Are you about starting a lingerie line? If YES, here is a complete sample lingerie line business plan template & feasibility report you can use for FREE. It is a fact that females cannot do without underwear, and this makes the lingerie market one viable market in the clothing industry. So, if you are already in the cloth manufacturing industry, then it will be very much easier for you to add lingerie production to your line.

Any aspiring entrepreneur can start this business as long as they are creative, they can get celebrities to promote their brand and they have good business skills. The starting size of this type of business doesn’t really matter as long as the business is built on the right foundation and with the right combination of skills and talents. Below is a sample lingerie line business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Lingerie Line Business Plan Template

1. Industry Overview

Beyond every reasonable doubt, the clothing line industry of which lingerie is a part of, is indeed a money spinning industry just like the food and real estate industry. It is simple, clothing is amongst the top three needs of humans because it has to do with covering nakedness.

Because of favorable economic conditions in the united states, the Lingerie, Swimwear and Bridal industry is projected to grow in the coming years.

Since most industry products are considered discretionary, the industry typically trends in line with the health of the overall economy; over the last half a decade, as per capita disposable income increased, the lingerie, swimwear and bridal industry was buttressed by greater consumer spending. The demand in the industry was also strengthened by growth in the industry’s largest market: adults between the ages of 20 and 65.

Statistics has it that in 2010, American households spent an average of $1,700 on apparel (lingerie inclusive), footwear, and related fashion products. In the 2010 alone, the global market for textiles made from organically grown cotton was worth over $5 billion; that goes to show how big the industry is.

The bureau of statistics stated that employment in the U.S. apparel manufacturing industry has declined by more than 80 percent (from about 900,000 to 150,000 jobs) over the past twenty years. However, labor productivity in the U.S. manufacturing sector more than doubled from 1987 to 2010. Labor productivity also more than doubled over that period in U.S. textile mills and nearly doubled in footwear manufacturing sector as well.

According to report released by IBISWorld, the Lingerie, Swimwear and Bridal industry is moderately concentrated, with the four largest companies representing 43.1 percent of total industry market share. The report stated that while L Brands dominates the industry with 36.1 percent market share, the remaining companies are small- to medium-sized players that offer specialized and niche products.

In fact, IBISWorld also estimates that over 85.0 percent of all companies are non – employers, which are operators without hired employees. Industry concentration has increased over the past five years, largely due to Victoria’s Secret outperforming the industry thanks to its well-recognized brand name and expanding product line; the company’s market share has grown from 17.7 percent in 2011 to 18.4 percent in 2016.

Some of the leading labels in the lingerie cum fashion industry are from the United States of America. Although some of these lingerie labels outsource their production to other parts of the world; predominantly countries in Asia in the bid to cut cost.

Some of the factors that encourage entrepreneurs to start their own lingerie manufacturing company are that the business is profitable and the products can be sold not just in your country but all across the globe. The lingerie line industry is growing and there are opportunities for entrepreneurs to launch their own business from the scratch and still become a globally recognized.

The advent of computer and computer software brought leverage in the industry as designing lingerie can be conveniently done with the aid of software, and a designer can reach out to the world market by putting up his products for sale online. Instagram, YouTube et al are good platforms to promote this type of business.

2. Executive Summary

Beci Lamb® Lingerie, Inc. is an international lingerie manufacturing company that will be located in Olympia – Washington. We have been able to secure a large warehouse facility in a strategic part of town that will be converted to our factory. We were able to out rightly buy over the facility with the help of our bank and support from family and friends.

Beci Lamb® Lingerie, Inc. will be involved in the manufacturing of lingerie and swimwear for different sizes and age groups to meet the trend in the industry. Our business goal is to become one of the leading lingerie manufacturing companies in the United States and we will make sure that every lingerie and swimwear that leaves our factory can favorable compete with the best brands in the industry.

Our workers are going to be selected from a pool of talented designers in and around Olympia – Washington. We will make sure that we take our workforce through the required trainings that will position them to meet the expectations of the company.

We have put plans in place to build a state of the art lingerie manufacturing factory in Olympia – Washington, which is why we have entered agreement with some manufacturers of sewing machines to produce customized sewing machines for us that will give us the quality we want to be known for. Our factory will be equipped and we will ensure that we follow the trend in the industry.

