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Is It Profitable to Buy from Alibaba and Resell on Amazon?

Yes. When done well and with the right approach, buying from Alibaba and reselling on Amazon can prove to be very profitable.

In recent times, this has become a very popular trend especially since it entails buying products wholesale from China on Alibaba and selling them on Amazon. It also serves as a viable way to test the waters without having to register a brand.

Right from the moment Alibaba became popular for its mind-blowing bulk low prices, private labeling, and quick shipping all over the globe, people leveraged the opportunity to purchase items from Alibaba and sell them afterward on Amazon. A good number of brands that have become successful on Amazon today started like this.

Pros and Cons of Buying From Alibaba and Reselling on Amazon

Indeed, this has become a very popular and lucrative routine for any entrepreneur interested in starting their own online businesses. However, as with every other business endeavor, some pros and cons come with this approach.


1. Low Cost of Goods

Alibaba is well renowned for the significantly lower prices it offers especially when put in contrast with a good number of other suppliers, and this makes it possible for resellers to get items at a low cost, further boosting their profit margins.

2. Wide Product Selection

With millions of assorted items, Alibaba ensures that resellers can find a wide range of products to select from, ensuring that they can meet the varying needs of their clients and markets.

3. Flexible MOQ (Minimum Order Quantity)

Alibaba suppliers will more or less possess flexible MOQs, and this ensures that resellers can place orders for items in very small quantities. This makes it easier to test the market and then scale up gradually as demand heightens.

4. International Shipping Options

Alibaba suppliers are well grounded when it comes to shipping products worldwide, and this makes it far easier for resellers and ensure they can make good use of global markets without the troubles that come with logistics.

5. Potential for High Profits

Note that by making adequate use of Amazon’s enormous customer base and Prime shipping options, resellers can get their items to a massive audience quickly, and this more or less leads to high sales volumes and profits.


1. Quality Control Issues

Even with the vast array of items available on Alibaba, quality control is still considered an occurring issue. Keep in mind that resellers might have to deal with issues like inferior materials, manufacturing defects, or issues between product listings and reality.

2. Long Shipping Times

Another thing to note is that shipping products from Alibaba suppliers, particularly those based in China, can lead to very long shipping times, and this might give rise to dissatisfaction among customers and negative reviews on Amazon.

3. Competitive Marketplace

Amazon is renowned for its highly competitive nature, especially when you take into account the number of sellers striving for customers’ attention. Resellers might also have issues with setting their business apart from that of competitors, particularly if selling generic or widely available products.

4. Risk of Counterfeit Products

Another thing to note is that Alibaba’s marketplace isn’t entirely immune to counterfeit products, and this entails that resellers can sometimes sell counterfeit items, which might lead to account suspension or legal issues from Amazon.

5. Fees and Expenses

Even though the purchase of goods from Alibaba can be low, resellers will need to take into account additional expenses such as Amazon seller fees, fulfillment fees, advertising costs, as well as returns processing fees, and all these can take out a chunk from your profit margins.

Steps to Buy on Alibaba and Resell on Amazon

Indeed, this can prove to be a lucrative endeavor as long as it is done well and with the right approach. To guarantee success, below are steps to buy on Alibaba and resell on Amazon:

  1. Market Research and Product Selections

The first thing to do when looking to make purchases on Alibaba and resell on Amazon is to carry out well-detailed market research to note profitable product opportunities on Amazon.

It is recommended you aim for items that have the right demand, low competition, and good profit margins. Leverage tools such as Jungle Scout, Helium 10, or AMZScout to carefully evaluate sales trends, competition levels, as well as customer reviews.

When you note potential products, optimize your selection by considering variables like pricing, shipping feasibility, and market demand.

  1. Supplier Identification and Verification

Once you know the right item to purchase and resell, search Alibaba for suppliers that carry that product. Be sure to only go for suppliers with a high transaction volume, positive reviews, as well as a trade assurance badge since it proves that Alibaba will refund your payment if the supplier fails to comply with the terms of the agreement.

Reach out to multiple suppliers to ask for quotes, and samples, and analyze customization options. Don’t forget to verify the legitimacy of the suppliers by verifying their business licenses, and certifications, and carrying out background research.

  1. Negotiation and Sample Testing

One of the mistakes you will make is being in a hurry to make purchases on Alibaba. Owing to that, you must take your time to negotiate with the selected suppliers to ensure you get the best possible price for the items you intend to purchase.

It is important you directly communicate any requirements regarding the product specifications, packaging, labeling, and shipping terms.

Don’t shy away from asking for samples from the suppliers to assess the product quality, functionality, and suitability for your intended market. Also, test the samples extensively and ask for feedback from potential customers if possible.

This sample testing phase will ensure that you can make adjustments to your product selection and make the final decision on your order with the chosen supplier.

  1. Order Placement and Payment Terms

After you have been satisfied with the samples and have negotiated terms with the supplier, it is time to place your order.

Be sure to carefully go through the terms of the purchase agreement, and be mindful of things like pricing, payment terms, production timeline, as well as quality control measures.

Afterward, make a payment by making use of Alibaba’s secure payment methods, such as Trade Assurance or PayPal, to safeguard your investment. Always stay in contact with the supplier all through the production process to guarantee prompt delivery.

  1. Shipping and Amazon FBA Preparation

Make the right shipping logistics plans to ensure that you can safely transport the products from the supplier’s location to Amazon fulfillment centers.

Select a trustworthy freight forwarder or shipping agent to take care of the transportation and customs clearance process.

Immediately the items get to Amazon’s fulfillment centers, put together product listings on Amazon’s platform, input competitive prices, and register in Fulfillment by Amazon (FBA) to have access to Amazon’s storage, packaging, and shipping services.

Pay attention to your sales performance, customer feedback, as well as any changes in customer tastes to ensure that you can make the right adjustments to your strategies and guarantee long-term success for your business.