They best way to persuade your customers to purchase your products is by showing them that they need your product and this could be done in two ways; educating them about the product and advertising the products to them.
However, the major determinant of whether you would be able to attract more customers or not is the quality of your products and services. It’s easier to persuade people to buy your stuffs when it’s of good quality. You would also make a lot of sales through referrals when you offer quality products and superb services.
13+ Sure Ways to Persuade a Customer to Buy your Product
1. Master the art of persuasive selling
Persuasive selling involves convincing customers to purchase your products through highlighting the benefits of the product to your customers. You can show them why your product is effective and better than your competitor’s products. You can also show them some of the positive reviews you have received from satisfied customers who have used the products in the past.
2. Generating sales through product demonstrations
They say seeing is believing and i completely agree. A very brilliant way to convince your customer that they are missing a lot by bypassing your product is through product demonstrations. You can pick out a public place or a high traffic place like a shopping mall or a trains station to hold your product demonstrations. When you hold product demonstrations, your customers are able to see first-hand, the benefits of your products, its features as well as it uses. They would also be able to clear any fears, reservations or doubts they might have about the product.
3. Offering sales promotions
You can also persuade more people to patronize you when you offer promotions. People are generally encouraged to buy items when they know that they can get it at cheaper rates. Think about offering promos for your products from time to time as a way of encouraging more customers to embrace your products.
4. Offering Free Trials
Offering free trials to your customers is a sales strategy that always works especially for doubting customers. If you allow customers to test your products for free, you would allow them to get a feel and taste of what the product is all about and how it works. Therefore, when the period of free trial expires, the customer would be willing to commit to a full purchase.
5. Provide clear descriptions of your products
It’s always important to provide descriptions on your products. A lot of people are very careful shoppers. They take their time to read the label or packaging of products before they buy. Don’t try to hide information about your products in a bid to get people to buy them. Instead, you should lay it all down for your customers to see, so that they can be encouraged to buy and make informed buying decisions.
6. Offer bonuses
The average customer loves bonuses. I doubt that there are a lot of people who dislike bonuses. Therefore, you should offer bonuses to your customers and ensure that they are aware of the bonuses that you are offering. For instance, when marketing a product to a customer, you can subtly add that there’s an ongoing bonus which would soon expire; this may encourage the customer to make faster buying decisions.
7. Give detailed information on terms and conditions
When you do not offer clear information on your terms and conditions, it makes the customer feel tricked and may backfire. Some business owners, in a bid to get more people to buy their goods or engage their services would usually hide some of their prices and details about their services and would only reveal them after the customer has made a purchase. This would definitely make the customer feel frustrated and cheated and may even earn your product and services some bad reviews. Trust me; I have seen this happen several times.
8. Assure them of their privacy
Privacy is very important to customers in today’s business world. Most people would like to transact business without having to reveal their identity or details about them and you owe it to your customers to protect their privacy and inform them whenever they are considering making a purchase that you respect privacy and would never reveal information about them to any other party. This is very important, regardless of the type of product you are selling or services you offer.
9. Be a trustworthy brand
It would also be easier to sell your products if you build a brand that people can trust. A brand like Nestle would have no difficulty whatsoever, selling their products because they have built a name for their brand overtime. You should emulate brands like this and build a good name for your brand so that you wouldn’t have a hard time persuading people to buy from you.
10. Always make yourself available
You should also make sure that you are always at the beck and call of your customers. When they place orders, ensure that their orders are shipped promptly. If orders are to be made via telephone, you must ensure that there is someone always available to take the calls and whenever there are customer complaints and enquiries; they should be attended to promptly. This would help to build customers confidence in you and your services.
11. Convince them to buy more
If there are complementary products that could be used alongside the products you are selling, you should inform your customers about them as a way of achieving more sales. If you sell bread for instance, you could inform your customers that you also have ham available which could go well with the bread.
12. Perform after sales service and support
You shouldn’t end your sales process after closing the deal, you should also take time to provide some after sales services and support for your clients. You could help with free shipping, regular maintenance and checks, product warranties and Technical support and assistance.
13. Advertise your products
I put this last but it is the most important persuasion tool. You should advertise and promote your products through any means that you can; newspapers, radios, websites, social media etc.