Are you about starting a food truck and you are concerned about its impact on your town. If YES, here are 5 unique values a food truck brings to a community.
With a rise in youth spending, middle-class expenditure, conscious consumerism, mobile lifestyle and requirement of food on the go, the Food Truck Business has become quite a rage among the American population. From college campuses to outdoor festivals, food trucks have become an increasingly common presence, serving one-of- a-kind cuisine to adventurous eaters.
What they do is very simple: Find where the customers are, instead of waiting for these customers to come to them, they drive to meet these customers and earn a substantial profit in return.
According to reports, food trucks are a powerful economic mover, with over $850 million in annual revenue and an annual growth of 9.3 percent. Additionally, reports have it that there are over 4,000 food trucks operating in the U.S., employing close to 15,000 people.
It is important to note that this otherworldly industry, over the years, have been paving the way for chefs. It presents bakers or chefs with an enviable alternative in the food industry, and a cheaper alternative with a great potential for success.
Instead of opening up a sit – down restaurant for a fortune, prospective chefs can open up a food truck business for less money. Moreover, food trucks tend to come with less overhead costs, and seem quite easier to manage since you might only be dealing with a couple of employees.
The food truck industry is awesome — it really is. Without further ado, below are 5 top values a vibrant food truck brings to a Community.
5 Unique Values a Food Truck Brings to a Community
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Since the barriers to launch a food truck are much lower than opening a brick and mortar restaurant, this business can be more attractive to fledgling entrepreneurs, foodies, chefs, second career couples and those on the cusp of retirement. An eligible unemployed or displaced worker dreaming to pursue a food truck business also has funding resource options available.
Food trucks play a role in economic development in American communities because they encompass local commerce drivers and encourage new enterprises; support the growth of particular clusters of businesses and small – and medium – sized enterprises; and encourage the formation of new enterprises. They also generate jobs.
Coupled with using public space, food trucks offer local municipalities tax revenues and stimulate job growth, tourism and entrepreneurship. Small businesses are the major driver of the economy and food trucks tend to be micro – enterprises, with five employees or less. Food trucks serve as hyper – local small businesses to develop the communities they operate in. They hire local people, buy from local sources and sell to local customers.
Indeed, the food truck industry is filled with amazing foods. From Chicago Dogs to gourmet pizzas to fish tacos to Hawaiian food to purely vegan meal to BBQ, you name it, this industry offers incredible delicacies. One unique fact is that you can get most of this variety in one place.
After all, where there is one food truck, there are likely many food trucks, and every single one comes with its own recipes, menus and meals. Every food truck comes with a bag of uniqueness. Even though there might be many pizza trucks, taco trucks and hamburger trucks out there, every single one is different in its own special way. This industry has so much variety when it comes to the food.
Competition between food trucks and restaurants has spurred many brick – and – mortar eateries to enter the food truck game, capitalizing on their existing brands while expanding their local reach. While restaurant owners complain about finding the perfect location, food trucks simply set up shop wherever hungry people congregate.
The most successful food trucks don’t just stake out one street corner — they’re nimble operations, bouncing from music festivals to sporting events to office complexes to breweries. Serving customers all over town allows good trucks immediate access to foot-traffic metrics.
Plus, social media has made it easy for food trucks to let their clientele know where they’ll be next. Food trucks that effectively harness social media can transform their customers into brand ambassadors, generating priceless word – of – mouth with every positive mention on Twitter and Facebook.
Food Trucks Go Where The People Are
Instead of searching long distances to locate a restaurant, food trucks go where the people go. Food trucks don’t go door to door, they go where the most people are. Food truck owners tend to set up shop at a location flooded with foot traffic, a place that attracts a lot of people, a place that is big for tourism and other attractive locations.
You can find food trucks at business districts, at events, at festivals, at bar scenes, downtown — everywhere. You can even find lunch trucks at weddings nowadays. In fact, food truck weddings are becoming more and more popular. Additionally, if you plan on going downtown on a Wednesday night (or any night), then there’s a good chance that you will find a food truck somewhere along the way.
Affordable and Healthier
Aside from the fact that the food truck food tend to taste amazing, it is affordable as well. Food trucks offer amazing recipes, purely vegan meals, snacks and gourmet meals. You also don’t have to wait for someone to serve you — well, in a sense, that is.
You order your food; the cook makes your food and then you get your food — it is that simple. With food trucks, gone are the days of having to go to a fancy restaurant to get an otherworldly meal … and having to pay a fortune on top of that. Food truck chefs take pride in their art. In this case, the art is the food.
Food trucks are a safer and healthier alternative to street food. Food from street vendors are generally considered unsafe for consumption. With growing health consciousness, more and more people are switching to alternatives like small restaurants and food trucks.