TikTok is a social media platform that is used for creating, sharing, and discovering short videos. Young people use this app to express themselves through singing, dancing, comedy, and lip-syncing. It basically allows users to create 15-second videos on any topic of their choice and share them across a community.
It is a fact that people’s attention spans are growing shorter by the year, hence the reason why TikTok and its contents have become so addictive for millions of people especially youths. From comedy to advertising, TikTok accommodates almost every niche.
The truth is that if you use TikTok correctly, you can introduce your business or product to a large audience. According to InfluencerMarketingHub, TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in Q1 2018.
The largest demographic of TikTok users are aged 16-24, which means the platform is especially effective in driving product or service trials amongst this group. TikTok has over 800 million users, and it is the most downloaded app on the Apple App Store.
In order to make money from TikTok, you should build your audience to a reasonable number. Influencers on TikTok are paid based on the number of likes, views, and comments on sponsored videos. Please note that sponsored ads generally pay influencers per 1000 views. If you are looking for a profitable business idea to start on TikTok, here are 20 ideas you can choose from.
Best TikTok Business ideas
1. Start a Digital Marketing Business
In this era where everything is going digital, one of the best business ideas you can start on TikTok is digital marketing. Things have really changed especially the way businesses are conducted and the marketing strategies people employ to make sure their goods and services are seen.
Digital marketing in its simplest term is the process of leveraging modern digital technology to market goods or services or the process of pulling website traffic or attention through social media sites. TikTok has become an interesting part of many business’ marketing campaigns, which can be wildly successful if the clips tick all the right boxes.
Become a Product Demonstrator
Another good business idea that you should consider starting on TikTok is to become a product demonstrator. A product demonstrator is responsible for sampling a product and showing clients how to use it. They answer questions on how products work.
They may also encourage retail stores to carry and promote a particular product. What is expected of you as a product demonstrator on TikTok is to create a 15-second video clip that captures how to use a product. You can reach out to manufacturers of products so you can become their product demonstrator.
Start a Song Parody Business
The fact that TikTok pays influencers based on the views they can attract means that any means of attracting people to your page is a business in itself hence one of the business ideas you can start on TikTok is a song parodies business.
Parody, in music, was originally the creative reworking of several voice parts of a preexistent composition to form a new composition. In modern musical usage, parody usually refers to the humorous imitation of a serious composition. If you are creative enough with reworking popular songs, you will be on your way to making cool cash from TikTok.
Start a Sticker Business
Another good business idea you can start on TikTok is a sticker business. Stickers are fun and a great way to make some money from TikTok.
But, don’t expect too much or dream of getting rich off a sticker idea or two. Like any business, it takes creativity, vision, planning, a good work ethic, and help from strategic partners. Just make sure you know the stickers that are trendy and how to reach out to your target market.
Start a Process Videos Business
If you are good with editing videos, then one of the best TikTok business ideas you should consider is a process video business. A process video is a collection of linked tasks in video formats that find their end in the delivery of a service or product to a client.
Trust me, there are loads of people who prefer to learn stuff from watching short videos, and process videos readily come to mind.
Start a Hashtag Challenge Business
One very popular business idea on TikTok that is fetching good money is the hashtag challenge. Hashtags play a major role on TikTok. Hashtags help users find videos they’re interested in, join conversations they care about, and build communities based on the things they love.
Hashtag Challenges allow brands to go where their target audience already is, speak their language, and be part of the culture.
The truth is that you can make big money from hashtag challenge and as a matter of fact, hashtag challenges can cost brands $50,000 to $100,000 to take over a popular TikTok channel, and the cost of a hashtag challenge has a flat fee of $150,000 for six days, with firms spending additional dollars on promoting the challenge.
Start Selling TikTok Accounts
Another good business idea you can start on TikTok and make good money from is selling TikTok accounts. Interestingly, one way people are making money from Tik Tok is by growing accounts and then selling them. The truth is that growing accounts and selling them on TikTok might not be easy, but trust me, it is going to fetch you good money.
Please note that the value of an account mainly comes from the number of followers, views, and likes but sometimes a specific or rare username can be valuable in itself. On average, selling an account with about 100k followers will get you anywhere between $1,000 to $2,000.
Start a funny Skit Creation Business
If you are a comedian or even if you consider yourself to be funny, you can actually make money from TikTok by starting a funny skit creation business.
A sketch is a comedic exploration of a concept, character, or situation. As long as a piece of written work is short, funny, and performed live on stage (or recorded in an audio or video format) it is considered a comedy sketch. If your funny skits are indeed funny, they will go viral, and you will attract viewers to your page, and then paid ads will start coming in for you.
