We all know that we humans approach our sexual preference differ all. There are individuals who just can’t be seen with a sex worker, talk more a stripper, and there are others who wouldn’t even mind to pay a huge amount just to go watch a stripper. Traditionally, a gentlemen’s club is a kind of social club that gives dining, reading, conferencing, and/or accommodation facilities to men, typically sharing similar traits or interests.

An easy example would be a gentlemen’s club for the graduates of a certain educational institution (such as this one: Union, University & Schools Club), or for those of certain occupations, or some – usually sporting – activity (the home of the Royal Irish Automobile Club), or none of those, other than social interaction (An Inner City Vision!). These clubs would traditionally have been open to men and did not accept female membership until the last couple of recent decades.

The defining feature of a club is its membership, who effectively cooperates to fund the club’s expenditures and activities through the raising of membership subscriptions/fees. Such clubs, existing as they do for the benefit of their private members, are not open to the general public.

A Sample Gentleman’s Club Business Plan Template

1. Industry Overview

It is important to note that businesses in this industry operate adult entertainment venues in which striptease or other erotic or exotic dance is regularly performed for males, females or mixed audiences. Most of them may also serve food and beverages or give their patrons the chance to bring their own beverages. It has been analysed that the Gentlemen’s club/Strip Clubs industry is in a mature stage of its economic life cycle.

It is believed that over the 5 years to 2021, industry value added (IVA), which measures the industry’s contribution to the US economy, is expected to grow at an annualized rate of 0.5% per year. Experts believe that the US GDP will rise at an annualized rate 2.2% during the same period.

Thereby proving that the industry in a mature phase is the slow level of technological change as well as widening markets. We believe that technological changes in the Gentlemen’s club/Strip Clubs industry stem from improvements in equipment quality as well as financial management systems.

We believe that the Gentleman’s club/strip club will experience relatively constant demand. But changes in consumer spending and behaviour can create year-to-year fluctuations in strip club revenue, demand for the industry as a whole will sustain over time. Despite recession-induced dips early in the period, experts expect overall revenue to increase during the next five years, thanks to renewed consumer spending and pent-up demand.

2. Executive Summary

The SouthPole Entertainment Resort, TSPER, is a business established to become one of the world’s largest social life entertainment facilities, located in the city of Juneau Alaska. The founder and owner of TSPER, Fernand Great, has successfully started and run 12 different nightclubs, casinos, and resorts in various states in the US.

We at TSPER believe he will use the experience he has gathered in the industry to kick off the next all-in-one party place. TSPER will have 410,000 square feet to bring astonishing entertainment to the people in an astounding way by providing 12 unique themes of club rooms, which we believe will have a capacity to handle 11,000 to 16,000 people in any given night.

Our goal at TSPER is to bring an astounding social life and nightlife experience for all adults aged 21-50living in the wonderful town of Juneau Alaska. We hope to make sure that our establishment can boost of a fully functional will have 3 super restaurants with different themes, 12 themed club rooms, 11 individual offices, training and conference rooms, 6 VIP rooms and a large sports centre complex for entertaining all kinds of people, especially our members from nearby businesses and colleges in the US.

It is very important to say that TSPER will also boost of having a breath taking outside beach pool with mountains and waterfalls for conducting summer parties for our members. We believe that TSPER will provide parking facility for 55,000 people including 6 helicopter landing pads to accommodate high profile business executive travellers and high class members for our gentlemen club. This entertainment facility we believe will take over the industry in no time.

We at TSPER will also conduct live concerts, and the different themed club rooms will have entertainments like Saturn Gentlemen’s club, Kinky wildest party, American largest dance floors, Glaciers bars, hot tub bars, Oxygen bars, Athens entertainment theme, Medieval music entertainment, rooms with galaxy themes, continental dance central, hip-hop and rock dance floors etc.

