Skip to Content

How to Become a Coupon Insert Distributor and Supplier

Do you want to earn a living distributing coupons on behalf of businesses? If YES, here is a detailed guide on how to become a coupon insert distributor online.

Coupons have for a long time been a marketing tool that has been used by businesses to attract customers by reducing the original price of goods. This simple strategy is used by both big and small businesses. As time has gone on, customers have embraced the use of coupons thus making it a very effective marketing strategy for businesses.

However, due to the fact that most companies will want to give more attention to creating a brand or products that are the best, administration and supervision of support processes such as coupon distribution has passed down to organizations known as Business Process Outsourcing companies (BPO), who specialize in the provision of such services.

Services such as accounting, recruitment, secretarial, et al are also provided by some BPO’s while some just focus on single activity such as coupon distribution. As a business, coupon distribution is quite easy and anyone- (even someone who has not run a business before) can start and succeed at doing it.

Forms of Coupon Distribution

The emergence of the internet has presented a variety of ways by which coupons can be distributed to those who need it.

However, in the past, the major way of getting coupons across was by handing it to passersby or shoppers, giving them to customers when they make payment for their shopping (so that they can use the coupon when next they want to shop), through magazine prints which consumers clip to use, or through the mail.

With the advent of the internet however, coupons are now sent through emails or or distributed to different web sites related the product or service being endorsed. If you would like to start a coupon insert distribution business, the very first step would be to choose a medium of distribution that you know that you can offer client companies.

For instance, will you use the traditional methods or will you opt for the more modern ones, or will you combine the two methods? This way, you can already decide what skill set you will need to employ.

Coupons can be changed from time to time depending on the season of the year and the availability of the product in question. For a coupon insert distribution business to be considered successful, the business will have to receive a lot of customers or make a particular number of sales from customers who made use of the coupon.

What are Coupon Inserts?

Coupon inserts are small booklets that usually have 10 to 30 pages all of which contain different products manufacturer coupons.

These are also known as freestanding inserts. A popular source for finding these are Sunday newspapers with the exception of those on holiday weekends. Here are some basic steps that you can take if you want to become a coupon insert distributor.

Steps to Become a Coupon Insert Supplier Online

1. Choose the type of distribution you want to do

The very first step to becoming a coupon insert distributor is to first recognize the various distribution methods that are available to you. Some of them include, free-standing coupon inserts, shelf pad, on pack, direct mail, instant redeemable and electronic delivery.

However, if you would want to be a serious coupon insert distributor, it will be best to focus on free-standing coupon inserts.

a. The Sunday Newspapers

Avery solid way to distribute coupon inserts is to look to your weekend newspapers. A vast majority of the insert coupons that are available are usually found in Sunday newspapers. A lot of Companies who create coupons use newspapers as a distribution vehicle and this has always worked for them. The major companies who are responsible for coupon inserts are Proctor and Gamble, SmartSource and RedPlum.

  • Proctor and Gamble

This business provides coupon inserts with the intention of making attractive discounts available on all its products to as much of their customers are possible. They are based in Ohio and they produce their coupon inserts only once every month and like all coupon inserts they are not the same for all regions.

  • SmartSource

News America Marketing is the biggest distributor of consumer packaged goods promotions in America. Using just the SmartSource brand, they have over a thousand weekend newspapers carry coupon inserts.

  • RedPlum

RedPlum reaches more than 100 million consumers each week with its newspaper coupon inserts. The easiest way to become a coupon insert distributor is to apply for a weekend newspaper distributorship rights. In order to do this, you will have to choose the option you like and then write to them. Their contact address can be easily found on the papers or over the internet.

Another option would be to contact companies like Proctor and Gamble, SmartSource and RedPlum to find out if they will be interested in working with you. It’s a lot easier to become a coupon insert distributor if you already own a newspaper.

2. File the needed government documents and get the necessary business permits

3. Hire some staff to help in the distribution process.

4. Promote and advertise your services to potential customers.

5. Take notes about the customer acceptance rate of the coupons you are distributing in order to give your client advise of how to structure their coupons in the future. Your clients will appreciate the extra service you give

You should bear in mind that coupons that are found in Sunday newspapers usually come free of charge and you may not be allowed to sell it.

