A good projected sales for a burger restaurant is not relative, to a large extent it will depend on the size of the burger restaurant, where the burger restaurant is located, the menu offered by the burger restaurant, and of course other factors that will likely influence sales at the burger restaurant.
But from a general perspective, good projected sales for a burger restaurant should be between $5,000 and $10,000 or even more in a month.
Of course, you know that for a burger restaurant to make anything from $10,000 and above, it must go out of its way to implement certain strategies that will help it out.
In this article, we will look at some of the things a burger restaurant can do to be able to hit their sales target or to earn good projected sales.
How a Burger Restaurant Can Earn Good Projected Sales
Offer Daily Specials
One of the ways you can earn good projected sales for your burger restaurant is to offer daily specials. Offering daily specials could mean creating daily or weekly specials to attract customers looking for something new.
Your daily specials can include unique burger creations, side dishes, or combo deals. For example, you can come up with a unique burger that only sells on a particular day of the week, let us say only on Sundays.
Note that to attract sales through this strategy, your special offer must be special or else you might be sending the wrong message.
Lunch Combos and Discounts
You can introduce special lunchtime, or even breakfast combos or discounts to attract office workers and students. For example, you can offer a combo of burgers and soda, and perhaps chips in one pack at an affordable rate compared to what they can get if they buy them differently.
Market research has shown that quick and affordable options can be appealing during lunch hours, and it is one of the ways restaurants increase their sales.
Online Presence and Ordering
A burger restaurant that only relies on walk-in customers to make sales will make fewer sales compared to a burger restaurant that combines both walk-in and online ordering to make sales.
Come to think of it, the number of people who prefer online ordering is on the increase. To achieve this, you must make sure your restaurant is visible online with an attractive website and profiles on popular food delivery platforms.
Quality Ingredients and Unique Flavors
It is common to find people willing to pay a premium for quality products, especially for the food they eat. In essence, part of what you can do to increase sales in your burger restaurant is to make sure you produce your burger with quality ingredients and the burger should have unique flavors.
Note that people will not know whether you use quality ingredients or not in preparing your burger, hence you must make sure you emphasize the quality of your ingredients in your promotion materials, and with every opportunity you have to interact with your customers.
Of course, once people see your burger restaurant as superior to your competitors, you will be able to attract more sales.
Social Media Engagement
You can leverage social media platforms such as Facebook, Instagram, Pinterest, and TikTok to showcase mouth-watering images of your burgers.
Apart from that, to gain social media engagement for your burger restaurant, you should also consider running social media contests, polls, or giveaways. That will help you engage with your audience and build a community around your brand.
Customer Loyalty Programs
You should endeavor to implement a loyalty program where customers earn points for each purchase. Thereafter, you can reward them with discounts, free items, or exclusive offers as they accumulate points.
This can be within a week or a month. Trust me, your customers will be looking forward to when they will get their freebies from you.
Promotions and Events
As a burger restaurant, you can host promotional events such as “Burger of the Month” or “Happy Hour” deals to attract new customers and encourage repeat business.
Of course, when you have repeat businesses, it will translate to more sales, and with more sales, you will be able to meet your sales target and earn a good sales projection.
Collaborate with Local Businesses
As a burger restaurant, one of the ways you can increase your sales is to collaborate with local businesses. Interestingly, there is no limit to the level of collaboration a burger restaurant can do.
A burger restaurant can collaborate with a hotel, cinemas, event and party planners, and even local stores for cross-promotion purposes.
For example, you can offer a discount to customers who show a receipt from any of the businesses you are collaborating with.
Upselling and Combo Deals
Upselling for a burger restaurant involves suggesting additional items or upgrades to customers, enhancing their orders, and increasing the average transaction value by promoting complementary menu items or special offers.
To fully implement this, you should consider training your staff to upsell by suggesting add-ons or combo deals to customers.
Trust me, this can help you increase the average transaction value of a customer. Of course, that will help you make more money.
Enhance Customer Experience
To successfully enhance the customer experience in your burger restaurant, you must be deliberate in providing excellent service, maintaining a clean and welcoming atmosphere, offering personalized recommendations, implementing efficient ordering processes, and actively seeking and acting upon customer feedback.
With that, you can rest assured that your customers may likely spend more than they budgeted for whenever they are in your burger restaurant. Studies show that when customers are treated as kings, they tend to spend like kings!