Do you want to start a roof cleaning business? If YES, here is a 20-step guide on how to start a roof cleaning company with no money or experience in 2022. The cleaning industry is indeed a vast industry and if you are already a player in this industry, you may want to consider adding roof cleaning as part of your business offering if you are not doing so presently.

The truth is that roof cleaning business can only be done by professionals because of the risk involved in it unlike cleaning of the interior of a building where virtually anyone can do it. Although this kind of cleaning service is not an everyday activity, because people only get to clean their roofs once in a while or whenever there is a storm that leave rubbles and all forms of stuffs on top their roofs.

That is why it is necessary to add other type cleaning services like snow removal, graffiti removal et al so that you will be able to maintain a study cash flow to run your business. Roof cleaning business is easy to set – up, it doesn’t require huge capital base and you can operate this kind of business from the comfort of your home.

The profit you can make from this business is largely dependent on your marketing and networking skills, and also the area you locate your business. Please note that if you intend to start this type of business, it is advisable to first look at the existing laws and zonal regulations in the country or state you reside in to know what is expected of you.

You also need to pay a visit to the regulatory bodies in your country to get all the information you need before you can legally open a roof cleaning business in your city in the United States of America. You can start your roof cleaning business from a small town in the United States of America and if you are good at what you do, it won’t be too long before your brand becomes a nationally recognized.

20 Steps on How to Start a Roof cleaning business

  1. Understand the Industry

The roof cleaning line of business is a subset of the Building Exterior Cleaners industry and this industry is known to provide both roof cleaning and general exterior cleaning services for residential and commercial buildings. Basically, roof cleaning is the process of removing algae, mold, mildew, lichen and moss from roofs. Also cleaning oxidation on metal roofs. Cleaning can extend the duration of a roof’s functionality.

Algae and other types of build-up often form on the north and west parts of roofs that are shaded or receive less sun, and can reduce a roof’s life expectancy. The presence of soot, dirt, or biomass can affect how much sunlight is absorbed by a roof and thus the amount of heat a building absorbs.

A recent research conducted shows that capital intensity for the Building Exterior Cleaners industry is low. The industry’s capital intensity has been slightly exaggerated since the recession, as recovery in downstream demand has enabled building exterior cleaners to be able to afford to rehire key personnel they laid off during the recession when profit margins plummeted.

As a result, the industry has spent a disproportionate amount on wages in recent years, and the industry’s capital intensity has fallen accordingly. However, experts do not expect this trend to continue over the next five years. If you are a close observer of happenings in the Building Exterior Cleaners industry, you will notice that the demand for industry services tends to move in line with activity in the housing market, since home furnishings in general are often purchased when consumers relocate.

The roof cleaning line of business will continue to blossom because people will not relent in ensuring that they clean their roofs. Good enough, there are no major players in the industry and there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own roof cleaning businesses.

Some of the factors that encourage entrepreneurs to start their own roof cleaning business could be that the business has low entry level requirement, it is a thriving business and the business is easy to set up and manage with minimal startup capital.

Over and above, the roof cleaning line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale or you can choose to start on a large scale with several outlets in key cities all across the United States of America.

  1. Conduct Market Research and Feasibility Studies

  • Demographics and Psychographics

The demographic and psychographic composition of those who need the services of roof cleaning companies cut across owner of houses or offices or any facility with a roof. In essence, your target market can’t be restricted to just a group of people, but all the facilities and those that reside around your roof cleaning business and who have the purchasing power.

  1. Decide Which Niche to Concentrate On

It is important to state that there is no known niche area when it comes to the roof cleaning business simply because roof cleaning is a niche idea in the Building Exterior Cleaners industry.

The Level of Competition in the Industry

The fact that the entry level for a roof cleaning business is low coupled with the fact that it is a profitable business means that loads of people would want to engage in the business. Besides, there are no major players in the industry which is why the business is highly competitive in the United States of America .

As a roof cleaning business owner, it is important to note that gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. And even if you are successful at first, new competitors could enter your market at any time to steal your regular customers.

