Are you about starting a gym business In india? If YES, here is a complete sample gym plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a gym business. We also took it further by analyzing and drafting a sample gym marketing plan template backed up by actionable guerrilla marketing ideas for gym companies. So let’s proceed to the business planning section.

Why Start a Gym Business?

In india, despite the fact that the gym and fitness industry is still not organized, investors who know what to do are making loads of money from the industry and you too can make huge returns on your investment if you decide to start your own gym business in India.

It is important to state that starting a gym can be capital intensive, but you can be rest assured that you will breakeven within a few years of starting it if you are in a location where people fancy fitness and if you know how to reach out to your target market.

So, if you have decided to start your own gym business, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you site the business in a good location and then hit the ground running. Business plan is yet another very important business document that you should not take for granted when launching your own gym business.

Below is a sample gym business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Gym Business Plan Template in India

  • Industry Overview

Gym business is gaining more grounds in recent times than it was in the 20th century. People are now aware of the immense benefits they stand to gain when they enroll in a gym. It is now obvious to the general public that they can stay healthy, improve their lifestyle and live longer if they exercise regularly.

Statistics has it that there is a steady increase in the number of people that enroll in gyms and the fact that gym facilities are now closer to residential areas makes this possible. With the increase in the number of people that enrolled in a gym, so does the revenue generated by gyms increase.

Some people enroll in gyms not because they don’t have the money to purchase some of the basic gym equipment but because exercising regularly requires discipline and that is part of what they stand to get when they enrolled in an external gym.

Loads of factors are responsible for the springing up of gyms in various locations in India and chief among them is the rise in the number of obese people. Being obese is a risk to one’s health which is why people who want to stay healthy and fit enroll in a gym. Yet other people register in the gym to train and increase their biceps (muscles) i.e. body building et al.

Recent statistics released shows that in India, the total retail market for gym and fitness as a category is valued at INRs. 4,579 Cr (US$ 0.76 billion), growing at 16-18 per cent and it is estimated to cross INRs. 7,000 crores (US$ 1.18 billion) by the year 2017.

Modern retail is estimated at 28 per cent of this total market and it is expected to grow by 22-27 per cent. Fitness centers are burgeoning as disposable per capita income rises and sedentary lifestyles increases. Fixation to resistance training increased amongst men and so did aerobics and strength training amongst women.

Researchers, engineers, health and fitness experts are always inventing fitness equipment and technology that can help people and gym owners achieve their aims. Although gym equipment can be expensive, but the truth is that most of the equipment last quite long if they are well utilized. Aside from the fact that they last longer, acquiring any gym equipment is an investment that is worth the while.

Starting a gym business in India is less stressful, but it requires huge capital to equip the gym facility to meet the standard expected by gym users. As a matter of fact, building a swimming pool around the gym facility is one of the factors that attract clients to gyms.

The gym industry in India is not going to go out of fashion anytime soon, but rather the number of people that enroll in gyms will continue to rise, and that of course will translate to more profit for gym owners.

Gym Business Plan – Executive Summary

Kolkata City® Gym and Fitness Club is in the business of ensuring that people stay fit by exercising regularly. We are going to be located at Park Street, Kolkata – West Bengal, India. Also called ‘Food Street’ or ‘Street that never Sleeps’, Park Street is the oldest district of its kind in India. Retaining its colonial charm and adding to it the modern appeal, this street is a magnificent mixture of old and new.

We were able to secure a standard facility along the road in the heart of the city. The facility for our gym and fitness club has a standard Olympic size swimming pool. We are going to service the whole of the community as well as visitors and travelers.

Kolkata City® Gym and Fitness Club is going to become the number one family-focused gym and fitness center in the whole of Kolkata – West Bengal and we will work hard to build our facility to match the needs of the average family in Kolkata. Our gym facility has enough parking space to accommodate a lot of customers per time.

Our facility will be equipped with modern technology, we will install large TV screens close to cardiovascular equipment and treadmills so as to help our clients stay entertained while they do their exercise. We will ensure that we provide our clients with a daily program of exercise and diet that will perfectly suit their lifestyle.

One of our major goals of starting Kolkata City® Gym and Fitness Club is to encourage families in and around Park Street – Kolkata to cultivate the habit of regular exercise. Our gym facility is specifically designed to take care of adults and children, we have active childcare services for toddlers and we have membership packages that are highly discounted for families.

We are quite aware that one of the reasons why some parents would not want to enroll in a gym is because they may not have people to take care of their children while they are away in the gym. Part of our strategies of encouraging families to enroll in our gym is to ensure that whenever they come with their children, their children will be well treated and entertained so that they will be the ones reminding their parents to go to gym.

