Do you want to start a rose farm and need to write a plan? If YES, here is a detailed sample rose farming business plan template & FREE feasibility report.

Rose flower farming is known to be a profitable business and over the years, it has evolved from small scale – backyard garden to a global industry in all countries where it’s carried out. Countries in the Caribbean, South America, North America, Europe, Asia, Australia and Africa are known to be in the forefront when it comes to cultivating varieties of rose and other flowers.

Another good news is that you can’t get it wrong. This is so because rose are ornamental plants, they are used as cut flowers, rose perfumes are made from rose oil (also called attar of roses), which is a mixture of volatile essential oils obtained by steam distilling the crushed petals of roses.

Rose hips are occasionally made into jam, jelly, marmalade, and soup or are brewed for tea, primarily for their high vitamin C content and also as food supplements. They are also pressed and filtered to make rose hip syrup. Rose hips are also used to produce rose hip seed oil, which is used in skin products and some makeup products. 

A Sample Rose Flower Farm Business Plan Template

Industry Overview

A rose is a woody perennial flowering plant of the genus Rosa, in the family Rosaceae, or the flower it bears. There are over three hundred species and thousands of cultivars. They form a group of plants that can be erect shrubs, climbing, or trailing, with stems that are often armed with sharp prickles.

Roses are best known as ornamental plants grown for their flowers in the garden and sometimes indoors. The majority of ornamental roses are hybrids that were bred for their flowers.

Rose flower farming business is a line of business that is categorized under the Plant & Flower Growing industry and basically, players in this industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods et al. These flowery and nursery plants can either be grown under cover or in an open field.

Report published by IBISWorld estimates the industry revenue declined at an annual rate of 3.7 percent over the five years to 2011 to $13.8 billion. While it is one of the highest value-per-acre industries in the farm sector, nursery production is struggling to survive, as competition for the discretionary dollar remains high. Growers are trying to stay relevant by engaging in price competition in several directions.

Downstream retailers are engaging in price wars, with large chain superstores gaining headway over specialized retailers, while cheap cut flower imports undermine the price of domestic plants. Large players using new and efficient means of transportation dominate the industry, but smaller farmers who cannot cover the costs of shipping out of state lose out on revenue and profit, eventually exiting the industry.

Profit has slimmed over the past five-year period. This industry does not receive direct and counter-cyclical government payments due to its discretionary nature; flower and nursery plants are not staple foods that require subsidies in order to prosper and feed the US population.

Growers in this industry receive assistance through other general crop-supporting programs, such as crop insurance, export market research funding and rigorous inspection of imports.

Still, these programs are not enough to keep the industry growing. Like profit, employment has also withered over the past five years due to the shrinking number of establishments and to the rising mechanization of the farming sector as a whole.

Over the past five years, the industry has become increasingly dependent on capital. The Plant and Flower Growing industry is indeed a fast growing industry and pretty much active in countries such as United States of America, Columbia, China, Ecuador, Italy, France, United Kingdom and Singapore et al.

Statistics has it that in the United States of America alone, there are about 40,078 registered and licensed plant and flower growing / rose flower farming companies responsible for employing about 159,030 people and the industry rakes in a whooping sum of $15 billion annually.

The industry is projected to enjoy -0.7 percent annual growth between 2013 and 2018. It is important to state that there is no company with a lion share of the available market in this industry in the United States of America

A recent report published by IBISWorld reveals that on the average, the Plant and Flower Growing industry spends about $0.07 on capital for each dollar spent on labor. This is representative of the industry’s low, but rising, level of capital intensity.

Over time, the industry has become more reliant on machines and technology as opposed to field workers. Although technology is increasingly taking over operations within nursery plant and flower production, the industry is still highly reliant on labor inputs.

According to the 2012 Census of Agriculture (latest data available), the average nursery and floriculture establishment spends about $75,155 on machinery and equipment annually, which is lower than the crop farming sector average of $154,425. This is due to the delicate nature of flowers and foliage plants.

One thing is certain about rose flower farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell you’re your cut flowers simply because there is always a ready market for products from this industry.

Executive Summary

Sharon Ireland® Flower Farms, LLC is a registered and licensed plant and flower growing company that will based in Cape Coral, Florida – United States of America and we will have active presence in other cities in and around Florida because we know that our rose flowers will be in high demand due to the demographic composition of Florida.

Apart from rose flowers, Sharon Ireland® Flower Farms, LLC we will also be involved in growing a variety of cut flowers and other plants for resale to industries and a wide range of clients. We will also own and operate our own retail store so as to sell rose and other flowers to florists and nurseries at wholesale rates.

Sharon Ireland® Flower Farms, LLC Jake is well positioned to become one of the leading rose flower farms in the United States of America, which is why we have been able to source for the best hands and farm machineries to run the farm with. We have put process and strategies in place that will help us employ best practices when it comes to rose flower farm processes as required by the regulating bodies in the United States of America.

