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Roadside Assistance Business Plan [Sample Template]

A roadside assistance business is a service-oriented enterprise that provides help to drivers who encounter various vehicle-related problems while on the road.

The primary goal of a roadside assistance business is to assist stranded motorists in getting their vehicles back on the road or to a safe location. Roadside assistance businesses may operate independently or be affiliated with automotive clubs, insurance companies, or motorist associations.

Customers usually subscribe to a membership or pay for services on a per-incident basis. The availability of services and coverage can vary based on the specific roadside assistance provider and the level of membership or service plan purchased.

Steps on How to Write a Roadside Assistance Business Plan

  1. Executive Summary

Jack O’Neill® Roadside Assistance Company, Inc. is a customer-centric and innovative roadside assistance service provider based in Reno, Nevada. We are committed to delivering reliable and efficient roadside assistance solutions to motorists facing unexpected vehicle breakdowns and emergencies.

Jack O’Neill® Roadside Assistance is ready to assist customers around the clock, 365 days a year, providing peace of mind at any hour.

We prioritize rapid response and aim to arrive at the scene within 30 minutes of receiving a call. Our transparent and competitive pricing ensures affordability for all drivers. Our team comprises skilled and certified technicians who deliver top-notch service.

Jack O’Neill® Roadside Assistance Company, Inc. is dedicated to delivering reliable, timely, and cost-effective roadside assistance solutions to the Reno community. Our commitment to exceptional service, coupled with our innovative approach and dedication to customer safety, positions us for success in the competitive roadside assistance industry.

  1. Company Profile

a. Our Products and Services
  • Towing: We offer swift and secure towing services to transport vehicles to repair facilities or a safe location.
  • Jump Starts: Our skilled technicians can provide on-the-spot jump starts to get stalled vehicles back on the road.
  • Flat Tire Assistance: We assist with tire changes and temporary repairs to quickly resolve flat tire issues.
  • Fuel Delivery: We provide prompt fuel delivery to stranded motorists, eliminating the inconvenience of running out of gas.
  • Lockout Services: Our team is equipped to unlock vehicles for drivers who have accidentally locked themselves out.
  • Winching and Recovery: We specialize in winching and recovery services for vehicles stuck in challenging situations.
  • Minor Mechanical Repairs: Our technicians are trained to perform minor mechanical repairs on-site, ensuring minimal downtime for our customers.
b. Nature of the Business

Jack O’Neill® Roadside Assistance Company, Inc. operates through a multi-faceted business model. We will work with individual car owners and businesses with a fleet of cars.

c. The Industry

Jack O’Neill® Roadside Assistance Company, Inc. will operate in the automotive services industry.

d. Mission Statement

At Jack O’Neill® Roadside Assistance Company, Inc., our mission is to provide unwavering support and assistance to stranded motorists when they need it most. We are dedicated to ensuring the safety, convenience, and peace of mind of every driver in Reno, Nevada, and beyond.

e. Vision Statement

Our vision at Jack O’Neill® Roadside Assistance Company, Inc. is to redefine the roadside assistance experience. We aspire to be the industry leader known for innovation, exceptional customer service, and cutting-edge technology. We envision a future where no driver is ever left stranded, and where our swift response and expert assistance become synonymous with the road itself.

f. Our Tagline (Slogan)

Jack O’Neill® Roadside Assistance Company, Inc. – Reliable Assistance You Can Trust!”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Jack O’Neill® Roadside Assistance Company, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure
  • Chief Operating Officer (Owner)
  • General Manager
  • Dispatcher
  • Accountant (Administrative Assistant)
  • Mechanics
  • Drivers
i. Ownership/Shareholder Structure and Board Members
  • Jack O’Neill (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
  • John Gray (Board Member) 14 Percent Shares
  • Mike Kings (Board Member) 10 Percent Shares
  • Paul Leonard (Board Member) 10 Percent Shares
  • Nancy Christian (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Round-the-clock service ensures that customers can rely on assistance at any time, increasing customer trust and satisfaction.
  • A rapid response time of 30 minutes or less sets the company apart from competitors and enhances customer loyalty.
  • A team of skilled and certified technicians provides top-quality service, enhancing the company’s reputation for professionalism.
  • Leveraging advanced technology for dispatching and tracking ensures efficiency and an improved customer experience.
  • Transparent and competitive pricing ensures affordability for a wide range of customers.
b. Weakness
  • The roadside assistance industry can be highly competitive, with established players and new entrants vying for market share.
  • Heavy reliance on the local Reno, Nevada market may limit growth opportunities if market saturation is reached.
c. Opportunities
  • Forming partnerships with local businesses, insurance companies, and automotive repair shops can expand the customer base and offer exclusive benefits to clients.
  • Exploring opportunities for expanding services to nearby regions or cities can tap into new markets and increase revenue.
  • Expanding services to include additional offerings such as mobile diagnostics, on-site vehicle maintenance, or expanded coverage for commercial fleets can attract a broader clientele.
  • Increasing online presence through digital marketing strategies, including social media and SEO, can reach a wider audience and boost brand recognition.
i. How Big is the Industry?

