Reports have it that successful and very popular YouTube business owners tend to make around $10 million per year. However, it is imperative to note that these businesses make money by monetizing the channel. For instance, if any of your videos reach 10,000 views it can generate substantial revenue.
Truth be told, YouTube channel businesses regardless of the genre can bring in massive revenue, from a few hundred dollars per year to millions of dollars.
In terms of the true crime genre, keep in mind that a good number of people appreciate true crime episodes more than traditional news or live events because they feed them with facts about a story and ensure that they can emotionally connect with the narrative.
Factors That Determine How Much True Crime Youtubers Make Yearly
1. Audience Size
Bigger subscriber and viewer numbers will most definitely mean higher ad revenue as well as sponsorship opportunities.
In the world of the internet and content creation, engagement is the main thing. Keep in mind that a more comprehensive engagement rate, which encompasses things such as likes, comments, and shares, will most definitely draw in more advertisers and contribute to better earnings.
3. Monetization Methods
True crime YouTubers have a wide array of monetization methods they can leverage and the ones they benefit from will determine how much income they can make.
In this line of business, revenue streams can include ads, sponsorships, merchandise sales, and memberships, as well as many other things.
4. Ad Rates
One thing you have to understand is that advertisers pay varying rates, and there are many factors that will affect this including the content’s genre, audience demographics, and many more.
5. Video Length and Frequency
Consistency is golden even in the true crime genre. As such, regular uploads as well as longer videos might give rise to more ad placements and this also means better revenue potential.
6. CPM (Cost Per Mille)
This is used to describe the cost per thousand views. One very important fact you need to note is that they are also known to vary depending on the content and audience.
7. Brand Partnerships
A good number of Youtubers in this generation have been able to make good money and build resounding brands by partnering with many other companies.
Note that partnering with brands or other creators has a way of boosting your general revenue and creating more income streams.
8. Merchandise Sales
You will find that Youtubers use their platform to advertise merchandise to viewers. This merchandise might very well be related to the true crime genre, sometimes it is also not related. Nevertheless, selling merchandise can prove to be a very lucrative way to make more money.
How Do True Crime Youtubers Make Money?
Although these businesses make money by growing their popularity enough to monetize the channel, below are some of the various ways they monetize their channels and make good money.
1. Ad Revenue
YouTube for a very long time has always paid content creators a part of the advertising revenue generated from ads displayed on their videos.
Howbeit, you need to understand that the exact amount will depend on factors such as ad engagement, video length, or even viewer demographics.
To qualify, YouTubers are expected to join the YouTube Partner Program while also meeting certain requirements that might include having more than 1,000 subscribers and 4,000 watch hours within the past 12 months.
Sponsorships have proven to be one of the most reliable sources of revenue for YouTubers who know their onion. Hard work is rewarded with success, and with success comes individuals and brands who want to leverage that exposure and reach.
In this line of business, it is possible to partner with brands or companies for sponsored content. These partnerships usually encompass things like product placements, shoutouts, or dedicated segments in their videos.
3. Affiliate Marketing
In 2023 alone, reports have it that affiliate marketing has a market value of over $17 billion. Without a doubt, affiliate marketing is indeed a wonderful way for businesses to reward content creators and bloggers.
As a true crime YouTuber, by promoting products or services via affiliate links in video descriptions, you can bring home a substantial commission for every sale or click generated via those links.
4. Memberships and Subscriptions
Also note that a good number of creators offer channel memberships or subscriptions to ensure that the viewers get access to premium and exclusive content, badges, or emojis.
With YouTube Premium, it is possible to earn a portion of a subscriber’s fee when they watch your content. It also provides another way to connect with your viewers during live streams and Premieres.
5. Merchandise Sales
You will find that a good number of true crime YouTubers create and sell merchandise that may be related to their content.
This can include items such as T-shirts, mugs, or other branded items. This is another notable way these professionals make good money.
6. Monetized Live Streams
According to YouTube, if your channel is monetized and your live stream is eligible, YouTube will trigger ads to run on your content.
Note that you can also generate revenue via super chats (viewers paying to highlight their messages during a stream) and channel memberships.