Sharon Ireland® Flower Farms, LLC is a private registered company that is owned by Sharon Ireland Sharon and her immediate family members. The company will be fully and single handedly managed and financed by the owners – Sharon Ireland and her immediate family members at least for a period of time. Sharon Ireland is a florist per excellence with over 20 years hands on experience and a degree in Botany from the University of Florida.

Our Product Offerings

Sharon Ireland® Flower Farms, LLC is company that will be involved in rose flowers cum plant and flower farming for the United States’ market. We will ensure that we do all that is permitted by the law in the United States of America to maximize profits and achieve our business goals and objectives.

These are the areas we will concentrate on in our plant and flower growing business / rose flower farming business. If need arises, we will definitely add more related plants to our list;

  • Rose flowers and other cut flowers
  • Christmas Trees
  • Nursery stock crops
  • Annual bedding and garden flower plants
  • Potted rose flowering plants
  • Propagative floriculture materials

Our Mission and Vision Statement

  • Our Vision is to become one of the top 10 rose flower farming brand not just in the United States of America but also on the global stage.
  • Our mission statement as a rose flower farm is to go into full – time commercial cultivation of rose flowers and other similar cut flowers that will not only be patronized in the United States of America, but also exported to other parts of the world.
  • We want our rose flowers and other cut flowers to flood the nooks and crannies of the United States of America.

Our Business Structure

Sharon Ireland® Flower Farms, LLC is a rose flower farming business that intend starting small in Cape Coral – Florida, but hope to grow big in order to compete favorably with leading plants and flowers growing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Sharon Ireland® Flower Farms, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Operating Officer
  • General Farm Manager
  • Administrator / Accountant
  • Farm Workers / Field Workers
  • Sales and Marketing Executive
  • Front Desk Officer

Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

General Farm Manager

  • Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
  • Supervises other section manager
  • Ensures compliance during project executions
  • Provides advice on the management of farming activities across all section
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of the growth of crops, fishes, birds and animals
  • Responsible for overseeing the accounting, costing and sale of farm produce after harvest
  • Represents the organization’s interest at various stakeholders’ meetings
  • Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and fertilizer / manure et al) are utilized and different interests involved are satisfied.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Handles all financial transactions for the company
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily farming activities across the various farming sections.

Administrator / Accountant

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for financial forecasting and risks analysis.
  • Accountable for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Farm Workers / Field Workers

  • Responsible for preparing farm lands for rose flower cultivation
  • Responsible for watering the rose and other flower plant
  • Responsible for pruning, shearing / maintenance of rose flowers and other nursery plants and flowers
  • Handles Sod installation / hydro – seeding
  • Handles weeding or fertilizer and / or pest control application
  • Handles plant care / maintenance services
  • Handles farm implements and machines as instructed by the section manager / supervisor
  • Assist in handling the harvest of rose and other cut flowers
  • Carries out task in line with the stated job description
  • Assist in transport working tools and equipment from the farm and back to the designated store room
  • Works closely with the General Farm Manager to achieve the organizations’ goals and objectives

Sales and Marketing Officer

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Front Desk / Customer’s Service Officer

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s farm produce
  • Manages administrative duties assigned by the HR manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries

SWOT Analysis

Sharon Ireland® Flower Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard rose flower farming business that will favorably compete with leading plants and flower growers in the United States of America and in the rest part of the world.

As a world – class rose flower farming company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Sharon Ireland® Flower Farms, LLC;

  • Strength:

Our strength as a rose flower farming company is the fact that we have healthy relationships with loads of major players in the industry; both suppliers and buyers within and outside of the United States. We have some of the latest cut flowers, nursery plants and flower farming tools and equipment that will help us grow these plants in commercial quantities with less stress.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the rose flower farming line of business in the whole of Cape Coral – Florida under our payroll.

  • Weakness:

Our weakness could be that we are a new rose flower farming business in the United States; it might take some time for our organization to break into the market and gain acceptance especially from well – established clients in the already saturated and highly competitive plants and flowers grower industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

  • Opportunities:

The opportunities that are available to us cannot be quantified. This is so because rose are ornamental plants, they are used as cut flowers, rose perfumes are made from rose oil (also called attar of roses), which is a mixture of volatile essential oils obtained by steam distilling the crushed petals of roses.

Rose hips are occasionally made into jam, jelly, marmalade, and soup or are brewed for tea, primarily for their high vitamin C content and also as food supplements. They are also pressed and filtered to make rose hip syrup. Rose hips are also used to produce rose hip seed oil, which is used in skin products and some makeup products. We are ready to take advantage of any opportunity that is available in the industry.