The roadside assistance industry is a small industry but there is room for it to grow.

ii. Is the Industry Growing or Declining?

The roadside assistance industry is generally stable and resilient, with a steady demand for emergency services. While it may not experience rapid growth, the industry is not in significant decline either. Factors like increased vehicle ownership and technological advancements continue to sustain demand for these services.

iii. What are the Future Trends in the Industry?

Enhanced mobile apps for service requests, real-time tracking, and seamless communication with service providers. Specialized assistance for electric vehicles, including charging services and EV-specific repairs.

AI-driven dispatching, chatbots for customer support, and automation for faster response times. Integration with vehicle telematics and IoT for proactive diagnostics and predictive maintenance. Eco-friendly practices, such as offering sustainable fuel options or recycling used tires and batteries.

Collaborations with car manufacturers to provide integrated assistance for connected vehicles. Focus on safety technologies like autonomous emergency braking and collision avoidance systems. Subscription-based services offer more comprehensive coverage for customers.

Expanding services to include first aid and medical support for accident victims. Expanding operations to serve emerging markets or regions with growing vehicle populations.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to a roadside assistance business because a roadside assistance business is a niche idea in the automotive service industry.

v. Can You Sell a Franchise of Your Business in the Future?

Jack O’Neill® Roadside Assistance Company, Inc. has plans to sell franchises in the near future and we will target larger cities all across the United States of America and Canada.

d. Threats
  • Economic fluctuations can impact discretionary spending, potentially reducing demand for non-essential services like roadside assistance.
  • Aggressive pricing or service improvements by competitors can pose a threat to market share.
  • Extreme weather conditions or seasonal variations can affect demand and the ability to provide services promptly.
  • Changes in government regulations or licensing requirements can impact the operation of roadside assistance businesses.
  • Rapid advancements in vehicle technology, such as self-driving cars or electric vehicles, may reduce the frequency of certain breakdowns, affecting demand for traditional roadside assistance.
i. Who are the Major Competitors?
  • AAA (American Automobile Association)
  • Allstate Roadside Services
  • Agero
  • Good Sam Roadside Assistance
  • National Motor Club
  • Geico Emergency Road Service
  • State Farm Roadside Assistance
  • OnStar (General Motors)
  • Urgently
  • Roadside Masters
  • Better World Club
  • Honk Technologies
  • National General Motor Club
  • Paragon Motor Club
  • Blink Roadside
  • Best Roadside Service
  • Cross Country Motor Club
  • AutoVantage
  • Coach-Net
  • United States Auto Club (USAC).
ii. Is There a Franchise for Roadside Assistance Business?

Yes, there are franchise opportunities for roadside assistance businesses, and here are some of them:

  • AAMCO Transmissions and Total Car Care
  • Pop-A-Lock
  • Meineke Car Care Centers
  • Milex Complete Auto Care/Mr. Transmission
  • Glass Doctor
  • Tuffy Tire & Auto Service
  • RNR Tire Express
  • 911 Restoration
  • Cottman Transmission and Total Auto Care
  • Jiffy Lube.
iii. Are There Policies, Regulations, or Zoning Laws Affecting Roadside Assistance Businesses?

Yes, there can be county or state regulations and zoning laws that affect the operation of a roadside assistance business in the United States. These regulations and laws can vary significantly depending on the location and jurisdiction.

Roadside assistance businesses that involve vehicle repair or storage might be subject to zoning restrictions. It’s important to ensure that your chosen location is zoned appropriately for your business activities.

If your roadside assistance business includes towing services, there are often strict regulations governing towing operations. These regulations can cover areas such as licensing, insurance, equipment standards, and proper procedures for towing and impounding vehicles.

If your business involves operating a repair shop or handling hazardous materials (such as vehicle fluids), you may need to comply with environmental regulations related to waste disposal and pollution control. If you plan to hire employees for your business, you’ll need to adhere to federal and state employment laws, including wage and hour regulations, workplace safety standards, and more.

