Do you want to start a game breeding company and need to write a plan? If YES, here is a sample game farming business plan template & FREE feasibility report.

It can be truly challenging starting any business, but one business that you can start with little challenges and a wide market coverage is game farming business. Game farming is common all across wildlife Conservation and beef-producing countries.

Game farming is a form of husbandry similar to cattle ranching as the animals are managed on natural conditions. It is important to state that starting a game farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture.

So, if you have decided to start your own game farming business, then you should ensure that you carry out thorough feasibility studies and market survey, secure the needed public health and hygiene certificates and permits. Below is a sample game farming business plan template that can help you write your own with little or no difficulty.

A Sample Game Farming Business Plan Template

1. Industry Overview

A game farm is a place where game animals are raised to stock wildlife areas for hunting. The term also includes places where such animals are raised to be sold as food or for photography. Game farming are one of the key aspects of the beef industry in the united states. A rancher who works within such a model is often called a “game farming operator” in the United States.

Game are wild animals and birds. Large native game animals living in America include antelope, buffalo, bear, deer, elk, moose, reindeer, and wild boar. Small game includes alligator, rabbit, squirrel, beaver, muskrat, opossum, raccoon, armadillo, and porcupine.

Game is usually classified according to three categories: Small Birds, such as the thrush and quail; game proper, a category that can be subdivided into Winged game, such as the goose, duck, woodcock, grouse or partridge, and pheasant; and ground game, such as the squirrel, hare, and rabbit; Big Game, predominantly venison, including roebuck, deer, elk, moose, and caribou but also including other large animals such as bear and wild boar.

Game farming business is a subset of the beef cattle farming industry and businesses in this industry includes farms and ranches that primarily engage in raising cattle (including cattle for dairy herd replacements) or feeding cattle to fatten and prepare them for consumption. The industry also includes cattle feedlot operations, which produce high-quality beef.

The Beef Cattle Farming industry is indeed a large industry and pretty much active in countries such as United States of America, Israel, Argentine, Holland, Egypt, China, Germany, Turkey et al. There is no single game farming company that has dominate market share in the industry hence smaller businesses can successfully make profits.

Statistics has it that in the United States of America alone, there are about 746,333 registered and licensed beef cattle farming businesses responsible for employing about 794,221 people and the industry rakes in a whooping sum of $69 billion annually. The industry is projected to enjoy -4.9 percent annual growth between 2014 and 2019. It is important to state that the beef cattle farming in the US industry has no companies with major market shares.

A 1997 census found that this sector of the U.S. beef market produced over $40.5 billion. As of 2007 there were more than 765,000 cow–calf operators in the country, mostly concentrated in the Western and Southeastern U.S. states.

A recent report published by IBISWorld shows that over the five years to 2019, revenue for the Beef Cattle Production industry is expected to decline at an annualized rate of 4.9 percent to total $69.2 billion, largely due to declining red meat prices. During the period, fluctuating feed prices have caused extreme volatility in the price of red meat. Prices have declined overall at an annualized rate of 6.2 percent, dragging on industry revenue.

A collapse in red meat prices in 2015 and 2016 greatly diminished returns per head, resulting in lower profitability despite a concurrently falling price of animal feed. The price of red meat is anticipated to rise 1.3 percent in 2019 alone, resulting in an expected 1.7 percent increase in industry revenue in 2019.

One thing is certain about game farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your game because there are loads of people out there eat beef, drink milk and industries that make use of byproducts from cattle in manufacturing their products.

There are a few barriers to entry into the beef cattle production industry. Usually, all inputs are readily available. In the nearest future, players in this industry may face the highest costs associated with accessing technology, especially in relation to genetic modification engineering in livestock breeding.

So also, intellectual property rights protecting new inventions and technology may mean that new entrepreneurs coming into the industry will need to pay license fees and this of course will cause increase in the startup fee of a game farming business.

2. Executive Summary

Green Acre® Game Farming, LLC is a registered and licensed game farming company that will be based in the outskirt of Dallas, Texas – United States. We have done our detailed market research and feasibility studies and we were able to secure twenty acres of land to build our private game reserves (cattle ranch) and start our game farming business.

