Are you about writing a business plan to start a retail business? If YES, here are 100+ sample wholesale & retail business plans & templates for FREE download.

When it comes to business, wholesalers and retailers form an integral part of it. Wholesalers and retailers are in the business of re-selling goods that have been purchased from suppliers.

Wholesalers can be thought of as middle men who supply goods to industrial or business customers, such as retailers, restaurants, manufacturers, or construction companies. They sell single units of big and bulk items like heavy equipment, vehicles, food and beverages, seed, fertilizer, and many other types of products.

Retailers on their own part are businesses that sell goods primarily to consumers or households. Supermarkets, gas bars, drug stores, furniture outlets, etc. are only some of the many types of retail businesses.

Whether you are buying food, clothing, or other necessities, fueling your car, picking up supplies for a do-it-yourself project, getting a new pair of glasses, or simply browsing in a mall, you’re using the services of establishments in the wholesale and retail trade industry.

100+ Sample Wholesale & Retail Business Plans & Templates

  1. Retail Store Business Plan

Retailers provide the goods and services that people need; from food, auto parts, apparel, home furnishings, appliances and electronics to advice, home improvement and skilled labor. Most retailing involves buying merchandise or a service from a manufacturer, wholesaler, agent, importer or other retailer and selling it to consumers for their personal use.

The price charged for the goods or services covers the retailer’s expenses and includes a profit. Retailing is one of the fastest-growing segments of the economy, thus making it a good business idea.

  1. Vending Machine Business Plan

If you have been looking for a new business opportunity that requires no special skills or training, can be done part-time and/or as a home-based business, and can get your whole family involved, then you should think towards starting a vending machine business.

According to U.S. statistics from, vending machines average over $7 billion a year in sales, and the snack and vending machine industry generates over $64 million a year in profits. You can start with a few machines and expand your business as time and finances permit. Once the machines are in place your only duties are to maintain and restock the machines as needed and collect the money.

  1. Consignment Shop Business Plan

Consignment is a business arrangement in which a business, also referred to as a consignee, agrees to pay a seller, or consignor, for merchandise after the item sells. Consignment businesses are typically retail stores that specialize in a particular type of consumer product.

The average salary for a consignment store owner is $42,000 according to Simply Hired. In addition to earning a salary, the owner receives the profit from the store after all expenses are paid. As the seller, you bring your clothes to the shop and the owner decides how much each piece is worth and prices it accordingly. When and if a customer buys the clothing, the seller and the owner of the shop will each get a profit.

  1. Gift Basket Business Plan

Designing gift baskets can be fun and profitable at the same time. Gift-basket entrepreneurs buy gift items and baskets, use an artistic flair to package them attractively, and then find creative ways to market their eye-catching creations to others.

The gift basket industry has been going strong for over 20 years, and the outlook continues to be bright. Starting a gift basket business involves finding a niche, choosing a sales channel, registering your business, designing your baskets, and developing a solid marketing plan. Whether you’re selling your baskets online or in-store, having a quality sales platform and payment processing tool makes all the difference.

  1. Grocery Store Business Plan

Grocery stores sell food and other household items. Any individual who enjoys point-of-sale work, food, management, or finance can open a grocery store. A grocery store needs to stock a variety of products, and your customers are usually the locals around you. Opening a mini-grocery can be a lucrative business venture, especially if you live in a city with little competition.

When people are looking for specialty foods or ingredients that can’t be found at the corner store or neighborhood supermarket, they typically head to small grocers. The grocery store industry is competitive and dominated by several big name companies. Therefore, you need to identify an underserved niche market in your local area that your mini-market can serve.

  1. Network Marketing Business Plan

Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell. The profession appeals to many people because they can be their own boss, set their own hours, and work towards their own success.

Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing umbrella. You can set up your own network marketing company and be as big as these companies or you can buy into their concept to start your own business.

  1. Convenience Store Business Plan

A convenience store, convenience shop, or corner store is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, tobacco products, over-the-counter drugs, toiletries, newspapers, and magazines.

According to a 2018 industry report, 153,237 convenience stores are operating in the U.S. These stores generated $616.3 billion in sales for an average of nearly $4 million per store. Depending on where you are situated, a convenience store business is still quite lucrative. You only need to afford the startup cost and stay away from competition.