Beci Lamb® Lingerie Line, Inc. will manufacture high quality lingerie and swimwear for both the high – end and low income earners; we want to become the people’s choice wherever our lingerie and swimwear are put up for sale. Apart from mass production of lingerie and swimwear, we will also be engaged in customized production of lingerie and swimwear for customers based on their demands.

We are quite aware that there are some clients such as music producers, swimming clubs / swimmers, and film producers et al who would need customized lingerie and swimwear for specific purposes and we are prepared to deliver as requested.

Beci Lamb® Lingerie Line, Inc. is owned by Beci Lamb and her immediate family members. She is an American fashion enthusiast with over two decades of experience in the fashion industry.

She will occupy the position of the chief executive officer (CEO) / President of the organization. Beci Lamb has Degree in Fashion Designing from New York School of Fashion and also an MBA in Economics from Columbia Business School. She is a respected figure in the fashion industry. Prior to starting Beci Lamb® Lingerie Line, Inc. she was the creative director in one of the world’s leading fashion label that is based in Los Angeles – California.

3. Our Products and Services

Beci Lamb® Lingerie Line, Inc. is established with the aim of producing high quality and highly fashionable lingerie and swimwear for different classes of women. We know that quality is a key factor that will help us sell our brand which is why we have put in place a competent quality assurance team that will ensure that all our lingerie and swimwear meet and even surpass our customers’ expectations.

We will work hard to ensure that our brand is not just accepted nationally in the United States of America, but also in other parts of the world.

4. Our Mission and Vision Statement

  • Our vision is to establish a lingerie company whose products will not only be accepted in the United States of America, but also in other parts of the world.
  • Our mission is to establish a lingerie manufacturing company that will design and produce high quality lingerie and swimwear; a lingerie line that will compete favorably with international labels like Ashley Graham Lingerie Collection, Calvin Klein Underwear, Victoria’s Secret and Stella McCartney et al at the global stage.

Our Business Structure

Beci Lamb® Lingerie, Inc. intends to start small in Olympia – Washington, but looks to grow big in order to compete favorably with leading lingerie manufacturing companies both in the United States and on a global stage. We are aware of the importance of building a solid business structure that can support the kind of world class lingerie business we want to own.

This is why we are committed to only hiring the best hands within our area of operation. At Beci Lamb® Lingerie Line, Inc., we will ensure that we hire people that are qualified, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Executive Officer (Owner), Production Manager, Human Resources and Admin Manager, Sales and Marketing Executive, Accountant, Fashion Designers (With Bias in lingerie and swimwear), Quality Control Officer, Tailors, and Factory Workers.

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Accountable for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Production Manager:

  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed.
  • Responsible for managing the daily activities in the factory
  • Devises ways of improving the manufacturing process to ensure higher-quality and durable lingerie and swimwear
  • Ensures that manufacturing production lines run smoothly and generate a consistently suitable output

Human Resources and Admin Manager

  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Fashion Designers

  • Responsible for designing lingerie and swimwear to meet the latest trend
  • Stays abreast with the dynamics of the fashion industry with key interest in lingerie and swimwear
  • Researches and advices the organization on style, size and other trendy fashion statements.

Quality Control Officer

  • Ensures that all the lingerie and swimwear in our production line meets the required quality before they are released in the market
  • Ensures that the organization work in line with international best practices
  • Handles any other responsibility as assigned by the general manager

Tailors (Industrial Sewing Machine Operators)

  • Responsible for sewing a wide range of lingerie and swimwear as instructed by the fashion designer
  • Responsible for cutting clothing materials to fit the expected design and size
  • Handles any other duty as assigned by the general manager

Factory Workers:

  • Responsible for ironing and packaging of lingerie and swimwear
  • Responsible for movement of equipment and raw materials as required
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the factory, machines and other equipment

6. SWOT Analysis

Beci Lamb® Lingerie, Inc. intends to build a world class lingerie manufacturing business that will manufacture a wide range of lingerie and swimwear. We will be based in Olympia – Washington, but we will not restrict the sale of our products to the U.S market alone, we will sell our product in other parts of the world.

