Do you run a music festival organizing firm and want to promote it? If YES, here is a sample music festival organizing firm marketing plan template, strategies and ideas to attract clients. Okay, so we have considered all the requirements for starting a music festival organizing firm. We also took it further by providing an in-depth sample music festival organizing firm business plan template.

In this article, we will be analyzing and drafting a sample music festival organizing firm marketing plan backed up by actionable guerrilla marketing ideas for music festival organizing firms. So put on your marketing hat and let’s proceed.

A Sample Music Festival Marketing Plan Template

1. Our Present Business Situation

Presently, we have legally registered our music festival organizing firm and we have acquired the required business license and all the necessary permits to run this type of business in the United States of America. Our music festival organizing firm is located at 102 Main Street, Sharon Springs, NY 13459 United States of America.

We were able to secure a standard facility along the road in the heart of the city. Currently, we have concluded recruitment and training exercises of all the employees that will pioneer the business. We are set to open our music festival organizing firm on Saturday the 5th June, 2020 with an open house party for residents in the neighborhood.

Let us add that we have been able to build a capacity that will enable us to organize concerts and event promotions (music festivals) that will attract the highest number of attendees in any music concert in our locations.

2. Our Market Goals

Every business is expected to have a marketing goal, and that we have done too. As a result, we have perfected our sales and marketing strategies, and are set to deliver excellent services and music festivals. We know that if we structure our business properly and have highly trained and motivated employees, we are likely going to meet or even surpass our set market/sales target.

With the help of experts, we have been able to critically examine the concert and event promotion industry with more emphasis on Sharon Springs, New York, and have analyzed our chances in the industry. Against this backdrop, we have been able to come up with the following marketing goals. It is important to state that our marketing goals/projections are guided on the information we gathered from the field and of course from some workable assumptions as well.

  • Organize a minimum of 20 musical concert across different cities in the United States of America on the first year of officially launching the music festival organizing firm.
  • Fill up our musical concert venues and there about increase the capacity of venues that we use for our musical concert by 10 percent every year.
  • Generate a total income of 350,000 US dollar within the first year of setting up the business
  • Generate a total income of 450,000 US dollars in our second year of running the business
  • Generate a total income of 700,000 US dollars in our third year of running the business

What we aim to achieve from our market efforts are as follows:

  • To be listed among the top 5 music festival organizing firms in the United States of America (within a 10 years benchmark)
  • To become the number one choice when it comes to music festival organizing firm in the whole of Sharon Springs, New York
  • To sell franchise of our music festival organizing firm / establish our music festival organizing firms in key cities in the United States of America (5 years target)
  • We want to build a self – sustaining and highly profitable music festival organizing firm business that will contribute to the growth of the economy of the United States of America.
  • To organize international musical festivals and related events in key cities around the world.

3. Our Marketing Budget

Our marketing budget is influenced by our marketing strategies which is directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and events to ensure that we win new clients (performing artists and attendees) and retain old clients (performing artists and attendees). Our marketing budget for our music festival organizing firm is put at 20,000 US dollars for the first year of officially launching the business.

This is so because we have been able to study the industry and winning clients is easier when your music festival organizing firm is well positioned and well exposed to attract A class musical artists. Subsequently, we will budget between 5 percent and 10 percent of our annual income towards marketing and promoting our music festival organizing firm and events.

4. Our Target Market

The target market for music festival organizing firm cuts across people of different walks of life. The fact that people attend musical festivals for entertainment and also for various reasons makes marketing the business interesting.

The target market for music festival organizing firm can be categorized into two various groups. The first group are the people who are looking towards attending musical festivals to get entertained. The other group of people are those who are paid to perform at musical festivals; musicians and performing artists.

Our music festival organizing firm will work towards attracting super-star musical celebrities, providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our music festival organizing firm to;

  • Blue Chips Companies (Sponsorship)
  • Corporate Organizations (Sponsorship)
  • Religious Organizations (Sponsorship)
  • Music Artists (Performers)
  • Households/Families (Attendees)
  • Residents in the locations where we will host our music festival
  • Tourists

The Benefits Our Clients Stand to Gain When They Use Our Music festival organizing firm

We are in business for the purpose of making profits and building long lasting relationship with everyone. In view of that, here are the benefits performing artists and attendees stands to benefits when they perform in our music festivals or events:

  • Highly secured facility and enough parking space and competitive gate fees that they can get in the United States of America
  • We will run a music festival organizing firm that will help showcase upcoming performing artists to the world.
  • Excellent customer service delivery at all times and of course freebies at regular intervals during our music festival
  • Good value for their money

Our Unique Selling Point; What Makes Our Music Festival Organizing Firm Superior to Our Competitors

One of our major goal of starting up our music festival organizing firm is to encourage families in Sharon Springs, New York to cultivate the habit of regularly attending musical festivals and related events. Our music festival organizing firm is specifically designed to take care of adults and children, we have active childcare services for toddlers.

