Are you about starting a water tank cleaning company? If YES, here is a complete sample water tank cleaning business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a water tank cleaning business. We also took it further by analyzing and drafting a sample water tank cleaning business marketing plan template backed up by actionable guerrilla marketing ideas for water tank cleaning businesses. So let’s proceed to the business planning section.

Why Start a Water Tank Cleaning Business?

There are loads of business opportunities in the united states of America and any entrepreneur who desires to start a business in the commercial cleaning industry can successfully start a water tank cleaning business and generate good returns from the business within a short period of time.

Good enough, water tank cleaning can be started by anybody as long as you have eyes for details. If you have experience in this regard, it will be easier for you to start and effectively run a water tank cleaning business.

Before launching any business, the rule of thumb is to carry out due diligence as it relates to market research, economic and cost analysis and of course feasibility studies. If you get things right before launching your water tank cleaning company, it will not take you long before you secure enough clients that can give you leverage in the industry.

Below is a sample water tank cleaning business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Water Tank Cleaning Business Plan Template

1. Industry Overview

The commercial cleaning service industry of which water tank cleaning falls under provides several different services. Franchises in this large industry mostly fit into one of three areas: cleaning and janitorial services, carpet and upholstery cleaning services, and dry cleaning and laundry services.

In 2010, there were about 50,000 cleaning services operating in the United States and about 9,000 carpet and upholstery companies, which brought in a total of about 40 billion dollars in annual revenue.

Water tank cleaning is a commercial cleaning service that basically engages in the cleaning of overhead and underground water storage tanks. This service is carried out once in a while which could be quarterly or so as against some other cleaning services that are done on a daily basis.

About 90 percent of the cleaning revenue is accounted for by cleaning companies, versus about 10 percent by carpet and upholstery.  There were 30,000 companies in the laundry and dry cleaning business that brought in about 10 billion dollars in revenue last year, 70% of which were retail laundry and dry cleaning operations, and 30% of which were coin-operated laundry locations.

There were 824,394 workers in the commercial cleaning services industry in 2010. The industry is fairly top-heavy – the fifty largest companies account for about thirty percent of the revenue. About 7% of cleaning workers are self-employed and small companies tend to be restricted to residential cleaning, since large commercial cleaning requires many employees and specialized skills.

The economic depression of the last few years hit the commercial cleaning services industry as it hit most American industries, but the health care industry played a large role in managing to keep the commercial cleaning services industry profitable. As the number of elderly Americans increased, there was a greater need for cleaning services.

Low vacancy rates in office spaces are important to the continuing success of both the cleaning and carpet cleaning sectors, as they depend on getting most of their business from offices and commercial buildings. For residential cleaning, the economy is also important. When incomes are lower, residents will choose to save money by putting off carpet cleaning.

Competition may come to cleaning services from larger catch-all companies who offer cleaning as part of a bundled program of many more services, such as parking, snow removal and pest control. In-house janitorial services operated by buildings and management companies may also serve as competition.

The commercial cleaning industry is one of the fastest growing service industries in the United States. It is predicted that cleaning services will experience a five percent growth rate between 2008 and 2018. In addition, personal consumption for cleaning and laundering is predicted to increase at a compound annual rate of 3 percent from 2015 to 2019.

Water tank cleaning services businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (facility managers, residential estates and households et al).

2. Executive Summary

Our company is named Bob Rodney® Commercial Cleaning Services, Inc. We are a registered commercial cleaning service that is incorporated under the law of the United States of America that is specialized in water tank cleaning. Our head office will be located in the heart of Washington MSA – District of Columbia, U.S.

We are strategically positioned in between a residential center and a campus community and we are set to service the whole of the community.

Our basic service offering will not only be restricted to cleaning of overhead water tanks, underground water tanks and water treatment plants, we will also engage in other cleaning such as swimming pool cleaning and maintenance. Although our intention of starting a water tank cleaning business is to offer only the above stated services, but we will not close our doors to diversification as long as it does not affect our core services.

We are quite optimistic that our values and quality of service offering will help us drive our water tank cleaning business to enviable heights and also help us attract the number of clients that will make the business highly profitable. We will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

We are in the commercial cleaning industry to favorably compete with other brands in the industry. Our corporate business goal is to be among the top 10 water tank cleaning brand in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put processes and structures in place that will ensure that we are always at the top of our game when it comes to excellent and detailed services deliveries. We have been able to secure permits from all relevant departments in District of Columbia.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality water tank cleaning services. We are open to the use of latest technology in the commercial cleaning industry.

Bob Rodney® Commercial Cleaning Services, Inc. is owned and managed by Bob Rodney. Bob Rodney has over 15 years’ experience managing some of the leading cleaning companies in different cities in the United States of America prior to starting Bob Rodney® Commercial Cleaning Services.