  1. Stationery Shop Business Plan

Stationery is a mass noun referring to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers.

Creative and talented entrepreneurs can find profit and career fulfillment from starting their own stationery business. With an eye on creative design, personalized products and new trends, stationery business owners can help meet customer needs.

9. Fruits & Vegetable Retail Store Business Plan

Fruit and vegetable store is a subset of the overall grocery store cum retail industry and fruit and vegetable retail stores are outlets that primarily retail fruits and vegetables. If you are a close observer of this business, you will agree that the industry is anticipated to increase due to increasing consumer health consciousness, which has led to increasing demand for fresh produce.

Most people use a stand to sell fruits and vegetables they grow themselves, offering whatever is in season. Another option is to buy directly from local farmers or orchards. As long as you sell directly to the consumer (retail), no other license is required other than what may be required by county or city regulations.

  1. Grocery Delivery Business Plan

Everyone needs to eat, but not everyone likes to shop. In a world where the time crunch is constantly crunching harder, plenty of people happily pay to have someone else get their groceries. The truth is that starting a grocery delivery business is very profitable, it is a very easy business to start and it is not capital intensive.

Getting the right products that people want to buy and good record/stock keeping are the secrets of running a grocery delivery business. Like when starting any business, you’ll need to do market research, advertise and research local business-licensing laws. But if you have a reliable vehicle and the time to drive, the service can be a money-maker.

  1. Direct Sales Company Business Plan

Direct selling is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers. Companies market all types of goods and services, including jewelry, cookware, nutritionals, cosmetics, housewares, energy and insurance, and much more.

Direct selling consultants work on their own, but affiliate with a company that uses the channel, retaining the freedom to run a business on their own terms.

Consultants forge strong personal relationships with prospective customers, primarily through face-to-face discussions and demonstrations. In this age of social networking, direct selling is a go-to market strategy that, for many companies and product lines, may be more effective than traditional advertising or securing premium shelf space.

  1. Thrift Store Business Plan

Today’s thrift stores are trendy, specialized and in high demand, which means they’re rising in popularity. If you enjoy discount shopping or have a passion for vintage, retro, or high fashion items, a thrift store business could be for you.

Regardless of economic climate, resale shops, also called thrift stores, can be a popular choice with shoppers. The clientele can encompass everyone from families on limited budgets to collectibles dealers searching for their next great treasure. If you are interested in a fun and potentially profitable way to make a living, you can start a thrift store business.

13. Video Game Store Business Plan

Starting a video game store business is very easy especially if you have great passion for video games. Having passion for video games is very essential because you need to keep up with industry trends as regards new video games and be able to speak authoritatively about the products in your store.

If you are convinced that this is the kind of business you want to go into, then there are several factors which you will need to take into consideration before you can successfully start and run your video game business, things like your location, people to appeal to and startup cost.

14. Souvenir Shop Business Plan

If you have a knack for retailing products, then you should consider starting your own souvenir shop business. It has been proven that a souvenir shop is one business that can easily survive in any part of the world as long as it is situated in a place where tourists visit on a regular basis.

Depending on the vision you have for your souvenir shop business, you can start it on a small scale (mom and pop level) or on a larger scale. The good thing about establishing a standard souvenir shop is that if you are successful in building your brand, you can easily sell your franchise to investors and that will translate to more money for you.

  1. Mall Kiosk Business Plan

A kiosk is a small, stand-alone booth typically placed in high-traffic areas for business purposes. Mall kiosks can be excellent testing grounds for products and for generating interest in a product or service. They can provide a steady stream of revenue in high-traffic areas and the only real trick is ensuring your product or service is appropriate for where your kiosk is placed.

Mall kiosks can sell anything from candy, pastries to beverages and more. The appeal of mall kiosks is that they are relatively easy to set up, have low maintenance, are highly accessible to a very targeted buying audience and are less expensive than opening up a retail storefront.

  1. Gift Shop Business Plan

Gift shops are considered as life savers as those who shop at the last minute – either out of habit or due to an uncontrollable circumstance – appreciate a well-stocked gift shop especially if they are looking to buy gifts that are unique or eclectic in nature, and not necessarily brand names.

One thing about a gift shop is that it is always customized to the interest of the owner and so if you like collecting unique items; this is the business for you. The good thing about starting a gift shop business is that the inventory is not usually complicated. A well-stocked gift shop will yield a lucrative margin that can allow the entrepreneur to expand, hire personnel and even be in more than one location.

