Do you want to start a strawberry farm and need to write a plan? If YES, here is a sample strawberry farming business plan template & FREE feasibility report.

If you are considering starting a strawberry farming business, the good news is that you can’t get it wrong because various species of strawberries are consumed fresh by almost everybody and all over the globe. In addition to being consumed fresh, strawberries can also be frozen or processed into jam or preserves, as well as dried and used in prepared foods, such as cereal bars.

Strawberries and strawberry flavorings are a popular addition to dairy products, such as strawberry milk, strawberry ice cream, strawberry milkshakes/smoothies and strawberry yogurts amongst others.

It is important to state that strawberry farming comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start on a small or on a large scale depending on their financial status.

A Sample Strawberry Farming Business Plan Template 

Industry Overview

Strawberries are bright red, juicy, and sweet. They are an excellent source of vitamin C and manganese and also contain decent amounts of folate (vitamin B9) and potassium. So also, strawberries are very rich in antioxidants and plant compounds, which may have benefits for heart health and blood sugar control.

Strawberry farmers are under the Fruit and Nut Farming industry and Farmers in this industry grow nuts and fruits such as grapes, almonds, apples, pecans and walnuts, strawberries, peanuts, cherries, blueberries and cranberries and other.

Operators in this industry sell their crops to downstream processors and fresh produce wholesalers and retailers. In 2017, world production of strawberries was 9.22 million tons, led by China with 40 percent of the total, and the United States with 16 percent.

If you are a close observer of the Fruit and Nut Farming industry, you will agree that the industry is anticipated to increase due to increasing consumer health consciousness, which has led to increasing demand for fresh produce. While per capita fruit and vegetable consumption has remained stable over in recent time, the price of fruits especially organic fruits have increased as consumers demand premium, fresh fruits.

So also, the number of both small and large farms have been increasing. Small, local farms are benefiting from the organic, local movement, while large, fruits and nuts farms are improving labor efficiency. Going forward, players in the strawberry farming industry will continue to increase revenue generation for their business.

Growers in the Fruit and Nut Farming industry are forecast to benefit from a continued rise in demand from export markets over the next five years. However, industry growers are also anticipated to face pressure from growers in other countries with a lower cost base, particularly for labor, over the period.

Ongoing public and private initiatives to promote fruit consumption are projected to contribute to industry revenue growth over the next five years. An anticipated increase in crop yield will likely boost production output over the period, further supporting industry revenue growth. Overall, industry revenue is forecast to increase at an annualized rate.

The Fruit and Nut Farming industry indeed a large industry in countries such as China, the United States of America, Mexico, Egypt, Turkey, Spain and Philippines.

Statistics has it that in the United States of America alone, there are about 120,899 registered and licensed citrus fruit, nut and other fruit growers responsible for employing about 178,886 people and the industry rakes in a whooping sum of $30 billion annually. The industry was projected to enjoy -1.2 percent annual growth between 2014 and 2019.

In the United States in 2017, the collective commercial production of strawberries, blueberries, raspberries, and blackberries was a $6 billion industry dominated by the California growing and marketing company Driscoll’s. In 2017, strawberries alone were a $3.5 billion market of which 82 percent was for fresh fruit.

A recent report published by IBISWorld estimates that the industry revenue will decline at an average annual rate of 1.6 percent to $18.7 billion over the five years to 2010. Fruit and nut farmers have suffered over the past five years as a result of consumers’ lower incomes caused by the recession.

Cash-strapped consumers put high-value nuts and fresh fruit purchases on hold, opting for canned and frozen fruit varieties. Despite its volatile revenue, the industry’s size and employment rate have remained relatively stable. Since fruit and nut picking is a labor-intensive process, wages have increased over the period.

The report further shows that over the past five years, the domestic industry has also experienced a growing level of competition from imports, making high-quality fruit and nuts even more important for farmers’ incomes. Moreover, fruit and nut farmers have become increasingly involved in international trade, with exports and imports growing substantially over the period.

Imports have risen because US consumers are accustomed to year-round access to fresh fruit, but production is a seasonal undertaking. To meet the counter-seasonal demand, supermarkets and other retailers have ramped up imports. Exports are also rising, as the phasing out of NAFTA restrictions and the weak US dollar have opened the international door for non US-grown fruit and nuts.

Lastly, with strawberry farming it will pay you not to only cultivate fruits and sell them for consumption in farm markets to retailers and consumers. You can as well start a fruit processing plant; producing and packaging processed jam or preserves. The bottom line is that if you have enough farming land (space) and you are interested in maximizing strawberry farming, you are sure going to make huge profits from the business.