You can however give the coupon out to others to redeem if you wish. In conclusion, due to the fact that people have come to realize that coupon inserts are a smart way to get good deals when buying things, you will always get patronage if you become a coupon insert distributor.

Frequently Asked Questions

  1. What Is Coupon Fraud?

Coupon fraud occurs whenever someone intentionally uses a coupon for a product that he/she has not purchased or otherwise fails to satisfy the terms and conditions for redemption. It is when a retailer submits coupons for products they have not sold or that were not properly redeemed by a consumer in connection with a retail.

2. How Can You Avoid Being A Victim Of Coupon Fraud?

Fraudsters are becoming increasingly sophisticated in their ability to replicate gift vouchers. To avoid being a victim, you need to be able to decipher the hidden language of coupons-the UPC. And also, you need to investigate the origin of the coupon.

3. What Is A Coupon Fairy And How Does It Work?

Have you ever been looking at a product when you notice a coupon for that very product sitting on the shelf? Then you’ve seen the work of a coupon fairy!

Coupon fairies leave their extra coupons near the products. Customers who are going to buy the product anyway can enjoy a little extra money in their pockets without the work of having to hunt down the coupons for themselves.

4. What Is Extreme Couponing?

Extreme Couponing is the act of buying a ridiculous amount of products at a retail store (usually grocery) for next to nothing. Real extreme couponers make a full-time job out of collecting coupons, matching the coupons to stores’ sales and utilizing the individual stores’ coupon policies to get the very most out of every coupon that they redeem.

5. Who Is An Extreme Coupon Shopper?

There is no hard-and-fast rule for who an extreme couponer is, but generally anyone who goes to the effort of saving 80% on most regular purchases would probably fall under the category of extreme to achieve that savings.

6. How Do You Source For Coupon Inserts From Manufacturers?

The Sunday Newspaper

  • The Sunday Newspaper typically has coupon inserts every Sunday and is a great first step is finding and using coupons

Online Printable Coupons

  • com
  • Red Plum
  • SmartSource
  • Hopster
  • Target Store Coupons


  • SavingStar
  • Shaw’s MyMixx
  • Amazon Coupons

Mobile Coupons

  • Ibotta
  • Checkout 51
  • Snap by Groupon
  • Target Mobile Coupons: Text OFFERS to 827438
7. How Do You Start A Coupon Clipping Business?
  • Have Immense Knowledge of Coupons
  • Learn to Mix and Match
  • Establish a Connection
  • Get registered and Get a license
  • Get a Website
  • Gather Family Members
  • Decide On the Fee to Charge
8. How Do You Order Coupon Inserts Directly?
  • Request a RetailMeNot Everyday Coupon Book
  • Sign Up for Proctor & Gamble Coupons by Mail
  • Subscribe to Your Local Newspaper
  • Reach Out to Your Favorite Brands
  • Follow the Products You Like on Social Media
  • Sign Up for Newsletters and Mailers
  • Get On Your Grocery Stores’ Mailing Lists
9. How Do You Get Smartsource Inserts In The Mail?

Newspapers are a great way to get coupons by mail. By signing up or taking advantage of one automatically sent to your address, you can also get updates on your favorite brands and new items they offer. You can also use a coupon service. Coupon services help you find better deals by mail.

10. Where Do You Buy Manufacturer Coupons In Bulk?
  • Coupon Flea Market
  • Klip2Save
  • Ebay
  • Dog Face Coupon Clippers
11. How To Get Proctor And Gamble Coupons?

A number of grocery stores, including Publix, Winn Dixie, Kroger and Giant Eagle, provide Procter and Gamble coupons through their rewards program. With the Procter and Gamble app, you can download available P&G coupons that can be scanned directly from your phone at a local store.

12. How Do You Get Newspaper Coupon Inserts Mailed To You?

You can do this by signing up for Sunday coupon inserts.

13. What Steps Can You Follow To Become A Coupon Insert Distributor?

The easiest way to become a coupon insert distributor is to apply for a weekend newspaper distributorship rights. In order to do this, you will have to choose the option you like and then write to them. Their contact address can be easily found on the papers or over the internet.