Don’t hesitate to adopt successful strategies from your competitors, but understand that directly competing with an entrenched rival is a bad idea for a new roof cleaning business owner; creativity and diversification is the key in this regard.

  1. Know Your Major Competitors in the Industry

Here are some of the most popular roof cleaning companies in the United States of America;

  • Sparkle Wash International
  • Shack Shine
  • Eclipse Cleaning Services
  • Renew Softwash
  • Roof Shampoo®
  • Soft Wash Roof Cleaning Services.
Economic Analysis

If you are looking towards successfully launching a business and maximizing profits, then you need to ensure that you get your economic and cost analysis right and try as much as possible to adopt best practices in the industry you choose to build a business in. Roof cleaning business is not a green business, as a matter of fact, you will come across several roof cleaning businesses and general cleaning services companies when you go shopping for roof cleaning services.

So, if you are mapping out your economic and cost analysis for your business, you should carry out thorough market survey and costing so as to know the amount required to renting a space where you are expected to open your roof cleaning business and the amount required to purchase the required work tools and equipment such as stepladders, dusters, disinfectant cleaner, cleaning chemical supplies, detergents and soaps, truck and also the cost to successfully run the business.

Interestingly, startup costs are low. For example, in the US, a pressure cleaner can be purchased for as little as $2,000. So also, cleaning supplies can cost as little as $300 per month. While these costs are small, you’ll still need liability insurance.

Over and above, if you are considering starting a roof cleaning services company, then your concern should not be limited to the expenditure you have to make but also on branding and on how to build a robust clientele base. The truth is that if you are able to build a robust clientele base, you are sure going to maximize profits in the business.

  1. Decide Whether to Buy a Franchise or Start from Scratch

If you are looking towards starting a roof cleaning business in the United States of America, you have the option of buying a franchise or to start from the very scratch. If indeed you want to become your own boss, we will advise you to start from the scratch.

Starting a roof cleaning business from the scratch is less stressful when compared to other small-scale businesses. With roof cleaning business, you should just try as much as possible to establish relationship with cleaning chemical supplies distributors and then leverage on every marketing tools within your disposal especially the internet when it comes to marketing your roof cleaning services.

Please note that most of the big and successful roof cleaning businesses in the United States of America started from the scratch and they were able to build a solid business brand. It takes dedications. On the contrary, if you decide to buy a roof cleaning company franchise in the United States of America, here are some of the available companies to choose from;

  • Sparkle Wash International
  • Shack Shine
  • Eclipse Cleaning Services
  • Renew Softwash
  • Roof Shampoo®
  1. Know the Possible Threats and Challenges You Will Face

If you decide to start your own roof cleaning business today, one of the major challenges you are likely going to face is the presence of well – established roof cleaning businesses and even general cleaning services companies who are also into roof cleaning. The only way to avoid this challenge is to create your own market.

Other challenges and threats that you are likely going to face are economic downturn and unfavorable government policies. There is nothing you can do as regards these threats and challenges other than to stay positive that things will work well for you.

  1. Choose the Most Suitable Legal Entity

If you decide to start a roof cleaning services business, the legal entity you choose will go a long way to determine how big the business can grow; some roof cleaning companies design their business for neighborhood market, some for city wide market, while others for national market via franchising.

Good enough, you have the option of either choosing a general partnership, limited liability Company which is commonly called an LLC, or even a sole proprietorship for a business such as roof cleaning services business. Ordinarily, sole proprietorship should have been the ideal business structure for a small – scale roof cleaning services business especially if you are just starting out with a moderate startup capital in a small neighborhood.

But if your intention is to grow the business and have offices and corporate clients all across key cities in the United States of America and other countries of the world via franchising, then choosing sole proprietor is not an option for you. Limited Liability Company, LLC or even general partnership will cut it for you.

Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. It is not so for sole proprietorships and general partnerships. Limited liability companies are simpler and more flexible to operate and you don’t need a board of directors, shareholder meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your roof cleaning services business; limitation of personal liability, ease of transferability, admission of new owners and investors’ expectation and of course taxes.

