Do you run a makeup artist business and want to get more clients online? If YES, here are 10 smart tips on how to be a successful makeup artist on Instagram.

As a makeup artist, one of the places where you can possibly make it big is on Instagram. Apart from the fact that Instagram is one place that have made many people famous, it is yet a place where you could leverage on to make your dream of becoming a successful makeup artist come true.

Having a robust and engaged Instagram following could mean an abundance of openings for a makeup artist. Instagram is a visual-based social media which makes it a seamless platform for you to show off skills and personal style and attract new like-minded customers.

The Makeup niche on Instagram is huge, it’s almost becoming a hub for creative professionals. To make it big on Instagram, one has to therefore be strategic in the activities that goes on your Instagram page. These activities put together are the things that would cause one to be in the faces of people. How then can you become a successful makeup artist on Instagram? Find details as you read on.

10 Tips on How to Be a Successful Makeup Artist on Instagram

  1. Develop a unique style

People would be out rightly tired of you if you come across as a makeup artist with the same old style, so you need to come up with your own unique style to capture the hearts of people on your page. It is when you capture the heart of people that you are sure to get gigs that can launch you into business. Be ready to think outside the box.

A visitor coming to your page for the first time should be able to figure out what you are all about within the first 4-5 seconds, WITHOUT reading your bio.  This is so important as you want to capture the hearts of people.

2. Keep your Personal Account Separate from your Professional Account

One of the errors some makeup artists make is that they have a hard time differentiating between a personal account and their professional account. It is very essential that you keep your personal account separate. You cannot be seeking a huge following and have a private account. People want to be sure that you have what it takes to be in the faces of your audience.

3. Choose your style and theme

You need to carve a niche for yourself from day one. So, from the very outset, choose the way you want your page to operate. Do you want more bridal, editorial or commercial work? Be sure to determine this from the very beginning. What is the style you want to be associated with? What type of clients do you want to attract? Imagine your perfect customer and post images you think that perfect customer would love.

  1. Make Your Caption Interesting

A popular aphorism says a picture is worth a thousand words, but the rest of your story is told in the caption and tags. A good description can give your images context to uplift the way people enjoy your content, and thoughtful hashtags can help your work land in front of new audiences.

Your hashtag game is also important because of the message it sends your viewers. Before you think to use hashtags, look at hashtags before using them to see what kind of engagement they get, how popular they are, and if it is the right audience for your pictures.

5. Review Products

Do you have a preferred lipstick that you don’t see anyone else using? You may want to consider some good old recommendation. Recommendations show that you know what you are talking about and open a dialogue with people who have either tried the product before or are grateful for the information you are providing. People love to offer their opinions, so a post that features your own opinion can open the door for discussion with the community.

6. Maintain the Aesthetics

Someone once said that Good Instagrammers think of how their image will look in the feed, but great Instagrammers think about how their image will fit in their profile page. Develop a consistent pattern or theme on your profile so that your posts can work together to create a tapestry of your creations.

  1. Become an Expert in your Art

People don’t rush to follow amateur makeup artists, they want to see the work of a professional. You can become a professional makeup artist in many ways, and one of the most common ways is by attending a beauty school. Completing a makeup artistry program can allow you to learn new things and sharpen skills you might already have. It can also give you some pedigree amongst your followers to be able to say that you’re a professional, licensed makeup artist.

8. Mingle with Your Community

No one ever makes it really big if they do not engage with other people. This is why it is needful to mingle with your tribe. Like and comment on popular photos. Mention the creator and commenters. All of these will help people follow your instagram page.

  1. Reward your followers with Gifts and coupons

Makeup artists have to understand that putting a reward system in place to a very large extent would help you garner more following and capture the heats of your followers. So, preveiew up coming events and give out coupons.

  1. Be Patient and Watch it Grow

After that you must have put all that in place, you have to understand that it will take a while before you become a household name. Put these steps to practice, be patient and the good results will show. In no distant time, your Instagram following will grow and you’ll be building brand awareness.

In conclusion, it is one thing to be successful on Instagram, it is yet another to know how to get your followers on Instagram to buy into all that you do. Those who have gone ahead have paid their dues and so it is time for you to pay your dues so that in no distant time, you can be successful on the gram.

Ajaero Tony Martins