He has Institute of inspection cleaning and restoration certification – IICRC, International janitorial cleaning services certification – IJVSC, House cleaning technician certification – HCT and Cleaning business owner certificate – CBO.

3. Our Products and Services

Bob Rodney® Commercial Cleaning Services, Inc. is a standard and well – equipped water tank cleaning company that offers a wide range of services. We intend giving our customers every reason to always hire our services which is why we have customized our services.

These are the services we will offer as a water tank cleaning company;

  • Overhead water tank cleaning
  • Underground water tank cleaning
  • Ponds cleaning
  • Water treatment plant cleaning
  • Swimming pool cleaning & maintenance
  • Drain, duct and gutter cleaning
  • Other related cleaning services

4. Our Mission and Vision Statement

  • Our Vision is to become the number one water tank cleaning company in the whole of Washington MSA – District of Columbia with active presence in major cities all across the United States of America.
  • Our mission as a water tank cleaning company is to develop a highly successful and profitable water tank cleaning business which provides quality services in our community and to become a standard for an ideal water tank cleaning business not only in the State of District of Columbia but also throughout the United States of America.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our water tank cleaning services company on the right business foundation.

With the wide range of our service offerings and the plan to sell franchise, we are only expected to employ more than it is required to run a conventional water tank cleaning business. Definitely, we will have various employees to man the various service offerings of Bob Rodney® Commercial Cleaning Services, Inc.

We will employ professionals and skilled people to occupy the following position;

  • Manager (Owner)
  • Accountant/Cashier
  • Marketing and Sales Executive
  • Client Service Executive
  • Cleaners/Pressure Machine Operators (6)
  • Truck/Van Driver

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily activities of organization.

Marketing and Sales Executive

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Documents all customer contact and information
  • Represent Bob Rodney® Commercial Cleaning Services, Inc. in strategic meetings
  • Helps to increase sales and growth for Bob Rodney® Commercial Cleaning Services, Inc.

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Bob Rodney® Commercial Cleaning Services, Inc.
  • Serves as internal auditor for Prime Bob Rodney® Commercial Cleaning Services, Inc.

Client Service Executive

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners/Pressure Machine Operators (6):

  • Responsible for handling water tank cleaning, underground water tank cleaning, ponds cleaning, water treatment plant cleaning, swimming pool cleaning & maintenance, drain, duct and gutter cleaning, and other related cleaning services as requested by clients
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the manager.

Truck/Van Driver:

  • Responsible for transporting equipment, supplies and workers to project site
  • Runs errand for the organization
  • Handles any other duty as assigned by the manager

6. SWOT Analysis

Water tank cleaning business is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard water tank cleaning service with a variety of related services which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can successfully run a normal water tank cleaning business without going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Laz Bentley, an HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Bob Rodney® Commercial Cleaning Services, Inc. Washington MSA – District of Columbia;

  • Strength:

Bob Rodney® Commercial Cleaning Services, Inc. is located in a densely populated residential estate in Washington MSA – District of Columbia; our location is in fact one of our major strength. We are also one of the very few water tank cleaning companies in the whole of Washington MSA – District of Columbia that is equipped to carry out a wide range of services as it relates to water tank cleaning.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that is considered experts in the commercial cleaning industry.

  • Weakness:

Bob Rodney® Commercial Cleaning Services, Inc. is a new business which is own by an individual, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

We are centrally located in one of the busiest areas in Washington MSA – District of Columbia and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the commercial cleaning industry.

The truth is that there are no standard and well – equipped water tank cleaning businesses within the area where ours is going to be located; the closest water tank cleaning company to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

  • Threat:

Some of the threats that are likely going to confront Bob Rodney® Commercial Cleaning Services, Inc. is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

The water tank cleaning market is dependent on loads of factors. The fact that it helps us make use of clean and portable water, keep our environment clean and also help in saving energy gives room for people and organizations to patronize the business. As a matter of fact, it is now common to find water tank cleaning companies leveraging on ‘Climate Change and Save Energy’ to market their services.

Another common trend in the commercial cleaning industry is that in the bid to survive global economic meltdown and to ensure steady flow of income to effectively run the business, most water tank cleaning companies engage in other related services.

Some of them even go as far as establishing general house cleaning services, pond cleaning, water treatment plant cleaning, swimming pool cleaning & maintenance, drain, duct and gutter cleaning, car wash, snow removal services and other related cleaning services as requested by clients simply because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our water tank cleaning business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically those who will benefit from our service offering are households, facility managers, hospitals, hotels, hostels, water treatment plants and government et al. They cut across various different sectors of the economy.