Our game farming business is a going to be standard one hence will be involved in commercial breeding of wild animals and birds such as antelope, buffalo, bear, deer, elk, moose, reindeer, and wild boar.

Small game such as alligator, rabbit, squirrel, beaver, muskrat, opossum, raccoon, armadillo, and porcupine et al. We will also be involved in breeding services, dairy support services, livestock health services, farrier services, and shearing services as well.

In the nearest future, hopefully within the first five years of officially running Green Acre® Game Farming, LLC, we will start our beef jerking and milk processing plant and also start exporting our game to other parts of the world.

This is why aside from the fact that we’ve secured the required farm land for our game farming business, we have also hired some key employees who are currently undergoing training so as to be able to fit into the ideal picture of the 21st century game farming business workforce that we want to build.

We are in the business because we want to leverage on the vast opportunities available in the industry to contribute our quota in growing the U.S. economy, in national food (meat) production, raw material production, to export agriculture produce from the United States to other countries and over and above to make profit.

Green Acre® Game Farming, LLC is well positioned to become one of the leading game farming businesses in the United States of America, which is why we have been able to source for the best hands and equipment to run the business. We have put processes and strategies in place that will help us employ best practices when it comes to game farming.

Green Acre® Game Farming, LLC is a private registered game farming company that is owned by Isaac Nevada and his immediate family members. The company will be single handedly financed by Isaac Nevada and his immediate family members at least for a period of time.

Before starting Green Acre® Game Farming, LLC, Isaac Nevada has worked with some of the leading livestock farms and wildlife conservatives in the United States of America. He has worked in the industry for over 20 years before resigning to start his own game farming business.

3. Our Products and Services

Green Acre® Game Farming, LLC is a licensed game farming business that is committed to producing games for both the United States’ market and the global market. We are in this business to make profits and we will ensure that we do all that is permitted by the law in to achieve our business aim and objectives.

These are the areas we will concentrate on in our game farming business. If need arises, we will definitely add more related services to our list;

  • Commercial breeding and sale of wild animals and birds
  • Sale of processed meat of small birds, such as the thrush and quail; game proper, a category that can be subdivided into winged game, such as the goose, duck, woodcock, grouse or partridge, and pheasant; and ground game, such as the squirrel, hare, and rabbit;  big game, predominantly venison, including roebuck, deer, elk, moose, and caribou but also including other large animals such as bear and wild boar
  • Breeding services
  • Dairy support services
  • Livestock health services
  • Farrier services
  • Shearing services
  • Livestock farming related consultancy and advisory services

4. Our Mission and Vision Statement

  • Our Vision is to become one of the leading game farming brands not just in Dallas – Texas, but also in the United States of America.
  • Our mission is to sell our game, byproducts and processed meat in commercial quantities both locally, nationally and internationally.
  • We want to build a game farming business that can favorably compete with other leading game farms in the United States of America.

Our Business Structure

Green Acre® Game Farming, LLC is a game farming company that intends starting small in Dallas – Texas, but hopes to grow big in order to compete favorably with leading game farming businesses in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own. This is why we are committed to only hiring the best hands in and around Dallas. At Green Acre® Game Farming, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the farm. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Below is the business structure of Green Acre® Game Farming, LLC;

  • Chief Operating Officer
  • General Farm Manager
  • Administrator/Accountant
  • Cattle Ranch Manager/Supervisor
  • Field Employees

5. Job Roles and Responsibilities

Chief Operating Officer:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

General Farm Manager

  • Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
  • Providing advice on the management of farming activities across all section
  • Responsible for carrying out risk assessment
  • Using IT systems and software to keep track of people and progress of the growth of games
  • Responsible for overseeing the accounting, costing and sale of games (farm produce) after harvest
  • Represent the organization’s interest at various stakeholders’ meetings
  • Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and feeds et al) are utilized and different interests involved are satisfied.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the game farming activities across the various farming sections.

