Do you own a lingerie line? Or you run a lingerie boutique and you want to expand by offering dropshipping service? If YES, here are tips on how to dropship lingerie the right way. Lingerie is a unique and wonderful year-round product.
Although a good number of people think lingerie is for Valentine’s Day, many also buy lingerie for their significant other’s birthday, anniversaries, or a honeymoon. Marketing to this audience is quite easy as you can target those in relationships or recently married.
Presently, there are some lingerie stores that also sell perfume and other related items for mood-setting. There’s also a lot of product variety in the niche as some prefer lace, see-through mesh or costumes. Choosing the perfect manufacturer of lingerie can be a crucial consideration for any supplier or distributor.
Manufacturers of lingerie are based mainly in China (Mainland), Turkey, and Taiwan. Customers have very high-quality standards when it comes to lingerie and that is why it is of utmost importance that the products are manufactured with care and are meeting high-quality standards.
According to reports, the highest demand for lingerie comes from North America, Western Europe, and Eastern Europe. Also remember that the manufacturing of lingerie is a complicated process, requiring a set of different materials to be sewn together. The fabrics that are most commonly used by manufacturers to produce lingerie include lace, spandex, polyester, cotton, leather, and latex.
However, in this modern time, it is better to dropship than wholesale lingerie due to the trendiness factor within the niche. Note that when you dropship lingerie you can add new products as they become more fashionable without any risk. But when you wholesale lingerie, bulk inventory has costs.
Starting to dropship lingerie is a promising idea for your ecommerce business since, in most cases, lingerie doesn’t cost a lot! Pay attention to the fact that, typically bras, panties, robes, and so on, cost $3-20. And this simply means that you may certainly count on lots of impulse purchase in your online store! However, in order to succeed in running your lingerie store, you should know how to do this in the right way.
How to Dropship Lingerie the Right Way
When it comes to establishing a successful ecommerce business, there are crucial components that are imperative and necessary. Aside from the technical core of your online store, the most important aspects are an efficient strategy, reliable suppliers, and trending products to sell.
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First and foremost, you will have to understand the fact that lingerie is not only bras and panties. In fact, there are lots of product categories for you to sell in your online store: bras, panties, bra & brief sets, corsets, robes, etc. In addition, lingerie stores also sell sleepwear: sleep bottoms, pyjamas, nightgowns, and so on. So that means it’s a wonderful idea for you to build an online store with a wide range of products!
Nevertheless, when considering your online store’s product range, note that prices start at US $2-3. Its great news for you as a dropshipping store owner since you can count on lots of impulse purchases on your website. However, it is advisable that you deal with trusted and time-tested suppliers only. Also, when your customer is on the verge of making a purchase, it’s imperative to offer them to buy some extra stuff at a special price.
When looking for trusted sellers, you have various options. Firstly, you can use the ‘trial and fail’ method. However, in most cases, this can really cost you a fortune. Secondly, you can consider some paid databases of reliable suppliers.
This looks like a more logical decision. Thirdly, some ecommerce platforms like AliExpress and EBay provide you with an opportunity to use its database to source for suppliers, trending products to sell, and the most promising niches.
Choose trending products to sell
Choosing the most promising and trending products to sell in your online store will help you attract good clients who are willing to spend to stay current. Ideally, there are lots of products categories for you to choose products from.
- Bra & brief sets
- Night gowns
- Sleep bottoms
- Tube tops
Tips to Help You Dropship Lingerie the Right Way
To efficiently dropship lingerie, here are few tips to remember;
Focus on authenticity and quality of products
Note that the very first thing that comes to mind during the purchasing of lingerie is the quality of the product. That is because the skin is very delicate, and therefore, it is an important consideration when purchasing lingerie. In addition, nobody wants to slip into something uncomfortable. Dropshipping good quality products is a good way to get and retain customers.
Emphasize on practicality
Indeed there are so many varieties and designs of lingerie that one can invest in. However, not all these fancy designs have a huge customer base. Note that it is one thing for lingerie to look sexy in a supermodel’s body and another for the general population. That is because the supermodels only wear them for short durations, during the photo-shoo, and they may easily bear with a piece even if it is uncomfortable.
Provide a detailed description of the lingerie
One mistake most dropshippers make is not giving an adequate description of the product. However, it is important since, in such purchases, the customer does not have direct contact with the piece being bought, therefore cannot have an actual feel. It is, however, a good practice to provide a detailed description of the sizes, designs, fabric etc. of the lingerie.
In this modern age, it’s definitely a good idea to dropship lingerie since basic necessities are in strong demand worldwide. Meanwhile, due to a number of reasons, lots of people have no option but to order underwear online. However, always remember that in order to succeed with your ecommerce business, you should choose the most efficient strategy, find time-tested suppliers, and find the most promising products to sell.