Some states have laws in place to protect consumers from predatory practices in the towing and roadside assistance industry. This can include regulations on pricing transparency, service quality, and customer rights. Some states require specific licensing for emergency services, which could include roadside assistance operations.

  1. Marketing Plan

a. Who Is Your Target Audience?

i. Age Range: Adults aged 25 to 65, with a primary focus on individuals in their 30s to 50s who are more likely to own vehicles and be active drivers.

ii. Level of Education: Diverse education levels, from high school graduates to college-educated individuals, as vehicle ownership spans across educational backgrounds.

iii. Income Level: Middle to upper-middle-income households, typically with disposable income to afford vehicle ownership and roadside assistance services.

iv. Ethnicity: Broadly inclusive of diverse ethnicities, reflecting the diverse population of Reno, Nevada, and the surrounding areas.

v. Language: English-speaking individuals, although multilingual customer support may be available to cater to a more diverse clientele.

vi. Geographical Location: Residents and commuters in the Reno, Nevada area, including both urban and suburban areas, as well as travelers passing through the region.

vii. Lifestyle: Mobile and active lifestyles, including daily commuters, families, professionals, and business owners who rely on vehicles for work and personal activities.

b. Advertising and Promotion Strategies
  • Digital Marketing and Social Media Advertising
  • Search Engine Optimization (SEO) for Online Visibility
  • Local Radio and TV Advertisements
  • Partnerships with Local Automotive Repair Shops
  • Sponsorship of Community Events and Auto Shows
  • Email Marketing Campaigns for Customer Engagement
  • Referral Programs to Incentivize Word-of-Mouth Promotion.
i. Traditional Marketing Strategies
  • Direct Mail Campaigns
  • Printed Brochures and Flyers
  • Local Newspaper Advertising
  • Billboard Advertising
  • Radio Commercials
  • Telemarketing and Cold Calling
  • Networking at Local Business Associations and Chamber of Commerce Events.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Pay-per-click (PPC).
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our audience.
  • Start using chatbots.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

Jack O’Neill® Roadside Assistance Company, Inc. will adopt the following pricing strategies:

  • Cost-Plus Pricing
  • Value-Based Pricing
  • Competitive Pricing
  • Dynamic Pricing
  • Bundle Pricing
  1. Sales and Distribution Plan

a. Sales Channels

Jack O’Neill® Roadside Assistance Company, Inc. will employ a multi-channel marketing and sales strategy to reach our target audience. Our marketing approach focuses on a mix of online and local advertising, including social media, search engine optimization (SEO), partnerships with local automotive repair shops, and participation in community events.

b. Inventory Strategy

Jack O’Neill® Roadside Assistance Company, Inc. employs a lean inventory strategy focused on maintaining essential equipment and supplies. We ensure our fleet of service vehicles is well-maintained and equipped with the necessary tools and spare parts. Real-time tracking and maintenance schedules optimize vehicle readiness.

c. Payment Options for Customers

Here are the payment options that Jack O’Neill® Roadside Assistance Company, Inc.  will make available to its clients;

  • Credit Card
  • Debit Card
  • Cash
  • Mobile Payment Apps (e.g., Apple Pay, Google Pay)
  • Electronic Funds Transfer (EFT)
  • Check
  • Online Payment Portal.
d. Return Policy, Incentives, and Guarantees

Return Policy: At Jack O’Neill® Roadside Assistance Company, Inc., we do not have a traditional return policy since our services are typically rendered in real time. However, customer satisfaction is paramount to us. If a customer experiences any issues with our service, we encourage them to reach out to us, and we will work diligently to address their concerns.

  • We offer loyalty rewards and discounts for repeat customers and members.
  • Customers can earn incentives for referring friends and family to our services.
  • Exclusive benefits and discounts for businesses and commercial fleet clients.
  • Periodic promotions and discounts during peak travel seasons.
  • We guarantee prompt and professional service, with a commitment to arriving at the scene within 30 minutes.
  • Our pricing is transparent, and we guarantee competitive rates with no hidden fees.
  • We are dedicated to ensuring the satisfaction of every customer and will address any concerns promptly.
  • We protect customer information and adhere to strict data privacy standards.
  • We prioritize customer safety and follow industry best practices to ensure secure and efficient service delivery.
e. Customer Support Strategy

At Jack O’Neill® Roadside Assistance Company, Inc., our customer support strategy revolves around delivering exceptional service with a focus on responsiveness, empathy, and reliability. We provide 24/7 customer support to address inquiries, emergencies, and concerns promptly.

