Gentlemen’s Clubs began as members-only private clubs for British upperclassmen in the 18th century and were promoted by English upper-middle-class men and women in the late 19th century and early 20th century. Today, most clubs care less about the gender and social status of their members, and many countries aside from the United States have prominent gentlemen’s clubs.
Gentlemen’s clubs in the United States are known to be more popular in older cities, mainly those on the East Coast. Atlanta, Boston, Chicago, Cincinnati, Denver, Los Angeles, New Orleans, New York City, Philadelphia, San Francisco, Seattle, Washington D.C., and New York City have more clubs than any other American city.
The Yale Club of New York City is made up of a clubhouse of 22 stories and a global membership of over 11,000 and remains the biggest traditional gentlemen’s club in the world. In the United States, the term “gentlemen’s club” is most often used to refer in a refined manner to strip clubs.
Owing to that, traditional gentlemen’s clubs are most often referred to as “men’s clubs” or “city clubs” (as opposed to country clubs) or simply “private social clubs” or just “private clubs”. It is believed that today society has initiated many stereotypes for men. The movie and the video industries have also gone ahead to leverage these stereotypes to generate more profit.
A successful gentlemen’s club comes about due to reputation and image. Indeed revenues might come because you sell drinks and cover charges to see hot women, but a gentlemen’s club won’t make any money if people aren’t coming through the doors.
Your marketing efforts will have to be aligned to make people feel like they’re getting a posh experience every time they visit the club.
Have it in mind that there is no single, failsafe approach to marketing a gentlemen’s club, so vary your tactics. Always remember that your customers may tune out after a while if you only use one marketing method. Nonetheless, here are the top practical ways to promote your gentlemen’s club.
Best Marketing Strategies for a Gentlemen’s Club
1. Target And Promote For Your Specific Audience
Your gentlemen’s club might have events featuring different performers, or targeting a different customer group, but who do you want to be in your club on a more frequent basis? Are you looking to attract the young crowd or focus on an older customer base? These are things you should know before leveraging a social media account for your gentleman’s club.
Host Themed Events That Catch Attention
One of the most efficient ways to bring somebody back to your gentlemen’s club is to provide an exciting reason why they should come again.
Just the same way restaurants leverage seasonal specials or unique dishes, you can do the same with theme nights, fashion shows, cocktail offerings, and other promotions to set your club apart from every other club in the city. Consider hosting these theme nights on days when you don’t always have as big of a crowd so you can attract people who otherwise wouldn’t spend time and money at your space.
Pay Per Click For Gentlemen’s Clubs
Pay per click for gentlemen’s clubs can be a very vital part of your general online marketing strategy. Note that with PPC, you can expect your ad to be viewed and seen by your targeted audience.
As we all know, numbers don’t lie, and according to reports, PPC drives revenue and has a result-oriented impact on business. One of the advantages of PPC marketing is that its effectiveness can be tracked based on the number of clicks received.
Offer Exclusive Deals
If you intend to draw in more patrons, then offering exclusive deals is a marketing strategy to consider. You can offer deals such as; 20 percent off the purchase of two drinks or large food orders, or you could offer coupons to repeat customers.
Note that this will set you apart from other gentlemen’s clubs in your area and also help you attract new clients. You could offer special deals on holidays too to draw attention to your club.
Create a Contest
Without doubts, people enjoy competing against each other. As a gentlemen’s club owner, you can leverage SMS marketing and other marketing channels to advertise a contest at your gentlemen’s club or even through your text subscribers.
You can also choose to create a trivia contest that challenges your subscribers’ knowledge of mixed drinks or a naming contest for your new house cocktail.
To also draw in people through your doors, endeavor to let your subscribers know about contests you run in the club itself. Door prizes tend to draw big crowds of thirsty patrons, and the chance to prove their mettle will keep them in their chairs all night long.
Offer Customers Happy Hours
In this line of business, making available happy hours in the evenings could help you grow your business sales. Note that this is a win-win situation for both you and the customer. Just like it was mentioned above, you could also add themes or new activities to keep it interesting.