Start a How-To-Guide Creation Business
Another popular but profitable business idea you can start on TikTok is a how-to-guide creation business. Trust me, there are loads of businesses out there that can contract you to help them with how-to-guide videos that will help them service their clients and also to sell their products.
15 seconds might not be enough to capture the entire process of how to use a product, which is why you can do the videos in different parts.
Start a Workspace Tour Video Business
Starting a workspace tour video business is yet another business idea that you can start on TikTok. This might not be a popular idea on TikTok, but with the right target, you are surely going to make good money from this business idea.
There are loads of people that would visit your account just for the purpose of touring different workspaces in their cities and once organizations know that your TikTok account is a “go-to” account for workspace tour videos, they will place adverts on your page.
Start a Success Story Videos Business
If you are a motivational speaker and you are considering opening up another stream of income, then one of your best options is to start a success story videos business on TikTok. The fact that the largest demographic of TikTok users are aged 16 to 24 means that you have the right audience for the kind of videos you want to start pushing out on TikTok.
If your success story videos are what they can relate with, you will attract loads of people under the ages of 24 and that will make your account grow to a reasonable number that will attract paid ads.
Start a Photoshoot Tips Business
The advent of social media has made it easy for people to take pictures and send them across all their social media handles. People akways want their pictures to be unique and stand out. So, if you are a photographer and you are good at what you do, one of the ways you can earn additional income is to start a photoshoot tips business on TikTok.
Start a Life Hack Videos Business
Another good business idea you can start on TikTok is a life hack video business. A life hack is a simple and clever tip or technique for accomplishing some familiar tasks easily and efficiently. You can make a life hack video on how to make moving to a new city easy, how to prevent a cake from going stale in the fridge, keeping your essentials safe on the beach et al.
If you know easier ways of doing things, then you should make videos on TikTok. It is a good way to pull traffic and followers to your page and subsequently attract paid ads or even sell off the account.
Start an Online Product Listing Business
An online product listing business is yet another good business you can start on TikTok. A product listing video is a video that presents a list of products based on a category or search query on TikTok. Trust me, online product listing is one of the most important aspects of selling products online.
By listing the various products you are going to sell, you build your portfolio. You showcase what you have to offer by uploading each product, its information, and description, price, as well as variants that are available.
Start a Sale Announcement Business
If you already have a good number of followers on TikTok, then one of the good business ideas you should consider is a sale announcement videos business. All you need to do is reach out to brands that have products and services that they want to put on sale, and let them know that you can help them with sales announcement videos that will help them attract their target market.
Start a Stock Updates Videos Business
Another thriving business you can start on TikTok is a stock updates videos business. Those who invest in stocks know the importance of stock updates hence they will be willing to follow a TikTok account that helps them with stock updates.
Start a Discount Code Sharing Business
If you already have a good number of followers on TikTok, then one of the good business ideas you should consider starting is a discount code sharing business.
Discount codes (also known as promo codes, coupon codes, and offer codes) are codes provided to customers and applied at checkout that reduce an order’s price. They are often used in eCommerce as a tool to add value to the order, incentivize purchasing, and build loyalty for both new and returning customers.
Become a Fundraiser for Charities
If you are already an influencer on TikTok, one of the business ideas that you should consider starting is to become a fundraiser for charities. As a fund raiser for charities, your responsibility will be to help charities raise funds via your TikTok account.
Fundraising is a splendid job if you want to work in the nonprofit world. The pay is usually good, you might enjoy high status within the organization. Fundraising can even lead to the leadership of a nonprofit.
Become an Influencer Marketing Manager (Manage Influencer Campaigns)
Another good business idea you can start on TikTok is to become an influencer marketing manager and manage influencer campaigns for clients. Influencer marketing managers are responsible for managing the end-to-end operations of a brand’s influencer marketing campaigns.
They build a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for their influencer campaigns.
Start TikTok Ads Platform Management Business
The way TikTok ads work makes it easier for professionals to help companies manage their ads on TikTok. The best thing about the ad’s platform is a tool called the Video Creation Kit, which provides video and image templates for you to customize using your existing images.
It also comes with 300+ options for free background music. TikTok ads can be horizontal, vertical, or square videos and images.
TikTok offers image and video specifications to create ad content that will look best on TikTok and partner apps. So, if you have the expertise, then you should consider starting a TikTok ads platform management business. Trust me, it is a good way to make money from TikTok.