Are you about starting an Amazon FBA business? If YES, here’s a complete sample Amazon FBA business plan template & feasibility report you can use for FREE to raise money.

Okay, so we have considered all the requirements for starting an Amazon FBA business. We also took it further by analyzing and drafting a sample Amazon FBA products marketing plan template backed up by actionable guerrilla marketing ideas for Amazon FBA businesses. So let’s proceed to the business planning section.

As an aspiring entrepreneur, starting an e-commerce business is a great way to successfully launch a business that can gain recognition on a wide scale with minimal resources. The fact that the internet is a global village makes it easier for e – commerce businesses to reach out to a wide market scope.

In essence, if you don’t have enough startup capital to rent a shop in a strategic location, money to equip the shop and money for other startup expenses, then starting your own e – commerce business is just the way to go. There are several ways to do business online; you can start by selling your own products or you can create an affiliate website that has a functional online store, drop shipping for a merchant.

There is no limit to the types of products and services you can display on your e – commerce website as long as you have proper arrangement with the manufacturer. The fact that online stores are not restricted by floor space makes it easier for them to offer a larger variety of products than a physical store.

It is normal for consumers to go to store where they can have numerous options to choose from and that is what e – commerce (online) store offers to them. It is important to note that with the advent of online stores, a subset of e-commerce business models; customers no longer need to travel for shopping thus less traffic on road and low air pollution.

Why Start an Amazon FBA Business?

There are several advantage that e – commerce business model brings to the table and they are; E-commerce business model increases the reach of advertising of products and services of businesses. It helps in better marketing and management of products and services. E-Commerce business model is faster, and efficient; it provides reliable communication with customers and partners.

E-Commerce stores are open 24 hours a day and 7 days a week, reaching out to as many people that can access the internet. With e – Commerce, a customer can go through the review of a product or services before making the decision to purchase / order or decline.

No doubt, e-Commerce has become an important tool for doing businesses all over the world, not only to sell to customers, but also to engage them. It is now easier for organization to expand their market from local level to national and even international markets with minimum capital investment.

The e – commerce industry is indeed a mega industry since it can generate well over $1 trillion annually on a global scale. For example, in 2012, ecommerce sales topped $1 trillion for the first time in history and the figure is still growing.

One of the ways to leverage on the growth of the ecommerce industry without opening an e-commerce store is to start an Amazon FBA business. Basically, Fulfillment by Amazon is a convenient fulfillment option which allows Amazon sellers to leverage Amazon’s resources to increase marketplace sales. Determine what your store budget, margin and profitability on the Amazon platform as a whole and for specific products before deciding to leverage Fulfillment by Amazon.

A Sample Amazon FBA Business Plan Template

  • Business Overview

Over the years, loads of things have changed especially the way businesses are conducted. The advent of the computer and later the internet gave a whole new definition of how things are supposed to be done in our world. E – Commerce is one of the fruits of the internet and for sure it has enabled loads of entrepreneur to launch multimillion dollars international businesses; business that cut across geographical boundaries and Amazon FBA is an offshoot of the ecommerce industry.

Basically, Fulfillment by Amazon, which is often referred to as Amazon FBA is a fulfillment choice for sellers on Amazon which allots fulfillment for sellers’ products to Amazon. Amazon sells its own inventory on the marketplace alongside products from outside sellers. When a product from a third party merchant is purchased on Amazon, who ships that item depends on the fulfillment method selected by the retailer.

FBA products are sold by third party merchants, and need to be labeled and shipped to Amazon warehouses before Amazon can handle fulfillment using FBA. Amazon offers two labeling options for FBA, both which come with variables which may affect profitability and time.

No doubt, Fulfillment by Amazon is a good option for merchants who are looking towards increasing shipping time, and reduce time and money allotted to fulfillment. There are well over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. An Amazon 2013 research indicated that FBA increased sales by more than 20% for 73% of Amazon sellers using the program – Fulfillment by Amazon.

Fulfillment by Amazon, FBA If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions you need to make is whether to use Fulfillments by Amazon (FBA) or to handle your fulfillment in house (or by a service). Using FBA can significantly impact your sales and fulfillment efficiency.

For online shoppers, FBA means quicker shipping rates, Amazon Prime eligible shipping, as well as 24/7 Customer Service and delivery tracking through Amazon. FBA products are shipped from Amazon, so they process faster and ship faster than products sent directly from the retailer. Amazon emphasizes customer service, so shoppers can rely on helpful assistance.

