Do you want to start a business in the teeth whitening industry? If YES, here are teeth whitening business ideas that can earn you some neat profit. Starting and running a teeth whitening business might be daunting, time-consuming, and even costly, but a start-up teeth whitening company is easy, opportunistic, and affordable.

First and foremost, you have to understand that this is a high demand industry. The dental cosmetic industry is going to be big over the next couple of years. According to a report by Market Insider, revenue from global teeth whitening products is expected to reach $6.6 billion by 2025. Due to an increase in per capita income, the people in developing countries are spending more on dental cosmetics.

In addition, as we humans become more conscious consumers, natural products are becoming strong sellers. Natural products are expected to grow by 7-9% through 2020 to 2022. Owing to this, the industry has a unique opportunity to grow even more, which means your business will be able to flourish.

One wonderful reason to start a teeth whitening business is that this is a great business model for success. Pricing with a dentist would be $450-650, with the cost at a beauty salon going for about $75-200. Low investment packages will have everything you need in order to set yourself up correctly.

With teeth whitening being such a versatile service, it makes it a great addition to your existing business in dentistry or cosmetics. Simply put, if you are currently working at a dentist’s office, this is a great place to up set teeth whitening services.

If you are a distributor then it is a great way to add to your business. If you’d rather run a home business then you can sell home kits as well, the possibilities are endless.

There are psychological studies that buttress that when people partake in physical activities that improve appearance, their self-confidence increases. When you take care of yourself, you are more likely to become and feel more self-confident, especially if you are doing things to take care of your appearance. Venturing into this line is rewarding for both parties. You are offering self confidence and also making a living for yourself.

Selling teeth whitening products is a promising business. Thanks to improved dental hygiene and the growing importance of a gleaming smile, the business of teeth whitening is booming. There are few ideas and businesses opportunities to leverage on if you intend to tap in to the big market of cosmetic dentistry products.

What Business ideas Exist in the Teeth Whitening Industry?

  1. Mobile Teeth Whitening Services

A good teeth whitening business idea to consider is to offer mobile services, which can increase flexibility for customers while lowering your start-up costs–potentially creating cheaper pricing scales that can help you stand out from competitors. However, note that you will need a mobile vehicle, such as a van or motor home well designed with your teeth whitening business logo.

After securing your business license and other appropriate permits, you will also need teeth whitening equipment and create a schedule to offer whitening services near shopping malls, offices or commercial districts. Your mobile teeth whitening business can also visit health fairs, medical trade shows and hospitals.

  1. Retail Teeth Whitening Products

Also note that you can even tie-up with department stores and sell your private label teeth whitening products to their clientele. Or, you can rent a commercial space and sell the products to customers who want to take care of their grooming needs on their own.

In such a scenario, your product sales will mostly consist of at-home teeth whitening solutions. Howbeit, it is imperative you make sure you are taking advantage of the e-commerce trend and create a website for your business. It will ensure that you are able to expand your customer base exponentially. Check out the Amazon FBA model for teeth whitening products and learn how you can set up your business at low cost.

  1. Dental Clinics and Spas

If you are already operating a dental clinic, a teeth whitening business is natural progression of your existing business. Have it in mind that teeth whitening products can be a great up sell for your dental clinic and allow you to generate more revenue by brightening the smiles of your patients.

If you own spas, salons, tanning studios or cosmetic surgery clinics, you can provide teeth whitening services to your clients as an add-on to the existing services. Just make sure you offer at-home teeth whitening products to your clients so that they can keep their teeth brighter for longer.

  1. Private Label Teeth Whitening Products

Private label products are sold by a retailer under its brand name, but they are manufactured by a third party. If you sell private label teeth whitening products, the goods will have your name on it but it will be manufactured by someone else. As a retailer, you will specify everything about the product: ingredients, product formula, packaging, and logo, etc. and ask the manufacturer to deliver it to your address.


The dental cosmetic industry is going to be big over the next couple of years. Most adults believe that gleaming smiles are a valuable social asset that helps appeal to the opposite sex. If you’d like to help people achieve a snowy white smile, consider these teeth whitening business ideas and tap into the industry’s billion dollar market.