Kolkata City® Gym and Fitness Club will be open 24 hours in a day and seven days a week in order for us to be able to accommodate people with different time preferences. This is why we have made provisions to recruit enough staff and to run shift amongst our workforce.

We will run a fitness club that will help members who want to lose weight achieve their desire with little stress. We have a weight management consultant who will work with individuals to give them customized fitness and meal schedules.

Kolkata City® Gym and Fitness Club is privately owned by a renowned health and fitness coach David Khan and his immediate family members. David Khan has over 10 years’ experience as a leading health and fitness coach in India. He will be working with other fitness instructors to help grow Kolkata City® Gym and Fitness Club to become the leading gym in the whole of India with centers opened all across major cities in India.

  • Our Services and Amenities

Kolkata City® Gym and Fitness Club is in business to provide all round health and fitness services to the residents of Kolkata – West Bengal which is why we have been able to put up a facility that can help us achieve that goal. We are optimistic that everyone who enrolls in our gym will derive huge value for their money.

These are the services and amenities that will be made available to our clients;

  • Personal Training
  • Group Fitness Classes
  • Yoga Classes
  • Pilates (full body workout)
  • Spinning Classes
  • Weight Management
  • Kinesis Station
  • Nutrition Counseling
  • Childcare / Daycare
  • Spa
  • Full Locker Room Services
  • Physical Therapy
  • Juice Bar
  • Internet Café
  • Comprehensive fitness assessment
  • Full gym membership
  • Sport merchandize (Fitness wristwear equipped with sensors, Activity trackers that measure and analyze the physical activity and body functions, Smart Clothes or Eyewear that measure body functions, Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements, Desktop versions of fitness applications that additionally provide an app and sports ware and accessories)

Our Vision Statement

Our Vision is to encourage families and residents in and around Park Street Kolkata – West Bengal to engage in regular exercise of their body so as to stay healthy and fit.

  • Our Mission Statement

Our mission of establishing Kolkata City® Gym and Fitness Club is to build a world class gym and fitness club in Park Street Kolkata – West Bengal where residents can comfortably train for health and for fitness.

  • Our Business Structure

Kolkata City® Gym and Fitness Club hopes to become the leading family gym facility in the whole of Kolkata – West Bengal and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

Our business will not be built only for the purpose of giving our members value for their money, but to make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Gym Manager (Owner)
  • Accountant / Cashier
  • Marketing Officer
  • Exercise Physiologists
  • Trainers (5)
  • Training Assistants (10)
  • Juice bar Manager
  • Client Service Executive
  • Cleaners

Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Prepares budget and reports for the organization
  • Handles procurement
  • Defines job positions for recruitment and managing interviewing process

Training Instructors (5)

  • Creates training rosters for members
  • Assists members during exercise session
  • Guides members on how to make use of gym and fitness equipment

Marketing Officer (2)

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with customers
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help increase sales and growth for the company

Juice Bar Manager:

  • Take orders for drinks
  • Plans and presents bar menu.
  • Mixes drinks, cocktails and other bar beverages as ordered and in compliance with gym’s standard drink recipes.
  • Assesses customers’ needs and preferences and make recommendations
  • Makes lists of supplies in conjunction with the management
  • Prepares inventory or purchase requisitions as needed to replenish supplies.
  • Ensures that the assigned juice bar area is fully equipped with tools and products needed for mixing beverages and serving guests.

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Exercise Physiologist

  • Responsible for evaluating, researching, and provide advice on coaching.
  • Responsible for training
  • Engages in recovery practices in all areas of exercise and rehabilitation
  • Provides timely information and support on injury prevention, technique analysis, and nutrition.
  • Handles any other duty as assigned by the manager

Client Service Executive

  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the chief executive officer in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

Cleaners (3):

  • Responsible for cleaning in and around the gym facility
  • Cleans up after customers
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the restaurant manager,

Gym Business Plan – SWOT Analysis

Kolkata City® Gym and Fitness Club is in business to help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there are different levels of competition in the gym and fitness industry in India which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money.

We know that if we get things right before starting our gym and fitness club, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven. We hired the services of a HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Kolkata City® Gym and Fitness Club;

Strength:

One of the obvious strength that will definitely stand as a plus for Kolkata City® Gym and Fitness Club is the fact that our facility is centrally located in a densely populated – residential area in Kolkata – West Bengal; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of enrolling in our gym and lastly our membership package is one of the best that anybody living in and around Kolkata – West Bengal can get; it is cheap and affordable.

  • Weakness:

Having critically looked into our Business model, we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with some of the leading gyms in Kolkata – West Bengal when it comes to acquiring latest gym equipment and generating the needed hype that can drive traffic towards our facility.

