Need a Trademark, Copyright, or Patent?

A family entertainment center business may need a trademark and/or copyright, but not a patent. A family entertainment center business may want to trademark its name or logo to prevent others from using the same or similar names or logos and to establish brand recognition and goodwill.

A family entertainment center business may want to copyright original materials such as training manuals, brochures, newsletters, or other written or artistic works it creates, to prevent others from using or reproducing them without permission.

  1. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Family Entertainment Center Business?

When it comes to starting a family entertainment center business, the startup costs vary, and it could range from as low as $750,000 to over $2 million. This is so because the cost of securing a facility, equipment, furnishing, and startup inventory for a high-end family entertainment center business is on the high side.

b. What are the Costs Involved in Starting a Family Entertainment Center Business?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,800.
  • Marketing, Branding, and Promotions – $2,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $8,800.
  • Rent/Lease – $650,000
  • Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $60,000
  • Store Equipment (cash register, security, ventilation, signage) – $6,350
  • Equipment, Furniture, and Supplies – $160,000
  • Website: $1,200
  • Opening party: $5,000
  • Miscellaneous: $5,000
c. What Factors Determine the Cost of Opening a Family Entertainment Center Business?
  • The size of the family entertainment center business
  • The choice of location
  • The required licenses and permits
  • The cost of hiring and paying a business consultant and attorney
  • The cost of branding, promotion, and marketing of the family entertainment center business
  • The cost of furnishing and equipping the family entertainment center business – facility
  • The cost of the insurance policy covers
  • The cost of registering the business
  • Cost of recruiting and training your staff
  • The cost of the purchase and customizing of uniforms
  • The cost for the grand opening of the family entertainment center business.
d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Yes, you will need to build or lease a facility for your family entertainment center business. The cost of building a facility will depend on several factors, such as the size of the facility, location, and the types of amenities and services you plan to offer. If you plan to build a new facility, the cost will likely be higher than if you lease or renovate an existing facility.

e. What are the Ongoing Expenses of a Family Entertainment Center Business?
  • Payroll and employee benefits such as health insurance, retirement plans, and workers’ compensation insurance.
  • Facility maintenance such as landscaping, cleaning, and repairs.
  • Utilities such as electricity, gas, water, and sewer.
  • Property taxes
  • Insurance such as liability insurance, property insurance, and workers’ compensation insurance.
  • Equipment and supplies such as arcade games, laser tag equipment, or go-karts
  • Marketing and advertising such as brochures, website development, and social media advertising.
  • Professional fees such as accounting, legal, and consulting services.
  • Membership administration such as membership databases, billing, and collections.
f. What is the Average Salary of your Staff?
  • Chief Executive Officer – $65,000 per year
  • General Manager – $48,000 per year
  • Facility Manager – $35,000 per year
  • Administrative Assistants – $34,000 per year
  • Receptionist – $32,000 per year
  • Cleaners – $30,000 per year
  • Security Guards – $28,000 per year
g. How Do You Get Funding to Start a Family Entertainment Center Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Source for soft loans from your family members and your friends.
  1. Write a Business Plan

a. Executive Summary

Fun Hub™ Family Entertainment Center, Inc. is a dynamic and innovative FEC business set to establish a captivating entertainment destination in Dallas, Texas. Our mission is to provide an unforgettable experience for families and individuals of all ages, combining a wide range of exciting attractions, exceptional customer service, and a welcoming environment.

Our management team consists of experienced professionals with a strong background in the entertainment and hospitality industry. We have a proven track record of successful business operations and a shared passion for delivering exceptional customer experiences.

Fun Hub™ Family Entertainment Center, Inc. is poised to become the go-to destination for families and individuals seeking an unparalleled entertainment experience in Dallas, Texas. With our innovative approach, dedicated team, and commitment to excellence, we are confident in our ability to create lasting memories for our guests while driving strong financial success.

b. Products and Service

Fun Hub™ will offer a multi-dimensional entertainment experience that caters to different age groups and interests. Our facility will feature state-of-the-art arcade games, virtual reality experiences, laser tag, mini-golf, go-karts, a trampoline park, and an interactive play area for young children.

Additionally, we will provide comfortable seating areas, a food court serving delicious and convenient options, and private event spaces for birthday parties and corporate gatherings. Fun Hub™ will offer a wide variety of attractions and activities, ensuring there is something for everyone. We will continuously update our offerings to keep up with evolving trends and customer preferences.

c. Mission Statement

At Fun Hub™ Family Entertainment Center, Inc., our mission is to create unforgettable moments of joy, laughter, and excitement for families and individuals of all ages.

We strive to be the premier destination for immersive entertainment, offering a diverse range of attractions and experiences that foster connection, imagination, and lifelong memories. Through our commitment to exceptional customer service, innovation, and community engagement, we aim to be the go-to place where fun knows no bounds.