If you take your time to study the various legal entities to use for your roof cleaning services business with the ability to sell franchise and having offices and corporate clients all across the United States of America, you will agree that limited liability company is most suitable. You can start this type of business as limited liability company (LLC) and in future convert it to a ‘C’ corporation or ‘S’ corporation especially when you have the plans of going public.

Interestingly, you can also upgrade to a ‘C’ corporation or ‘S’ corporation and when you do this, it will give you the opportunity to grow your roof cleaning services business so as to compete with major players in the industry; you will be able to generate capital from venture capital firms, you will enjoy separate tax structure, and you can easily transfer ownership of the company.

  1. Choose a Catchy Business Name from the Ideas Below

Normally, when it comes to choosing a name for your business, you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. Typically, it is the norm for people to follow the trend in the industry they intend operating from when naming their business.

If you are considering starting your own roof cleaning business in the United States of America, here are some catchy names that you can choose from;

  • Double Shine® Roof Cleaning Services, LLC
  • Lake Freetown® Roof Cleaning Services, LLC
  • Benjamin Jordan© Roof Cleaning Services, Inc.
  • Dothan Township® Roof Cleaning Company, Inc.
  • On Top™ Roof Cleaning Services, LLC.
  • Real Deal™ Roof Cleaning Services, LLC.
  • King’s Pride© Roof Cleaning Services, Inc.
  • Queen’s Pride® Roof Cleaning Services Company, LLC
  • Total Clean© Roof Cleaning Services, Inc.
  • Jael & Joel Kingston© Roof Cleaning Services Company.
  1. Discuss with an Agent to Know the Best Insurance Policies for You

In the United States of America and in most countries of the world, you can’t operate a business without having some of the basic insurance policies that are required by the industry you want to operate from.

Thus, it is imperative to create a budget for insurance and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your business.

Here are some of the basic insurance policies that you should consider purchasing if you want to start your own roof cleaning services business in the United States of America;

You can contact the following leading insurance companies in the United States of America to purchase the needed insurance policies for your roof cleaning services business;

  • Allstate Insurance Group
  • Liberty Mutual
  • Progressive Insurance Group (PGR)
  • Health Care Service Corporation (HCSC)
  • New York Life Insurance Company
  • Lincoln National Life Insurance Company
  • MassMutual (Massachusetts Mutual Life Insurance Company)
  • Northwestern Mutual Life Insurance Company
  1. Protect your Intellectual Property With Trademark, Copyrights, Patents

If you are considering starting your own roof cleaning business, usually you may not have any need to file for intellectual property protection/trademark because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

On the other hand, if you want to leverage on this business opportunities within the industry and also to protect your company’s logo and other documents or software that are unique to you or even operation concepts, then you can go ahead to file for intellectual property protection.

If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by USPTO.

  1. Get the Necessary Professional Certification

Away from the results you produce as it relates to providing professional cleaning services, professional certification is one of the main reasons why some roof cleaning services and commercial cleaning companies stand out.

If you want to make an impact in the commercial cleaning services industry, you should work towards acquiring all the needed certifications in your area of specialization. Certification validates your competency and shows that you are highly skilled, committed to your career and up-to-date in this competitive market. These are some of the certifications you can work towards achieving if you want to run your own roof cleaning services company;

  • Institute of inspection cleaning and restoration certification – IICRC
  • International janitorial cleaning services certification – IJVSC
  • Cleaning business owner certificate – CBO

Please note that you can successfully run a roof cleaning company in the United States of America without necessarily acquiring professional certification as long as you have adequate experience in the industry.

  1. Get the Necessary Legal Documents You Need to Operate

It is a fact that you cannot successfully run any business in the United States of America without the proper documentations. If you do, it won’t be too long before the long hands of the law catch up with you. These are some of the basic legal documents that you are expected to have in place if you want to legally run your own roof cleaning services business in the United States of America;

  1. Raise the Needed Startup Capital

Starting a roof cleaning business can be cost effective especially if you choose to start on a small scale. Securing a standard and well – positioned office facility and acquiring the needed working tools and materials are part of what will consume a large chunk of your startup capital.