Our Sports Centre at TSPER has 102 TV terminals showing various world sports events and will also have over 198 gaming machines. Our major goal is to bring a nightlife entertainment resort that the people of the US have not seen. We believe that with our unique style, themes and facilities, we at TSPER will be able to attract and serve the people of Alaska and the united states.

3. Our Products and Services

Our Objective at TSPER is to become a leader in the social life entertainment industry. We hope to create a one of a kind facility with 12 different themes, super gentlemen clubs, live concerts, multi-lever bars, diverse theme rooms, huge dance floors, VIP luxury entertainment rooms etc. We at TSPER will have the following amenities:

  • A super Gentlemen’s Club with exclusive Jacuzzis and pools
  • 12 individually-themed nightclub rooms for people with different tastes.
  • 6 VIP Luxury rooms.
  • 3 super Restaurants seating 410 and a midnight cafe.
  • 1 Sports Central Game room with over 102 TVs with various world sporting events and over 198 Gaming devices for customer entertainment.
  • 18 rooms for entertainment, which will be sophisticated
  • Exterior beach pool with mountains and waterfalls for conducting summer parties.
  • A parking lot for 55,000 people including 6 helicopter landing pads to accommodate high-profile business executive travellers and our high class members.

4. Our Mission & Vision Statement

  • Our mission at TSPER is to provide an unmatchable, one of a kind exciting experience for social life entertainment. We at TSPER hope to provide highest quality entertainment in wide range of theme based nightclub rooms, and also provide a facility for wildest party and dance events.
  • We will also provide high quality and wide variety food facilities for our prospective customers.
  • Our vision at TSPER is to always be two steps ahead of the competition. TSPER as a standard enterprise want our customers to enjoy more fun during their work free time.
  • We aspire to become the best and the leading figure in the global industry.

Our Business Structure

We at TSPER plan to have the same business structure as a casino or a night bar. We at TSPER hope to stress the benefits of security to customer enjoyment, and creating an astounding customer entertainment experience. We at TSPER hope to have the following managers in our business structure.

  • General Manager
  • Marketing and Sales Manager
  • HR and administrative manager
  • Financial Operations Manager
  • Security manager

Job Roles and Responsibilities

General Manager

  • He is in charge of Overseeing all other executives and staff within the organization.
  • He is Tasked with board of directors and other executives to determine if company is in accordance with goals and policies.
  • Charged with encouraging business investment.
  • He also promotes economic development within communities.
  • He is in charge of directing the organization’s financial goals, objectives, and budgets.
  • Implement the organization’s guidelines on a day-to-day basis.
  • Preside over quality control.
  • In charge of Hiring, training, and terminating employees.
  • In charge of developing and implementing strategies and set the overall direction of a certain area of the company or organization.
  • Provide visionary and strategic leadership for the organization.
  • Collaborate with the board of directors to develop the policies and direction of the organization.
  • He makes sure that the members of the Board of Directors have the information necessary to perform their fiduciary duties and other governance responsibilities.
  • He also Provide adequate and timely information to the Board to enable it to effectively execute its oversight role.
  • Direct staff, including organizational structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies, and procedures.

Marketing and Sales Manager

  • Oversee external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Creates demographic information and analyse the volumes of transactional data generated by customer purchases
  • Understand, prioritizes, and reaches out to new partners, and business opportunities et al
  • Understand development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • In charge for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Create, executes and evaluates new plans for expanding increase sales
  • Keep all customer contact and information
  • Represents the company in strategic meetings
  • Aid to increase sales and growth for the business

HR and administrative manager

  • In charge of overseeing the running of HR and administrative tasks for TSPER
  • Monitor office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Stay updated on job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Builds the reputation of TSPER by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • State job positions for recruitment and managing interviewing process
  • Organise staff induction for new team members
  • In charge of training, evaluation and assessment of employees
  • In charge of arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Financial Operations Manager

