Are you tired of working a 9 to 5 day job? Do you want to learn how to make money selling self defense products from home? Do you want to start a business in the security industry without going through the hassles of bureaucratic screening by the government. Then I advice you read on, as I walk you through the steps of starting this lucrative business.

This business can earn you handsome amount of money within a very short time frame, if you work REAL HARD. With the current situation (terrorism, theft, kidnapping and political assassination) in Nigeria and all over the globe, the United States included; then this business is a sure winner.

Now I am a businessman and a very successful entrepreneur. It’s my job to research and observe trending business opportunities and ideas. There are several people who venture into blogging because they heard Linda Ikeji makes millions from it. They believe there’s a machine pumping out money from the internet. They have been fooled. And I don’t blame them; it’s not their fault because I was once in their shoes.

You don’t need to start blogging because you see that a friend makes good money from it. There are several home business opportunities you can invest in, and still make decent commissions. One of such businesses involves the selling of self defense or non-lethal products.

This niche is viable and can make you thousands of Dollars with the right planning. In this niche, the demand is high but the supply is too discouraging (I mean, very low). The bottom line here is that if you start selling non-lethal or self defense products like home security, office security devices, pepper sprays, etc; you will rake in good money even in this failing economy.

The reason why I advised you invest in this home based business is because people want them. People want to feel safe. They are scared. They want weapons that can protect them from their enemy. Most of them love to arm themselves. So without wasting time, below is the step by step approach to selling self defense products from home.

How to Make Money Selling Self Defense Products from Home

1. Set up a shop

Are there shops selling security items in your vicinity? If NO, then that is a good sign. All you need is to stock your shop with different self defense products and begin to market

Examples of Non-Legal Self Defense Products You Can Sell

  • Personal alarms: an assailant
  • Stun guns
  • Pepper spray (a powerful self defense product that makes breathing difficult and seeing almost impossible)
  • Pepper spray stream (ideal for facial coverage)
  •  Pepper spray fogger
  • Pepper spray gel
  • Pepper spray foam
  • Batons
  • Security cameras

2. Do your research

  • Is a self defense product shop going to be profitable in your area?
  • If yes, what specific product would suit the situation in your area?
  • Where will you source your products from and where will you situate your shop?
  • How will you reach your potential customers and through what media would you reach them?
  • Does your country and state law favor the sales of self defense products?

All these are questions a feasibility report will help you answer.

3. Visit your Local Government

Yes. Before starting a business like this, you need to make a deep research with your licenses and permits at your state’s council. Since your business will be operated online and offline, I don’t think you will have any problem.

But first things first, you must ensure you consult your lawyer and allow him walk you through the process of starting your business. If you can’t afford the services of a lawyer, then check with your state to ensure you are running your business legally; to avoid fines and lawsuits in future.

4. Create a business plan

Your business plan must outline your goals, missions, financial target, mode of operation, marketing strategies, and business mission.

5. Network

Keep your knowledge fresh by attending seminars, online webinars and classes… Feel free to read, and subscribe to top blogs in your industry.

6. Create a brand image

It’s important. Branding contributed to the success of Coca-cola, Dangote, and Apple. Produce marketing materials to portray your business personality. Branding helps your customers identify you. It registers your company’s name to their mind.  Consider creating marketing materials like: business cards, T-shirts and stickers; for branding purposes.

7. Sell Custom-tailored Self defense Packages on your Site

This gives you the opportunity to earn more money from custom packages. Create videos on self defense information packages and offer them for sale on your site. People will surely buy from you if your packaging is SUPERB. Business is all about packaging.

8. Market your business

Consider advertising your personal protection business via social networking sites like Facebook and Twitter. Facebook now accommodates small business owners and their advertising platform is so flexible that you can set your daily advertising budget to $5 per day! Also, if you are on a very good budget, then consider purchasing banners or ads on blogs related to self defense or personal protection.

9. Update your site

If you work a 9 to 5 day job, then you should consider hiring a Virtual assistant to update your blog regularly on personal protection news. Stay informed! It’ll give you an upper edge.

There you have it! You can be earning anything between $1000 to $5,000 selling self defense items. Most people residing in the united states are aware of these items; and if you do your research well, you will find out that not a single shop sell these items in your town. There’s huge potential in this market. People just don’t realize it. Be smart. Dominate the market before it becomes over-crowded!

Ajaero Tony Martins