In other to achieve this in a highly competitive industry, we must ensure that we look through our strength, our weaknesses, the opportunities available in the industry and the threats that we will are likely going to face.

Because of the nature of the business we are involved in and the brand we want to build, we were able to hire the services of an HR and Business consultant with bias in fashion and retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Beci Lamb® Lingerie Line, Inc.;

  • Strength:

One of our strongest strengths could be attributed to the quality of employees and the latest machines and equipment that we have in our factory. Our chief executive officer, Mrs. Beci Lamb will be bringing her vast wealth of experience to the table and that is indeed a huge positive for Beci Lamb® Lingerie Line, Inc.

  • Weakness:

A major weakness that may count against us is the fact that we are a new lingerie manufacturing company and we don’t have the financial capacity to compete with multi – billion dollar fashion labels like Ashley Graham Lingerie Collection, Calvin Klein Underwear, Victoria’s Secret and Stella McCartney et al when it comes to controlling the market or determining the trend.

  • Opportunities:

One thing is certain, whether good or bad, ladies will always look for lingerie and swimwear to wear and that in itself is a huge business opportunity for us. Besides, the opportunity for lingerie companies to sell their lingerie and swimwear is massive and we hope to leverage on these opportunities to sell our products.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new lingerie company in same location where our target market exist.


  • Market Trends

The fashion industry relies more on mass market sales for them to make the kind of income that will sustain the business. The mass market takes care of a wide range of customers that cuts across both the rich and the poor. Most of the new lingerie companies that are trying to catch – up with the market ensures that they produce ready-to-wear lingerie and swimwear using trends set by leading fashion labels.

What they do is that they try to see the direction of the trend as established by renowned fashion brands before producing their own versions of the original look by making use of cheaper fabrics and simpler production processes which can easily be done by machines. They can comfortably sell such products at a cheaper price to the masses who can’t afford to by the original which is often way too expensive for the common man.

As a matter of fact, lingerie and swimwear manufacturers now leverage on the runway – fashion expo to promote and attract market for their products. Any fashion designer who is recognized in Paris, Milan, New York City, or London can comfortably become a global recognized fashion label.

Startup lingerie companies leverage on small markets such as community swimming clubs, film producers and sport fans to sell their lingerie and swimwear. These group of people can order large numbers of customized lingerie and swimwear for special purposes. For example, a swimming club may enter into a business deal with a lingerie line to help them produce swimwear to be used by their supporters during competitions.

8. Our Target Market

When it comes to selling lingerie, swim suits and clothes generally, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who resides in the locations where we intend opening our lingerie company.

Despite the fact that Beci Lamb® Lingerie Line, Inc. will start operation from a single factory in Olympia – Washington, we have a holistic view of the kind of business we want to build; we want to grow to the level where we will build factories in Thailand and China.

Our lingerie and swimsuit – brand is going to be designed to penetrate the world’s fashion industry. We want people of all walks of life across the globe to someday put on our lingerie and swim suit; we want to see our products being worn by ladies in Paris, London, Tokyo, Lagos, Madrid, Johannesburg, Bueno Aries, Sao Paulo,  Port Elizabeth, Dubai and all over the world.

Our competitive advantage

A close study of the lingerie industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are prepared to compete favorably with other companies both in the United States of America and other parts of the world.

Another competitive advantage for Beci Lamb® Lingerie Line, Inc. is the quality and robust experience of its management team. The management team comprises of professionals who have worked with some of the leading international brands in the fashion industry. Our latest machines and equipment also count towards our advantage especially when it comes to competing with other companies within the same category that we operate.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


  • Sources of Income

Beci Lamb® Lingerie Line, Inc. is in business to retail a wide range of lingerie and swim suits both in the United States and other countries of the world. We are in this business to maximize profits and we are going to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the manufacturing and retailing of a wide range of both lingerie and swim suits.