This is of course our major unique selling point and perhaps that is what makes our music festival organizing firm superior to our competitors in and around Sharon Springs, New York. So also, our facility (where we organize of musical festival events) is centrally located in a densely populated – residential area in Sharon Springs, New York; our location is in fact one of our major strengths.

We equally have a team of highly qualified professionals who will work with our organization to attract super star musical perming artists and attendees and lastly our gate fee is one of the best that anybody living in Sharon Springs, New York can get; it is cheap and affordable.

Another unique selling point that will give us edge over our competitors is that our facility is equipped with modern technology. We have state of the art sound system and large TV screens at strategic locations within the premises, so as to help our clients stay entertained while they move around.

Strategic Marketing Alliance with Our Competitors in the Concert and Event Promotion Industry

Forming strategic marketing alliance with a competitor in most business does not always come easy because everybody wants to make money. Making money for an ideal business person involves executing as much job as possible or selling as much products or services as possible or registering as much members as possible.

In essence, the only reason why a company will want to enter strategic marketing alliance with its competitors is when they lack the equipment, expertise, machines and manpower to execute a job but have the connections required to secure business deals.

When it comes to forming strategic marketing alliance with a competitor in the concert and event promotion industry, it will obviously be as a result of in adequate capacity to attract super star performing artists or the lack of capacity to acquire latest outdoor musical sound system.

Forming strategic marketing alliance in music festival organizing industry could be between manufacturers of outdoor music sound system and equipment or partnering with artists promoters and managers.

For example, if a music festival organizing firm can go into strategic marketing partnership with a manufacturer of outdoor music sound system and equipment. The firm can get some outdoor music sound system and equipment for free or at a highly discounted price and then help the manufacturer promote and attract buyers.

5. Creating Brand Identity for Our Music Festival Organizing Firm

In recent times more than ever before, business/organization spends more to create the brand identity that they want to be known for in the market place. The truth is that any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business.

We intend growing our music festival organizing firm beyond Sharon Springs, New York to other key cities in the United States of America, which is why we have perfected plans to build our brand via every available means. Below are the platforms we intend to leverage on to promote and advertise our music festival organizing firm;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our music festival organizing firm in relevant magazines (sports and health related magazine), local newspaper, local TV and radio stations
  • List our music festival organizing firm on local directories (yellow pages ads)
  • Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn, Facebook, twitter, et al to promote our music festival organizing firm
  • Install our Bill Boards in strategic locations around Sharon Springs, New York
  • Direct coupon mailing approach to introduce our music festival organizing firm to residence and organizations in Sharon Springs, New York
  • Engage in roadshow in neighborhood in Sharon Springs, New York from time to time to create awareness of our music festival organizing firm.
  • Distribute our fliers and handbills in target areas in Sharon Springs, New York and other neighboring cities
  • Maximize our company’s website to promote our business

10 Possible Questions We Intend Asking Our Customers During Our Market Survey

These are the 10 possible questions we are going to put forward when conducting marketing survey on our customers/clients:

  1. Are you satisfied with our music festival events and the facility?
  2. If you are not satisfied with our music festival events and our facility, in what areas would you want us to improve on going forward?
  3. What part of Sharon Springs, New York do you reside, and can you conveniently locate our music festival event venue?
  4. Have you ever attend any music festival event before now?
  5. Which musical performing artist would you want to see perform in our musical festival event?
  6. How would you want us to communicate to you when we want to pass useful information that will be of benefit to you or someone you know? Through letters, text messages, e – mail, or via mobile apps (BBM, twitter, 2Go, WeChat, WhatsApp et al)
  7. What is the highest amount you are willing to pay as gate fee for a music festival event in New York?
  8. What is the lowest amount you are willing to pay as gate fee for a music festival event in New York?
  9. Can you comfortably recommend our music festival events to your family members, friends and colleagues who are looking towards attending a music festival event in their city?
  10. Are you satisfied with our customer service delivery? If no, what areas would you want us to improve on?

Our Retention Strategies (Ways to Improve Our Customer Experience)

No doubt, if a company is able to achieve over 60 percent retention, the company will sure experience huge turn over and such company can comfortably be classified as a thriving company. Which is why we have perfected plans on how to improve our customer experience and to continue to improve on our customer’s retention.