Hence, if you choose to start the business on a large scale, you would need to go source for fund to finance the business because it is expensive to start a standard large scale roof cleaning business. No doubt when it comes to financing a business, one of the first things you should consider is to write a good business plan.

If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business. Here are some of the options you can explore when sourcing for startup capital for your roof cleaning business;

  • Raising money from personal savings and sale of personal stocks and properties
  • Sell shares to interested investors
  • Source for soft loans from your family members and your friends.
  1. Choose a Suitable Location for your Business

When it comes to choosing a location for your roof cleaning services business, you can choose to locate the business in any location of your choice especially if you are offering basic roof cleaning services. Services that do not require your clients to come to you for except for meetings.

But the location you choose to open your roof cleaning service is key to the success of the business, hence entrepreneurs are willing to rent or lease a facility in a visible location; a location where the demography consist of people and businesses with the required purchasing power.

If you make the mistake of renting or leasing a facility for your roof cleaning services business in a not too visible or hidden location simply because it is cheap, then you must be prepared to spend more in promoting the business.

It is important to note that a business facility in good location does not come cheap hence you should be able to allocate enough fund for leasing / renting in your budget. If you are new to the dynamics of choosing a location for your company, then you should feel free to talk to a business consultant or a realtor.

Having said that, these are some of the cities in the United States of America where you can locate your roof cleaning services business;

  • Los Angeles, California
  • New York City, New York
  • Las Vegas, Neveda
  • Seattle, Washington
  • Dallas, Texas
  • Oregon Florida
  • Washington, District of Columbia
  • Boston, Massachusetts
  1. Hire Employees for your Technical and Manpower Needs

If you want to start a roof cleaning services business, please note that there are no special technology or equipment needed to run this type of business except for Point of Sales (POS) Machines and relevant software applications.

You will also need stepladders, dusters, disinfectant cleaner, cleaning chemical supplies, detergents and soaps, and truck. Computers / laptops, internet facility, telephone, fax machine and office furniture (chairs, tables, and shelves) amongst others and all these can be gotten as fairly used.

As regards leasing or outright purchase of a office facility, the choice is dependent on your financial standings, but the truth is that to be on the safe side, it is advisable to start off with a short – term rent / lease while test running the business in the location.

If things work out as planned, then you go on a long – term lease or outright purchase of the property but if not, then move on and source for other ideal location/facility for such business.

When it comes to hiring employees for a standard roof cleaning business with plans to have corporate clients all across major cities in the United States of America, you should make plans to hire a competent Chief Executive Officer (you can occupy this role), Admin and Human Resources Manager, Supervisors, Sales and Marketing Officer, Accounting Clerk, Cleaners, and Drivers.

On the average, you will need a minimum of 5 to 10 key staff members to run a small – scale but standard roof cleaning services company.

The Service Delivery Process of the Business

The operation process as it relates to roof cleaning services companies depends largely on their area of operation and their organization structure. Usually, when a roof cleaning service gets a contract from a client, it could be households, residential estates, local government council, construction companies, real estate companies and corporate organization to clean their roof, they will first conduct cost analysis in order for them to know the manpower and resources needed to carry out the job.

Once they conclude their cost analysis, they will deploy the required manpower, materials and equipment to execute the job and then they will get paid after successfully carrying out their job.

It is important to state that a roof cleaning services company may decide to improvise or adopt any business process and structure that will guarantee them efficiency and flexibility; the above stated roof cleaning services business process is not cast on stone.

  1. Write a Marketing Plan Packed With Ideas & Strategies

Marketing ideas and business strategies are key aspects of a business that must not be neglected when drafting your business plan. As a matter of fact, if you are not certain on the marketing ideas and strategies to deploy before starting your business or if you are not sure of how to generate sales for your business, it is advisable to you go back to the drawing board as against going all out to commit your money to the business.