Participate in Cocktail Competitions and Food Fests
Contests like beer fests and cocktail competitions are massively popular in the United States. A nonprofit might hire a few dozen restaurants to make available food samples as part of a fundraiser or challenge various area clubs or bars to create an impressive cocktail that entices fans.
Indeed, this is a wonderful way to support local community organizations while also enhancing your gentlemen’s club promotion strategy. You can start visiting these events as a vendor.
8. Use a Website to Promote your Gentlemen’s Club
In this modern age, having a website is necessary for your gentlemen’s club. A well-arranged website can provide valuable insight into your club’s services. You can also leverage your website to offer updates and deals as well as promote the USP of your club.
This is without a doubt very helpful if you have just launched or started your gentlemen’s club. Website when made to be interactive and attractive can help you to draw more customers for your business.
Create a VIP Room
It is also necessary to create a VIP section for people to invest in themselves. You have to understand that being at a gentlemen’s club can sometimes be tough owing to long queues. With a VIP table, ways to bypass the line, and other perks, you may just find that some people are very eager to pay a little more to get a better overall experience.
Sell Lots Of Complementary Products
This is another practical marketing strategy to consider extensively because it helps to extend your brand throughout your community. Note that you can sell varieties of complementary products from your nightclub and make more income.
Consider creating designs for t-shirts, hats, sweatshirts, and even shot glasses. If it can be safely sold from behind the bar, someone will buy it if it looks cool.
Also, note that you can open a Pinterest business account and post images of your famous drinks or photos of favorite models or DJs. In addition, you can make available links that will direct the customer to your website. You could even provide ads in your Pinterest account too.
Brand Your Social Media Pages
To properly leverage this strategy, there are specific features you require to make your page exciting. Ensure that your profile picture is your brand name or logo, and then your cover photo can be a great shot of something unique about your club. Also, remember to keep your about section short and to the point, but not lacking any critical information.
Let visitors know who you are, what kind of entertainment and atmosphere they can expect. Ensure to have content that promotes upcoming entertainers at your gentleman’s club, follow-up content about how great the night before was, and encouraging messages that promote repeat visitors.
In this line of business, this is one strategy you have to take very seriously. Note that you can establish relationships with other businesses in the area so you can cross-promote each other and drive traffic through everyone’s doors.
For instance, you can partner your gentlemen’s club with a limousine company to offer exclusive transportation to and from your club. Also, note that you can partner with a local catering company to provide exclusive snacks. The ideas are only limited by your imagination.
Maintain An Opt-In Email Mailing List
Agreeably, while advertisements and word of mouth will help, note that keeping an opt-in email list is very useful. From event promotions to newsletters, you can promote almost any event your gentlemen’s club has, and also keep your clients posted on all important dates and specials. An email list is, without a doubt, one of the most vital tools you can use to promote your business.
Offer A Relaxing And Cozy Environment
A relaxing and cozy environment in your gentlemen’s club will help you drive sales. A good number of customers tend to visit gentlemen’s clubs with friends, so it helps to ensure an easy flow of conversation with proper sitting arrangements.
Remember to make the place colorful with bright décor, beautiful paintings, or furniture. Also, make sure that there is enough space for the dance floor and performing models as well as a variety of drinks to accommodate all customers.
Develop Your Business Directory Profiles
Just the same way you intend to get your name out on various social media pages, your gentlemen’s club will also need to be found across the web. Note that one surefire way to boost your gentlemen’s club promotion is with business directory profiles.
Have it in mind that these are profiles on sites like MyArea Network that put together top nightclubs and locations in the area. These pages put your brand in front of new audiences. You can market to new people instead of relying on loyal customers.
That is how you grow your business. These are just a few practical strategies to promote a gentleman’s club effectively in the United States. Note that the return on investment for staying up to date with the most effective tools and promoting wisely is worth it.