  • Opportunities:

We are centrally located in one of the busiest area in Kolkata – West Bengal; a street that never sleeps and we are open to all the available opportunities that the city has to offer. We also run a 24 hours 7 day a week gym and fitness club giving us the advantage to leverage on any available opportunity.

  • Threat:

Some of the threats that are likely going to confront Kolkata City® Gym and Fitness Club are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our gym and fitness club is located.

Gym Business Plan – MARKET ANALYSIS

  • Market Trends

The latest trend shows that the Indian fitness industry is undergoing a revolution of sorts spiked by the increasing incidences of obesity and diabetes. If we look around, we will find that weight loss advertisements are rampant everywhere, this is one of the key reasons why health clubs and gym memberships are growing.

Spending on fitness was earlier seen as a luxury, but now it is a way of life not just in the urban areas and cities, but also in tier 2, tier 3 cities, towns and even in the villages, where people are increasingly opting for wellness and fitness choices.

A preventive approach to healthcare has led to an increase in demand for not just services but also products. Today’s health conscious and fitness aware generation wants to look and feel good at any cost; and this is further fueling the overall growth of the fitness industry.

The trend in the gym and fitness industry in India is such that if a gym is position in a residential area or a place where people can easily access without much stress, there is the likelihood that the gym will enjoy high patronage. Just like in other business ventures, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services.

What they do is that they offer pro bono services for a period of time, and then they will introduce fees gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members.

It is common trend that as gyms grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some gyms now have juice bars within their facility to encourage people towards healthy drinking. In order words, it is very important for gyms to continue to improvise if they want to grow their business continually.

  • Our Target Market

The target market for gyms cut across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing the business interesting. The target market for gym and fitness centers can be categorized into three different groups.

The first group are the people who are looking towards shedding weight through proper exercising and under the guidance of a qualified instructor. The other group are those who are interested in building their biceps (body building) and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainer.

Kolkata City® Gym and Fitness Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness club to;

  • Expatriate
  • Business People
  • Households
  • Corporate Executives
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Students
  • Tourists
  • Everyone who resides in our target locations

Our competitive advantage

Kolkata City® Gym and Fitness Club is centrally located in a densely populated – residential area in Kolkata – West Bengal; this is obviously going to give us an edge amongst our competitors. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our gym and lastly our membership package is one of the best that anybody living in and around Kolkata – West Bengal can get; it is cheap and affordable.

We can confidently say that the location of our gym will definitely count as a positive for us amongst any competitor that might start a gym and fitness business in same location where ours is located. We will continue to work hard to ensure continuous improvement in our facility and service delivery. As a matter of fact, our services will be second to none in the whole of Kolkata – West Bengal.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Gym Business Plan – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving our services and facility to ensure that we win new clients and retain old members.

At Kolkata City® Gym and Fitness Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our gym so as to attract people to enroll with us.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families. Part of the marketing and sales strategies that we will adopt are;

  • Open our gym and fitness club with a big party
  • Advertise our gym and fitness club on national dailies, local TV and radio stations
  • Promote our gym and fitness club online via our official website and all available social media platforms
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our gym facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our gym and fitness club
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
  • Engage on roadshows within our neighborhood to create awareness for our gym and fitness club.

Sources of Income

Kolkata City® Gym and Fitness Club is established with the aim of maximizing profits in the gym and fitness line of business and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Kolkata City® Gym and Fitness Club will generate income from the following service offerings;

  • Personal Training
  • Group Fitness Classes
  • Yoga Classes
  • Pilates (full body walkout)
  • Spinning Classes
  • Weight Management
  • Kinesis Station
  • Nutrition Counseling
  • Childcare / Daycare
  • Spa
  • Full Locker Room Services
  • Physical Therapy
  • Juice Bar
  • Internet Café
  • Comprehensive fitness assessment
  • Full gym membership
  • Sport merchandize (Fitness wristwear equipped with sensors, Activity trackers that measure and analyze the physical activity and body functions, Smart Clothes or Eyewear that measure body functions, Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements, Desktop versions of fitness applications that additionally provide an app and sports ware and accessories)

Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened business like a gym and fitness club because the statistics that will be provided will be on a short-term basis. Experts say that a business should be in operation for at least one year before they can generate the statistics that will help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 1,000 active members within our first year of operation and then in subsequent year we will grow our membership. Below are the sales projection for Kolkata City® Gym and Fitness Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

  • First Fiscal Year: INRs. 700,000
  • Second Fiscal Year: INRs. 1.2 million
  • Third Fiscal Year: INRs. 1.5 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our gym facility. Please note that the above projection might be lower and at the same time it might be higher.