10. Sales Forecast

One thing is certain when it comes to this business, if you manufacture a wide range of lingerie and swimsuits, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in and around Olympia – Washington and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the lingerie industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections for Beci Lamb® Lingerie Line, Inc., it is based on the location of our business and other factors as it relates to lingerie manufacturing startups in the United States;

  • First Fiscal Year: $250,000
  • Second Fiscal Year: $550,000
  • Third Fiscal Year: $1.0 Million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Beci Lamb® Lingerie Line, Inc., we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for residents of Olympia – Washington and every other location where our lingerie and swim suits will be retailed.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the lingerie industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Washington. In summary, Beci Lamb® Lingerie Line, Inc. will adopt the following sales and marketing approach to win customers over;

  • Introduce our lingerie line label by sending introductory letters and catalogue to film makers, music producers, female organizations, swimming clubs and other key stakeholders in and around Washington
  • Attend fashion expos in the U.S and in other parts of the world
  • Organize our own fashion show; in order for us to display our designs / lingerie
  • Advertise our lingerie label in newspapers, TV and radio stations
  • Canvass celebrities to wear and help us promote our lingerie label
  • List our business on yellow pages’ ads / local directories
  • Leverage on the internet to promote our business
  • Engage in direct marketing

11. Publicity and Advertising Strategy

Publicity and advertising as it relates to the fashion industry involves being in touch with the organizations target market and being very creative and proactive. Beyond every reasonable doubt, the media plays a very big role when it comes to helping clothing labels gain international significance.

The social media also plays an important role in modern day fashion publicity and advertisement; it gives fashion labels the ability to reach out to a wide range of customers all over the world within a short period of time and of course at a very cheaper price when compared to other publicity and advertising platforms.

Any player in the lingerie industry that wants to take on the market must be deliberate when it comes to building brand awareness and credibility. Most often than not, big – time lingerie and clothing labels ensure that they create great hype whenever they are about to release any unique design from their stable.

Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites are some of the tools fashion designers leverage on to promote their labels. Some of the preferred social media platforms that are used in the fashion industry are Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites.

Here are the platforms we intend leveraging on to promote and advertise Beci Lamb® Lingerie Line, Inc.;

  • Place adverts on both print (newspapers and fashion magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs like swimming competitions, beauty pageants and fashion shows
  • Leverage on the internet and social media platforms like; Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing al to promote our brand
  • Attend local and intentional fashion expos
  • Organize our own fashion show
  • Promote our lingerie label on our own official websites and online fashion community
  • Build relationship with celebrities especially in the entertainment industry and sports to endorse of lingerie label.

12. Our Pricing Strategy

Beci Lamb® Lingerie Line, Inc. will make sure that we design and manufacture a wide range of lingerie and swimsuits that will meet the financial capacity of different classes of females in the world. The prices for all our lingerie and swimsuits will be affordable and at the same time competitive with what is obtainable in the industry.

  • Payment Options

The payment policy adopted by Beci Lamb® Lingerie Line, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Beci Lamb® Lingerie Line, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for lingerie and swim suits purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The machines and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. These are the key areas where we will spend our startup capital;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Beci Lamb® Lingerie Line, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The total cost for hiring business consultant – $2,500.
  • The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of lease for manufacturing factory for 24 months – $150,000
  • The cost for factory remodeling (construction of racks and shelves) – $20,000
  • The amount required for the purchase of industrial sewing machines – $200,000
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $150,000
  • The cost for start-up inventory (stocking with a wide range of fabrics (textiles), sewing accessories and other related merchandize) – $100,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of purchase and installation of CCTVs – $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of launching a website – $600
  • Miscellaneous – $5,000

We would need an estimate of $450,000 to successfully set up our lingerie line cum manufacturing factory in Olympia – Washington.

Generating Startup Capital for Beci Lamb® Lingerie Line, Inc.

Beci Lamb® Lingerie Line, Inc. is a family business that is owned and financed by Beci Lamb and his immediate family members. They do not intend to welcome any external business partner which is why she has decided to restrict the sourcing of the startup capital to 3 major sources.

