Do you need distributors to supply your beauty store or market your lipstick line? If YES, here are 7 places to find lipstick wholesale distributors in USA.

According to reports, just in the United States, there are over 133.54 million people who use lipstick and lip-gloss. This makes this niche perfect for those looking to create a makeup store and enjoy genuine success. In 2021 alone, lipstick usage is expected to grow to reach 142.15 million U.S. consumers.

These distributors normally offer supplementary products along with lipsticks such as lip brushes, lip scrubs, lip masks, and lip glosses. However, the most commonly known types of lipsticks that distributors offer include satin or sheer lipstick, matte lipstick, liquid lipstick, moisturizing lipstick, frosted or pearl lipstick, and lip stains.

Also the most popular colour of lipsticks include shades of red, pink, brown, and beige. Nonetheless, with lipstick trends evolving there has been a range of unconventional lipstick colours that are gaining popularity and have seen an increase in demand such as black, blue, and shades of purple.

How to Find Good Wholesale Lipstick Distributors in the United States

As a new business, you may work with one distributor or with several. But the key to your success might depend on finding the right one to partner with. Before you can find the right distributor to work with, you need to know what exactly you want. Once you know what you’re looking for, you can begin searching for the right wholesale distributors to supply your business.

  1. Contact the Manufacturer First

Sincerely, going through many people or going through a distributor eats into your profits. That is why to remove middlemen from the equation; you can start at the source. If your plan is to sell branded items, go directly to the manufacturer of the product.

The manufacturer might sell to you depending on their minimum order requirements. If you’re too small for them or they only sell through established distribution channels, ask them for a list of reputable distributors you can contact. Note that the fewer people you have to go through, the lower your cost will be, allowing you to be more competitive in the marketplace.

  1. Be Specific With your Searches (Online and Offline)

If you plan to do an online search, which is really advisable, be sure not to search just for general wholesalers or distributors. Try to inculcate keywords from your products or niche. Try product names, model numbers and brand names.

If any of the potential distributors you find don’t have an email address or phone number readily available, you could do a WHOIS search to find the website owner’s contact information. Note that the more potential wholesalers you find, the better you’ll be able to comparison shop and get a feel for what normal industry prices are, as well as get competitive quotes.

  1. Attend a Trade Show

Trade shows are one of the most unique ways to build and grow your business. These events are designed for retailers to connect with distributors and manufacturers. These shows allow you to meet and speak with dozens of wholesalers or manufacturers in a single day.

From these face-to-face conversations, you can often avoid misinformation or communication difficulties that can occur when contacting people online. The Trade Show News Network is the largest directory of trade shows online. You can search for a trade show by industry, date, city, state or country and/or event name.

  1. Join Industry Groups, Forums, and Other Professional Networks

Note that more experienced small business owners in the makeup business or lipstick niche are more or less the best source of information about wholesale distributors. However, other retailers likely will not be eager to share supplier information with competitors. Take your time to effectively network, build the trust and connections that will help you find the best possible wholesale suppliers for your small business.

Also take part in online forums which can be a great source of free information from people with experience in your market or industry. You can also build your LinkedIn profile, subscribe to industry newsletters, and join your local Chamber of Commerce or small business networking groups to build your professional connection.

  1. Have a Productive First Contact With a Wholesale Distributor

At this point start contacting wholesale distributors, either through the list you got from the manufacturer, phonebook listings, or a wholesale directory. Be sure to ask about their minimum order requirements, their wholesale unit prices, and the region they supply. You can also make this first contact by phone or email, and then follow up by phone if you need more information or would like to move forward.

To find the best possible match for your business, be honest about what you’re looking for and don’t try to sound bigger than you are. Also do not be afraid to let the people you talk to know you are doing a research and looking at other competitors as well. This can help you get better prices, even if you are starting out small.

  1. Select the Wholesale Distributor with no Minimum Orders

This will make your business very convenient, you can choose the quantity of your purchase without worrying about wasting money. You plan ahead the number of lipsticks you need to wholesale, and you can even choose to wholesale only one product to prevent your loss.

