Are you about starting a mobile coffee cart? If YES, here is a complete sample mobile coffee cart business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a mobile coffee cart. We also took it further by analyzing and drafting a sample small mobile coffee cart marketing plan template backed up by actionable guerrilla marketing ideas for mobile coffee carts. So let’s proceed to the business planning section.

Why Start a Mobile Coffee Cart Business?

In the United States of America and of course in most countries of the world, it is easier to find young men and women leveraging on mobile cart to sell snacks, ice creams and coffee. It is a business that requires a very minimal start – up capital except you want to own a company that recruit people to sell your products via mobile carts.

No doubt, your financial capacity and your business exposure will go a long way to determine how you intend starting your mobile coffee cart business. One thing is certain; there is a huge market for coffee in the United States. All you need to do is to know how to position your business and you will sure attract customers without having to over stretch yourself to reach out to them.

If you are sure this type of business is what you truly want to do after you must have conducted your market research, then the next step to follow is to write a good business plan. Below is a standard sample mobile coffee cart company business plan template that will help you successfully write yours without much stress;

A Sample Mobile Coffee Cart Business Plan Template

  • Business Overview

The Food Trucks Industry that mobile coffee cart business a part of is composed of businesses that largely engaged in preparing and serving meals, snacks and drinks from a mobile truck. Food and drink are normally prepared, stored and cooked on the truck. The truck may or may not use the same location each day and does not sell alcoholic beverages.

There are different types of coffee drinks that you can find in a mobile coffee cart, some of them are cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.

In recent time, the mobile coffee carts business has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever-changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major mobile coffee carts chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

The Food Trucks Industry that mobile coffee carts business is a subset of is a thriving industry in almost all the countries of the world. In the United States alone, the industry generates a whooping sum of well over $870 million annually from more than 3,624 licensed and registered food truck companies (mobile coffee carts inclusive) scattered all around the United States of America.

The industry is responsible for the direct employment of well over 13,501 people. Experts projects The Food Trucks Industry to grow at a 7.9 percent annual rate between 2011 and 2016. Starbucks and Dunkin’ Brands are the market leaders when it comes to retailing coffee; they have the lion share of the available market in the industry (coffee and snacks industry).

A recent research conducted by IBIS World shows that the barriers to entry into the Food Trucks industry are low when compared with other industries in the food-service sector. The report stated that when compared with brick-and-mortar food service establishments, initial capital investments for this industry are relatively low.

Capital is required to purchase or lease kitchen equipment and trucks, with fully equipped trucks costing more than $100,000. The research further revealed that, in saturated markets such as New York, obtaining a mobile food vending unit permit, which is required to begin operations, is difficult because cities place limits on the number of permits they distribute annually. Moreover, while a two-year truck permit only costs $200 on the black market, vending unit permits are sold for about $15,000

One good thing about this type of business is that a mobile coffee cart can be found in any part of town as long as there are people living or working there. Generally, mobile coffee carts are around parks, stadiums and sport centers, airports, sea ports, shopping malls, railway stations, bus station, campuses, and in any public facilities.

Over and above, the turnover for an average mobile coffee cart can be as high as 50 percent and above that is why entrepreneurs who intend making good money from a business with less struggle launch a mobile coffee cart business; they either start their own mobile coffee cart business as a one – man show or buy an existing and successful coffee franchise and then recruit more than a handful of coffee vendors to work with.

Mobile Coffee Cart Business Plan – Executive Summary

Bode Fernando Coffee®, LLC is a standard and registered mobile coffee cart business that will be located in one of the busiest roads in the heart of Atlanta – Georgia. We have been able to secure the necessary street vending / mobile truck permit that will enable us operate all around Georgia. We have plans to sell our franchise and operate all across the United States of America and Canada.

Bode Fernando Coffee®, LLC will be involved in the preparation and sale of a wide varieties of coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) and also snacks to our customers via our mobile carts that can be found in major locations all across Georgia.

We are aware that there are several large and small scale coffee shops and mobile coffee carts, coffee kiosks all around Atlanta – Georgia, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to offer much more than our competitors will be offering. We have, home delivery option, self – service options for our customers, and our mobile coffee carts are well secured with the various payments of options.

Much more than retailing well – prepared coffee via our mobile coffee carts, our customer care is going to be second to none in the whole of Atlanta – Georgia. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase coffee and snacks from us and also to become our loyal customers and ambassadors.

At Bode Fernando Coffee®, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Bode Fernando Coffee®, LLC is a family business that is owned and managed by Bode Fernando and his immediate family members. The business will be managed by his son Carso Fernando a graduate of Business Administration who has extensive experience working with one of the leading food truck company in the United States of America. He will bring his experience and expertise to help build and grow Bode Fernando Coffee®, LLC to compete favorably with other leading mobile coffee cart companies and coffee shops in the United States of America.

  • Our product Offering

At Bode Fernando Coffee®, LLC we retail a variety of flavors of coffee, we are an establishment that primarily prepare, serve / sell coffee via our customized mobile truck and in our permanent location.

Our intention of starting Bode Fernando Coffee®, LLC is to make profits from the Food Trucks industry cum mobile coffee carts line of business and we will do all that is permitted by the law of the United States to achieve our aim and ambition.

