It is no longer news that insurance companies get to deal with many roof damage claims every year. As such they frequently need to refer policyholders to competent roofing contractors to handle repairs since they are not directly involved with such services.
This then makes it a source of new business opportunities for roofing contractors. In this article, we show you several things that roofing contractors like you can do to upsurge their chances of getting leads from insurance companies.
Steps to Get Roofing Leads from Insurance Companies
Network and Build Rapport with Insurance Agents and Adjusters
One of the surest ways to land yourself some leads from insurance companies is by building relationships with insurance agents and adjusters. These experts are often the ones who make the decisions and recommend roofing contractors to policyholders.
You may consider attending industry conferences and workshops so that you can meet new people and get more conversant with how things work in the insurance industry. You may also consider reaching out to insurance agents and adjusters directly and introducing yourself.
Get Acquainted with the Insurance Claims Process
It is not enough to get leads; roofing contractors will need to understand the insurance claims process so that they can proffer the best solutions to their customers.
You need to understand the various types of roof damage solutions that are proffered by insurance companies, and the steps for filing and processing a claim. You can learn this by participating in insurance seminars, workshops, training courses, reading articles and blog posts.
Display a Vast knowledge of Customer Service
One of the best ways to get noticed by customers is to know how to help solve customer problems precisely. By being detailed in communication, and completing the job on time and on budget, you win the hearts of your clients. Doing these and even more makes you get more recommendations from friends, family, insurance agents, and adjusters.
Build an SEO-Optimized Professional Website
Make sure your site is well-designed, educational, and enlightening, and it should be optimized for search engines so that prospective clients may find you easily.
Optimizing for SEO would require that you include relevant keywords and phrases all over your website. Ensure also that your site is mobile-friendly to enable more people using their smartphones and tablets to find you.
Target Insurance Companies Through Effective Social Media Adverts
Insurance companies can be targeted easily by using social media adverts. These potential customers can be targeted based on location, interests, and behaviors.
For instance, those interested in roofing repair services can be located seamlessly by running the appropriate ads on the best social media platforms or the web.
Offer Incentives for Referral
Adopting the good old mode of offering incentives is also a way to boost lead generation. Offer customers incentives like discounts for referring a new prospect to your business.
Being able to have insurance companies introduce you to policyholders is a great way to get more leads. As you open your referral program, make certain to promote it to your existing customers, insurance agents, and adjusters.
Collaborate with Other Roofing Contractors
Trust me, no business can possibly make it big in a competitive market by standing alone. Therefore, you should never neglect the power of collaboration.
Collaborating with other roofing contractors can be a great way to get roofing leads from insurance companies. This means that others can introduce you to their own network of roofing contractors, and this further makes your own network system grow deeper and wider.
Industry Events and Conferences
As simple as merely handing someone your business card at an event may sound, it carries with it great prospects for a lead.
Therefore, attending industry events and conferences is a great way to meet new people and learn more about the insurance industry. You should also be prepared to talk about your roofing business and your experience with insurance claims.
Be sure to go with your marketing materials and get into discussions and conversations at the event so that you can grow your reach.
Be Actively Involved in Your Community
Get absorbed in activities in your community to get more leads. This is a great way to spark relationships with potential customers and insurance companies.
You may consider volunteering your time to local charities or sponsoring local events. Go with some business cards or put up flyers at community events to get noticed and accessible.
In some cases, you may just be relating directly with someone who works in an insurance company especially if it is a community event that is sponsored by an insurance company.
List Your Services Locally
This makes it easy for prospective clients including insurance companies looking to give out roofing contracts to see and locate you. Be sure to have a detailed listing of all the information that sells you and your services well.
In as much as all the tips listed above can help you get leads from insurance companies; it is important to note that they may not be enough. You may also consider carrying out some personal research on the Internet.
This entails that you read up and keep abreast of policies and trends that affect the insurance industry, as well as the key players and bodies that regulate and govern it.
When you take all these steps you can be sure to attract the right leads needed to attract a good number of prospective clients that you can turn into paying clients in your business.