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Beci Lamb® Lingerie Line, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our lingerie and swim suits a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. Beci Lamb® Lingerie Line, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Packaging and Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of industrial sewing machines and sewing equipment: In Progress
  • Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Compilation of our list of sizes, colors and designs of lingerie and swim suits that will be available in our production line: Completed
  • Establishing business relationship with vendors – suppliers of textile (fabrics), sewing accessories and related merchandize: In Progress

Frequently Asked Questions

  1. How Do You Go About Starting A Lingerie Business?

If you have a solid interest in fashion and clothing, running a lingerie business could be the right choice. Get the essentials to start your own lingerie business in the guide below:

  • Research the local competition. Start by visiting area shopping centres to identify existing lingerie shops, including large corporate lingerie retailers. Scope out inventories, look into pricing scales and look for potential niches.
  • Apply for permits. You will need a business license, tax identification number and retailer’s license to get your lingerie business started.
  • Stock your inventory. Contact wholesalers, private label designers and manufacturers to purchase lingerie inventory.
  1. How Do You Package Lingerie?

Custom packaging is the last but not the least step in the lingerie production process. There are lots of packaging methods for women’s underwear, and they include;

  • Plastic zipper packaging bag
  • Self-adhesive seal OPP packaging bag
  • Zipper stand up bag
  • Non-woven fabric bag
  • Transparent foldable plastic box
  • Collapsible paper bag
  • Non-folding box
  • Collapsible box
  • Packaging tube
  • Silicon adhesive bra packaging
  1. Where And How Do You Find Lingerie Manufacturers?

Finding a specialized lingerie manufacturer is a tough task and even more so if you are looking for something more specific like a custom lingerie manufacturer. Have it in mind that the vast majority of clothing manufacturing takes place in Asia and that’s also where the factories with the best skills and most experience are located.

For very high priced lingerie in larger quantities, you might want to look into Western countries for manufacturers. Howbeit, the best places to find lingerie manufacturers include;

  • Trade Fairs
  • Online Platforms
  • Manufacturing Agents
  • Government Agencies
  1. How Do You Get An Investor And Where To Find One?

One of the most important aspects of running your business is finding adequate funding. Between venture capital, traditional bank loans and online crowdsourcing, there are now more funding options than ever before, but it’s imperative to choose the right type of investor. Nonetheless, the top ways to find investors for your lingerie business include:

  1. How Can You Make A Bra?

Making a bra might seem like a very complex sewing project, however, it is easier than you might think. Start by getting accurate measurements and choosing a pattern that you love. However, the processes involved in making a bra include;

  • Preparing the materials
  • Fabric stretching
  • Cutting
  • Sewing
  • Inspection
  1. What Is The Right Way To Dropship Lingerie?

The right step to successfully dropship lingerie includes;

  1. How Do You Start a Plus Size Lingerie Line?

To start this business, here are steps to consider

  • Know your competition in the area.
  • Select an empty store that fits your plus-size lingerie business needs and meets your business goals and financial budget considerations.
  • Contact plus-size lingerie manufacturers to inquire about scheduling an appointment to meet with them and view their product lines.
  • Consult with your personal banker for a business loan.
  • Hire a business attorney
  • Market your lingerie line.
  1. How Do You Make A Bralette?

Bralettes are a must during the spring and summer. Not only are they ultra cute and ultra comfy, but they’re a lot lighter than traditional bras, making them great for the sweaty hot months. To make a bralette, the steps include;

  • Measure your pattern
  • Plot your pattern
  • Create a mock-up
  • Cut and line up your pieces
  • Sew the pieces together
  • Add straps
  • Use elastic waistband
  • Add the decorative elastic
  1. How Do You Make Undies?

Undies are not actually all that difficult to make, if you have a bit of experience sewing. A serger is preferable but you can make them with just a regular zigzag sewing machine too. You need about a quarter to a third of a yard of a knit fabric (nearly any kind will do) which will easily make 3 or 4 pairs, plus a couple yards of lingerie elastic per pair. If you make thongs, you can probably do 10. The steps include;

  • Make a pattern from them.
  • Ensure the pattern is cut with the front and back on the fold, but not the crotch piece.
  • Using a serger, or a wide zigzag stitch, sew along the edge through all layers.
  • Take your elastic and wrap an end around your leg where you want the leg holes to sit.
  • Measure a piece of elastic by wrapping it around your waist or hips where the panty top will sit, at a comfortable tightness.
  • Sew the last side seam.
  1. How Do You Start An Undergarment Business?

The steps include;

  • Research the local competition
  • Apply for permits
  • Stock your inventory
  • Market your business
  1. Is It Better To Start Your Own Lingerie Line Or Resell Other Designers’ Products?

