Do you want to know how much it cost to make an eyeshadow palette? If YES, here are 5 factors that determine the cost of manufacturing an eyeshadow palette. Eye shadow is a cosmetic that is used on the eyelids and under the eyes. It is commonly used to make the wearer’s eyes stand out or look more attractive.

They are known to add depth and dimension to the eyes, complement one’s eye colour, make one’s eyes appear larger, or simply draw attention to the eyes. Eye shadow comes in many different colours and textures.

Making and selling eye shadow palettes can be a wonderful way to enter the cosmetic business, since reports have it that women spend at least $15,000 on eye shadows over the cause of a lifetime. This business will generate revenue from either the individual sale or wholesale distribution of the eye shadow palette.

What is the Unit Retail Price for Eye Shadow Palettes?

Eye shadow palette is typically sold by the unit and varies in price. Low-end palettes start from at least $5, while high-end ones sell for upwards of $150. Note that the profit margins for this industry average 40%, with some running as high as 80%.

This sort of business is ideal for an entrepreneur who is passionate about experimenting with cosmetics. As the owner of a makeup business like an eye shadow, your role is to help others turn their visions into reality and feel more positive about their appearance.

Note that real world experience is necessary when looking to manufacture and sell eye shadow palettes. Before establishing this business, consider working at a beauty store. Study each department, the customers’ needs, the distribution chain, marketing, and staffing.

Remember that a good amount of work goes into running a business like this. Learn from the successes and failures of your future competitors. Your education, however, shouldn’t stop at eye shadow. Get to know the various products and lines on the market.

Experiment with the merchandise and get creative. It is also good to possess many of the qualities that make a great leader. Strong communication and organizational skills are critical. Attention to detail and the ability to delegate will also prove beneficial.

If you plan to start from scratch, you will need to invest a great deal of time and money, before ever opening your doors to customers. Industry leaders report an initial budget of anywhere from $75,000 to $200,000, depending upon the specifics of your business plan.

However, the cost of manufacturing eye shadow palette can vary greatly in the United States due to many foreseen and unforeseen factors, these factors may include:

5 Factors That Determine How Much It Cost to Make an Eyeshadow Palette

1. Domestic Vs. Overseas Manufacturers

One of the primary factors that will influence cost is whether you decide to manufacture overseas or domestically. Through research you will discover many of the overseas manufacturers are based in European or Asian countries, like France, Singapore or South Korea.

Traditionally countries like China or India have been known to produce cosmetic products at the lower end of the quality scale; this has been partially driven by access to cheaper manufacturing costs such as labour or raw materials. Have it in mind that it will often be cheaper as start-up entrepreneur to source your palette from these countries.

2. Raw Material

For instance, if you ask for plastic, your manufacturer will counter by asking what type and what grade? Agreeably, they’ll ask a range of questions to further narrow the exact specifications for the material. Here are a few questions you might be asked about plastic materials:

  • Does it need to be fireproof?
  • What temperature range will it need to withstand?
  • Should it be low odour?
  • Are you required to verify origin, content or quality?
  • Can you accept a percent or regrind?

Note that any option you choose will impact the general cost of the product. Nonetheless, expect the same depth of questioning for any type of material you might be considering.

3. Freight

Agreeably, you’re looking at using a contract manufacturer who will handle this very complex aspect of overseas manufacturing on your behalf. If that is the case, the costs associated with shipping and logistics will be included in your price. Some of the items include:

  • Ocean
  • Full Container Load (FCL)
  • Less Than Container Load (LCL)
  • Air freight
  • Truck
  • Expedited
  • Need-to-clear customs
  • Import/export VAT or monetary exchange fees

If your contract manufacturer doesn’t handle this, you’ll need to find someone or a team who will.

4. Cost of Quality

Testing is normally the most underestimated factor in the overall cost of quality. You want your product to be right every time it leaves the factory. Product reliability testing should be part of the cost of your product. Below are two questions to ask:

  • If your palette requires assembly, will there be a need for test fixtures or assembly fixture?
  • How long should each product be tested (possible test for heat, or function, or lifecycle)?

5. Third Party Compliance

Does your palette need approval from UL, ETL, CSA or perhaps FDA? Even after thorough third-party testing, it will still take time and money to receive validation. Can your contract manufacturer do the testing for you? Should they? This is one cost you have to discuss at the beginning. The time and cost involved are not something you want to learn at the last minute.

In summary, it can cost between $1.50 and $13 to produce one single eye shadow palette. However, the wide variance in cost is dependent on the factors mentioned above. The total cost estimation also depends on the amount of product that you are producing. Buying ingredients in bulk will likely save you money in the long run. This cost savings translates to a higher profit per product.