Administrator/Accountant

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Responsible for training, evaluation and assessment of employees
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for financial forecasting and risks analysis.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Cow and Calf Operations Manager/Supervisor

  • Responsible for managing the commercial breeding of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al)
  • Responsible for managing boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.
  • Work closely with the General Manager to achieve the organizations’ goals and objectives

Field Workers/Contract Staff

  • Responsible for feeding the games as instructed by the supervisor
  • Handles farm implements and machines
  • Assist in handling the breeding of animals
  • Carries out task in line with the stated job description
  • Assist in transport working tools and equipment from the farm and back to the designated store room
  • Serves as security in the games reserves and ensure that poachers are prevent from entering into the games reserve.
  • Handles any other duties as assigned by the farm manager

6. SWOT Analysis

Green Acre® Game Farming, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard game farming business that will favorably compete in the industry.

As a game farming business, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Green Acre® Game Farming, LLC;

  • Strength:

Our strength as a game farming business is the fact that we have healthy relationships with loads of major players in the industry and wildlife merchants; both suppliers and buyers within and outside of the United States. We have some of the latest operational tools and equipment that will help us breed our wild animals in commercial quantities with less stress.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the business in our payroll.

  • Weakness:

Our weakness could be that we are a new game farming business in the United States and we may not have the required cash to import high yielding games outside of the United States of America for now. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

  • Opportunities:

Red meat prices dictate the return for American cattle ranches and feedlots. Increased prices generate an increase in returns per head for farmers. Consequently, higher returns generally encourage farmers to devote more resources to game farming. The price of red meat is expected to rise in the coming year, presenting the industry with a potential opportunity.

  • Threat:

Per capita beef consumption represents the total carcass weight of beef available for consumption per person in the United States. Industry sales are bolstered when more customers consume more beef. Per capita beef consumption is expected to fall in the coming year, posing a potential threat to the industry.

7. MARKET ANALYSIS

  • Market Trends

Despite the fact that commercial game rearing has been in existence since time immemorial, that does not in any way make the industry to be over saturated; commercial gamer farmers are exploring new technology to continue to improve game rearing processes. The fact that there is always a ready market for wild game makes the business ever green.

One of the new trends in beef cattle farming industry is that with the recent advancement in technology game farmers can now improve the various breeds of the animals they are breeding. As a matter of fact, it is now easier for game farming businesses to comfortably import the breed of animals and birds they want to breed from any country of their choice and also advancement in technology has made it easier to cross – breed different game.

8. Our Target Market

The end consumers of  wild game and also those who benefits from the business value chain are all encompassing; it is far – reaching. Almost every household consumes produce from livestock farms be it meat, milk, and the skin (leather) used for bags, belts and shoes production et al.

So also, a large chunk of manufacturing companies depends on game farming businesses for some of their raw materials. In essence a game farming business owner should be able to sell his or her farm produce to as many people as possible.

We will ensure that we position our business to attract consumers of beef not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our games to other countries of the world.

Our competitive advantage

Green Acre® Game Farming, LLC is fully aware that there are competitions when it comes to selling games, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable game farming operations processes that can help us sell our games at competitive prices, good network and excellent relationship management.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives as a standard game farming business.

9. SALES AND MARKETING STRATEGY

We are quite aware that the reason why some game farming businesses hardly make good profits is their inability to sell off their games to a larger market. In view of that, we decided to partner with some of the leading beef jerky businesses and abattoirs operators and wildlife conservative operators to help us maximize profits.

In summary, Green Acre® Game Farming, LLC will adopt the following strategies in marketing our game;

  • Introduce our business by sending introductory letters alongside our brochure to beef jerky businesses, abattoirs operators, wildlife conservative operators and key stake holders in the agriculture industry in and around Dallas – Texas.
  • Advertise our game farms in agro – allied and food related magazines and websites
  • List our game farming business on yellow pages ads (local directories)
  • Attend related agriculture and food expos, seminars, and business fairs et al
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Encourage the use of Word of mouth marketing (referrals)

Sources of Income

Green Acre® Game Farming, LLC is in the beef cattle farming industry for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

Below are the sources we intend exploring to generate income for Green Acre® Game Farming, LLC;

  • Commercial breeding and sale of wild animals and birds
  • Sale of processed meat (beef) of small birds and wild game
  • Breeding services
  • Dairy support services
  • Livestock health services
  • Farrier services
  • Shearing services
  • Livestock farming related consultancy and advisory services

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial livestock farm/game farming business depends on the size of the ranch, and the network of the business.