Executive Summary

George Walter® Strawberry Farms, LLC is a registered and licensed commercial fruit and nut farm with a strawberry plantation that will be based in the outskirt of San Jose, California – United States of America. We have done our detailed market research and feasibility studies and we were able to secure 25 hectares of land to start our strawberry farm.

We will always leverage both open field and greenhouse farming to cultivate a wide specie of strawberries hence we will construct a structure with walls and roof made essentially of transparent material, such as glass, in which plants requiring regulated climatic conditions are grown.

At George Walter® Strawberry Farms, LLC we will be involved in the cultivation of different species of strawberries alongside related crops such as nuts and fruits .

In the nearest future, hopefully within the first five years of officially running George Walter® Strawberry Farms, LLC, we will start our strawberry processing and packaging plant and also start exporting our strawberries and processed jam and preserves.

Which is why aside from the fact that we’ve secured the required farming land and most of the farming equipment and machines, we have also hired some key employees who are currently undergoing training so as to fit into the 21st century strawberry farming business workforce that we want to build.

We are in the strawberry farming business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, raw materials production for industries, to export agriculture produce from the United States to other countries and over and above to make profit.

George Walter® Strawberry Farms, LLC is well positioned to become one of the leading strawberry farms in the United States of America, which is why we have been able to source for the best hands and machines to run the business with. We have put processes and strategies in place that will help us employ best practices when it comes to strawberry farming.

George Walter® Strawberry Farms, LLC is a private registered commercial fruits and nuts farm that is owned by George Walter and his immediate family members. The company will be managed by George Walter and his immediate family members at least for a period of time. George Walter has a Degree in Agriculture Science from the University of California and over 17 years’ hands on experience in the fruits and nuts farming industry.

Our Product Offering

George Walter® Strawberry Farms, LLC is a fruits and nuts farm that will be involved in cultivating various species of strawberries and related nuts and fruits such as grapes, almonds, apples, pecans and walnuts, peanuts, cherries, blueberries and cranberries and others via the greenhouse farming model and land farming for both the United States’ market and the global market.

We are in business to produce strawberries in commercial quantities. We will also ensure that we operate a standard strawberry processing and packaging plant as part of our complimentary business. These are the areas we will concentrate on in our strawberry farms. If need arises, we will definitely add more agriculture produce to our list;

  • Cultivation of different species of strawberries
  • Cultivation of related nuts and fruits such as grapes, almonds, apples, pecans and walnuts, peanuts, cherries, blueberries and cranberries and others
  • Processing and packaging processed jam and preserves, as well as dried strawberries.

Our Mission and Vision Statement

  • Our Vision is to cultivate and promote great-tasting, healthy, organic and non – organic strawberries and related fruits and nuts.
  • Our mission statement is to go into full – time cultivation of different species of strawberries that will not only be consumed in the United States of America, but also exported to other parts of the world.
  • We want our processed jam and preserves, as well as dried strawberries to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

George Walter® Strawberry Farms, LLC is a commercial strawberry farm that intends starting small in the outskirt of San Jose – California, but hopes to grow big in order to compete favorably with leading farms in the in the United States. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

At George Walter® Strawberry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more as agreed by the management of the farm. In view of the above, George Walter® Strawberry Farms, LLC have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Operating Officer
  • General Farm Manager
  • Administrator/Accountant
  • Fruits and Nuts Cultivation Manager / Supervisor
  • Processing and Packaging Plant Manager / Supervisor
  • Sales and Marketing Executive
  • Field Workers
  • Front Desk Officer

Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

General Farm Manager

  • Responsible for the planning, management and coordinating all farm activities
  • Supervise other section managers
  • Ensure compliance during project executions
  • Providing advice on the management of farming activities across all sections
  • Responsible for carrying out risk assessment
  • Using IT systems and software to keep track of people and progress of the growth of crops
  • Responsible for overseeing the accounting, costing and sale of farm produce after harvest
  • Represent the organization’s interest at various stakeholders’ meetings
  • Ensures that farming goals desired result are achieved, the most efficient resources are utilized and different interests involved are satisfied.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Oversee the smooth running of the daily farming activities across the various farming sections.