How to Find a Manufacturer for Your Eyeshadow Palette

Generally, launching a new cosmetic product is no easy venture, the right research and execution will put you on the road to success. Here are key ways to find manufacturers for your eye shadow palette.

a. Use a Supplier Network

You can use a comprehensive buying community to connect with other industry professionals to find suppliers and source products. Note that once you register in any of the various networks, you can access the profiles of countless suppliers in North America to find a manufacturer to meet your needs.

b. Attend Conventions

Over the years, we have learnt that one cannot simply replace the connections made with face to face interactions. Attending industry conventions is an ideal way to connect with others in the industry to find a manufacturer. Good places to start include MakeUp in New York or Los Angeles, CosmoProf in Las Vegas, and the International Makeup Artist Trade show held at various locations around the world.

c. Explore Reputable Databases

You can start by exploring hubs like Cosmetic Executive Women or Beauty Independent’s Solutions Directory. They are goldmines for information on how you can find a manufacturer. Note that every verified vendor offers a host of services and products designed to help you find the assistance that you need to get your business going.

d. Leverage Sales Rep

Immediately you have established some possible options for manufacturing, ensure to have a thorough conversation with each sales rep. It is very pertinent to discuss topics such as official certifications they hold, lead time for deliverables, screen printing fees, and policies for quality control. Do not wait until you have already signed the contract to ask the tough questions.


Growing 6% in 2016, the general beauty industry steadily achieves significant growth, year after year. The makeup class was the largest contributor, contributing 82% of the industry’s overall growth.

Even though brick and mortar establishments offer the highest earning potential, online beauty sales have grown at a rate of 20% annually. According to reports, this industry shows no signs of slowing down and offers ample opportunities for the dedicated and innovative entrepreneur.

Frequently Asked Questions

  1. Can You Make Your Own Eyeshadow Palette?

Yes, you can make your own eyeshadow palette. You can use organic or natural ingredients if that’s important to you. You’ll probably be surprised at how easy it is to find the ingredients too. Some of them you can even find at your local grocery store.

  1. How Do You Make Your Own Eyeshadow Look?
  • Start at the inner corner of your closed eyelid and sweep the color across to the outer edge of your eye, right along your lash line.
  • Keep sweeping the color until you’ve covered your entire eye area, right up to your eyebrow/brow bone.
  • Blend the color with your eye shadow brush until you’ve reached the level of color that you want and you’ve eliminated any harsh lines or edges.
  1. How Much Does It Cost To Make Your Own Eyeshadow Palette?

From a general perspective, it can cost you between $1.50 and $13 to make your own eye shadow palette.

  1. How Do You Start A Eyeshadow Palette Business?
  • Conduct your feasibility studies
  • Learn Everything you need to learn about making eyeshadow palettes and the business aspect
  • Choose a name and register the business
  • Draft a detailed Business Plan
  • Secure the needed licenses and permits
  • Apply for an EIN (Employer Identification Number) / Federal Tax ID Number.
  • Open a corporate bank account
  • Lease and equip your lab or production factory
  • Source for ingredients (base fillers, binders, slip and preservatives and minerals such as mica, talc or kaolin clay), and packaging materials
  • Hire employees
  • Market and promote your eyeshadow palettes
  1. How Do You Make A Custom Palette?

Mix cocoa powder and dried beet powder to make a pretty pale pink eyeshadow. Mix allspice, cocoa powder, and dried beet powder to create a deep mauve colored eyeshadow. Mix nutmeg and turmeric to create a warm golden brown color. Use turmeric powder if you want to make yellow eyeshadow.

  1. What Is Color Palette Used For?

A color palette is a combination of colors used by designers when designing an interface. When used correctly, color palettes form the visual foundation of your brand, help to maintain consistency, and make your user interface aesthetically pleasing and enjoyable to use.

  1. How Do You Make Natural Eyeshadow?

Here are some simple steps to follow if you want to make natural eyeshadow;

  • Set ingredients on a clean workspace.
  • Sterilize mixing bowl and eyeshadow tins by spraying them with alcohol.
  • Measure arrowroot powder, clay, and mica into a small mixing bowl.
  • Stir together with a toothpick to blend.
  • Add in several drops of red raspberry seed oil and alcohol.
  • Stir well, breaking up any clumps with a toothpick.
  • Continue stirring until all the oil and alcohol is incorporated. If needed, add additional drops of oil or alcohol until the mixture resembles tiny crumbs.
  • Place half of the mixture in an empty tin.
  • Cover with a paper towel.
  • Using a quarter, press down evenly on the paper towel directly over the eyeshadow tin.
  • Remove paper towel and add in the rest of the loose eyeshadow.
  • Cover with a paper towel once again.
  • Using a quarter, press down evenly on the paper towel directly over the eyeshadow tin
  • Allow the eyeshadow to dry, then place in a magnetic palette.
  1. What is ColourPop Known For?

Created in 2014, ColourPop Cosmetics was one of the first makeup brands to establish itself through social media, curating colorful content that was well-received by the masses. Its high-quality formulas, wallet-friendly prices, and vegan practices make it one of the most innovative budget brands.

  1. Is ColourPop High End?

ColourPop is famous for its low prices and high quality. If you log on to their website, you’ll see that their eye shadows and liquid lipsticks retail for a a pretty viable price point in comparison to some other popular beauty brands.