As a retailer who is looking towards leveraging on Amazon FBA, all what you need to do is to add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory-management software with Amazon’s API. Make sure your products are “e-commerce ready,” so they can be safely and securely transported all the way into a customer’s hands. Need supplies? Get Amazon preferred prep and shipping supplies delivered to your door.

Lastly, it is important to state that the e – commerce industry is regulated by a number of federal, state, and international regulatory organizations so also if you are a player in the industry, you are expected to play by the rules and regulations.

There are laws that govern e-commerce business; such laws involve complex contract and tax issues, security, and privacy issues. Because technology changes swiftly, so also the laws regulating it are renewed on a regular basis.

Amazon FBA Business Plan – Executive Summary

Swift & Safe Logistics, LLC is a United States based international shipping and logistic company; we are a major player in the Amazon FBA line of business. We work with retailers that sell on Amazon platform as a third party retailers; we are involved in helping them ship their goods as requested.

We are glad to inform our potential clients that Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Best of all, Swift & Safe Logistics, LLC can help you scale your business and reach more customers.

We are a shipping and logistic company with a long term goal of having our presence in major cities in the world and delivering a wide range of products from globally recognized manufacturing brands at rock bottom prices they can hardly get from any shipping / logistic company. Our head office will be located in the heart of Portland, Oregon but we will have warehouses in London, United Kingdom, Lagos, Nigeria and Rio, Brazil.

Swift & Safe Logistics, LLC will run a 24 hours a day and 7 day a week services, with effective and timely delivery system. Our payment platform is highly secured and we will only deal in non-Cash Payment. Our payment platform will readily accept payment from credit cards, debit cards, smart cards, electronic fund transfer via bank’s website and other modes of electronics payment.

Our inventory management of products is automated, our portal is designed such that it reports get generated instantly when required and our product inventory management is very efficient and easy to maintain.

We have a robust business relationship with third party retailers on Amazon FBA platform and we are going to be shipping goods for our clients at a highly discounted price. Our plan of strategically positioning our warehouse makes it easier for us to deliver products on time whenever our clients make orders.

Swift & Safe Logistics, LLC will ensure that all our customers are given first class treatment irrespective of the quantity of products they want us to ship on their behalf or the part of the world they reside. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows to. Our customers will always be carried along when we want to make decisions that will directly affect them.

At Swift & Safe Logistics LLC, our staff is highly competent and dedicated to the company; they are trained to go the extra mile to resolve any complain from our customers. Our phone lines are opened 24 hours a week and 7 days a week, with highly trained call center agents manning them and also customers can freely chat with us via our website at any time of the day.

Swift & Safe Logistics, LLC is owned by Shannon Steve, Shavonne McPherson, Lois Gerrard, Emmanuelle Mitchell and David Henry. They are all big – time investors with same investment philosophy. The business will be managed by Shavonne Steve who has 5 years of experience working as a director with one of the world’s leading shipping and logistic company.

  • Our Products

Swift & Safe Logistics, LLC will ensure we go all the way to work with a wide range of third party retailers under Amazon platform both in the United States and other countries of the world.

All our clients and potential clients need to do is to store their products in Amazon’s fulfillment centers, and we will pick, package and, ship them to any destination of their choice. We will also provide top notch customer service for these products.

Our Vision Statement

Our vision is to build an Amazon FBA business cum shipping and logistics business that can favorably compete with international brands.

  • Our Mission Statement

Our mission is to establish an Amazon FBA business cum shipping and logistics business that will pick products for our clients, package the products and ship them to any destination of their choice at affordable prices to a wide range of customers that will cut across different countries of the world.

  • Our Business Structure

Swift & Safe Logistics, LLC is an international shipping and logistics company actively in the Amazon FBA line of business that wants to become a global brand and compete favorably with the leading brands in the industry hence we will ensure that we put the right structure and processes in place that will enable us build the business of our dream.

At Swift & Safe Logistics, LLC, we will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer / President
  • Human Resources and Admin Manager
  • Warehouse Manager
  • Business Developer
  • Transport and Logistic Manager
  • Information Technologist
  • Van / Truck Drivers
  • Accountant
  • Call Center Agent

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office and factory activities.

Warehouse Manager:

  • Interfaces with third – party providers (vendors)
  • Keeps proper records of available goods and make recommendations as at when due
  • Works in collaboration with the transport and logistics manager to ensure that goods are picked up, packaged and shipped as at when due.

Transport and Logistic Manager

  • Manages the shipping of goods from as requested by clients
  • Supervises the process of picking products for our clients, packaging the products and shipping them to any destination of their choice
  • Negotiates deals with shipping companies
  • Collaborates with other stake holders to ensure that the company maximizes profits.