Administrator/Accountant

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for financial forecasting and risks analysis.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Fruits and Nuts Cultivation Manager/Supervisor

  • Responsible for the cultivation of different species of strawberries and related nuts and fruits such as grapes, almonds, apples, pecans and walnuts, peanuts, cherries, blueberries and cranberries and others.
  • Supervises other workers within the department
  • Work closely with the General Manager to achieve the organizations’ goals and objectives

Processing and Packaging Plant Manager/Supervisor

  • Responsible for managing the processing and packaging section of the business
  • Ensures that only quality strawberry jams, preserves and dried strawberries leaves the production line
  • Supervises other workers within the department
  • Work closely with the General Manager to achieve the organizations’ goals and objectives

Sales and Marketing Officer

  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with customers
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the farm

Field Workers/Contract Staff

  • Responsible for preparing farm land for the cultivation of strawberries and related nuts and fruits
  • Weeding or fertilizer and/or pest control application
  • Handles farm implements and machines as instructed by the section manager / supervisor
  • Assist in handling the harvest of strawberries and related nuts and fruits
  • Carries out task in line with the stated job description
  • Assist in transport working tools and equipment from the farm and back to the designated store room
  • Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

  • Welcomes guests and clients to the farm by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels/documents for George Walter® Strawberry Farms, LLC
  • Distribute mails in George Walter® Strawberry Farms, LLC
  • Handles any other duties as assigned by the line manager

SWOT Analysis

George Walter® Strawberry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard strawberry farm that will favorably compete with leading farms in the United States of America.

We are quite aware that there are several strawberry farms all over San Jose – California, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

George Walter® Strawberry Farms, LLC employed the services of an expert HR and Business Analyst with bias in the Fruit and Nut Farming industry to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of George Walter® Strawberry Farms, LLC;

  • Strength:

Our strength as a strawberry farm company is the fact that we have healthy relationships with loads of major players in the agriculture industry. We have some of the latest strawberry farming tools and equipment that will help us cultivate and process strawberries with less stress.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the fruits farming line of business under our payroll.

  • Weakness:

Our weakness could be that we are a new strawberry farm in the United States, it might take some time for our organization to break into the market and gain acceptance especially from international markets in the already saturated and highly competitive Fruit and Nut Farming industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

  • Opportunities:

Wineries represent a significant market for fruit farmers. Grapes and strawberries are the industry’s largest product segment, and wine producers buy the largest share of grapes. An increase in demand from this industry will boost revenue for fruit farmers, particularly from vineyard operators.

Revenue from wineries is expected to increase going forward, presenting a potential opportunity to the industry. The bottom line is that, the fact that strawberries and other related fruits and nuts are considered healthy and good for the heart will increase its demand therefore opening up opportunities for us to sell of produce.

  • Threat:

An increase in the price of fruit positively affects the industry. Price fluctuations reflect supply levels, downstream processing activity, global demand and other factors. The price of fruit is expected to decrease in the coming year, presenting a potential threat to the industry. So also, bad weather cum natural disasters and unfavorable government policies can a pose a threat to our business.

MARKET ANALYSIS

  • Market Trends

If you are conversant with rising technology and scientific development in the agriculture industry, you will quite agree that strawberry farming is at the front burner. Greenhouse fruits and nuts farming is rapidly gaining entrance in our world today.

Greenhouse farming gives room for greater control over the growing environment of various crops. Dependent upon the technicality and specification of a greenhouse design, some of the important factors which may be controlled include temperature, levels of light and shade, irrigation, fertilizer application, and atmospheric humidity et al.

So also, if you are a close observer of the trends in the Fruit and Nut Farming industry, you will agree that the industry is anticipated to increase due to increasing consumer health consciousness, which has led to increasing demand for fresh strawberries.

While per capita fruit and nut consumption has remained stable over in recent time, the price of organic cultivated fruits have increased as consumers demand premium, fresh fruits. So also, the number of both small and large farms have been increasing. Small, local farms are benefiting from the organic, local movement, while large farms are improving labor efficiency.

Another trend as highlighted by Wikipedia shows that, to increase consumer demand in the 21st century, commercial producers of strawberries cultivated them mainly for the favorable aroma similar to those of wild strawberries, in addition to having large size, heart-shape, glossy red exterior, firmness, and slow ripening for long shelf-life, favorable to ship by ground transportation from farms to stores.

In US and Canadian grocery stores, fresh strawberries are typically sold in plastic clamshells, and are among the top fresh produce items in grocery revenues.

Our Target Market

The end consumer of strawberries and also those who benefit from the business value chain of the fruits and nuts farming industry is all encompassing. Every household consumes produce from strawberry farms as smoothies, jams, dried, preserves, flavor or toppings.

In essence a strawberry farmer should be able to sell his or her farm produce to as many people as possible. We will ensure that we position our business to attract consumers of fresh strawberries not just in the United States of America alone but also other parts of the world which is why we will be exporting our strawberries.

