Are you writing a makeup line business plan? If YES, here is a detailed guide on how to conduct and write a makeup up line SWOT analysis. We are quite aware that there are several makeup product manufacturing companies both large and small in the United States of America and Canada which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Clarisse Brown® Makeup Line, LLC employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Clarisse Brown® Makeup Line, LLC;

Makeup Line Production Business SWOT Analysis

Economic Analysis

The cosmetics business is less sensitive to economic cycles compared to other open items like automobiles, and demand falls slower in times of recession and picks up rapidly in times of economic recovery. During the 2008-9 recession, growth in the Beauty and Personal Care industry fell moderately compared to the drop in the global GDP growth rate.

1. Strength:

Part of what is going to count as positives for Clarisse Brown® Makeup Line, LLC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of makeup products that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

2. Weakness:

A major weakness that may count against us is the fact that we are a new makeup production company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like Estee Lauder, Mary Kay and L’Oreal USA, Inc. et al are already determining the direction of the market both in the United States and in the global market.

3. Opportunities:

The opportunities available for makeup products manufacturing companies with a wide range of products are enormous. This is due to the fact that almost all Americans and people from all over the world make use of cosmetics and beauty care products regularly.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market for cosmetics and beauty care products and also to create our own new market. We know that it is going to requires hard work, and we are determined to achieve it.

4. Threat:

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new makeup production company or cosmetics and beauty care product manufacturing company in same location where ours is located.

Major Competitors in the Industry

When you talk of makeup brands, names such as L’Oréal, Procter & Gamble, Maybelline, Clinique, Shiseido and Estée Lauder comes to mind. Other popular brands in the industry include;

  1. Auraline Beauty
  2. House of Tara
  3. Lady Burd
  4. Avon
  5. Dove
  6. Neutrogena
  7. Lancôme
  8. MAC
  9. Olay
  10. Smashbox
  11. Benefit cosmetics
  12. Bare Minerals
  13. NYX Cosmetics
  14. Laura Mercier
  15. Mary Kay
  16. Lush
  17. Sephora
  18. Guerlain
  19. The Balm
  20. Lorac
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