Are you about starting a table and chair rental company? If YES, here is a complete sample table and chair rental business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a table and chair rental business. We also took it further by analyzing and drafting a sample table and chair rental business marketing plan template backed up by actionable guerrilla marketing ideas for table and chair rental businesses. So let’s proceed to the business planning section.

Why Start a Table & Chair Rental Business?

Table and chair rental business is all about leasing different types of chairs and tables that are used for parties and other events both outdoors and indoors.

It is important to point out that table and chair rental business is one the businesses that can’t go out of fashion because of the role it plays in the party and events industry. Depending on the scale you want to start, the startup capital for this type of business can be considered to be moderate.

As a matter of fact, you can start your own table and chair rental business and then grow it big within a short period of time by reinvesting your profits back to the business. The service delivery for a table and chair rental business is simple and straight forward, especially if they are not involved in other complimentary services in the scope of the business.

So if you have decided to start a table and chair rental business, then you should ensure that you carry out feasibility studies and also market survey. Business plan is yet another very important business document that you should not take for granted when launching your own business.

Below is a sample table and chair rental business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Table and Chair Rental Business Plan Template

  • Industry Overview

Table and chair rental business is a subset of The Party Supply Rental industry and establishments in this industry are basically involved in renting out tables, chairs, flatware, linens, centerpieces, stages, tents, canopies, public address system, red carpet, drums, plates, glasses, cutleries and other items for public and private parties and events.

The overall revenue generated in the party supply rental industry shrank slightly in 2011 as businesses and consumers wary of the recent recession held off on event spending. But renewed assurance in the economy in successive years has encouraged businesses and consumers to host events that require products from the Party Supply Rental industry.

Continued economic recoveries will likely aid growth through 2020. So also, with higher personal and corporate income, households and businesses are projected to expand their party budgets, which will allow them to spend more on rentals beyond basic necessities to full-service products et al.

Statistics has it that the Party Rental industry in the United States of America, is worth about $5 billion, with an estimated growth rate of 3.7 percent between 2013 and 2018. There are about 12,184 registered and licensed party rental businesses in the United States and they are responsible for employing about 50,470 people.

In the United States, only Classic Party Rental Company can boast of having a lion market share in the industry. Despite that, the industry is still very much open for competitions from aspiring investors who would want to launch their own business.

According to report recently published by IBISWORLD, in the United States, the regions that have the greatest concentration of table and chair rental companies are the Southeast, the West, the Great Lakes and the Mid-Atlantic. The distribution of companies is based mainly on the number of households and median income levels by region. Besides, party rental companies tend to locate their businesses near major metropolitan areas, which generate a steady stream of demand for corporate and social events.

The Southeast region has the greatest concentration of industry establishments, estimated at 31.9 percent of the total in 2015. The Southeast is the most populated region of the United States; therefore, given the high proportion of households, there is a greater demand for rental supplies for social events and corporate events.

No doubt the party supply rental industry is indeed a profitable industry to venture into despite the fact that the entry bar is not too difficult to scale through. The truth is that if a table and chair rental business is stocked with different types of chairs, tables, other party rental items and also well positioned in an environment with the right demography, they will sure attract regular clients and their items will be well booked all through the year.

Table & Chair Rental Business Plan – Executive Summary

Jessica Brown® Tables and Chairs Rental is a licensed table and chair rental company that will be based in Charleston – West Virginia. We have been able to secure a corner piece property in a centralized and busy location in the heart of the city; a location with the right demography for the kind of business we want to run.

We are in business not just to rent out different types of tables and chairs but also other party supply items such as flatware, linens, centerpieces, stages, tents, canopies, public address system, red carpet, drums, plates, glasses, cutleries and other items for public and private parties and events. We will be involved in delivery and pick up, item maintenance repair, damage waiver and security deposit, and also we will target events such as weddings, birthdays, corporate events, banquets etc.

Jessica Brown® Tables and Chairs Rental is a client-focused and result driven outfit that provides standard and reliable chairs and tables at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will offer standard and professional services to all to our clients.

Jessica Brown® Tables and Chairs Rental, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our plan is to position Jessica Brown® Tables and Chairs Rental, LLC to become the leading brand in the party supply rental industry in the whole of West Virginia, and also to be amongst the top 3 tables and chairs supply rental outfits in the United States of America within the first 5 years of operation.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are confident that Charleston – West Virginia is the right place to launch our business.

Jessica Brown® Tables and Chairs Rental is owned by Mrs. Jessica Brown and her immediate family members. The organization will be managed by Mrs. Jessica Brown who has over 10 years of hands on experience working at various capacities within the party rental and event planning industry in the United States.  Mrs. Jessica Brown is a graduate of Business Management from the University of West Virginia.

  • Our Product and Services Offerings

Jessica Brown® Tables and Chairs Rental, LLC is going to offer varieties of services within the scope of the table and chairs rental business. Our intention of starting our table and chair rental company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition.

Our business offerings are listed below;

  • Tables and chairs rentals
  • Other party supply rental (tables, chairs, flatware, linens, centerpieces, stages, tents, canopies, public address system, red carpet, drums, plates, glasses, cutleries and other items for public and private parties and events)
  • Items delivery and pick up, item maintenance repair, damage waiver and security deposit.

