Are you interested in starting a microbrewery from home? Do you need a sample microbrewery business plan template? If YES, then i advice you read on.
A microbrewery is a small brewery that produces less than 15,000 barrels of beer a year. Most people who venture into the beer production business open microbreweries because it requires less startup costs than a full-blown brewery.
Since beer is one of the most commonly consumed drinks in virtually all societies of the world, a microbrewery business can be very profitable. If you pride yourself on knowing how to brew beers of various flavors, then you can turn this knowledge and experience into money by starting a microbrewery. Aside experience, starting a microbrewery requires patience and business sense. The following guidelines will teach you how to start your own microbrewery:
Starting a Microbrewery from Home – Sample Business Plan Template
1. Perfect your brewing skills
Since the success of your microbrewery will hinge largely on your brewing skills, it’s very important that you hone your skills. To stand out from others in the market, you will need to create your own unique beer formulas. So, you must take your time to develop some before starting your business in earnest. The more the number of unique beer flavors your microbrewery offers, the more successful your business is likely to become.
2. Conduct a taste test and generate some buzz for your brews
You cannot confidently say that your brews are fit for the market until others have confirmed it. A good way to start is to invite your family and friends over to try out your brews, and get feedback from them. If they give you a pass mark, then chances are high that consumers will like your brew, too.
Also, you can offer samples of your brews to popular bloggers and other influential people online in order to generate interest in your brews. Nothing rocks more than having your brews being anticipated even before the launch of your microbrewery.
3. Learn from others
Once your brews have been “certified” market-worthy, you will need to learn more about the business before taking a plunge. Meet with owners of other microbreweries, and tell them about your plan to start your own microbrewery. Ask them questions about various aspects of the business that you need to know more about.
Also, you should ask them about the challenges you are likely to face as you start your own microbrewery as well as strategies for overcoming such challenges. You can also search the web for stories of successful breweries. Learn how they got started, how they grew with time, and the strategies they used for marketing their products and staying ahead of the competition.
Starting a business requires planning—and a microbrewery is no exception. You should write a business plan describing your business, your market and competition, operations, required startup and operation costs, expected income, growth strategies, and so on.
Your business plan will play the role of a compass, guiding you through the processes of starting your business and growing it over the years. Here is a sample microbrewery business plan template you can use for FREE.
Having estimated your startup costs, you can start gathering the required funds. If you cannot get all of the funding from your end, then you should consider involving a few business partners—probably relatives, friends, or colleagues. Better yet, you might want to approach angel investors or banks.
If your business plan is detailed and accurate enough, you won’t have problems generating funds from angel investors or from banks and other lending institutions.
6. Fulfill all legal obligations
It is important that you approach the appropriate regulatory agency in your state or country to find out the requirements for obtaining a license for a microbrewery. Also, you should find out about tax and other obligations that may apply to your business. This step is very important, as it will help you avoid running into legal issues that may cripple your business.
7. Find a good location and get the required equipment
Your microbrewery must be located in a very clean environment. So, you will need to sanitize the place before you install your equipment. After getting your location in good shape, acquire and install the necessary equipment, such as steam operated brewing systems, kegs, kettles, hot and cold storage tanks, and other items. You will also need tables, chairs, and booths for your patrons to use.
8. Start your microbrewery
A modest start will keep you from spending too much from the outset. And your chances of success will increase. However, even if you start small, always focus on expansion ideas. That is, growing your business should be your goal.
Market your business to attract customers. This is where a microbrewery marketing plan template comes in handy. Start by designing a conspicuous sign and placing it in front of your microbrewery. Then advertise your business in local newspapers, blogs, and through handbills and flyers.