The colors you use to adorn your mobile food truck will have a big influence on how hooked your patrons are to your activity as well as how they feel. Colors may make your patrons feel happy, increase their desire to eat, and also help you increase your revenue.
Note that before you paint your food tuck, it is important to understand how your color schemes affect your mobile food business message. Color selection is critical to a food truck’s brand and distinctiveness. Color can represent an aspect of your company’s perceptions, qualities, and priorities, and it can help draw more attention to your food truck.
Most people have similar reactions to colors, so choosing colors is an important part of making a good first image. You could make your food truck stick out by utilizing the opposite color scheme of the colors in your environment. When you are out in the woods, avoid donning anything green.
Try to avoid gray if you’re from Steel City. Have in mind that individuals are more attracted to flashy colors such as; red, orange, and yellow. However, this is not a principle, and excessive usage of light tones might affect you in so many ways because they are commonly used.
Top Color Schemes for a Food Truck Design
Earthy Color Scheme
This color scheme is intended to represent natural colors, and it includes a lot of browns and greens along with some neutrals.
Several food trucks benefit from an earthy color scheme because it promotes comfort and relaxation. This color scheme has attracted growing interest, and you can discover it in several trendy food establishments. Color schemes that usually incorporate green and brown are good for food trucks that specialize in healthier options.
Light Color Scheme
A light color scheme is frequently used to make a compact room appear larger than it is. Aside from that, light colors conjure up an enjoyable and comfortable environment, making them ideal for mobile food businesses. Because of the pleasant and enjoyable nature of this color scheme, the food trucks may not be traveling from state to state.
Warm Color Scheme
Warm colors are vibrant and exhilarating, and they can provide visual arousal for your moving customers. However, since these colors are so dazzling, they can also become bothersome after a while. Warm color schemes are appropriate for high-volume food outlets such as casual eateries, food stalls, or mobile food trucks because they boost turnover. However, since warm color schemes can be overpowering, don’t just go overboard.
Dark Color Scheme
A dark color scheme is great for producing deeply personal and one-of-a-kind settings, which are ideal for certain modern food trucks parked near business and residential areas. However, note that using many dark colors or dark shades can make your truck feel awkward and scary.
Pastel Color Scheme
The pastel color scheme is mild and pliable. It is most commonly used by trucks serving delis, coffee, and breakfast meals. Since those colors are mild, they have such a nearly neutral tone that will work with almost any sort of décor. This color scheme was prevalent in the 90s and is resurfacing in modern food trucks in some cities all over the country.
Tips on How to Paint a Food Truck
Select Colors That Are Meaningful
Colors are important in your styling. The basic principle is to use no more than five colors and to make sure each one adds value to your branding.
Colors can also be used to draw attention. Consider making your colors appealing to your patrons. If your intended audience would be vegetarians, for example, green may be a superior color choice to red and pink. Another principle is to avoid leaving too much white space.
Include the Features of Your Food Truck
All your truck’s features; such as the windows, fender, rims, headlamps, and roof have the ability to act as styling cues. Lines running along the contours of your truck can also add aesthetic interest.
The canopy of your food truck can become an effective design space, especially for those living in a high-rise neighborhood. Have in mind that open windows or sliding doors can conceal your brand image or visual identity, so ensure your core theme is still visible even as your service window remains open.
Think About Your Brand
There must be a direct correlation between the painting of your food truck and your brand. If you do not yet have a name or logo, you need to create that before you start designing your food truck. If you’re not the creative type, then you should seek the expertise of a skilled graphic designer to assist you with your branding.
Find The Right Artist To Paint Your Truck
As with any type of art, what looks pretty good vs. terrible is a matter of individual taste. As a result, you really have to locate an artist or painter whose previous work corresponds to what you think looks good. Looking at the designer’s previous bodywork is one way to identify the appropriate artist for your intended food truck painting.
Consider Using Wraps
Wraps are printed vinyl that is attached to the outside of your food truck. Painting your food truck is a good option, but it will not offer your vehicle a comparable high-quality finish.
Wraps have more advantages: They are long-lasting, simple to wipe down, and widely regarded as among the most impactful promotional tools. If you collaborate with a highly qualified wrap installer, your wraps can last up to seven years.
As a food truck operator, your knowledge and experience are in meal preparation, not essentially in creating a unique design. Owing to that, seek the expertise of a skilled graphic designer to assist you with your branding.