  • In charge of preparing financial reports, budgets, and financial statements for TSPER
  • Gives the managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • In charge of financial forecasting and risks analysis.
  • Understand cash management, general ledger accounting, and financial reporting
  • In charge of developing and managing financial systems and policies
  • In charge of administering payrolls
  • Ensuring compliance with taxation legislation
  • Take care of all financial transactions for TSPER
  • Serves as internal auditor for the organization

Security manager

  • Develop and implement security policies, protocols and procedures
  • Control budgets for security operations and monitor expenses
  • Recruit, train and supervise security officers and guards
  • Attend meetings with other managers to determine operational needs
  • Plan and coordinate security operations for specific events
  • Coordinate staff when responding to emergencies and alarms
  • Review reports on incidents and breaches
  • Investigate and resolve issues
  • Create reports for management on security status
  • Analyse data to form proposals for improvements (e.g. implementation of new technology)

We at TSPER plan to employs full and part-time employees in the following categories:

  • 30- 50 Security Guards
  • 40 Bartenders
  • 20 – 40 Waitresses
  • 10- 20 Members of Kitchen Staff
  • 12 Back office staff
  • 8 – 12 Host & Hostess
  • 8 – 15 After-hours cleaning staff
  • 12 DJs
  • 5 Computer Staff

5. SWOT Analysis

We at TSPER believe that our unique business was started to become the sole hub of all lovers of nightlife, social life, alcoholic and non – alcoholic drinks in the United States, to create a standard that our competitors cannot reach, which is the reason we invested into analysing and conducting our SWOT Analysis.

This we believe will help us understand our strength and weak points. It is a known fact that no level headed investor would invest his or her money without analysing the risks involved in the business and also his or her capability to deliver and make profits from the business. Proper understanding of what is obtainable in the industry is a path in line to success.

Our SWOT Analysis at TSPER, which are outlined below was conducted by a vast and accurate Consultancy firm that handles business assessment and analysis.

  • Strength

According to our SWOT Analysis, our strength at TSPER are the unique offerings, vast activities and rooms, excellent and detailed customer service, highly secured and safe facility, Availability of a wide range of assorted drinks, beverages, tobaccos and food. We at TSPER are also keen on employing the very best hands in the industry to be able to catapult our vision into limelight.

  • Weakness

Our weakness according to our SWOT Analysis will be the time it will take us as a new entertainment firm to attract the vast customers we hope to attract, and we may not have the financial muscle to sustain the kind of publicity we want to give our business. But all these we believe we can handle easily.

  • Opportunities

Our SWOT Analysis noted that we at TSPER have unlimited business opportunities available. With people struggling everyday to make a leaving, they will all appreciate a little outlet to burn out stress. Another opportunity that we stand to leverage on is the fact that we can easily order any brand or beer and drinks directly from the manufacturer with little or no stress.

  • Threat

Our SWOT Analysis at TSPER noted that the threats we might face may include unfavourable government policies, security threat, downturn in the economy which is likely going to affect sales and perhaps the emergence of new competitors.


  • Market Trend

It is a known fact that the entertainment industry grows greatly every year, making very good profits for businesses. It has been analysed that the major competitors in the industry are restaurant, small nightclubs, major restaurant chains, other adult entertainment centres.

Analysis showed that just gambling industry made $46 billion dollars in revenue in Year 2016, out of which Alaska made approximately $8 billion revenue and other gambling industries, including nightclubs, made $12 billion dollars sales revenue.

We at TSPER believe that we are competing against other Gentlemen’s club, but also against movie theatres, clubs, mini-golf, rock concerts, bowling, restaurants, plays, symphony performances, and free parties. TSPER will seriously be competing for the disposable income and leisure time that our potential customers would otherwise spend elsewhere.

But we believe that once a potential customer has decided they want to go out to eat or to go dancing, a strip club or listening to music, we are most closely competing with similar types of businesses: other restaurants, nightclubs, and concert venues. To achieve all these, we have analysed every possible trend in the industry and we hope to keep moulding our business to suit trends yet to come and all.