  • Threat:

The influx of low-cost cut flower imports from Colombia and Ecuador has challenged the domestic industry’s price competitiveness, increased efficiency in transportation has led to nationwide price competition and imports will likely continue to hamper the industry, albeit to a lessening degree.

So also, global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics and flood). Another threat that may likely confront us is the arrival of a new rose flower farming company in same location where our target market exists and who may want to adopt same business model like us.

MARKET ANALYSIS

  • Market Trends

Report published by IBISWORLD shows that the Plant and Flower Growing industry has fared poorly in the five-year period. The report also stated that, the influx of low-cost cut flower imports from Colombia and Ecuador has had a staggering negative effect on domestic farmers, decreasing industry revenue.

The report also projected that in the coming years; the revenue generated in this industry will decline, hampered by weak demand from florists and nurseries and by import competition. While the overall US economy is no longer in a recession, weak discretionary spending will continue to strain flower sales throughout the year.

The Plant and Flower Growing industry has contended with a period of volatile agricultural prices, weakening demand from florists and an influx of low-cost imports; as a result, industry participation has exhibited a steady downward trend.

However, over the five years to 2019, it appears that the horticulture segment of this industry has supported industry growth, as evidenced by stronger profit growth and an increase in demand from nursery and garden stores. Overall, despite a period of weak prices, import competition and declining industry participation, industry revenue has exhibited an increase over the past five years.

Over the five years to 2024, it is expected that industry revenue will exhibit stronger growth as prices gradually appreciate. This is expected to weaken the downward pressure on industry prices, helping to generate stronger revenue growth.

It is on records that revenue generated by rose flower farming / plants and flowers grower industry has maintained positive growth. This is so because in recent time, a growing number of individuals earned additional income, resulting in high demand. As a matter of fact, external factors such as Demand from florists and Per capita disposable income in the Plant & Flower Growing industry impact industry performance.

Lastly, another common trend in the rose flower farming line of business is that most players in the industry are no longer concentrating only on rose flower farming. They now find it easier to add other related plants such as; nursery stock crops, annual bedding and garden plants, potted flowering plants, foliage plants, potted herbaceous perennials, Christmas trees and cut cultivated greens, and propagative floriculture materials.

Our Target Market

As you would expect, the target market of those who are the end users of rose flowers and other cut flowers and also those who benefits from the business value chain of the plants and flowers grower industry is all encompassing; it is far – reaching.

In view of that, we have created strategies that will enable us reach out to various households and organizations that would need our rose flowers and other cut flowers. Below is a list of the people and organizations that we have specifically market our products and services to;

  • Florists
  • Flower shops
  • Funeral homes
  • Households
  • Corporate organizations
  • Churches
  • Government agencies
  • Landscapers
  • Interior and exterior décor companies
  • Facility and Estate managers
  • Manufacturing companies that make use of rose flowers as raw materials (rose perfumes manufactures, jam, jelly, marmalade, and soup and tea manufacturers, vitamin C and food supplements, rose hip syrup manufacturers and skin products and some makeup products manufacturers)

Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income and a business like rose flower farming is not an exception.

Sharon Ireland® Flower Farms, LLC is fully aware that there are competitions when it comes to selling rose and other cut flowers all over the globe, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in Cape Coral – Florida and in other cities through the state of Florida.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable farming processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Economies of scale, production of premium goods/services and ability to alter goods and services produced in favor of market conditions are part of what we will be bringing to the table. So also, our competitive advantage lies in the power of team and we have healthy relationships with loads of major players in the industry; both suppliers and buyers within and outside of the United States.

We have some of the latest cut flower, nursery plants and flower farming tools and equipment that will help us grow these plants in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the rose flower farming line of business in the whole of Cape Coral – Florida under our payroll.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups rose flower farming companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

SALES AND MARKETING STRATEGY

We are quite aware that the reason why some rose flower farming companies hardly make good profits is their inability to sell off their farm produce as at when due.

Our sales and marketing team will be recruited based on their vast experience in the rose flower farming / plant and flowers growers’ industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of Sharon Ireland® Flower Farms, LLC.

Our goal is to grow Sharon Ireland® Flower Farms, LLC to become one of the leading rose flower farming company in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Cape Coral – Florida but also in other cities in the United States of America and the world at large.