So, when you are drafting your marketing plans, make sure that you create a compelling company profile. Aside from your qualifications and experience, it is important to clearly state what you have been able to achieve in time past. This will help boost your chances in the market place when marketing your roof cleaning services.

Here are some of the platforms you can utilize to market your roof cleaning services business;

  • Introduce your roof cleaning services company by sending introductory letters alongside your brochure to households, residential estates, industrial estates, local government councils, corporate organizations, small scale businesses, medium scale businesses and other key stake holders throughout the city where your roof cleaning company is located.
  • Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
  • Create a basic website for your business so as to give your business an online presence
  • Directly market your services
  • Join local commercial cleaning associations for industry trends and tips
  • Join local chambers of commerce and industry with the aim of networking and marketing your services
  • Advertise our business in community – based newspapers, local TV and radio stations
  • List your business on yellow pages ads (local directories)
  • Encourage the use of word of mouth marketing (referrals)
  1. Work Out a Reasonable Pricing for your Services & Products

One key factor that will help you offer your roof cleaning services at rock bottom prices is to purchase your cleaning chemical supplies directly from cleaning chemical wholesalers and importers in pretty large quantities. The truth is the higher the quantity of items that you purchase directly from importers and wholesalers, the cheaper you tend to get them.

Another strategy that will help you offer your roof cleaning services at the right price is to ensure that you cut operational cost to the barest minimum and channel your efforts towards marketing and promoting your brand name. Aside from the fact that this strategy will help you save cost, it will also help you get the right pricing for your products.

You can also try as much as possible to work with independent contractors and marketers; it will help you save cost for paying sales and marketing executives. So also, if you are able to secure business partnership as it relates to getting referrals, then you will be able to get the right pricing and of course maximize profits from your business.

  1. Develop Iron-clad Competitive Strategies to Help You Win

The availability of competent and reliable roof cleaners under your payroll, your business process and of course your pricing model are part of what you need to stay competitive in the industry. Another possible competitive strategy for winning your competitors in this particular industry is to network and build a robust clientele base. Over and above, ensure that your organization is well positioned; key members of your team are highly qualified and can favorably compete with the some of the best in the industry.

  1. Brainstorm Possible Ways to Retain Clients & Customers

When it comes to business, no matter the industry that you choose to pitch your tent in, one of the easiest ways to increase customer retention and perhaps attract new customers is to produce results and satisfy your customers always. If your customers are satisfied with your products and service delivery, they can hardly source for alternative service providers.

If your services and customer service fluctuate, you are likely going to struggle to get your customers coming back to purchase from you. Ensure that you offer your customers incentives if you want to retain them and of course continue to generate repeated sales from them and also to attract new customers.

Part of what you need to do to achieve this is to track progress, results or outputs with the aim of improving on them quickly as the case demands. When it comes to managing your customers and building a loyal clientele base, you should purchase a customized CRM software.

With a customized CRM system, you can easily stay in touch with your clients (you can carry out quick surveys, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk sms and customized e – mails and above all, you can easily receive compliant and feedback from them).

  1. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

If you are in business and you are not conscious about boosting you brand awareness and communicating your corporate identity, then you should be ready to take on whatever the society portray your business to be. One of the secrets of larger corporations is that they are willing to spend fortunes to boost their brand awareness and to continue to communicate their corporate identity the way they want people to perceive them to be.

No matter the industry you belong to, the truth is that the market is dynamic and it requires consistent brand awareness and brand boosting cum promotion to continue to appeal to your target market. Here are the platforms you can leverage on to boost your brand and create a corporate identity for your roof cleaning business;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community – based events
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote your roof cleaning business
  • Install your billboards in strategic locations all around your city or state
  • Distribute your fliers and handbills in target areas
  • List your roof cleaning business in local directories/yellow pages
  • Advertise your roof cleaning business in your official website and employ strategies that will help you pull traffic to the site
  • Position your Flexi Banners at strategic positions in the location where your roof cleaning business is located.
  • Ensure that all your staff members wear your branded shirts and all your vehicles are branded with your company logo.
Ajaero Tony Martins