7. Our Target Market

We at TSPER have a wide variety of individuals as our prospective customers. We both at the astounding facility with dance and music along with bars and restaurants will attract young people from all works of life. Our Target Market is properly segmented into various categories to enable us outline and understand that different promotions and advertisements suitable for each target market .Our target market at TSPER can be separated into the following four categories:

Our Competitive Advantage

The utmost advantage we have over our competitors in the industry is the very astounding theme-based clubs and other services we will be offering at TSPER. We know that such a huge facility like ours is not available in this area or anywhere in United States, which is why we are planning everything step accurately.

We believe that the uniqueness of our business facility will aid us compete favourably against the small bars and nightclubs in the state. We believe that we at TSPER will have the best of the vast entertainment programs with national and international dance and live concert entertainment with availability of various variety of food will create a world class facility for social life entertainment and enjoyment.

Also we believe that our special location is another major advantage we have over our competitors. Our closeness to the University of Alaska Southeast is an added advantage, and with no major competitors in the area, our business will be able to generate excellent cash flow through entertainment and social enjoyment.


We at TSPER hope to make use of various marketing strategies and tactics to move our prospective customers or rather our target market to visit our business. We hope to have unit buses carrying various themes with seating capacity for 10 to 15 people per trip available for transportation within Alaska, malls and sports venues to the entertainment resort.

We believe that this will help promoting the resort and its facility to mass market in Gotham/Metropolis area. The main marketing strategy will be as follows.

  • Advertising through TSPER Mobile Party Units
  • Promotional price for students and couples
  • Corporate Promotional Pricing
  • Media Advertisement
  • Banner Ads
  • Monthly/Yearly Membership Programs
  • Direct mail campaigning
  • Travel Agency & Hotel Chain Tie-ups and Package Pricing

9. Publicity and Advertising strategies

We at TSPER understand that being closer to our customers will go a long way to boost our business and income. Even with our strategic positioning, we will still go ahead to intensify publicity for the business. We at TSPER are going to leverage all available conventional and non – conventional means to promote our business and increase our number of customers.

We at TSPER believe that our entertainment resort is a standard one and we will ensure that we keep raising our traffic and clients. We are quite aware that one of the effective ways of promoting our business is to create special internal promotions which in turn will help us achieve our aim of leveraging on word of mouth publicity.

Here are the platforms we intend leveraging on to promote and advertise TSPER

  • Encourage our loyal customers to help us use Word of Mouth
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our nightclub and bar brand
  • Install our Bill Boards on strategic locations
  • List our nightclub and bar in local directories (Yellow Pages)
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas
  • Position our Flex Banners at strategic positions around our bar location.

Sources of Income

We believe that the amount of young and adventurous men in Juneau will move us to provide promotional pricing, including monthly and yearly membership passes at TSPER. We believe that a lot of mobile party tours will be conducted, with mobile units providing free travel and entertainment to make initial customer contacts and attract them to TSPER.

We at TSPER also plan to create separate party and one day free admission, which will be provided to various people segments to make them come to our resort. We at TSPER plan to contact and build relationships with corporate customers which involve separate parties and meeting areas in the facility.

Direct Mail sales and marketing will be done with various price promotions to attract people from all over the US. Below are the services we hope to provide at TSPER, to be able to raise funds;

  • A super Gentlemen’s Club with exclusive Jacuzzis and pools
  • 12 individually-themed nightclub rooms for people with different tastes.
  • 6 VIP Luxury rooms.
  • 3 super Restaurants seating 410 and a midnight cafe.
  • 1 Sports Central Game room with over 102 TVs with various world sporting events and over 198 Gaming devices for customer entertainment.
  • 18 rooms for entertainment, which will be sophisticated
  • Exterior beach pool with mountains and waterfalls for conducting summer parties.
  • A parking lot for 55,000 people including 6 helicopter landing pads to accommodate high-profile business executive travellers and our high class members.