Note that the answer to this question will depend on your visions for your Business and your financial capabilities. However, as a new entrant into this business, it is advisable that you resell other designers and gain enough trust in the industry before you can venture into making or starting your own lingerie line.

  1. How Many Bras Should A Lady Own?

Depending on lifestyle and personal preferences, most ladies need 4 everyday bras and 3 specialty bras.

  1. How Do You Make A Bra Out Of Leggings?
  • Turn your leggings inside out and upside down and lay the sports bra even with the bottom of the waistband
  • Cut out the pattern for your new bra
  • Hem the fabric all the way around by folding it in and sewing shut.
  • Take your foam pads and pin them to the inside of the front of the bra.
  • Turn the bra right side out and put it on so you can measure the shoulder straps.
  1. How Much Does It Cost To Make A Bra?

The manufacturing cost will depend on material, trims, accessories, styles, colour, etc. However, according to reports, it cost an average of $4 to make a bra.

  1. Where Can You Find A Wholesaler That Sells Branded Lingerie?
  • FashionTIY
  • Girl form
  • Amazon
  1. How Can You Start A Lingerie Business Without Having Inventory?

The ideal way to start a lingerie business without having inventory is to consider dropshipping. When you dropship lingerie you can add new products as they become more fashionable without any risk.

  1. Can You Buy Lingerie from A Manufacturer and Resell It as Your Own?

Yes, you can white label lingerie where the manufacturer rebrands the product and change it to your brand while maintaining the same product quality.

  1. How Can You Start Your Own Lingerie Shop Online?
  • Plan your online business
  • Understand an online market
  • Surveying about the online lingerie market
  • Invest in some offline marketing for the online lingerie shop
  • Understand target marketing
  1. How Much Does a Victoria’s Secret Bra Cost?

Their bras range from $20 to $300.

  1. How Long Should A Bra Last?

The generally-accepted lifespan of a bra is between 9 months to a year.

  1. Can You Put Your Own Label On Wholesale Clothing?

Yes, it is legal within given parameters. However, there are strict guidelines governing the practice. It can help customers get familiar with your brand every time they buy one of your clothes. You can add your own boutique brand label to clothing sold in wholesale, because clothing is a commodity and can be renamed according to your wishes.

  1. Can a Man get fitted For a Bra at Victoria’s Secret?

Yes, as long as you behave yourself and follow the rules (remember you’re a man in a women’s lingerie store), they should not have any problems at all with you being there.

  1. Do Victoria’s Secret Bras Run Small?

Yes, they do, but they will size you to match that larger label, too.

  1. How Do You Make Your Bra Fit Perfectly?
  • Check the band
  • Adjust the straps
  • Assess the cups
  • Get a bra fitting
  1. Do Clothing Lines Make Money?

Yes. As of Mar 27, 2022, the average annual pay for a Clothing Line in the United States is $35,866 a year, which works out to be approximately $17.24 an hour. This is the equivalent of $690/week or $2,989/month.

However, some clothing lines enjoy annual salaries as high as $82,500 and as low as $16,500, the majority of Clothing Lines salaries currently range around $25,000 to $38,000 with top earners making $57,000 annually across the United States.

  1. How Much Does A Clothing Boutique Owner Make?

Have it in mind there is really no way to determine the average salary of Clothing boutique owners. There are just too many variables to consider. The amount earned can depend on the size of the shop, location, and type of clothing, years in business, and many other factors.

A number of websites have attempted to determine just how much a boutique owner can make, but the figures vary greatly. For instance, Simply Hired lists the average salary for a boutique owner at $33,000 per year, while other sites list a range from $0-$100,000+ per year.

