Are you wondering how to get clients for your courier company? If YES, here are 10 tips on how to get clients for your courier company.
If you run a courier company, it means that you will be actively involved in marketing your practice if indeed you want to continue to attract clients except you have enough money to hire third-party marketers to help you get clients.
As a matter of fact, it is the norm for most small–scale courier business owners to run their marketing themselves, and it is not as difficult as it may seem from the outside. But you must be willing to learn the ropes and that is what this article is all about.
As a courier company owner, clients will come if you do the right thing and some of them will go if you don’t know how to shut your back door.
In essence, in order to keep your business growing strong and your client list full, you must make conscious effort to find new and creative ways to effectively win new clients over. If you are interested, here are some of the ways you can continue to attract clients if you run a courier company.
10 Smart Ways to Get Clients for your Courier Company
Create and Promote Special Packages on a Regular Basis.
One of the ways that you can attract clients when you run a courier company is to ensure that from time to time you come up with promos that will be too tempting for customers to resist and at the same time will not deep into your profitability.
For example, if aside from providing air, surface, or combined courier delivery services, you can add free express messenger and delivery services. People are always in search of the best deal or the most economically balanced option. Do some market research in your area and find out what others are doing and then do it better and in your own unique way.
Partner with Key Stakeholders That Will Help You Attract Customers
Another strategy that you need to adopt if you want to attract clients is to ensure that you partner with key stakeholders in and around the location. You can partner with schools, recruitment agencies, and social media influencers who have the capacity to send clients your way.
Please note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.
Develop Mailing Lists
Working with this good old marketing strategy is still key to helping you attract clients to your courier company. The truth is that developing and leveraging the mailing list approach to attracting clients to your courier company should be one of the first methods you should adopt if you want to announce your business presence.
So also, you should endeavor to print out flyers and business cards and strategically drop them in offices, libraries, public facilities, and train stations et al.
Spend More on Advertising and Promotion of your Company
If indeed you want to attract clients to your courier company, you must be ready to spend money in order to be in the faces of your target audience.
You are expected to advertise your courier services company on national dailies, local TV and local radio stations. You are expected to promote your company online via blogs and all available social media platforms.
Blog posts do not have to be long to be interesting or informative. Keeping posts short and easy to read captures attention more effectively. Make use of attractive handbills to create awareness and also to give direction to your office facility if you have one. Position your signage/Flexi banners at strategic places in and around the city.
Offer Top Notch Services and Always Make Your First Impression Count
Delivering consistent customer experience to all your clients; making your first impression count positively to those patronizing you for the first time will no doubt help you attract clients to your courier company. The truth is that a first-time customer will only return to patronize your services if they are impressed with how they were treated the first time.
If they are not satisfied, they may not come back again and may as well discourage their family and friends from patronizing your business.
Ensure To Create Referral Reciprocity
In business, the clients you get via referrals are usually loyal hence it is highly advisable to inform your current clients that you would appreciate their referral to others. Additionally, your client list will likely include a wide variety of professionals. Refer those professionals to others and build your referral reciprocity. Also, don’t forget to create a client loyalty program.
Create Loyalty Plan
If indeed you want to attract clients to your courier company on a regular basis, then you must be ready to create a loyalty plan.
A loyalty plan is a plan that will enable you to reward your consistent clients. As a matter of fact, it is easier for those who have benefited from your loyalty plan to become your brand ambassadors; they will be more willing to encourage their family members and friends to patronize your courier services company.
Please note that testimonials from current and past clients go a long way in elevating your professional profile and attracting new clients. Word of mouth—if it is positive—is often the best form of advertising. You can use testimonials on your website or strategically place them in informational material such as brochures, rack cards, or other print media.
Make Use of an Effective Customer Relationship Management (CRM) Software
In order to continue to attract clients to your courier company, part of what you need to do to achieve this is to track progress, results, or outputs with the aim of improving on them quickly as the case demands. When it comes to managing your customers, and building a loyal clientele base, you should purchase a customized CRM software.
With a customized CRM system, you can easily stay in touch with your clients (you can carry out a quick survey, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk SMS and customized emails and above all, you can easily receive compliant and feedback from them).
Diversify your Marketing Methods
Just like how your current clients do not match up to one particular profile, your methods of finding new clients should also be varied. In order for your advertising to be effective and have the furthest outreach, you need to be as digital-friendly and accessible as possible.
In order to achieve this, the first rule of thumb is about attribution. If you have a client portal, you can have a custom integration done with the Customer Relationship Manager (CRM) and Google Analytics to report on how many leads are coming online.
Make sure to use Urchin Tracking Modules (UTMS). UTMs are tags that you can add to your website’s URL that will track where your online traffic is coming from.
When these are combined with your CRM in your management software, you can find out which marketing channels (social media, content, paid, etc.) are bringing you the most prospects. No doubt, you will have members that don’t sign up online, and that’s okay.
Be sure to have your sales representative or front desk staff ask each prospect how they heard about your company, and attribute the lead manually. Whether they came in manually or online, you will need a CRM to monitor the success of your marketing and sales strategies.
Be Prompt in Converting Leads to Clients
You must ensure that all your hard work and the money you put into your marketing campaigns help in attracting clients to your courier company. Make sure that your diverse campaigns all end with the same result: collecting and storing client information.
After collecting all client personal and contact information, ensure this information is funneled into your CRM system so that these promising leads do not become missed opportunities. Since a good percentage of your leads will not immediately become your clients for a variety of reasons, periodic follow-ups with deals and offers is a crucial sales strategy for a courier services company.
However, when these leads are stored with poor organization, prospective clients can be discouraged from joining if they feel annoyed by repetitive sales pitches. This is easy to avoid by assigning leads to specific sales staff, who can then simply update the status of the lead over time.
First, all leads will be logged in your CRM Client Database. Your lead information should include the basics such as name, phone number, email, rating (how hot or cold the lead is), Consultant in charge of the lead, status of the lead, source, and time/date the lead was created.
CRMs eliminate confusion by clearly stating a consultant in charge of pursuing the lead as well as updating the lead’s “status”, or where in the sales process the lead is currently in.
There is no one strategy that fits all when it comes to looking for means of ensuring that you attract clients to your courier company, all you need to do is to put into practice all the points highlighted above and also ensure that you customize it to fit into your environment and the business model.