Do you want to start a brand management company from scratch? Or you need a sample brand management business plan template? If YES, then i advice you read on. Every business or product have what we call a brand; a brand is the image or persona of the organization or product. The brand image of a company is very important, that is why companies spend millions of dollars and time to build the brand name of their company.
They know that once they can build an excellent brand name for the company and people get to trust their brand, the company will have massive success. For instance, the Apple Corporation brand worth 100 billion dollars is what makes it the over six hundred billion dollars it ranks in from sales of its products. Even celebrities also need a brand managing company to help them management and project a good image of their person to the public.
Since every company or organization needs to build a brand around its products, the services of a brand management company is always on demand, starting a brand marketing management company is easier to start than management than most people think.
In this article, I will outline the functions or duties of a brand marketing Management Company and how you can successfully start your own branding company. By the end of this article, you should have all the information you need to start your own brand management company.
Functions or Work Description of a Brand Management Company
Most people mistake a brand management company for a marketing company. By outlining the job description or services offered by a brand management company, it will help you get an idea of what the structure and format of your company should look like.
Table of Content
Develop Packaging Strategies
One of the factors that will determine if a product will sell in the market is the packaging. The brand management company is in charge of giving advice on the best type of brand packing for the product that will make it more appealing to the consumer.
Organize Focus Groups for Analysis
Before a product is released into the market, it is also the duty of the company’s brand management company to organize focus groups to get their criticism and opinion on the product and how the general public will feel about the product. So if you are starting a brand marketing company, you will have to organize regular focus groups to get the opinions of different people on the product.
Design and Develop a Map for Marketing Plan
Marketing is an aspect of branding and as a branding company, one of the services you are expected to offer to your clients is to map out plans for marketing and advertising their products. This may include training sales personnel to serve as sales persons for the product and developing other necessary sales tools that will help them effectively get the public know about products and services launched by the company.
Protecting the Image of the Company
It is also the duty of the brand company to protect and bring a good image to the company. This may include releasing press releases to the general public to inform them of the launch of new products or services.
Starting a Brand Management Company – Sample Business Plan Template
1. Get All Information You Need to Get Started
This is the very first step you need to take and unless you have interned in a brand management company before now, you need to get the information on what it takes to run a brand company. You can go for branding management courses; or better still, intern in a brand management company to learn all the ropes there is to know in branding and marketing.
2. Register Your Business Name
After getting all the information on brand management, you need to choose a Business Name and register it as a legal company according to the laws of the country or location you are operating. Registering your brand management business makes it look more authentic and legal and many people will prefer dealing a registered company than a company that isn’t registered.
3. Get an Office Space
Brand management is more of an offline business, so you need to get an office space for your company and employ your staff. As for your personnel, they should include contract focus group, sales personnel, press release staff, marketing crew, etc.
Remember to create an online presence for your company in order to get targeted traffic of people searching for your services through search engines. You can create an online presence on social media networks where to share daily tit bits on your company and services you offer.
4. Network and advertise
Your first few brand management contracts may come from your network of friends or colleagues. After that, you need to advertise your company for people to know about the services you offer.
To successfully achieve this, you need to make a list of every company, organization or individual that you think may need branding for their services or products, get their contacts and write a proposal that should contain the advantages of branding and why the company needs a branding company to help them with their company or organization’s image.
After which you include the reason why your company should be the best to handle the branding service. You can give a discount for the first few companies that use your services and refer others to your company. You can also attend branding related conferences and give out your company’s complimentary cards.
So far in this article, I have explained what branding is and how it differs from marketing, I went further to explain the functions and work responsibilities of a brand management, and also steps to starting your own brand management company.
There is the possibility to start a brand management and grow it into a multi million dollar business because of the demand on the services branding and advertisement companies offer. But don’t expect success to happen as soon as you start out unless you already have a network of top companies that will contract your company as soon as you start.