Our Vision Statement

Our vision is to build a table and chair rental business that will become the number one choice in the whole of Charleston – West Virginia. We want to be the ‘go to’ party rental company.

  • Our Mission Statement

Our mission as a table and chair rental company is to build a business with the capacity to rent out different types of tables and chairs for both large and small events; we are set to meet the needs of all our clients no matter our large the events they intend hosting.

  • Our Business Structure

Jessica Brown® Tables and Chairs Rental intends to start small in Charleston – West Virginia, but looks to grow big in order to compete favorably with leading table and chair rental companies both in the United States. We are aware of the importance of building a solid business structure that can support the kind of world class rental business we want to own. This is why we are committed to only hiring the best hands within our area of operations.

At Jessica Brown® Tables and Chairs Rental, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions in our organization;

  • Chief Executive Officer (Owner)
  • Rental Manager
  • Customer Services Executive
  • Truck Driver

Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Achieves maximum profitability by controlling costs and quality of equipment and service.
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Rental Manager

  • Manages the rental of tents and other party rental equipment (tables, chairs, flatware, linens, centerpieces, stages, tents, canopies, public address system, red carpet, drums, plates, glasses, cutleries and other items for public and private parties and events)
  • Responsible for party supply rental control policies and completion of necessary forms.
  • Follows proper purchasing and requisitioning procedures.
  • Co-ordinates the general assembling and dismantling of tables, chairs, stage and ensure that they are safely transported to and fro event venues.
  • Documents all customer contact and information
  • Helps to increase sales and growth for the company
  • Responsible for financial forecasting and risks analysis.
  • Accountable for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Truck Drivers and Assistants:

  • Responsible for transporting tables and chairs and workers to and fro event venues
  • Helps in offloading and loading chairs and tables
  • Helps in assembling and dismantling tables and chairs
  • Helps in washing and cleaning chairs and tables
  • Runs errand for the organization
  • Handles any other duty as assigned by the party supply rental manager.

Table & Chair Rental Business Plan – SWOT Analysis

Due to our drive for excellence, we were able to engage some of the finest business consultants in Charleston – West Virginia to look through our business concept and together we were able to examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard table and chair rental business.

Here is a preview of what we got from the critically conducted SWOT Analysis Jessica Brown® Tables and Chairs Rental, LLC;

  • Strength:

Notwithstanding the fact that we have a wide range of chairs and tables suitable for any type of events and the business is well positioned and equipped to meet the 21st century demand, we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to deliver on time. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

  • Weakness:

As a new table and chair rental company, it might take some time for our organization to break into the market and gain acceptance in the already saturated party supply rental industry cum tables and chairs rental business especially from corporate clients; that is perhaps our major weakness.

  • Opportunities:

Without a doubt, the opportunities in the party supply rental industry is massive considering the number of events that take place on a daily basis in the United States. As a standard table and chair rental company, we are ready to take advantage of any opportunity that comes our way.

  • Threat:

Basically, the number one threat to our business is the arrival of a competitor within our location of operation and global economic downturn which usually prevents people from organizing events that will require that they rent tables and chairs.

Table & Chair Rental Business Plan – MARKET ANALYSIS

  • Market Trends

It is a known trend that increase in personal disposable income allows households to host and spend more money on elaborate social events (e.g. birthday parties and weddings et al) that require tables and chairs rentals. Conversely, when consumers have limited budgets, they typically downsize their events and reduce their expenditure on industry goods. Per capita disposable income is expected to rise over 2017, representing a potential opportunity for the industry.

Over the five years to 2017, rising disposable income and corporate profit have spurred demand for events that require supplies rented by this industry. As a result, industry revenue is expected to rise at an annualized rate of 3.7 percent over the five-year period, to total $5.3 billion.

Despite growth in the economy, the industry struggled prior to the beginning of the period, as operators offered low prices to bring in consumers following a period of economic uncertainty. As the economy has gained momentum over the five years to 2017, industry operators have been able to somewhat expand their leasing prices.

Lastly, aside from excellent customer services, table and chair rental companies ensure that they have some of the best and comfortable tables and chairs and other party rental items they can get even if it means importing them or customizing them. This will enable them to continue to welcome repeated customers on a regular basis.

  • Our Target Market

The fact that Jessica Brown® Tables and Chairs Rental will initially serve small to medium sized events does not in any way stop us from growing to be able to compete with the leading table and chair rental companies in the United States.

As an all – round table and chair rental company, Jessica Brown® Tables and Chairs Rental will make available a wide range of tables and chairs hence we are well trained and equipped to service a wide range of clientele base. Below is a list of the people and organizations that we have specifically design our products and services for;

  • Potential Couples
  • Wedding planners
  • Event planners
  • Churches
  • Party planners

Our Competitive Advantage

We know that to be highly competitive in the tables and chairs rental business means that your tables and chairs must be of high standard and your business must be well – positioned and equipped, you should be able to deliver consistent quality service, and your clients should be able to give a nod to your services.