Our well-trained and courteous support team is equipped to assist customers with clarity and professionalism, ensuring a seamless experience during stressful situations.

  1. Operational Plan

The operational plan at Jack O’Neill® Roadside Assistance Company, Inc. centers on efficient, reliable, and customer-centric service delivery.

Service Fleet: Our well-maintained service fleet is strategically stationed for quick response times, and equipped with necessary tools and spare parts.

Technician Training: Our certified technicians undergo regular training to stay updated on industry best practices and emerging vehicle technologies.

Technology Integration: We leverage cutting-edge technology for dispatching, GPS tracking, and communication, ensuring swift response and real-time updates for customers.

Quality Control: Rigorous quality control procedures guarantee service excellence and customer satisfaction.

Safety Protocols: Stringent safety protocols are adhered to, prioritizing the safety of our customers and technicians.

Customer Feedback: Continuous feedback collection helps us refine our services, address concerns, and adapt to evolving customer needs.

Cost Efficiency: We maintain cost efficiency while upholding service quality, ensuring competitive pricing and sustainable growth.

This comprehensive operational plan reflects our commitment to delivering top-notch roadside assistance while embracing technology, safety, and customer feedback to drive ongoing improvement and success.

a. What Happens During a Typical Day at a Roadside Assistance Business?
  • The business is open for the day’s work
  • Operators receive calls from stranded motorists, assess the situation, and dispatch service vehicles to the location.
  • Technicians provide assistance such as towing, jump-starts, tire changes, fuel delivery, lockout services, or minor repairs to customers in need.
  • Vehicles in the fleet are routinely maintained to ensure they are in good working condition.
  • Customer service representatives handle inquiries, schedule appointments, and address concerns from customers via phone, email, or online platforms.
  • Administrative staff handles paperwork, billing, and record-keeping for services rendered.
  • Supervisors monitor service quality, ensuring technicians adhere to safety protocols and maintain professionalism.
  • The business is closed for the day.
b. Production Process

There is no production process.

c. Service Procedure

At Jack O’Neill® Roadside Assistance Company, Inc., our service procedure is designed to ensure efficient and reliable assistance to stranded motorists. Here is an overview of our typical service procedure:

Customer Contact: Customers in need of assistance contact our 24/7 customer support center via phone, mobile app, or website.

Assessment: Our trained operators assess the nature of the problem, the customer’s location, and the urgency of the situation.

Dispatch: Based on the assessment, a service vehicle equipped to handle the specific issue is dispatched to the customer’s location. We prioritize quick response times, aiming to arrive within 30 minutes.

On-Site Assistance: Our certified technicians arrive and provide the necessary assistance, which may include towing, jump-starts, tire changes, fuel delivery, lockout services, or minor mechanical repairs.

Documentation: Technicians document the service provided, including any repairs made or services rendered.

Payment: Customers are presented with transparent and competitive pricing. Payment options include credit/debit cards, cash, mobile payment apps, or online payment portals.

Feedback: We encourage customers to provide feedback on their experience, allowing us to continually improve our services.

Follow-up: In cases where towing is necessary, we assist customers in arranging transportation to their desired destination, such as a repair shop or their home.

Quality Assurance: Supervisors monitor service quality and adherence to safety protocols to ensure customer satisfaction and safety.

d. The Supply Chain

At Jack O’Neill® Roadside Assistance Company, Inc., our supply chain is streamlined to ensure prompt response and service delivery.

We maintain strategic partnerships with trusted suppliers to source essential equipment, tools, and spare parts for our service fleet. These suppliers adhere to stringent quality standards, enabling us to maintain reliable and well-maintained vehicles.

Our real-time inventory management system helps us optimize stock levels, ensuring that our technicians have the resources they need to assist our customers efficiently while minimizing excess inventory costs.

e. Sources of Income

Jack O’Neill® Roadside Assistance Company, Inc. generates income through several sources, including:

  • Service Fees
  • Membership Subscriptions
  • Corporate Partnerships
  • Commercial Fleet Contracts
  • Referral Programs
  • Seasonal Promotions
  • Emergency Response Contracts.
  1. Financial Plan

a. Amount Needed to Start your Roadside assistance company Business?