Information Technologist

  • Manages the organization website
  • Responsible for continuous update of our online store
  • Ensures that our payment platform is secured 24 / 7
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Responsible for continuous upgrade and maintenance of IT systems
  • Handles any other technological and IT related duties.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company.

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Distribution Van Drivers

  • Assists in loading and unloading of goods
  • Maintain a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assists the transport and logistics manager in planning their route according to a delivery schedule.
  • Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collects and verifies delivery instructions
  • Report defects, accidents or violations

Call Center Agents

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized  customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Handles enquiries via e-mail, chat and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

Amazon FBA Business Plan – SWOT Analysis

Swift & Safe Logistics, LLC is launching an international shipping and logistics business cum Amazon FBA business which is why we decided to model successful brands. In doing that, we decided to conduct a thorough SWOT analysis.

We were able to employ the services of Dr. Pablo Carson, an expert HR and Business Analyst with bias in the shipping and logistics industry to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Swift & Safe Logistics, LLC;

  • Strength:

No doubt the fact that we have robust relationship with a wide range of third party retailers under Amazon will definitely count as a strength for us. We have a well-coordinated shipping and logistics system and our customer can be rest assured that they will have their goods delivered to them in record time. Other areas of strength are; secured payment platforms, robust shipping network and excellent customer service culture.

  • Weakness:

A major weakness that may count against us is the fact that we are a new shipping and logistics business with active presence in Amazon FBA business platform and we don’t have the financial capacity to compete with multi – billion dollars shipping and logistics companies like UPS and DHL et al when it comes to wider reach and offering their services at a rock bottom prices.

  • Opportunities:

The opportunities available to shipping and logistics companies are unlimited; as a matter of fact, the growth of e-commerce industry will always increase business opportunities for shipping and logistics companies cum Amazon FBA business. We will ensure that we position our shipping and logistics company in targeted countries so as to enable us cut cost of shipping and maximize the opportunity that are available to us.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face as a shipping and logistics company is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Other threats that may likely confront us is unfavorable government policies and the arrival of a logistics and shipping company with same location as ours who may want to adopt same business strategies.

Amazon FBA Business Plan – MARKET ANALYSIS

  • Market Trends

Over the years, loads of things have changed especially the way businesses are conducted. The advent of the computer and later the internet gave a whole new definition of how things are supposed to be done in our world. E – Commerce is one of the fruits of the internet and for sure it has enabled loads of entrepreneur to launch multimillion dollars international businesses; business that cut across geographical boundaries and Amazon FBA is an offshoot of the ecommerce industry.

For online shoppers, FBA means quicker shipping rates, Amazon Prime eligible shipping, as well as 24/7 Customer Service and delivery tracking through Amazon. FBA products are shipped from Amazon, so they process faster and ship faster than products sent directly from the retailer. Amazon emphasizes customer service, so shoppers can rely on helpful assistance.

As a retailer who is looking towards leveraging on Amazon FBA, all what you need to do is to add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory-management software with Amazon’s API. Make sure your products are “e-commerce ready,” so they can be safely and securely transported all the way into a customer’s hands. Need supplies? Get Amazon preferred prep and shipping supplies delivered to your door.

  • Our Target Market

Swift & Safe Logistics, LLC is a United States based international shipping and logistic company; we are a major player in the Amazon FBA line of business. We are in the shipping and logistics business with active presence Amazon FBA line of business to basically work with third party retailers under the Amazon ecommerce platform.

  • Our Competitive Advantage

A close study of the shipping and logistics industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric, proactive and have a robust business network if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading shipping and logistics companies with active presence in Amazon FBA line of business. Swift & Safe Logistics, LLC is launching a standard and international shipping and logistics brand that will indeed become the preferred choice of residence for third party retailers under the Amazon FBA platform.

Part of what is going to count as competitive advantage for Swift & Safe Logistics, LLC is the vast experience of our management team and our robust shipping network; we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. Of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – up shipping and logistics companies / Amazon FBA businesses) in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

Amazon FBA Business Plan – SALES AND MARKETING STRATEGY

Our marketing strategy will center on reliability, swiftness, safety, pricing, secured payment platform, and above all excellent customer service. We will ensure that whenever our customers hire our services to ship their goods, they will get it delivered within the stipulated time frame. We know that if we are able to put the above stated in place, we won’t struggle to retain our old customers and at the same time win over new customers.