  • Competitive Advantage

George Walter® Strawberry Farms, LLC is fully aware that there are competitions when it comes to selling strawberries all over the globe, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable farming processes that can help us sell our strawberries at competitive prices, good network and excellent relationship management.

Our competitive advantage lies in the power of our team; our workforce. We have a team of hardworking and highly proficient farmers and scientists, a team with excellent qualifications and experience in various niche areas in the Fruit and Nut Farming industry. Aside from the synergy that exists in our carefully selected team members, we have some of the efficient machines and equipment and we will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

SALES AND MARKETING STRATEGY

We are quite aware that the reason why some strawberry farms hardly make good profits is their inability to sell off their farm produce as at when due. In view of that, we decided to set up a standard strawberry processing plant to help us maximize profits.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of George Walter® Strawberry Farms, LLC.

Our goal is to grow George Walter® Strawberry Farms, LLC to become one of the leading farms in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in San Jose – California but also in other cities in the United States of America.

In summary, George Walter® Strawberry Farms, LLC will adopt the following strategies in marketing our strawberries;

  • Introduce our business by sending introductory letters alongside our brochure to companies that rely on fresh strawberries for their raw materials, restaurants and agriculture produce merchants et al.
  • Advertise our business and agriculture produce in agro – allied and food related magazines and websites
  • List our strawberry farm on yellow pages ads
  • Attend related agriculture and food expos, seminars, and business fairs et al
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Encourage the use of word of mouth marketing (referrals)

Sources of Income

George Walter® Strawberry Farms, LLC is in the business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for George Walter® Strawberry Farms, LLC;

  • Sale and supply of different species of strawberries
  • Sale and supply of related nuts and fruits such as grapes, almonds, apples, pecans and walnuts, peanuts, cherries, blueberries and cranberries and others
  • Sale and supply of processed jam and preserves, as well as dried strawberries.

Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a strawberry farm across the United States depends on the size and nature of the farm.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operation and build the business from survival to sustainability.

We have been able to examine the strawberry farming market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the projections that we were able to come up with for the first three years of running George Walter® Strawberry Farms, LLC;

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $400,000
  • Third Fiscal Year (FY3): $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters, and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers is to sell them at competitive prices hence we will do all we can to ensure that the prices of our produce are what farmers would look towards beating.

One thing is certain, the nature of strawberry farm makes it possible for farmers to place prices for their farm produces based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into a loss.

  • Payment Options

The payment policy adopted by George Walter® Strawberry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that George Walter® Strawberry Farms, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via Point of Sale Machines (POS Machines)
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for the purchase of our fresh strawberries without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready to utilize every available means to advertise and promote the business. Below are the platforms you can leverage on to boost our strawberry farm brand and to promote and advertise our business;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our business
  • Install our Billboards in strategic locations all around San Jose – California
  • Engage in roadshow from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • List our strawberry farms in local directories / yellow pages
  • Advertise our strawberry farms in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

Financial Projections and Costing

When it comes to calculating the cost of starting a strawberry farm with a standard greenhouse farm, there are some key factors that should serve as a guide. The most important expense is the construction of the greenhouse. In view of the above, here are some of the basic areas we will spend our startup capital in setting up our strawberry farm;

  • The total fee for incorporating the business in United States of America – $750.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
  • The amount needed to acquire / lease a farm land – $50,000
  • The amount required for preparing the farm land – $70,000
  • The cost for acquiring the required working tools and equipment / machines / fencing et al – $30,000
  • The amount required for purchase of the first set of strawberry and other related fruits and nuts seedlings – $10,000
  • The amount required to set up a standard packaging and processing plant within the farm facility – 100,000
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost of launching an official website – $600
  • The amount required for payment of workers for a period of 3 months – $100,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of four hundred and fifty thousand dollars ($450,000) to start a standard strawberry farm with fruit juice processing plant business in the United States of America.

Generating Funds/Startup for George Walter® Strawberry Farms, LLC

George Walter® Strawberry Farms, LLC is owned and managed by George Walter and his immediate family members. They are the sole financier of the firm, but may likely welcome other partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting George Walter® Strawberry Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our farm produce a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

George Walter® Strawberry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts : Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of farm land in the outskirt of San Jose – California (preparing the farm land inclusive): Completed
  • Conducting Feasibility Studies: Completed
  • Startup Capital generation: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Design of The Company’s Logo: Completed
  • Printing of Packaging and Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Building /construction of greenhouse and hothouse facility: In Progress
  • Purchase of the needed strawberry cultivating tools, machines and equipment and construction of strawberry processing plant: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Farm land Treatment, Health and Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: Completed