Jack O’Neill® Roadside Assistance Company, Inc. would need an estimate of $120,000 to successfully set up our roadside assistance company in the United States of America. Please note that this amount includes the salaries of all the staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $2,800.
  • Marketing, Branding, and Promotions – $2,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $6,800.
  • Rent/Lease – $30,000
  • Operational Cost (salaries of employees, payments of bills et al) – $45,000
  • Store Equipment (cash register, security, ventilation, signage) – $2,350
  • Utility Trucks, Equipment, and Supplies – $65,000
  • Website: $1,200
  • Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Jack O’Neill® Roadside Assistance Company, Inc. will not build a new facility for our roadside assistance company.

d. Ongoing Expenses for Running a Roadside Assistance Business
  • Employee salaries and benefits
  • Costs for insurance
  • Regular maintenance and repair of equipment
  • Fuel expenses for service vehicles
  • Renewal fees for business licenses, towing licenses, and any other required permits.
  • Costs for renting or leasing office space, garage facilities, or storage for vehicles and equipment.
  • Expenses for phone systems, radio equipment, dispatch software, and other communication tools.
  • Fees associated with towing and impounding vehicles.
  • Monthly expenses for utilities such as electricity, water, and internet for your office and facilities.
  • Business taxes, property taxes, and any other applicable taxes.
  • Costs for office supplies, accounting services, legal consultations, and other administrative needs.
e. What is the Average Salary of Your Staff?
  • Chief Operating Officer (Owner) – $55,000 Per Year
  • General Manager – $40,000 per year
  • Dispatcher – $35,000 per year
  • Accountant (Administrative Assistant) – $32,000 per year
  • Mechanics – $35,000 per year
  • Drivers – $32,000 per year
f. How Do You Get Funding to Start a Roadside Assistance Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Financial Projection

a. How Much Should You Charge for your Product/Service?
  • Basic Services (Tire Change, Jump-Start, Lockout): Average Range: $50 – $100 per service
  • Towing Services: Average Range: $75 – $150 for local towing (within 5-10 miles). Longer Distances: Additional charges may apply based on the distance being towed.
  • Fuel Delivery: Average Range: Cost of fuel plus a service fee, often around $50 – $75
  • Flatbed Towing: Average Range: $100 – $200 or more, depending on distance and type of vehicle being towed.
  • Battery Replacement (Jump-Start and Battery Installation): Average Range: $50 – $100
  • Vehicle Lockout Services: Average Range: $50 – $100
  • Specialized Services (Winching, Off-Road Recovery, Motorcycle Towing): Prices can vary widely based on the complexity of the service and the equipment required. Expect prices to be higher than basic services.
  • Subscription Plans: Monthly Plans: $5 – $20+ per month, and Annual Plans: $50 – $200+ per year.
b. Sales Forecast?

Jack O’Neill® Roadside Assistance Company, Inc. anticipates steady growth over the next three years, driven by our commitment to customer satisfaction and an expanding client base. We project revenues of $1.2 million in the first year, $1.5 million in the second year, and $1.8 million in the third year.

c. Estimated Profit You Will Make a Year?

Jack O’Neill® Roadside Assistance Company, Inc. is projecting to make;

  • First Fiscal Year (FY1): (20% of revenue generated)
  • Second Fiscal Year (FY2): (25% of revenue generated)
  • Third Fiscal Year (FY3): (30% of revenue generated)
d. Profit Margin of a Roadside Assistance Company Business 

The profit margin of a roadside assistance company business is not fixed. It could range from 20 percent to 30 percent depending on some unique factors.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Jack O’Neill® Roadside Assistance Company, Inc. will grow our roadside assistance company by first opening other outlets in key cities in the United States of America, and Canada within the first six years of establishing the business and then will start selling franchises from the seventh year.

b. Where do you intend to expand to and why?

Jack O’Neill® Roadside Assistance Company, Inc. plans to expand to

  • Portland, Oregon
  • Minneapolis, Minnesota
  • Denver, Colorado
  • Tampa, Florida
  • San Diego, California
  • Nashville, Tennessee
  • Charlotte, North Carolina
  • Phoenix, Arizona
  • Dallas, Texas
  • Atlanta, Georgia.

Internationally, we plan to expand to Canada.

The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have a growing automobile market, making them potentially attractive markets for roadside assistance businesses.

  1. Exit Plan

Jack O’Neill® Roadside Assistance Company, Inc. has a well-defined exit plan rooted in family succession. As the founder, Jack O’Neill approaches retirement or in the event of unforeseen circumstances, the plan ensures a smooth transition.

Jack’s children, who have been involved in the business, are trained and groomed to assume key leadership roles. A gradual transfer of ownership and responsibilities will take place, preserving the company’s legacy and values. Legal and financial advisors will facilitate the transition, ensuring equitable distribution of assets and minimal disruption to operations.

The aim is to sustain the business’s reputation and customer trust through a seamless generational shift while maintaining financial stability.