We are aware of the power of the internet and we will do all we can to maximize the internet to market our business. In other words, a larger percentage of our marketing effort will be directed to internet users since our business is based on the internet; our website will become our number one marketing tool

In summary, Swift & Safe Logistics, LLC will adopt the following sales and marketing strategy;

  • Introduce our shipping and logistics business by sending introductory letters alongside our brochure to third party retailers under the Amazon FBA platform and key stake holders.
  • Promptness in bidding for shipping and logistics contracts from online retailers and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Amazon FBA Business Plan – Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for third party retailers under the Amazon FBA platform and other clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our digital marketing agency.

Below are the platforms we intend to leverage on to promote and advertise Swift & Safe Logistics, LCC;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around the United States of America
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact third party retailers under the Amazon FBA and other online retailers by calling them up and informing them of Swift & Safe Logistics, LLC and the services we offer
  • List our shipping and logistics company in local directories / yellow pages
  • Advertise our shipping and logistics company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our trucks / vans are well branded with our company logo et al.

Our Pricing Strategy

Selling on Amazon charges a percent of total sale profits. In addition to those fees, FBA charges fees based on: Item weight, Handling fees, Pick & pack, Storage costs (sq ft.). For some sellers, FBA seems like an expensive option, but keep in mind FBA encompasses fees for all of fulfillment- costs including warehousing and shipping.

Pricing is one of the key factors that give leverage to shipping and logistics companies. In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our services are offered a little bit below the average prices in the industry. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our bottled water brands.

  • Payment Options

At Swift & Safe Logistics, LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Payment via check

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

Our Startup Budget and Expenditure

As for the detailed cost analysis for starting a shipping and logistics company / Amazon FBA business; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Swift & Safe Logistics, LLC in the United of America;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses for the grand opening of Swift & Safe Logistics, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring business consultant – $2,500.
  • Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, and QuickBooks Pro et al) – $7,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
  • Cost for payment of rent for warehouse facility for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for warehouse remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • Storage hardware (rack and shelves,) – $3,720
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, fax machine, cabins, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $1,500
  • The cost for the purchase of delivery vans and bikes: $70,000
  • The cost for branding: $5,000
  • The cost for our opening party: $7,000
  • Miscellaneous: $10,000

We would need an estimate of $700,000 to successfully set up our shipping and logistics business cum Amazon FBA business. Please note that this amount includes the salaries of all the staff for the first month of operation.

Amazon FBA Business Plan – Financial Projection

  • Sources of Income

Swift & Safe Logistics, LLC is a business that was established to offer shipping, logistics and customer care basically to third party retailers under the Amazon FBA platform.

In view of the above, our source of income will be offering logistics and shipping services for our clients. All our clients and potential clients need to do is to store their products in Amazon’s fulfillment centers, and we will pick, package and, ship them to any destination of their choice. We will also provide top notch customer service for these products.

  • Sales Forecast

One thing is certain when it comes to shipping and logistics business, if you have a robust transport / shipping networks, reliable and if your warehouse is centrally positioned and easily accessible, you will always attract customers and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in shipping and logistics market cum Amazon FBA and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the shipping and logistics industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in the United States of America.

Below is the sales projection for Swift & Safe Logistics, LLC, it is based on the location of our business and other factors as it relates to shipping and logistics business with active presence in Amazon FBA start – ups in the United States;

  • First Fiscal Year-: $100,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Generating Funding / Startup Capital for Swift & Safe Logistics, LLC

Swift & Safe Logistics, LLC is owned and financed by group of investors (Shannon Steve, Shavonne McPherson, Lois Gerrard, Emmanuelle Mitchell and David Henry). They have a long term plan of selling shares to other investors with similar investment ideology once the need arises.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from the owners (Shannon Steve, Shavonne McPherson, Lois Gerrard, Emmanuelle Mitchell and David Henry)
  • Apply for loan from my Bank
  • Invite other interested investors (when the need for expansion arises.)

N.B: We have been able to generate about $400,000 (from each of the partners) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Amazon FBA Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Swift & Safe Logistics, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our shipping and logistics services and other related advisory and consulting services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Swift & Safe Logistics, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of warehouse facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating start – up capital from partners: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs, branding and Printing of Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances, delivery vans and delivery bikes: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with third party retailers under the Amazon FBA platforms and other manufacturers and wholesale suppliers of products we intend retailing: In Progress

Ajaero Tony Martins

Founder / Publisher at Profitable Venture Magazine Ltd
Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor; with a passion for sharing his knowledge with budding entrepreneurs. He is the Executive Producer @JanellaTV and also doubles as the CEO, POJAS Properties Ltd.
Ajaero Tony Martins

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