Network marketing can be the right business for those looking for a way to make additional income by the side, but have little capital. Getting started in this business doesn’t require any formal qualifications, and you don’t have to wait for too long to start making money. Most of the time, you start making money within a few weeks, depending on how quickly you are able to sell your network’s products or recruit more marketers into the program.

However, most people looking to take a plunge into network marketing face one big challenge—finding and choosing the right network marketing company. There are hundreds of network marketing opportunities out there; all making promises of mouth-watering benefits to those join their network. You need to be very careful because many of these “opportunities” are run by scammers who are out to steal your money and waste your time.

How can you make the right choice when searching for network marketing opportunities? In this post, you will learn how to choose the right network marketing company to promote.

When you come across an opportunity to make money, it’s natural for you to get too excited and tempted to jump in right away. Who doesn’t like to make money? But that’s not the right way to get started. If you are to act by that burning urge to get started, do that after you have made the right choice, not before you have taken your time to analyze and compare the options you stumble upon.

If there is to be synonym for “network marketing”, that has to be “hype”. The marketing materials provided by most network marketing companies include a lot of hype and excitement—that’s part of their efforts to make you jump into their networks quickly before you regain common sense. They make you feel that if you don’t join “NOW“, you will be missing out on a lot of money.

But the truth is that whether you signup today or in two months from now, it won’t make any difference. So, don’t be tempted into joining a company that may not be right for you. Take your time to really scrutinize as many opportunities as possible before making your choice. Remember, you are looking for a business opportunity that will continue to fetch you residual income for the rest of your life. So, you need to be careful, so you won’t get it wrong right from the start.

Now, how exactly do you tell a good network marketing company from one that is not worth your time and money? How do you figure which network marketing opportunity is best for you? Ask—and find answers to—the following questions and you won’t go wrong:

How to Choose the Right Network Marketing Company to Join

1. What are the products offered?

Since network marketing involves much of selling, you need to carefully select products that people really want to buy. Products that are consumable tend to sell more than other products, but they need to be unique and scarce, so that you won’t be competing with other company’s products.

In addition, the products need to be simple and convenient to use, and must deliver on the benefits promised by the manufacturer. A product that does not meet these requirements will not sell; so you will have a hard time marketing such. If you have figured that the products offered by a network marketing product are not worth your time or will not sell well, then that program isn’t for you. So, look for alternatives.

2. What does the program place emphasis on? Product sales or recruits?

Many of the network marketing companies you will find will reward you more for bring new members into their program than for selling their products. You must avoid such programs because they are only out to make money out of their members, not their products.

3. What is the commission structure like?

Another thing to look at when considering a network marketing opportunity is the commission structure. If the commission structure isn’t clear enough or is subject to many unclear “terms and conditions“, then it’s not good for you.

A good network marketing program must be able to state clearly in how much you will earn for each product sale and for each new recruit as well as how much you will earn as you move up the commissions ladder. Another thing to look at is the commission amount. Does it sound too good to be true? If yes, then it’s most likely a scam.

4. For how long has this company been in business?

This is another good question to ask when looking for the right network marketing company. If the company just began operations a few months back, stay away from it, no matter how attractive its commission structure looks. Instead, look for companies that have been in the network marketing business for several years—the more the number of years, the better.

5. What are people saying about this company?

Before deciding to join a particular network marketing company, you need to find out other people’s opinion about them. Here, I mean the opinion of people who have marketed products and recruited new members for the company.

A simple way to find such opinions is to search the web. If you find many positive reviews and maybe one or two negative ones, then you can go with that company. But if you find a worrisome number of negative reviews, stay away from such a company—even if there are also ten times that number of positive reviews.