These are the methods we intend utilizing when it comes to improving our customer experience so that we can create a good impression and generate repeated business from them:

  • Ensure that we enlist performing artists that can attract crowds to perform in our musical festival events
  • Ensure that our gate fee is highly competitive and we will create different packages for different class of clients
  • Ensure we get feedbacks from our customers at all times
  • We will create a system where points will be awarded to loyal customers – a point-based system for redeemable rewards.
  • Make use of effective customer relationship management (CRM) software to effectively manage our clientele base.
  • Ensures that we carry our customers along when making decisions that directly affect them.

These are Ways We Intend to Advertise/Promote Our Music Festival Organizing Firm without Using the Internet

Here are the platforms we intend leveraging on when it comes to advertising and promoting our music festival organizing firm in the marketplace without making use of the internet;

  • Place adverts on both print (local newspapers and music and entertainment related magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community-based programs such as cultural festivals and school sports et al
  • List our music festival organizing firm on local directories (yellow pages ads)
  • Place our bill boards / sign post in strategic locations in Sharon Springs, New York and neighboring cities
  • Distribute our fliers and handbills of our upcoming musical festival events in targeted areas / estates from time to time
  • Direct coupon mailing approach to introduce our music festival organizing firm to residence and organizations in Sharon Springs, New York
  • Engage in roadshow in neighborhood in Sharon Springs, New York from time to time to create awareness of our music festival organizing firm.

These are the Ways We Intend to Advertise/Promote Our Music festival organizing firm on the Internet

  • Leverage on the internet and social media platforms like; Instagram, Flickr, Pinterest, Facebook, Twitter, YouTube, Google+, LinkedIn and Snapchat to promote our musical festival organizing firm brand
  • Design an interactive corporate website and we will make use the platform to promote our music festival organizing firm and get suggestions on performing artists they would want to see perform at our events
  • Place adverts on high traffic websites especially music and entertainment related websites
  • Engage in blogging (music and events related topics) and make use of the platform to promote our music festival organizing firm
  • Leverage on email marketing strategy to advertise and promote our music festival organizing firm and events

The Possible Ways We Intend Offering Incentives to Our Customers/Clients 

It has been proven over and over again that any business that aims towards building a good relationship with its customers must be willing to give out mouth – watering incentives from time to time. As a matter of fact, any company that gives out incentives on a regular basis will not only retain their customers, but they will also continue to attract new customers.

So, we will go all out to continue to reward our loyal performing artists and attendees with incentives on a regular basis. Part of the incentives that we intend dishing out to our highly esteemed performing artists and attendees is to give them gifts whenever they perform at or attend our musical festival events. We will also create a loyalty plan that will enable us reward our loyal performing artists and attendees who refer our music festival organizing firm to their family members, friends and colleagues.

Part of what we intend doing to reward our attendees is to give them discounts anytime they attend any of our events. We will also ensure that we give our performing artists and attendees gifts during special occasions like Christmas, New Year, Thanksgiving, Independence Celebrations and Easter et al.

  • After Sales Service and Customer Support Services

There is no room for after sales services for a musical festival organizing firm since we aren’t going to be selling any equipment. As regards customer support services we are not going to handle it with slackness, we will maximize our customer relationship management software applications so as to keep in touch with all our performing artists and attendees.

We will make sure we carry them along when we have any promo that we know will benefit them and also to make sure they are satisfied with our services and to give them the opportunity to lodge their complaints if they do have any.

The Creative Marketing Ideas Specific to Our Music Festival Organizing Firm Business

We are quite aware that one of the reasons why some parents would not want to attend our music festival or events is the fact that they may not have who to take care of their children while they are away. Part of our strategies of encourage families to attend our music festival and events is to ensure that whenever they come with their children, their children will be well treated and entertained so much so that they will be the ones reminding their parents to attend any of our events.

Just like in other business ventures, the owner of music festival organizing firms are always looking for ways to increase their market share; they go as far as signing deals with groups and organizations in related industry.

What they do is that they offer pro bono services for a period of time, and then they will introduce fee gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal paying attendees.

As a music festival organizing firm grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some music festival organizing firms now organize other cultural events or sell musical wares and accessories. In order words, it is very important for music festival organizing firms to continue to improvise if they want to grow their business and generate their target revenues.

Another creative marketing skill that is highly productive in the industry is leveraging on the internet. The internet is perhaps one of the easiest ways you can reach out to a larger percentage of those who would likely attend your events. One good thing about the internet is that you can sell tickets online and also conduct quick online survey so as to be guided on the location that will attract the highest numbers of attendees to your musical festival events.

Joy Nwokoro