Do you run a food truck and you want to improve your service? If YES, here are 20 important food truck survey questions to ask your customers. Have it in mind that the best judge of whether you are offering first – class dining experience at your food truck is always going to be your customers. Customer feedback is usually given immediately, which offers you the platform to acquire adequate information and to act on it quickly.

Customer feedback is useful when you already know what data you are trying to get. If you are trying out new menu items, you can create small sample sizes of two or three options for a taste test outside of the truck while the food is being prepared.

You can have the person serving the samples use either a voice recorder or notepad to track the feedback. This simple exercise narrows down the feedback for fast easy decisions that are on the spot. That is why knowing the exact information that you are seeking will help you to create direct ways to get fast feedback.

Note that the time you get in front of a customer is many times limited but always valuable. That’s why it is advisable you create a fast, easy way to get the feedback you need by asking the right questions.

You have to understand that the right questions are ones that are specific. For example, if you are searching for different festivals and activities that your regular customers and social media followers attend, then create an online survey of “what to do around town”.

You will have to keep it simple by asking them what are their ‘top five places, top five activities and must attend annual festivals’. With this kind of question and data you can easily discover places to add to your food truck schedule.

It is also imperative you use open – ended questions when you are trying to discover things you aren’t sure of the answers. For instance, you can improve your marketing message by asking customers why they chose your food truck as a dining option.

Even while ringing up an order for a customer, you can simply ask, “What made you choose our truck today?” Quick and easy! It is open – ended to let them analyze and fill in the “why.” Their answers can provide you with surprising marketing messages.

If you hear something like “you were quick and convenient” consistently, then in your social media posts and text messages – be sure to use their words “find us for your quick, convenient and tasty lunch service in downtown…” People will always identify with their own words.

You should also ask multiple – choice or sliding scale questions because they will give you more to work with when you are looking for a specific decisive answer. For instance, if you are worried about how long your customers are waiting for their food, ask a sliding scale question that rates the wait from one to ten. With such information you can find out a lot more compared to a response that states that the wait was “fine.”

But irrespective of the questions you ask or how you collect the feedback, always maintain a running tally. Note that the human brains will always think that something was more than another, but we forget easily too. Create a system to measure the reality of the responses for better accuracy.

20 Questions to Ask Your Food Truck Customers to Improve Customer Service

If you are looking to obtain valuable feedback from your customers then just like it was stated above, you ought to be asking them the right questions. Have it in mind that sharing information isn’t always an easy task, and it is not the customer’s job to provide your business with constructive criticism.

Instead, it is the surveyor’s responsibility to establish a thought – provoking result – achieving prompt that engages the customer. Nonetheless, here are some of the types of questions you can include in your customer improvement survey:

Questions About Demographics

Demographics are very imperative to marketing and sales teams especially because they make things easier for businesses to segment customers into buyer personas. Have it in mind that by grouping customers together based on key characteristics, you can easily visualize your target audience and know who you are meant to satisfy. Marketing and sales teams can also leverage that information to create plans that will lead to business success. Here are some demographics questions that you should consider including in your next survey:

  1. How old are you?
  2. Where are you located?
  3. If applicable, what gender do you identify as?
  4. What is your employment status?
  5. What is your marital status and do you have children?
  6. What’s your household income? $0 – 10k/$10 – 35k/$35 – 60k/$60k+

Howbeit, when asking these types of questions, always try to embrace a proactive and inclusive approach. Although these questions shouldn’t be mandatory, always give participants an option to omit an answer. Remember that your aim is to get honest information, but you don’t want it to come at the expense of the customer’s comfort.

Questions About Product Usage

If you are looking to improve your food truck customer service, then it is very imperative that your business collects feedback about your food or service. If you don’t, then it will make it very challenging to understand customer needs and proffer effective solutions.

You have to find out how satisfied your users are with your services and this also provides you or your marketing and product teams with valuable information that can be used to improve customer retention. Some questions that you could ask in this section are:

  1. How often do you visit our food truck location?
  2. What would you improve if you could?
  3. Are you a vegetarian? Yes/No
  4. What are your favourite beverages? Rank in order of preference. Milk/Water/Juice/Coffee/Soda/Wine/Beer
  5. Which types of meat do you like? Beef/Pork/Chicken/Fish/Duck/Other
  6. What’s your favourite food? Pizza/Pasta/Salad/Steak/Soup/Other
  7. On a scale of 1 – 5, how would you rate our truck cleanliness? 1/2/3/4/5
  8. How much do you like the following: oranges, apples, grapes? Hate/Dislike/Ok/Like/Love

Open – Text Questions

These types of questions are survey questions that let the participant write out their response within a text box. Note that this also allows users to fully express their opinions using the customer’s voice instead of the business pre – written responses.

Even though they can sometimes be time – consuming to understand and analyze, these questions are worth it especially since they encourage the participant to be honest and give them the freedom to address any topic. This type of questions can be a viable asset when determining the core values of your customers. Here are open – text questions you can ask in your next survey:

  1. How can we improve your experience with the food truck?
  2. What can our employees do better?
  3. Do you have any additional comments or feedback for us?

Questions About Longevity

This is more or less the last section of your survey; you’ll want to include questions about the steps that will happen after submission. Also note that these questions let’s you or your team follow up with the participant in the future.

Remember that longevity questions comes in handy when you roll out changes and want to get updated feedback from the same customers that were surveyed earlier. Nonetheless, you can phrase these types of questions in a few different ways:

  1. May we contact you to follow up on these responses?
  2. In the future, would you be willing to take this survey again?
  3. If we were to update (menu feature here), could we reach back out to talk about these changes?


Customer feedback is, by far, the most valuable information that can help grow your food truck business. However, always keep your survey as short as you can by limiting the number of questions you ask. Long surveys can lead to “survey fatigue.” When survey fatigue hits, respondents either quit the survey or they stop paying attention and randomly check boxes until it is complete. Either way, your data gets compromised.

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