Jessica Brown® Tables and Chairs Rental has been able to stock highly comfortable chairs and tables, within the first year, we will offer free delivery and pick up of rented items and we have the capacity to meet up with the demand for tables and chairs no matter how urgent or how large the demand might be.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

Table & Chair Rental Business Plan – SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiff competition amongst table and chair rental companies in the United States of America; hence we have been able to hire some of the best business developers to handle our sales and marketing concerns.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of the organization. We want to build a standard table and chair rental business that will leverage on word of mouth advertisement from satisfied clients.

Our goal is to grow our table and chair rental company to become one of the top 3 table and chair rental companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the industry.

Jessica Brown® Tables and Chairs Rental, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to event planners, wedding planners, party planners, religious organizations, schools, households and key stake holders in Charleston and other cities in West Virginia
  • Advertise our business in relevant event related magazines, newspapers, TV and radio stations.
  • List our business on yellow pages’ ads (local directories)
  • Create different packages for different category of clients in order to work with their budgets and still deliver services to them
  • Leverage on the internet to promote our business
  • Encourage word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industry with the aim of marketing our business
  • Make use of attractive hand bills to create awareness and also to give direction to our facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places in and around Charleston – West Virginia
  • Create a loyalty plan that will enable us reward our consistent clients especially those that refer clients to us.

Sources of Income

Jessica Brown® Tables and Chairs Rental, LLC is established with the aim of maximizing profits in the party supply rental industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Jessica Brown® Tables and Chairs Rental, LLC will generate income by offering the following services for individual clients and for corporate organizations;

  • Tables and chairs rentals
  • Other party supply rental (tables, chairs, flatware, linens, centerpieces, stages, tents, canopies, public address system, red carpet, drums, plates, glasses, cutleries and other items for public and private parties and events)
  • Items delivery and pick up, item maintenance repair, damage waiver and security deposit.

Sales Forecast

One thing is certain, there would always be parties, indoor and outdoor events in the United States of America and as such the services of table and chair rental companies will always be needed.

We are well positioned to take on the available market in Charleston – West Virginia and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the tables and chairs rental market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Jessica Brown® Tables and Chairs Rental, LLC, it is based on the location of our business and the wide range of party supply items that we will be offering;

  • First Fiscal Year: $150,000
  • Second Fiscal Year: $200,000
  • Third Fiscal Year: $250,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

At Jessica Brown® Tables and Chairs Rental, LLC we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to startups, nonprofits, cooperatives, and small social enterprises.

We are aware that there are some clients especially event planning outfits that would need regular rentals of tables and chairs, we will offer flat rate for such services.

  • Payment Options

The payment policy adopted by Jessica Brown® Tables and Chairs Rental, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Jessica Brown® Tables and Chairs Rental, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for renting our tables and chairs without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

Table & Chair Rental Business Plan – Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the event planning and party rental industry by storm which is why we have made provisions for effective publicity and advertisement of our rental company.

Below are the platforms we intend to leverage on to promote and advertise Jessica Brown® Tables and Chairs Rental, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
  • Install our mini billboards in strategic locations all around Charleston – West Virginia
  • Distribute our fliers and handbills in target areas
  • Ensure that all our workers wear our branded shirts and all our vehicles and trucks are well branded with our company’s logo.

Table & Chair Rental Business Plan – Financial Projections and Costing

When it comes to starting a table and chair rental business, the major areas that you look towards spending the bulk of your cash is of course renting or leasing a standard store facility. Aside from that, you are not expected to spend much except for paying your employees and providing your rental stock.

However, this is what it would cost us to set up Jessica Brown® Tables and Chairs Rental, LLC in the United of America;

  • The total fee for incorporating the Business in the United States of America- $750.
  • The budget for basic insurance policy covers, permits and business license – $2,500
  • The amount needed to acquire a suitable facility that will accommodate our chairs and tables and other items meant for rentals and small office facility (Re – Construction of the facility inclusive) – $80,000.
  • The cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
  • The cost of launching an official Website – $600
  • The cost for the purchase of standard chairs and tables and other party supply items – $50,000
  • The cost for the purchase of a truck – $10,000
  • Budget for paying at least 4 employees for 2 months plus utility bills – $30,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous: $5,000

Going by the report from the market research and feasibility studies conducted, we will need about four hundred and fifty thousand (200,000) U.S. dollars to successfully set up a medium scale but standard table and chair rental business firm in the United States of America.

Generating Funds/Startup Capital for Jessica Brown® Tables and Chairs Rental, LLC

Jessica Brown® Tables and Chairs Rental will be owned by Mrs. Jessica Brown and her immediate family members. They are the only financiers of the business, but they may likely welcome partners later which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

TABLE AND CHAIR RENTAL BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Jessica Brown® Tables and Chairs Rental, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to rent out our tables and chairs and other party supply items / equipment a little bit lower than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Jessica Brown® Tables and Chairs Rental, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Securing a standard facility and reconstruction inclusive: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating part of the startup capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Purchase of various sizes of standard chairs and tables and other party rentals items: Completed
  • Purchase of truck: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with event planners, vendors and key players in the industry: In Progress