  1. Are Expensive Bras Worth It?

Yes, the advantages of buying an expensive bra or other premium lingerie items include;

  • The aesthetic: Luxury look and feel
  • Comfort: Amazing fabrics optimised for a comfortable fit
  • Dedicated time designing the garments, to ensure a perfect fit
  • Durable build, with many luxury lingerie items featuring more fabric pieces than ordinary lingerie, for increased durability
  • Confidence: A good fitting lingerie brand can make you look and feel fantastic.
  1. How Can You Start Your Own Boutique At Home?
  • Decide on the Kind of Clothing You Want to Sell
  • Decide Your Business Structure
  • Obtain a Creative Space
  • Find a Wholesaler
  • Make a Website
  • Payment Methods
  • Search Engine Optimization
  • Social Media Presence
  1. Why Are La Perla Bras So Expensive?
  • La Perla is extremely well made. A good bra can have between 20 and 48 parts. That’s a great deal of detailed construction.
  • La Perla and other high-end lingerie are made of expensive fabrics. Mesh, lace, hooks and other items need to be sturdy, soft and beautiful.
  • La Perla is a luxury good. You are paying a premium for upscale branding, high-end brick and mortar store, qualified employees and such.
  • In lingerie, unlike most other goods, the vendor cannot resell returns. So the cost of returns is high.
  1. How Much Does It Cost To Start A Small Boutique?

According to vlogger and boutique owner Alli Schultz, initial start-up costs for a small brick-and-mortar boutique can average around $48,000. This doesn’t include items that vary based on your geographic location such as the first month’s deposit, insurance, utilities and licensing fees.

  1. How Do You Start A Small Online Boutique?
  • Create a Business Plan.
  • Design Your Brand.
  • Register Your Online Boutique.
  • Decide What to Sell and Source Suppliers
  • Choose an Ecommerce Platform.
  • Set up Your Online Boutique.
  • Market Your Online Boutique
  1. How Much Do Online Boutique Owners Make?

As of Mar 27, 2022, the average annual pay for an Online Boutique Owner in the United States is $48,901 a year, and that works out to be approximately $23.51 an hour. This is the equivalent of $940/week or $4,075/month. Some see annual salaries as high as $132,500 and as low as $17,000, the majority of Online Boutique salaries currently range between $26,000 to $53,500 with top earners making $114,500 annually across the United States.

  1. How Can You Find The Best Products To Dropship From AliExpress?

There are many ways to find high-quality products to buy on AliExpress for your dropshipping business. One way is to search for products by doing product research, avoiding low response suppliers, and ordering samples of your product to verify the quality yourself.

  1. How Much Money Do You Need To Start An Online Boutique?
  • Dropshipping: $3 – $500
  • Selling Wholesale: $103 – $600
  • Selling Private Label: $1000 – $3000
  • Selling Private Label On Amazon: $1000 – $4000
  1. Shoppable Videos, What Are They and Why Are They Relevant For A Marketing Campaign?

Shoppable videos are interactive videos that allow the consumer to make a purchase directly from the content, no search necessary. The consumer has the ability to immediately purchase a product with a few clicks without ever leaving the video. The Benefits of shoppable videos especially in a marketing campaign include;

  • Boosted engagement
  • Shorter sales funnel
  • Blurring the lines between shopping and entertainment
  1. What Is The Profit Percent On An Undergarment Business Online?

The New York City Department of Consumer Affairs (DCA) study found that across 35 product categories, spanning five industries, women pay 7 percent more than men on average. The study focused on products that shared similar characteristics for both genders and looked at average, high and low price alternatives.

However, in terms of undergarments, the DCA report found that women’s goods were more expensive 42 percent of the time; it also discovered that 18 percent of the time men’s products cost more.

  1. What are A Boutique’s Biggest Start-up Costs and Considerations?

Inventory is going to be your biggest expense and your most important consideration when starting a boutique. Boutique start-ups require a considerable amount of initial supply, material and equipment purchases. Your inventory should reflect current fashion trends and include brand names that are in popular demand.

  1. What Is The Best Way To Promote A Boutique Business?
  • Create a Loyalty Program
  • Apply for Additional Working Capital
  • Try New Marketing Strategies
  • Participate in Local Events
  • Get Active on Apps
  • Hire the Right Employees
  • Ask for Customer Feedback
  • Hold Big Sales
  • Be Organized with Your Finances
  1. What Is The Most Challenging Part Of Getting An Ecommerce Website Ready?

The most challenging part is finding an experienced, reliable and honest ecommerce website development company who can guide you in the right direction and if you can find that team. However, finding a reliable website development company won’t be difficult provided that you already have wonderful products that your customers will love.