10. Sales Forecast

The facts outlined below are TSPER sales revenue for each year, which are projected sales for the next 3 years by our gentlemen’s club, bar beverage sales, restaurant food sales and cover charges for admission. We believe that our cover charge will apply only to dance and game rooms and bars; restaurant-only customers pay no cover.

We hope that our sales revenue at TSPER will increase in coming years due to the increased publicity of our one in a kind facility in the United States. We believe our business revenues are seasonal with highest revenue during spring and summer and reduced revenue during winter seasons…

  • First Year-: $4,200,000
  • Second Year-: $10,200,000
  • Third Year-: $30,000,000

Our Pricing Strategy

Our pricing Strategy at TSPER will be based on making a sale and creating a repeat customer through long-term relationships. We at TSPER believe that our price force will be divided into areas to suit our diverse customers – like a fee reduction for students.

We hope to Create separate teams that will be responsible for sales revenue from College Students, Corporate Customers, Couples & Individuals, etc. Our pricing Strategy at TSPER will be based on the following points.

Our pricing and Sales force will be structured based on market control. Our sales team will be given incentives based of number of new account creations, existing account maintenance, call frequencies to customers, relationship building, etc.

  • Payment Options

We at TSPER believe that our facility location is a very beneficial competitive advantage that we can boost of. We understand that it will be difficult for our competitors to match our business location and we also understand that the business means or rather the payment means we provide can also help to beat our competitors.

We at TSPER hope to bring payment options that are unique and will make the payment for the service we offer very easy for our customers. It is important to note that we have also partnered and registered with the necessary financial institutions in the country and we hope to make use of that relationship. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

11. Financial Projection and Costing

We at TSPER understand that starting an entertainment business can be so frustrating and must require a substantial amount, to secure a standard facility in a secure environment, to acquire sound system / public address system and to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

Besides it is expensive to acquire a standard facility with enough car parking space. The items listed below are the basics that we would need tick when starting TSPER in Juneau Alaska;

  • The Total Fee for Registering the Business in Alaska – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $11,200.
  • Marketing budget – $600,000
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $22,400.
  • Cost of accounting software, CRM software and Payroll Software – $15,000
  • Cost for buying and constructing our superb facility$14,686,000
  • Other start-up expenses including stationery – $650,000
  • Phone and utility deposits – $56,000
  • Operational cost for the first 2 months (salaries of employees, payments of bills et al) – $600,000
  • The cost for Start-up inventory – $3,000,000
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $30,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $90,500
  • Cost for serving area equipment ( glasses, flatware) – $30,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $103,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $40,000.
  • The cost of Launching a Website – $900
  • The cost for our grand opening party – $300,000
  • Miscellaneous – $50,000

From our detailed analysis, we would need an estimate of $20,289,720 to successfully launch TSPER in our present location Juneau. This amount includes the salary of all employees and the CEO (Owner) for 2 months.

Generating Funding / Start-up Capital for TSPER

It is important to note that TSPER is a private business which will be owned and managed by Fernand Great and he hopes to finance the business alone. We might entertain selling shares and securities later, but for now TSPER will be run by just our owner as the General Manager.

Since he is the sole financier of the business, he has decided to adopt the following means to generate start – up capital for the business;

  • Generate part of the start – up capital from his personal savings and sale of his stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Banks

Note: Fernand Great has been able to raise $12,000,000 ($8,000,000 from personal savings and $4,000,000 from family soft loans). We at TSPER are at the final stage of securing a massive $9,000,000 from our bank. All particulars have been submitted and the loan has almost been granted.

12. Sustainability and Expansion Strategy

We at TSPER hope create a unique website for our business. We believe that our website will provide all information regarding the facility, directions to facility, timings, various themes and entertainment details etc. The website also allows people to make reservation online for special parties and dinner.

We hope that our website will create various promotional advertisements targeted towards college students and other net-savvy customers. We at TSPER believe our website will also allow people to make reservation online for special clubs, parties and dinner. We at TSPER plan to utilize the following strategies to sustain and expand our TSPER;