Vision Statement

Our vision at Fun Hub™ Family Entertainment Center, Inc. is to be recognized as the ultimate hub of entertainment and leisure in Dallas, Texas. We envision a place where families and individuals can escape from the ordinary and immerse themselves in a world of endless possibilities.

d. Goals and Objectives

The goals and objectives of a family entertainment center business are to create a fun and engaging environment where families can spend quality time together and enjoy a variety of activities under one roof.

e. Organizational Structure
  • Chief Executive Officer
  • General Manager
  • Facility Manager
  • Administrative Assistant
  • Receptionist
  • Cleaners
  • Security Guards

Marketing Plan

a. SWOT Analysis
  • Fun Hub™ offers a wide variety of attractions, catering to different age groups and interests, providing a comprehensive entertainment experience.
  • We prioritize delivering outstanding customer service, creating a welcoming and enjoyable atmosphere that encourages repeat visits and positive word-of-mouth.
  • By leveraging the latest technologies, such as advanced ticketing systems and interactive gaming experiences, we enhance the guest experience and stay at the forefront of industry trends.
  • Fun Hub™ is strategically located in a high-traffic area, ensuring easy accessibility for both local residents and tourists, maximizing our potential customer base.
  • Our experienced management team possesses a deep understanding of the entertainment industry, with a track record of successful operations and a shared passion for delivering exceptional experiences.
  • Establishing an FEC requires a significant upfront investment for facility setup, attraction installations, and initial staffing, which may present a financial challenge during the initial stages.
  • Like many entertainment businesses, Fun Hub™ may experience seasonal fluctuations in visitor numbers and revenue, requiring effective strategies to maintain consistent cash flow throughout the year.
  • The entertainment industry in Dallas is highly competitive, with other FECs and alternative leisure options vying for customers’ attention and spending. Differentiating ourselves and capturing market share will require ongoing efforts.
  • Dallas has a thriving population and attracts a large number of tourists, providing a growing market of families and individuals seeking entertainment options.
  • Collaborating with local businesses, schools, and community organizations can provide opportunities for cross-promotion, event sponsorships, and targeted marketing efforts.
  • Constantly introducing new and innovative attractions and experiences will help Fun Hub™ stay ahead of competitors and attract repeat visitors.
  • Capitalizing on the demand for team-building activities and corporate events, Fun Hub™ can offer specialized packages and facilities for businesses, schools, and organizations.
  • Economic downturns, changes in disposable income, and fluctuations in consumer spending habits can impact the demand for entertainment services.
  • Rapid advancements in technology and shifting consumer preferences necessitate ongoing adaptation and investment to ensure Fun Hub™ remains relevant and appealing to its target audience.
  • Compliance with various regulations, including health and safety standards, amusement ride regulations, and food handling requirements, is essential but can present challenges if not properly managed.
  • Unforeseen events such as natural disasters, pandemics, or other emergencies can disrupt operations and reduce visitor numbers, impacting revenue and profitability.
b. How Do Family Entertainment Center Businesses Make Money?

Family entertainment center businesses generate revenue through various streams. Here are some common ways that family entertainment center businesses make money:

  • Admission Fees
  • Attraction Fees
  • Arcade Games and Redemption
  • Food and Beverage Sales
  • Birthday Parties and Events
  • Merchandise Sales
  • Memberships and Passes
  • Sponsorships and Advertising.
c. Payment Options
  • Credit or Debit Card
  • Cash
  • Electronic Payment Systems such as PayPal or Venmo
  • Cheques
  • Bank Transfers.
d. Sales & Advertising Strategies
  • Utilize online advertising platforms such as Google Ads, social media ads (Facebook, Instagram), and display advertising to reach your target audience.
  • Maintain an active presence on popular social media platforms like Facebook, Instagram, and Twitter.
  • Regularly post engaging content, including photos, videos, promotions, and updates about upcoming events or attractions.
  • Encourage customers to share their experiences and use relevant hashtags to expand your reach.
  • Collaborate with local influencers or bloggers who have a significant following among your target audience.
  • Build an email list of customers and potential customers who have shown interest in your family entertainment center.
  • Encourage your existing customers to refer their friends and family to your family entertainment center.
  • Forge partnerships with complementary businesses in your area, such as hotels, restaurants, schools, and community organizations.
  • Organize special events, themed nights, or promotional offers to attract new customers and create excitement. Examples include family fun days, holiday-themed events, discounted admission days, or exclusive packages for large groups or school outings.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

Generally, FECs charge a combination of admission fees, attraction fees, and additional fees for food, merchandise, or special events. Admission fees can range from $10 to $30 per person, depending on the location and the included amenities.