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in and around Kolkata – West Bengal, India.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family. The prices of our services will be same as what is obtainable in India’s open market.

  • Payment Options

The payment policy adopted by Kolkata City® Gym and Fitness Club is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the government of India.

Here are the payment options that Kolkata City® Gym and Fitness Club will make available to her clients;

  • Payment with cash
  • Payment via credit cards/Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services and products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

Gym Business Plan – Publicity and Advertising Strategy

Kolkata City® Gym and Fitness Club is in for serious business which is why we have identified key platforms that will enable us achieve our goal of promoting and advertising our business so as to attract the crop of people that we designed our business for.

Here are the platforms we intend leveraging on to promote and advertise Kolkata City® Gym and Fitness Club;

  • Encourage our loyal members to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our gym and fitness club in sports magazines, local newspaper, local TV and radio stations
  • Promote our gym and fitness club online via our official website
  • List our gym and fitness club on local directories (yellow pages)
  • Sponsor relevant community sport events
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards in strategic locations
  • Direct coupon mailing approach to introduce our gym and fitness club to residents
  • Engage in roadshow from time to time to create awareness of our gym and fitness club in the residential areas around our facility
  • Distribute our fliers and handbills in target areas

Startup Expenditure (Budget)

These are the types of exercise equipment that we will make available in our gym and fitness center;

  • Resistance bands
  • Weight machines
  • Flexion machines
  • Pull-up bars
  • Wall bars
  • Weight training
  • Elliptical trainer
  • StreetStrider (elliptical cross trainer on wheels)
  • Exercise machine
  • Dumbbell
  • Kettlebell
  • Exercise
  • Fitness (biology)
  • Treadmills
  • Hojo undō
  • Pull-up bar
  • Medicine balls
  • Boxing Gear
  • Gym flooring
  • Barbells
  • Cable Attachments
  • Weight plates
  • Benches
  • Wearable items as proper footgear, gloves, and hydration packs.
  • Filing Cabinets
  • Noticeboard
  • Staff Uniform

When it comes to starting a standard gym and fitness business, one is expected to spend the bulk of the startup capital on the purchase of standard gym and fitness equipment just like the ones listed above and leasing a facility. Aside from that, you are not expected to spend much except for paying of your employees and paying utility bills.

These are the key areas where we will spend our startup capital;

  • The total fee for registering the business in India – INRs. 9,200
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – INRs. 27,300.
  • Marketing promotion expenses for the grand opening of Kolkata City® Gym and Fitness Club; in the amount of INRs. 13,500 and as well as flyer printing (2,000 flyers at INRs. 1.00 per copy) for the total amount of – INRs. 2,000.
  • The cost for hiring Business Consultant – INRs. 22,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – INRs. 22,400.
  • The cost for leasing a gym facility (renovation inclusive) – INRs. 300,000
  • Other start-up expenses including stationery (INRs. 5,000) and phone and utility deposits (INRs. 12,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – INRs. 100,000
  • The cost for start-up inventory (sports merchandizes) – INRs. 80,000
  • Storage hardware (bins, rack, shelves, food case) – INRs 13,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – INRs. 19,500
  • The cost for the purchase of gym and fitness machines and equipment – INRs. 320,000
  • The cost for store equipment (cash register, security, ventilation, signage) – INRs. 14,750
  • The cost of launching a website – INRs. 7,000
  • The cost for our opening party – INRs. 15,000
  • Miscellaneous – INRs. 10,000

We would need an estimate of one million two hundred and fifty thousand Indian Rupees (INRs 1.250 million) to successfully set up our gym and fitness club in Kolkata – West Bengal.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a gym and also the sophistication of the technology used in gyms. Also, the supplies would cost a bit more because of the regular demand for it.

Generating Startup Capital for Kolkata City® Gym and Fitness Club

Kolkata City® Gym and Fitness Club is a privately registered family business that is owned and financed by David Khan and his immediate family members. They do not intend to welcome any external business partners which he is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about INRs. 250,000 (Personal savings INRs. 200,000 and soft loan from family members INRs. 50,000) and we are at the final stages of obtaining a loan facility of INRs. 1 million from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Gym Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Kolkata City® Gym and Fitness Club is to build a business that will survive off its own cash flow without the need of injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our facility with state of the art fitness and training equipment and make our services affordable.

Kolkata City® Gym and Fitness Club will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring indoor gym facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed gym and fitness machines and equipment, electronic appliances, office appliances and suppliers: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress.
  • Establishing business relationship with vendors and key players in the industry (sports merchandize suppliers, gym and fitness club regulating bodies and sport clubs): Completed
Ajaero Tony Martins