Our product and service offerings are listed below;

  • Prepare and serve coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) via our mobile carts
  • Retail other non – alcoholic beverages
  • Retail snacks

Our Vision Statement

Our vision is to become the leading mobile coffee cart – brand in the whole of Atlanta – Georgia and to sell our franchise in other cities in the United States of America and Canada.

Our Mission Statement

Our mission is to establish a standard and world – class mobile coffee cart business that will make available a wide variety of coffee and snacks at affordable prices to the residence of Atlanta – Georgia and other cities in the United States of America and Canada where we intend positioning our mobile coffee carts.

  • Our Business Structure

Bode Fernando Coffee®, LLC do not intend to start a mobile coffee cart business like the usual one – man show business around the street corner; our intention of starting a mobile coffee cart business is to build a standard and world – class mobile coffee carts in Atlanta – Georgia with active presence in other key cities through the United States of America and Canada.

Although our coffee retailing business might not be as big as Starbucks and Dunkin’ Brands, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Kitchen Manager
  • Food Technologist
  • Admin and HR Manager
  • Mobile Coffee Carts Operators
  • Accountant
  • Customer Care Executive / Front Desk Officer

Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Kitchen Manager

  • Responsible for overseeing the smooth running of the coffee kitchen
  • Part of the team that determines the quantity of different flavors of coffees that are to be produced
  • Maps out strategy that will lead to efficiency amongst workers in the kitchen
  • Responsible for training, evaluation and assessment of kitchen workers
  • Ensures that the steady flow of both raw materials to the kitchen and easy flow of well prepared and ready to serve coffee through mobile cart distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.

Food Technologist

  • Responsible for creating and the production of all the flavors of coffee produced by the company
  • Ensures that the organization follows due process as it applies to the nature of business we are into
  • Serve as the quality control cum assurance officer of the organization

Mobile Coffee Cart Operators

  • Responsible for preparing and serving coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) via our mobile carts
  • Retails other non – alcoholic beverages
  • Retail snacks
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Helps to increase sales and growth for the company

Accountant

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • create reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executive / Front Desk Officer

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the company
  • Distributes mails in the organization
  • Handles any other duties as assigned by the line manager.

N.B: Please note that the above business structure was put in place to support our vision for setting up our standard and world – class mobile coffee cart business with mobile carts in different locations all across the United States and Canada and also selling our franchise.

Mobile Coffee Cart Business Plan – SWOT Analysis

Our intention of starting our mobile coffee cart business in Atlanta – Georgia is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then expand the business all over key Cities in the United States and Canada via franchising.

We are fully aware that there are several large and small scale coffee shops and mobile coffee carts, coffee kiosks all around Atlanta – Georgia, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Bode Fernando Coffee®, LLC employed the services of an expert HR and Business Analyst with bias in food truck line of business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

Here is a preview of what we got from the critically conducted SWOT Analysis for Bode Fernando Coffee®, LLC;

  • Strength:

Our location, the business model we will be operating on (chains of well – branded mobile coffee carts in strategic locations and franchising), varieties of payment options, a wide range of coffee and snacks and our excellent customer service culture will definitely count as a strong strength for Bode Fernando Coffee®, LLC. So also, our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

  • Weakness:

A major weakness that may count against us is the fact that we are a new mobile coffee cart – business and we don’t have the financial capacity to compete with multi – million dollars chains of coffee shops like Starbucks and Dunkin’ Brands et al.

  • Opportunities:

The fact that we are going to be operating our mobile coffee cart business in one of the busiest streets in the heart of Atlanta – Georgia, provides us with unlimited opportunities to sell our coffee and snacks to a large number of people. We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize of coffee; we are well positioned to take on the opportunities that will come our way.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new mobile coffee cart business, coffee shop or coffee kiosk in same location where we intend marketing our coffee. We are not ruling out the fact that unfavorable government policy can also pose a threat to our business.

Mobile Coffee Cart Business Plan – MARKET ANALYSIS

  • Market Trends

Generally, when it comes to retailing coffee, everyone will quite agree that the market trend changes from time to time. Mobile coffee carts, and coffee shops are seriously researching and creating flavors and varieties that will keep them afloat in business.

Any mobile coffee cart business or coffee shops that wants to remain relevant in the scheme of things in the industry must be willing to explore the coffee and beverage world; he or she must be able to come up with a product that taste unique from what is available in the market.

Another trend is that the mobile coffee carts business has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever-changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major mobile coffee carts chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

Lastly, technology is a major tool in marketing mobile coffee carts. As a matter of fact, there are mobile apps that customers can use to track their favorite mobile coffee cart. Other strategy that players in this industry adopt is to ensure that their mobile coffee carts are well branded.

The truth is that people naturally get attracted to colorful designs. Players in this industry also network with event managers, they are in a better position to help them increase sales especially when they are involved in outdoor events.

  • Our Target Market

If you are conversant with mobile coffee cart business in the United States of America, you will quite agree that coffee consumption has shown steady growth over the years and from all indication, the growth is not going to plummet. Coffee addicts would always go out of their way if possible to stop by a coffee shop to drink a cup of coffee.