Below is a list of the people and organizations that our water tank cleaning services is designed for;

  • The government (government guest house and housing estates
  • Water treatment plants
  • Households
  • Facility managers
  • Restaurants
  • Hotels and Motels
  • Residential areas
  • Camp grounds
  • Retail locations
  • Hostels
  • Lounges
  • Casinos
  • Medical facilities (Hospitals)

Our competitive advantage

Water tank cleaning services is an easy to set up business that does not require formal training to achieve; anybody can set up a water tank cleaning business if they have the required startup capital and informal training on how to operate the various washers.

It means that the possibility of water tank cleaning businesses springing up in the location where ours is located can’t be ruled out. We aware of this which is why we decided to come up with a business concept that will position us to become the leader in Washington MSA – District of Columbia.

Our competitive edge is that we are a standard and well – equipped water tank cleaning business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operations.

For the time being, Bob Rodney® Commercial Cleaning Services, Inc. has no real competitors that can compete with the quality of services we offer. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Marketing and Sales Strategy

The marketing strategy for Bob Rodney® Commercial Cleaning Services, Inc. is going to be driven basically by excellent customer service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like water tank cleaning and related services.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall goal of Bob Rodney® Commercial Cleaning Services, Inc.

Our goal is to grow Bob Rodney® Commercial Cleaning Services, Inc. to become the leading water tank cleaning services in Washington MSA – District of Columbia which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with.

Bob Rodney® Commercial Cleaning Services, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our water tank cleaning services business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in and around Washington MSA – District of Columbia
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our water tank cleaning service and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our water tank cleaning services company and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our water tank cleaning services company in relevant magazines, newspapers, TV and radio stations
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry to market our services.

Sources of Income

Bob Rodney® Commercial Cleaning Services, Inc. is established with the aim of maximizing profits in the commercial cleaning services industry and we are going to go all the way out to ensure that we do all it takes to attract both clients on a regular basis.

Bob Rodney® Commercial Cleaning Services, Inc. will generate income by offering the following services;

  • Overhead water tank cleaning
  • Underground water tank cleaning
  • Pond cleaning
  • Water treatment plant cleaning
  • Swimming pool cleaning & maintenance
  • Drain, duct and gutter cleaning
  • Other related cleaning services

10. Sales Forecast

We are well positioned to take on the available market in Washington MSA – District of Columbia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation.

We have been able to examine the commercial cleaning industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below is the sales projection for Bob Rodney® Commercial Cleaning Services, Inc., it is based on the location of our business and of course the wide range of related services that we will be offering;

  • First Fiscal Year: $200,000
  • Second Fiscal Year: $450,000
  • Third Fiscal Year: $750,000

N.B: This projection was done based on what is obtainable in the commercial cleaning industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

Bob Rodney® Commercial Cleaning Services, Inc. is set to create a standard for water tank cleaning services business in Washington MSA – District of Columbia which is why we will go all the way to adopt and apply best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a water tank cleaning business. The challenge is that most companies do not have the required money to pump into publicity and advertising. Here are the platforms we intend leveraging on to promote and advertise Bob Rodney® Commercial Cleaning Services, Inc.;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our water tank cleaning services business in relevant magazines, local newspaper, local TV and radio stations
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards on strategic locations
  • Direct coupon mailing approach
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the commercial cleaning industry cum water tank cleaning business, we don’t intend to charge more and we don’t intend to charge less than our competitors are offering in Washington MSA – District of Columbia.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

  • Payment Options

The payment policy adopted by Bob Rodney® Commercial Cleaning Services, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Bob Rodney® Commercial Cleaning Services, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard water tank cleaning company in Washington MSA – District of Columbia, US. These are the key areas where we will spend our startup capital on;

  • The total fee for registering the Business in Washington MSA – District of Columbia – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • The cost of accounting software, CRM software and Payroll Software – $3,000
  • The cost for leasing a small office facility – $70,000.
  • The cost for facility remodeling – $20,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of pressure washing and water tank cleaning equipment – $35,000
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al) – $4,000
  • The cost of launching a website – $600
  • Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully launch our water tank cleaning business in Washington MSA – District of Columbia, US.

Generating Funds/Startup Bob Rodney® Commercial Cleaning Services, Inc.

Bob Rodney® Commercial Cleaning Services, Inc. is owned and managed by Mr. Bob Rodney. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Bob Rodney® Commercial Cleaning Services, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our water tank cleaning services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Bob Rodney® Commercial Cleaning Services, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of pressure washing machines and industrial cleaning equipment: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Establishing business relationship with vendors – suppliers of cleaning chemicals, accessories and supplies et al: In Progress
Ajaero Tony Martins