Since you can’t determine the actual quality of a product remotely, you can buy one to determine if the product you need is what you expect. If you give up on it, because there is no limit to the minimum orders, you will not encounter disputes.

  1. Choose the Wholesaler with Variety of Shipping Methods

Indeed, you must choose a wholesaler with more delivery channels or more logistics methods. This is easy to think of, but also easily overlooked. Having more logistics methods or logistics channels can ensure transportation efficiency.

Wholesale Lipstick Distributors in the United States

It is not so hard to find lipstick wholesale manufacturers, there are many in China. It is also not hard to find distributors since they are many in the united states. So, now let’s find some wholesale lipstick suppliers that are highly recommended by everyone. If you cooperate with them, you should not be disappointed.

  1. Globalsources

Globalsources has gained a positive fan base in the USA with its amazing quality cosmetic products. It is helping SMEs and large companies to grow in an effective manner.

  1. Chinabrands

At Chinabrands, you’re sure to find the best wholesale lipstick supplier and start the business of lipstick any place you want. Chinabrands is best known as a B2B2C e-commerce platform under the China Global E-Commerce Co., Ltd.

They are a collection of more than 5,000 suppliers and e-commerce sellers around the world, which constitutes a very large sales network. The seller provides cross-border e-commerce supply chain system solutions including incubation, data consulting, merchandise distribution, overseas warehousing, cross-border logistics, and after-sales support.

  1. Alibaba

This site was founded in 1999 and has since grown into an online trading platform for e-commerce, including B2B trade, online retail, shopping search engines and more. Note that on Alibaba you can find any product you want, including the lipstick you need.

Its wholesale price is relatively low, and the products are numerous and mixed. Although Alibaba is famous, you must pay attention to the quality of the products you wholesale. In addition, it does not support merchants for small or single-piece wholesale.

  1. Cosmeticholic

This is a cosmetics wholesaler, the product quality is very good and the price is very favourable. They provide bulk discounts for wholesale merchants. They are known to offer a variety of cosmetics, such as eye shadow, lipstick, makeup tools, hair care and so on.

  1. Yournamepro

This is a private label cosmetics manufacturer, a trusted business partner for makeup artists, salons, spas and entrepreneurs around the world, and a one-stop shop for businesses looking to create a unique cosmetics brand! Yournamepro’s extensive range of innovative product formulas, stylish colours and attractive merchandising tools make it easy for businesses to build their own brands and businesses.

  1. Dhgate

Dhgate boasts of being the first and largest online wholesale market, linking international buyers to Chinese wholesalers who offer the same quality products elsewhere, at a fraction of the price. Note that with over 30 million products, DHgate’s product categories include clothing and accessories, computers and networking, consumer electronics, toys and hobbies, health and beauty, luggage and jewellery, and home.

There are 1.2 million sellers worldwide, 10 million companies and independent buyers working with Dhgate. DHgate offers merchants a buyer protection program, secure refund policy, express delivery and shipment tracking to provide a fast, easy and secure buying experience for businesses and consumers around the world.

  1. BeauteTrade

It is the largest marketplace for wholesale cosmetics. The best part about BeauteTrade is that it is a niche dedicated portal with an enormous variety of all kinds of makeup products by well-known suppliers. A huge variety of Korean cosmetics is also available there.

  1. IndiaMART

This is an e-commerce company that provides a humongous variety of cosmetics from manufacturers and suppliers from China and mostly Asia. IndiaMART is the most popular platform in Asia after Alibaba.

  1. Tradewheel

It is presently the top pick of traders from all over the world due to its amazing free features. From a wide range of product categories to a large number of authentic and reliable cosmetic sellers from global regions, it has taken the Ecommerce industry by storm.


Have it in mind that establishing your perfect supply chain is an evolution involving a lot of trial and error. Don’t forget that all you need from your first supplier is a product that you can ship at a profit. It may not be the best wholesale price for you, but you can make changes as your business and professional network expand.

Joy Nwokoro