  1. What Are The Ingredient Needed to Make Eyeshadow
  • Small jar (I used a 1-ounce glass jar)
  • Toothpicks
  • Rubbing alcohol (91%)
  • Spray bottle
  • Pipette
  • ⅛ teaspoon measure
  • Empty eyeshadow tins
  • Quarter
  • Red raspberry seed oil, or other light carrier oil
  • Mica
  • Brazilian clay (natural, purple, yellow, pink, and dark red)
  • Arrowroot powder
  1. How Did Kylie Jenner Start Her Business?

The youngest Kardashian sister revealed that her lip kits started with her obsession with make-up and lips. Kylie’s main source of revenue is her cosmetics company, Kylie Cosmetics. She started the company at just 17, reportedly using $250,000 of her own money to launch her lip kits. That $250,000 came from various brand sponsorships and deals her mother helped secure for her during her teenage years.

  1. What Household Items Can You Use To Make Eyeshadow?
  • Coconut Oil As A Makeup Multi-Tasker.
  • Lollipops For Edible Lipstick.
  • Crayons Create A Vibrant Lippie.
  • Deodorant Doubles As Primer.
  • Pencil Crayons For A Colorful Look.
  • Sharpies For The Perfect Winged Eyeliner
  1. What Is The Main Ingredient In Eyeshadow?

Eye shadows typically consist of four types of ingredients: base fillers, binders, slip and preservatives. In order to make eye shadow, there must be a balance between the fillers and binders. Base fillers are usually minerals such as mica, talc or kaolin clay, which add bulk and texture to eye shadow.

  1. How Much Does Eyeshadow Cost?

It depends on the brand, but the price they charge is usually 10x their total cost which means, that palette bought for $10.00 cost $1.00 to make. In reality, these palettes probably cost around $0.50 to manufacture.

  1. What Are The Different Types Of Eyeshadow Looks?

Here are the 7 Different Types Of Eyeshadow Look;

  • Natural
  • Shimmery
  • Cat-eye
  • Gradient
  • Halo
  • Cut crease
  • Smoky eye
  1. Where Do You Put Eyeshadow On Hooded Eyes?

You would need to apply the eyeshadow just above where you’re marking your crease as opposed to in the natural fold of your eyelid. That way, the color won’t get lost when your eye is open.

  1. Is Morphe A Good Brand Of Eyeshadow?

Yes, Morphe is a good brand of eyeshadow for artistry palette. As a matter of fact, Morphe product has an amazing 84% of reviewers rating it 5 out of 5.

  1. Is Matte Or Shimmer Eyeshadow Better?

Light shimmery shadows will emphasize, whilst matte tones will add shadow and definition. Bearing this in mind, if you place shimmer on the center points of your eye it will attract attention to the iris. If you want to give definition to an area, e.g., the socket or lash line, opt for a dark matte eyeshadow.

  1. Why Is Morphe So Cheap?

Well, Morphe is so cheap because they are built and packed well in that case. The shadows do include Talc, which is why the products are so affordable. Higher end brands omit that ingredient, which is why theirs cost more.

  1. How Do You Blend Eyeshadow For Beginners?

Step 1: Prime Your Lids.

Step 2: Pick An Eye Shadow Palette.

Step 3: Paint Your Entire Lid With The Lightest Color.

Step 4: Apply The Medium Shade.

Step 5: Use The Darkest Shade In Your Crease.

Step 6: Add Eyeliner.

Step 7: Coat Your Lashes With Mascara.

  1. What Cosmetics Should You Include In Your DIY Makeup Palette?
  • Pomegranate Seeds For A Fruity Flush
  • Baby Powder For Thicker Lashes
  • Baby Oil Makes Foundation Flawless
  • Beeswax Bulks Up Blush
  • Contact Lens Solution Saves Dry Mascara
  • Rubber Bands Are A French Manicure Must-Have
  • White Glue Makes Manicures Easy
  • Rubbing Alcohol Rescues Shattered Shadows
  • Petroleum Jelly Adds A Dewy Glow
  • Chocolate Bars Transform Into Tasty Lipstick
  1. Is Morphe Considered High End?

Yes, and as a matter of fact, Morphe is a company that provides high-quality makeup at a fraction of the price high-end makeup sells for. Most of the time the makeup is half off and girls can always find a coupon code online.

  1. How Much Money Do You Need To Start A Cosmetic Line?

There are some factors that can influence the cost of starting a cosmetic line, but when you figure in the costs of product development, business, and marketing, you realistically need about $10,000 – $20,000 to invest up front. And if you are going to make more than one type of product you should figure on adding $5000 for each additional cosmetic product.

  1. What Is The Best Affordable Eyeshadow Palette?

Best Overall: NYX Professional Makeup Ultimate Shadow Palette.

Best Budget: e.l.f. Cosmetics Bite Size Eyeshadow Palette.

Best Nude: Maybelline The Nudes Eyeshadow Palette.

Best Earth Tones: Jason Wu Beauty Flora 9 Eyeshadow Palette.

Joy Nwokoro