  • Go-kart rides might cost around $10 to $20 per race, laser tag sessions can range from $5 to $15 per game, and mini-golf prices can be between $5 and $15 per person per round.
  • Arcade games typically require tokens or game cards, with prices ranging from $0.25 to $1 per game, depending on the game’s complexity.
  • Prices for snacks, drinks, and meals can range from $2 for a small item like a hot dog or soda to $15 or more for combo meals or specialty items.
  • Prices for party packages can vary significantly, typically ranging from $200 to $1,000 or more, depending on the number of guests and the level of customization.
b. How Much Profit Do Family Entertainment Center Business Owners Make a Year?

The profit that family entertainment center business owners can make in a year can vary significantly depending on several factors such as the size of the business, its location, the number of clients, the pricing strategy, and the expenses involved in running the business.

c. What Factors Determine the Amount of Profit to Be Made?
  • The capacity of the family entertainment center business
  • The service and product offerings of the family entertainment center business
  • The location of the family entertainment center
  • The management style of the family entertainment center business
  • The business approach of the family entertainment center business
  • The advertising and marketing strategies adopted by the family entertainment center business.
  • The number of years the family entertainment center is in business
d. What is the Profit Margin of a Family Entertainment Center Business?

On average, the profit margin for family entertainment center business products ranges from 10% to 30%, depending on the location, and service offerings.

e. What is the Sales Forecast?

Below is the sales forecast for a family entertainment center business. It is based on the location of the business and other factors as it relates to such startups in the United States.

  • First Fiscal Year (FY1): $650,000
  • Second Fiscal Year (FY2): $950,000
  • Third Fiscal Year (FY3): $1.6 million
  1. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for Family Entertainment Center Business?
  • The demography of the location as it relates to the number of families.
  • The demand for the services offered by family entertainment center businesses in the location
  • The purchasing power of businesses and residents in and around the location
  • Accessibility of the location
  • The number of family entertainment centers in and around the location
  • The local laws and regulations in the community/state
  • Traffic, parking, and security et al
b. What State and City is Best to Open a Family Entertainment Center Business?
  • Dallas, Texas
  • Plano, Texas
  • Madison, Wisconsin
  • Irvine, California
  • Newton, Massachusetts
  • Overland Park, Kansas
  • Cary, North Carolina
  • Franklin, Tennessee
  • Bellevue, Washington
  • Ann Arbor, Michigan.
c. What Equipment is Needed to Operate a Family Entertainment Center Business?
  • Arcade Games
  • Redemption Games
  • Virtual Reality (VR) Systems
  • Go-Karts
  • Mini-Golf
  • Laser Tag
  • Trampolines and Bounce Houses
  • First Aid Kit.
  1. Hire Employees

If you are looking to start a family entertainment center business, then you should make plans to hire employees because a family entertainment center business cannot be run by an individual.

  1. Launch the Business Proper

Organizing an opening party for a new family entertainment center business can be a good way to introduce your business to the community and create awareness about your services.

If you want to go ahead to organize a proper launch for your family entertainment center, then you must make sure to invite potential clients (families), key stakeholders, and other members of the community who may be interested in your services.

a. What Makes a Family Entertainment Center Business Successful?
  • Being consistently reliable
  • Excellent customer service
  • Excellent facilities, services, programs, and events
  • Emphasis on safety
  • Efficient operations
  • Compliance with regulations
  • Hiring skilled and knowledgeable employees and providing ongoing training that will ensure you deliver high-quality services.
b. What Happens During a Typical Day at a Family Entertainment Center Business?
  • Staff members arrive and prepare the facility for the day’s operations, including turning on lights, starting up attractions, and ensuring cleanliness
  • Guests start arriving, and the admission process begins. This involves selling tickets, checking reservations, issuing wristbands or access cards, and providing any necessary information or instructions.
  • Guests engage in arcade games and redemption activities. Staff members monitor the game area, assist with game operations, exchange tickets for prizes, and maintain the machines.
  • If there are scheduled events, such as birthday parties or group outings, staff members coordinate and host these activities. They ensure the smooth flow of the event, manage party rooms or dedicated spaces, and provide assistance to the guests.
  • Ongoing maintenance and cleaning tasks take place throughout the day to ensure the facility remains safe, presentable and well-maintained. Staff members perform routine checks, address any maintenance issues, and keep the facility clean and tidy.
  • Behind the scenes, administrative tasks are handled, such as managing reservations, updating inventory, handling financial transactions, and responding to customer inquiries or feedback. This may also include marketing activities, social media management, and staff scheduling
  • Closing and end-of-day procedures.
c. What Skills and Experience Do You Need to Build a Family Entertainment Center Business?
  • Passion for the family entertainment industry
  • Passion and creativity
  • Top-notch organization skills
  • Health and fitness experience
  • Facility management skills
  • Interpersonal skill
  • Accounting and bookkeeping skills
  • Business management skills
  • Organizational skills
  • Work experience in the family entertainment industry
  • Experience in managing people and organizing events
  • Experience in business administration.