According to industry reports, the global lingerie market size was valued at USD 29.9 billion in 2018 and is expected to register a CAGR of 7.5% from 2019 to 2025. Growing awareness about the best fit, increasing millennial population, and rise in spending power among women are expected to drive the market over the forecast period.
Also have it in mind that increasing availability of a broad range of products in multiple designs for various purposes such as sports, bridal wear, and regular wear has also been driving the global market. Growing popularity of the global market is also attributed to increasing need among women to accentuate their natural beauty.
However, just like fashion, the lingerie industry can at times be brutal. Working in the corporate lingerie world is more or less a competitive, stressful and exhausting experience. Though it is a smaller offshoot of the fashion industry, this market has been growing and the demand for faster turnaround rates and cutting-edge products are as high as ever.
Owing to the level of brutality and competition in the industry, packaging and materials used are of utmost importance. Generally, things packed in eye-catching and colourful packages are sold quite often. This is because such items are considered of good quality and easily gain customers delight.
Packaging plays a vital role in the perceived value of a product and as a whole, the packaging industry really hasn’t changed too much in the past years, compared to the constant innovations made in portable technology. With all the packaging and box choices available to Lingerie businesses in today’s market, it often becomes difficult to select the most appropriate material to package lingerie.
What are the Best Packaging Options For Lingerie?
Here are some of the different types of packaging options you can use to enhance your lingerie.
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Plastic is used in a wide range of products, from spaceships to paper clips. Plastic box packaging has many advantages especially since they can be recycled, and generally they are much more durable than paperboard boxes.
Plastic packaging also does not break easily and can be stored with lingerie and other products even under extreme conditions. Another reason why plastic is a popular choice for packing lingerie is because of its ability to showcase the product at any angle without necessarily opening the packaging.
It is also flexible, lightweight and can be used with films or coating to enhance packaging appearance. Howbeit, contrary to popular belief, plastic is in fact recyclable, in the sense that it takes less energy to produce new plastic, compared to glass, and other materials and it is very cost effective!
Paperboard is a paper-based material that is lightweight, yet strong. This material can be easily cut and manipulated to create custom shapes and structures. All these characteristics make it ideal to be used in personalized packaging for lingerie. Paperboard packaging comes in various grades, each suitable for different packaging requirements.
Corrugated boxes are what we commonly know as Cardboard. What most people do not know is that corrugated boxes also come in different types depending on the durability and strength of the box. Identifying a certain corrugated material, however, is easy.
You can do this through its corrugated medium (also known as fluting). It consists of 3 layers of paper, an outside liner, an inside liner and a corrugated medium (also known as fluting). The corrugated medium gives it its strength and rigidity.
The primary raw material used to construct the corrugated board is recycled paper, made on large high-precision machinery known as corrugators. These types of boards can be reused and recycled again and again as a source of pulp fibre.
A rigid box is made out of highly condensed paperboard that is 4 times thicker than the paperboard used in the construction of a standard folding carton. The easiest real-world example of rigid boxes is the boxes that hold Apple’s iPhones and iPads, which are 2 piece setup rigid boxes. When compared to paperboard and corrugated boxes, rigid boxes are definitely among the most expensive box styles.
These boxes are commonly used in merchandising cosmetics, jewellery, technology, and high-end luxury couture. It is easy to incorporate features such as platforms, windows, lids, hinges, compartments, domes, and embossing in a rigid box.
Chipboard packaging is used in industries such as clothing, electronic, medical, food, cosmetic, and beverage. Chipboard basically is a type of paperboard that is made out of reclaimed paper stock. Have it in mind that it can be easily cut, folded, and formed. It is a cost-effective packing option for your lingerie. It also comes in many densities and strength is determined by how high the density of the material is.
A poly bag, also known as a pouch or a plastic bag, is manufactured out of flexible, thin, plastic film fabric. It is one of the common types of packaging and can carry a varying range of products including clothing, food items, flowers, waste, chemicals, magazines, and so on.
Poly bags are durable yet lightweight, reusable and flexible. Since poly bags are structurally easy to make, it can be fully customized in design, style & sizes but still remain cost-effective. Note that plastic recycling is also possible with poly bags, depending on the construction. Most of the poly bags are made with security features, tape attachments, hanging holes, and carrying handles to make sure the products are well secured and visually appealing to the customer.
Foil sealed bags
Apart from food, foil sealed bags have also been used to package bedding and clothing products. The process involves removing the oxygen from the bag to keep the fabric tight and secure in order to prevent the growth of fungi and other bacteria.
Custom packaging is considered the last but not the least step in the lingerie production process. There are lots of packaging methods for lingerie, although most lingerie sellers tend to offer their advice according to the product features, sales channel, and their budget.