  1. Toy Store Business Plan

Opening a toy store is a way for an entrepreneur to make a living while putting smiles on children’s faces. Toy and hobby stores account for more than $20 billion in annual revenues, projecting continued growth in the immediate future. Starting a toy store business is just like starting any other retail business; it will require startup capital, planning and of course time.

Toy store businesses have become an essential part of our world because playing with toys is an enjoyable part of childhood experience. With the right location, the correct items in stock, and good pricing structure, you can start making profit as soon as possible after opening your toy store.

  1. Supermarket Business Plan

A supermarket is a self-service shop that offers a wide variety of food and household products, and these products are organized into aisles for easy identification. The major stock in a supermarket is usually grocery, and it contributes to more than half of all the supplies in any supermarket business. To properly run a supermarket, the manager or owner-operator must understand, monitor and be able to manage all core supermarket business operations.

  1. Flea Market Business Plan

Turn your passion for crafting, cooking, or secondhand shopping for profit by starting a flea market business. There’s very little risk when you open a flea market booth, but the rewards can be huge. There are a lot of factors to consider when starting a flea market but once you start, it can provide a steady stream of reliable income.

A lot of flea market owners, apart from renting spaces to vendors, also operate food concession stands. If climate permits or during summer months, and if space allows, extra revenue can be earned by renting outside vendor stalls as well.

  1. Flower Shop Business Plan

Retail florists offer fresh flowers and related products and services to consumers. If you have eyes for colors and designs, as well as a penchant for beauty, then you may want to start your own Flower Shop. The market for both fresh and artificial flowers has continued to soar, and this is as long as we still have weddings, burials and other special events taking place all around us.

One beauty about this kind of business is that you can decide to specialize in either artificial flowers or natural flowers and also you can decide to specialize in both. With natural flower, you can even start by growing them in a garden in your compound if you have enough space.

  1. Furniture Retail Store Business Plan

If you think about it, a furniture retail store should be among the most successful businesses out there. Everyone needs furniture. But only a few furniture stores succeed while most flounder. To offer value, you have to know and understand the community in which you want to set up your store.

You have to understand the needs, desires, and aspirations of those who live in the area. That understanding should guide and inform your merchandising, advertising, and pricing. If you think the idea of being a furniture retailer goes down well, then you may want to consider delving into the business.

  1. Wine Store Business Plan

Wine store business is one of those lucrative businesses that have been around for quite some time now. When it comes to starting a wine store business, understanding the ins and out of every wine you can place your hands on is the first step to take on the journey.

Know everything you can about the flavours, alcohol percentage, customers preference, prices and every other possible information you can get about wines. A vast knowledge of wines would serve you well in the industry, and you need to set aside some capital to start this business.

  1. Rice Retail Store Business Plan

There are businesses that someone with little schooling and no serious business background and training can start. One of such businesses is to open a rice retailing store. The major things you need to have in place to be successful in this type of business is a good location, easy access to wholesale supply of quality rice, good customer service and accountability skills.

The truth is that if your rice shop is located in an area with good human and vehicular traffic, and you have quality rice from different brands, you may not have to struggle to get people to visit your shop and make purchase.

  1. Hardware Store Business Plan

If you are looking for a business to start as an entrepreneur and you know you have an interest in running a store, then you should consider starting your own hardware store business. Although you don’t need a college degree to establish your own hardware store, but you would need some form of informal training. It would help you to learn how to manage your own store.

High-profit hardware stores generated nearly $400,000 more in sales than typical stores and had an average profit margin of 7.4 percent compared to typical stores’ 2.9 percent. The startup capital for this type of business can be considered to be moderate. As a matter of fact, you can start your own hardware store and then grow it big within a short period of time by reinvesting your profits back to the business.

  1. Ice Vending Machine Business Plan

An ice vending machine business is a retail business that does not require face to face interaction with customers, and can be run 24 hours a day depending on the location. This business offers operators’ flexibility because it can be tailored to suit the lifestyle of the owner, thereby creating a balance between work, life and family. Anyone can start an ice vending machine business. It isn’t financially tasking to start as you can purchase a used ice vending machine at a cheap price and still get the most out of it.