Usually, sales for coffee triples during winter season and in most cases small coffee bars struggle to meet the demand for coffees during this period. Over and above, those who run mobile coffee carts don’t struggle to attract clients especially if they are well positioned.

Although there are limitations to how far we can go when it comes to marketing coffee and snacks but that does not stop us in improvising on ways position our mobile coffee carts in location with high flow of human traffic. We are in business to prepare and serve a wide variety of coffee and snacks via our mobile coffee cart to the following groups of people;

  • Event Planners
  • Corporate Organizations
  • Households
  • Schools
  • Corporate Executives
  • Business People
  • Sports Men and Women
  • Students
  • Tourists

Our Competitive Advantage

A close study of the mobile coffee carts line of business reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other mobile coffee carts, coffee shops, coffee kiosks or coffee bars in Des Moines – Iowa.

Bode Fernando Coffee®, LLC is launching a standard and world – class mobile coffee cart business that will indeed become the preferred choice of residence of Atlanta – Georgia and every location where our mobile coffee carts can be found.

Our location, the business model we will be operating on (chains of well – branded mobile coffee carts in strategic locations and franchising), varieties of payment options, a wide range of coffee and snacks and our excellent customer service culture will definitely count as a strong competitive advantage for Bode Fernando Coffee®, LLC. So also, our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups mobile coffee cart business) in the mobile coffee carts line of business, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

Mobile Coffee Cart Business Plan – SALES AND MARKETING STRATEGY

  • Sources of Income

Bode Fernando Coffee®, LLC is in business to retail a wide variety of coffee and snacks to the residence of Atlanta – Georgia via mobile cart. We are in the mobile coffee cart line of business to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of the following products at affordable prices;

  • Prepare and serve coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) via our mobile carts
  • Retail other non – alcoholic beverages
  • Retail snacks

Sales Forecast

The truth is that, when it comes to mobile coffee cart business, if your mobile coffee cart is always strategically positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Atlanta – Georgia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the mobile coffee cart line of business and we have our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Atlanta – Georgia.

Below are the sales projections for Bode Fernando Coffee®, LLC, it is based on the location of our business and other factors as it relates to similar start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $550,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location to launch Bode Fernando Coffee®, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Atlanta – Georgia. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the mobile coffee cart line of business to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Atlanta – Georgia.

In other to continue to be in business and grow, we must continue to sell the coffees and snacks which is why we will go all out to empower or sales and marketing team (mobile coffee cart operators) to deliver. In summary, Bode Fernando Coffee®, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our mobile coffee car business in a grand style with a party for all.
  • Introduce our mobile coffee cart business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Atlanta – Georgia
  • Ensure that we have a wide variety of coffee and snacks et al at all times in our mobile carts.
  • Make use of attractive hand bills to create awareness and also to give direction to our mobile coffee carts will pass through and be positioned per time.
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our mobile coffee cart business.

Mobile Coffee Cart Business Plan – Publicity and Advertising Strategy

In as much as our mobile coffee carts is well branded and well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote our business.

Bode Fernando Coffee®, LLC has a long term plan of selling franchise and positioning our mobile coffee trucks in various locations all around Georgia and key cities in the United States of America and Canada which is why we will deliberately build our brand to be well accepted in Atlanta before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Bode Fernando Coffee®, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Atlanta – Georgia
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Bode Fernando Coffee®, LLC and the products we sell
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our mobile coffee carts, official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

Our Pricing Strategy

When it comes to fixing prices for the ranges of coffees and snacks we sell, we are going to ensure that we set price in line with what is available in the coffee and snacks shops industry. The bottom line is that our customers will derive real satisfaction when the consume our coffee and snacks

We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees from time to time.

  • Payment Options

The payment policy adopted by Bode Fernando Coffee®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Bode Fernando Coffee®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via POS machines
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our coffee and snacks without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

  • Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a mobile coffee cart business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Bode Fernando Coffee®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring Business Consultant – $2,500.
  • The cost for the payment of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • The cost for the purchase of mobile carts (10 units) – $50,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (Coffee beans (12 regular brands and five decaffeinated brands) – $6,000 Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900, retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840, the cost for office supplies (one month) – $287, the cost for Espresso machine – $6,000) – $16,027
  • The cost for the purchase of coffee maker – $900, the cost for Coffee grinder – $200
  • Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
  • Storage hardware (bins, utensil rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and equipment (computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $5,000
  • Miscellaneous – $5,000

We would need an estimate of $200,000 to successfully set up our mobile coffee carts business in the United States of America. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Bode Fernando Coffee®, LLC

Bode Fernando Coffee®, LLC is a family business that is solely owned and financed by Bode Fernando and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Mobile Coffee Cart Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Bode Fernando Coffee®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our coffees and snacks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Bode Fernando Coffee®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility (building well structured kitchen): In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of varieties of coffee flavors that will be available in our mobile coffee carts: Completed
  • Establishing business relationship with vendors – suppliers of coffee beans, flours and soft drinks et al: In Progress
  • Purchase of mobile coffee carts (branding the carts inclusive) : In Progress