Are you wondering what strategy is best to promote your dance studio? If YES, here are 10 best ways to promote your dance studio in 2022. When we talk about a dance studio, we are talking about a space where dancers and choreographers learn or rehearse various dancing steps; dance studios are deliberately built and equipped to fit into this purpose.
If you own a dance studio, it means that you must have invested some reasonable capital into the business. Attracting new students to your dance studio is one of the most important things that should be a top priority for you. This line of business requires reasonable start-up capital and operational cost hence it is expected of the investor to employ all the needed strategies that will make people patronize the business.
Part of your sales and marketing strategies should be geared towards promoting your dance studio and of course, boosting your membership enrollment rate. You are expected to pay attention to the promotion of your facility so as to attract families and schools to enroll. Having said that, here are 10 practical tips you can employ if indeed you want to promote your dance studio.
What is the Best Way to Promote your Dance Studio in 2022?
Table of Content
- Create and Promote Special Packages on a Regular Basis
- Partner with Key Stakeholders That Will Help You Attract Customers
- Develop Mailing Lists
- Host an Open Day
- Offer Top Notch Services and Always Make Your First Impression Count
- Use Dance Studio Influencers to Boost Sales
- Create Loyalty Plan
- Make Use of Effective Customer Relationship Management (CRM) Software
- Use Social Media
- Start an Affiliate Program
Create and Promote Special Packages on a Regular Basis
One of the ways you can promote your dance studio is to ensure that from time to time you come up with promos that will be too tempting for potential customers to resist and at the same time will not deep into your profitability.
For example, if your dance studio offers additional services like dance production and consulting services (for organizations and cheerleaders), package them together with your regular service offerings and encourage clients to subscribe to your regular services and get this unique service for free.
Partner with Key Stakeholders That Will Help You Attract Customers
Another strategy you need to adopt if you want to promote your dance studio is to ensure that you partner with key stakeholders in and around the location where you have your dance studio or target market. You can partner with schools, cheerleader associations, churches, and social media influencers who have the capacity to send clients across your way. Please note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.
Develop Mailing Lists
Develop mailing lists of your potential customers and stay in contact with monthly emails listing midweek special offers and promotions. Remind them that midweek is the best time to visit local dance studios; away from the weekend crowds. Mail them midweek discount vouchers too. So also, you should endeavor to print out flyers and business cards and strategically drop them in offices, libraries, public facilities, and train stations et al.
Host an Open Day
No matter how detailed your website or social media account is, people still crave a face-to-face encounter before investing their time and money. Hosting an annual or quarterly “open house” event is just a good way to promote your dance studio and give people the opportunity to try out what you have to offer.
This means that you will be ready to offer free dance lessons and demonstrations throughout the day, opportunities to meet with dance instructors, and of course leave time to mingle over drinks and nibbles. Some people may want to meet the teachers, check out the space or just get a feel for the vibe of the studio.
This is strategy will work best if you are just starting out and you are new in the city or location. Trust me, you are likely going to get more crowd than you bargain for.
Offer Top Notch Services and Always Make Your First Impression Count
Making your first impression count positively to those making use of your dance studio for the first time will no doubt help you promote and of course boost the membership enrollment rate of your dance studio. The truth is that a first-time customers will only return to patronize your services or purchase your product if they are impressed with how they were treated when they come for the first time.
If they are not satisfied, they may not come back again and may as well discourage their family and friends from patronizing your business. On the order hand, if they are impressed, they will come back and as well recommend your dance studio to their family members and friends – this is perhaps one of the most effective publicity strategies.
Use Dance Studio Influencers to Boost Sales
In this day and age, you must have probably heard about influencers. They are on social media, on TV and one might even be going to your dance studio. An influencer is someone who has built a loyal following on social media through their online content.
89 percent of marketers say their return on investment from influencer marketing is comparable to or better than other marketing channels. It is not just about paying someone to post content and promote your dance studio; it is indeed about tapping into a powerful marketing channel that has proven to produce remarkable results over the years.
Create Loyalty Plan
If indeed you want to promote your dance studio and boost membership enrollment rate, then you must be ready to create a loyalty plan. A loyalty plan is a plan that will enable you to reward your consistent members especially those that registered as a family or group.
As a matter of fact, it is easier for those who have benefited from your loyalty plan to become your brand ambassadors; they will be more than willing to encourage their family members and friends to patronize your dance studio. The bottom line is that you must make sure that you offer your customers incentives if you want to retain them and of course, continue to generate repeated sales from them and also to attract new customers.
Make Use of Effective Customer Relationship Management (CRM) Software
In order to boost the membership enrollment rate of your dance studio, part of what you need to do to is to track progress, results, or outputs with the aim of improving on them quickly as the case demands. When it comes to managing your customers and building a loyal clientele base, you should purchase customized CRM software.
With a customized CRM system, you can easily stay in touch with your clients (you can carry out quick surveys, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk SMSs and customized emails and above all, you can easily receive compliantly and feedback from them).
Use Social Media
Social media is one of the most popular ways to promote a business and as a matter of fact, loads of dance studios have recorded great success promoting their dance studios through social media. Good enough, promoting your dance studio via social media is absolutely free! That alone makes it a no-brainer.
It’s also an easy way to reach a lot of people at once. While the most popular social media platforms are Facebook and Instagram, don’t feel like you are limited to those two. Dance challenges are some of the latest trends on TikTok and you might be surprised to discover the networking opportunities associated with joining LinkedIn.
All you need to do is to make sure you gather data on where people who patronize dance studios are converging and are interacting on social media to help you determine where you need to be! And don’t be afraid to have fun while showing who you are as a brand on social media. After all, you want to create content that gets people to engage with comments, likes, reactions, and shares.
Start an Affiliate Program
Another effective way to promote your dance studio is to leverage on affiliate marketing strategy. Affiliate marketing is the process of earning a commission by promoting someone else’s company or products. Affiliates find a product they like, promote it to others, and receive a piece of the profit for each sale made. Affiliate programs are common amongst dance studios and related businesses.
All you need to do to get this started is to recruit fitness experts, influencers, and bloggers to be affiliates. Or you can ask employees to join as a way to earn extra cash from each membership sign-up. Your affiliate program should come with either a built-in CRM or allow you to import emails, track payments and sales, and see your affiliate progress.
The bottom line is that you should always have a marketing strategy to promote your affiliate program so you can attract more candidates. Try using social media, google ads, printing brochures, and emails.
No one strategy fits all when it comes to promoting your dance studio and boosting your membership enrollment rate, all you need to do is to put into practice all the points highlighted above and also ensure that you customize it to fit into your environment and the business model you are operating on.
The bottom line is to make sure that you keep improvising if indeed you want to continue to promote your dance studio and of course boost your membership enrollment rate.