Over and above, we have perfected our sale and marketing strategies first by networking with stakeholders in the industry who are likely to become our customers. In summary, Sharon Ireland® Flower Farms, LLC will adopt the following strategies in marketing our cut flower;

  • Introduce our rose flower farming company by sending introductory letters alongside our brochure to manufacturing companies that make use of rose flowers as raw material, households, landscaping and lawn care companies and other key stake holders in the beautification industry.
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages’ ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Join local chambers of commerce and industries with the aim of marketing our products
  • Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

Sharon Ireland® Flower Farms, LLC is in the rose flower farming business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

Below are the sources we intend exploring to generate income for Sharon Ireland® Flower Farms, LLC;

  • Sale and supply of rose flowers and other cut flowers
  • Sale of Christmas Trees
  • Sale of nursery stock crops
  • Sale of annual bedding and garden flower plants
  • Sale of potted rose flowering plants
  • Sale of propagative floriculture materials

Sales Forecast

From the survey conducted, we were able to discover that the sales generated by an average rose flower farm depends on the size of the farm, and other related plants that they are involved in.

We have perfected our sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operations and build the business from survival to sustainability.

We have been able to critically examine the plants and flowers grower industry cum rose flower farming business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of rose flower farming company that we will be operating. Below are the projections that we were able to come up with for the first three years of running Sharon Ireland® Flower Farms, LLC;

  • First Fiscal Year (FY1): $140,000
  • Second Fiscal Year (FY2): $300,000
  • Third Fiscal Year (FY3): $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics and flood), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Some of the factors that will help you sell your cut flower, nursery plants and flowers at the right price that will guarantee that you make profit is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there are natural disasters in the location where you have your rose flower farms, then it will directly affect the prices of your farm produce.

Over and above, if you want to get the right pricing for your cut flower, nursery plants and flowers, then you should ensure that you choose a good location for rose flower farm, choose a good breed / seeds that will guarantee bountiful harvest, cut the cost of running your rose flower farm to the barest minimum and of course try as much as possible to attract buyers to your rose flower farm as against taking your farm produce to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our rose flowers and other cut flowers is to sell them at competitive prices hence we will do all we can to ensure that the prices of our farm produces are going to be what other rose flower farmers would look towards beating.

One thing is certain, the nature of rose flower farming business makes it possible for farmers to place prices for their farm produces based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your harvest the better for your business.

  • Payment Options

The payment policy adopted by Sharon Ireland® Flower Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payments options that Sharon Ireland® Flower Farms, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of rose flowers and other cut flowers without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for orders.

Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our rose flower farming business. Below are the platforms you can leverage on to boost our rose flower farm brand and to promote and advertise our business;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our business
  • Install our Bill Boards on strategic locations all around Cape Coral – Florida
  • Engage in roadshow from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • List our rose flower farm in local directories / yellow pages
  • Advertise our rose flower farm in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

Financial Projections and Costing

From all available statistics and facts available to us, we have been able to come up with an estimate of what we intend spending in the bid to establishing our rose flower farm in Cape Coral – Florida. This is what it would cost us to setup Sharon Ireland® Flower Farms, LLC in Cape Coral – Florida, U.S;

  • The Total Fee for incorporating the Business (rose flower farm) in United States of America – $750.
  • The budget for key insurance policies, permits and business license – $2,500
  • The amount needed to hire business consultants – $2,000
  • The amount needed to acquire / lease a farm land – $50,000
  • The amount required for preparing the farm land (for rose flowers, nursery plants and other cut flowers cultivation and fencing et al) – $30,000
  • The cost for acquiring the required working tools and equipment / machines / flower pots et al – $200,000
  • The amount required for purchase of seedlings and mineral nutrients solutions – $20,000
  • The Cost of Launching an official Website – $600
  • The amount required for payment of workers for a period of 3 months – $100,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of two hundred and fifty thousand dollars ($250,000) to start a medium scale but standard rose flower farm business in the United States of America.

Basically, the nature of rose flower farm does not require an office space, most people that run rose flower farms operate directly from their farms. But we have decided to open a small liaison office; a place where administrative jobs will be carried out.

Generating Funds / Startup Capital for Sharon Ireland® Flower Farms, LLC

Sharon Ireland® Flower Farms, LLC is a family business that will be owned by Sharon Ireland Cephas and her immediate family members. They are the only financier of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Sharon Ireland® Flower Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our rose flowers and other cut flowers a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Sharon Ireland® Flower Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Leasing of farm land in Cape Coral – Florida: Completed
  • Conducting Feasibility Studies: Completed
  • Start – up Capital Generation: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Building /construction of flower bed and fencing et al: In Progress
  • Purchase of the needed working tools, machines and equipment: Completed
  • Creating Official Website for the Company: In Progress
  • Creating awareness for the business (Business PR): In Progress
  • Farm land Treatment, Health and Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (Manufacturing companies that make use of rose flowers as raw materials (rose perfumes manufactures, jam, jelly, marmalade, and soup and tea manufacturers, vitamin C and food supplements, rose hip syrup manufacturers and skin products and some makeup products manufacturers), rose flower and other cut flower merchants, transporter / haulage and suppliers of seeds, mineral nutrient solutions, pesticides and insecticides): Completed
Solomon. O'Chucks