We have perfected or sales and marketing strategies and we are set to hit the ground running. We are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the year of operation and build the business from survival to sustainability.

We have been able to examine the game farming business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of game farming business that we run.

Below are the projections that we were able to come up with for the first three years of running Green Acre® Game Farming, LLC;

  • First Fiscal Year (FY1): $280,000
  • Second Fiscal Year (FY2): $450,000
  • Third Fiscal Year (FY3): $800,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters and unfavorable government policies.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

Below are the platforms we want to leverage on to boost our cow and calf operations brand and to promote and advertise our business;

  • Place adverts on both print (newspapers and related agriculture magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our business
  • Install our Billboards in strategic locations all around Dallas – Texas
  • Engage in roadshow from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • List our commercial game farms in local directories / yellow pages
  • Advertise our game farm (commercial cattle ranch) in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

Generally speaking, a game will cost between $2,000 and $5,000. The actual cost depends on the weight of the game, the gender, and the breed. Yearlings usually sell for between $800 and $1,500. For example, games will also differ in price based on whether or not they are dairy game or strictly beef game.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our game to sell at competitive prices.

One thing is certain, the nature of game farming business we are involved in makes it possible for farmers to place prices for their game based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your game when they are mature, the better for your business.

Payment Options

The payment policy adopted by Green Acre® Game Farming, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Green Acre® Game Farming, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment via credit cards/Point of Sale Machines (POS Machines)
  • Payment via POS machines
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for our games without any stress on their part.

13. Startup Expenditure (Budget)

Below are some of the basic areas we will spend our startup capital in setting up our game farming business/cattle ranch;

  • The total fee for incorporating the business in United States of America – $750.
  • The budget for key insurance policies, permits and business license – $2,500
  • The amount needed to acquire/lease a farm land (wildlife/games reserves) – $150,000
  • The amount required for preparing the farm land (for construction of cages/fencing et al) – $100,000
  • The cost for acquiring the required working tools and equipment/machines/fencing et al – $50,000
  • The amount required for the purchase of the first set of wild animals and birds – $200,000
  • The cost of launching an official website – $600
  • The amount required for payment of workers for a period of 3 months – $100,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of seven hundred and fifty thousand dollars ($750,000) to start a standard game farming business in the United States of America.

Generating Funds/Startup Capital for Green Acre® Game Farming, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a game farm.

Green Acre® Game Farming, LLC is a family owned business and it will be financed by Isaac Nevada and his immediate family members. These are the areas where we intend sourcing for fund for Jonah Livingston and Family Farms Ltd;

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $150,000 and soft loan from family members $100,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Green Acre® Game Farming, LLC is to ensure that we continue to make available a wide range of games, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of Green Acre® Game Farming, LLC adopted the use of payment machines and accounting software to run the business.

We are quite aware that our customers are key components to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the services they want to see in our private music teachers. We will not waste time in adopting new technology, best practices and diversifying our services.

Green Acre® Game Farming, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts : Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of farm land in Dallas – Texas: Completed
  • Conducting Feasibility Studies: Completed
  • Startup Capital Generation: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Design of The Company’s Logo: Completed
  • Printing of Packaging and Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Building/construction of cages and fence et al: In Progress
  • Purchase of the first set of games: Completed
  • Purchase of the needed working tools, machines and equipment: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Farm land Treatment, Health and Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (agriculture farm produce merchants, beef jerky businesses, abattoir operators, wildlife conservative operators and wild animal transporter/haulage): Completed
Joy Nwokoro