14. How Do You Get Information On Becoming A Coupon Distributor?

The easiest place to get this kind of information is in the Sunday papers and online on websites that offer coupon distribution.

15. How Can You Submit A ‘How To Become A Coupon Insert Distributor’ Result To Couponxoo?

You can mail them your result or you can send it via their website.

16. How Do You Get Started Selling Coupon Inserts?
  • Have Immense Knowledge of Coupons
  • Learn to Mix and Match
  • Establish a Connection
  • Get registered and Get a license
  • Get a Website
  • Gather Family Members
  • Decide On the Fee to Charge
17. What Exactly Are Coupon Inserts?

A coupon insert is a glossy booklet full of manufacturer coupons. You can find coupon inserts in Sunday newspapers (except on holiday weekends). They are usually tucked in with the comics and the grocery store ads. Some regions will get coupon inserts in the mail.

18. How Do You Get Extra Coupon Inserts?
  • Sign up for newsletters to get coupons
  • Buy an extra paper to get more coupon inserts
  • Collect unwanted newspaper coupon inserts
  • Have coupons sent to your cell phone via apps
  • Call companies to get coupons
  • Get electronic coupons
  • Snag more digital coupons
  • Think outside the box
19. Where Can You Get Coupon Inserts In Bulk To Start A Coupon Clipping Business?
  • P&G EveryDay
  • Box Tops 4 Education
20. How Do You Find A Paper Distributor To Buy Coupon Inserts From?

You can newspaper distributors at your local stores or vendor stands.

21. Why Would Someone Want To Buy Coupon Inserts Or Clipped Coupons?

To save more money on household goods

22. Can You Make Money Selling Coupons?

You usually make more money in the coupon business if you are also printing the coupons and selling them.

23. Where Do You Find Double Coupons?
  • BJ’s Wholesale Club
  • CVS Pharmacy
  • Dollar General
  • Rite Aid
  • Target
  • Walgreens
24. How Do You Find Reputable Companies Or Suppliers To Purchase Your Inserts Or Clipped Coupons?
  • Rakuten: Rakuten, formerly known as Ebates, is a coupon and cashback site worth signing up for
  • Ibotta. Ibotta is a coupon and cashback app that can help you save money painlessly especially when grocery shopping
  • Swagbucks
  • BeFrugal
  • Groupon
  • Amazon coupons
  • RetailMeNot
25. How Do You Make Money Selling Coupons?

Coupon companies promote discounts from participating businesses directly to consumers, providing a valuable service for both groups. Businesses profit from working with coupon companies by boosting traffic in their stores and encouraging first-time visits.

26. Do You Need A Newspaper Subscription To Coupon?

Not really. There are other ways you can have access to coupons other than from newspapers.

27. I Would Like To Start A Coupon Clipping Service in Houston, How Do I Get Inserts In Bulk?

Buy bulk quantities of coupons on Smartsource, Redplum and P&G.

28. How Do You Purchase Newspaper Inserts Full Of Coupons?

The Sunday newspaper is usually stuffed with national printed inserts filled with both manufacturer and stores’ coupons, and the national grocery ads along with retail sales inserts. The mid-week newspapers often have a section just for local grocery shopping.

29. Why Do people Keep Calling Buying And Selling Coupons Illegal?

Because beyond the wording on coupons, coupon sellers wouldn’t have a booming business if they obtained coupons the normal way. Even if it were legal, it’s not really mathematically worth it.

30. Which Coupon Sellers Are Closest To Boston, Ma?

Yes can easily search online for deals in Boston.

31. Where Do You Get Paper Inserts At A Low Cost To Sell Clipped Coupons?

Check Free Paper Stands that you find on sidewalks, at the entrance of Restaurants, Subway/Metro Stations, Grocery Stores, Bus Stops, Liquor Stores, Libraries, etc. They often contain free Community Newspapers that contain Redplum and SmartSource manufacturer’s inserts and local coupons.

32. What Does Bogo Or B1g1 Mean Exactly?

“Buy one, get one free” or “two for the price of one”. It is a common form of sales promotion when dealing with coupons.